ims amul (2).pptx

8/11/2019 ims amul (2).pptx

1/19

Presentation on

Anand Milk Union Limited&

Its Corporate Social Responsibility

Presented By:

Komal Rana(13241)

Krati Gupta(13242)Kratika Agrawal(13243)

Kratika Varshney(13244)

Kriti Singh(13245)

Km. Shalini(13246)


2/19

Introduction

AMUL is stands for Anand Milk Union Limited.The word Amul () is derived from the Sanskritword amulya (), which means Priceless

Amul is managed by Gujarat Co-operative Milk Marketing

Federation Ltd.(GCMMF)

Its tag-line is THE TASTE OF INDIA

Every day Amul collects the milk from million farmers (many

illiterate), converts the milk into branded, packaged products,

and delivers goods to retail outlets across the country.


3/19

Amul formed in 1 December 1946, is a dairy cooperativemovement in India with name KAIRA DISTRICTCO-OPERATIVE MILK PRODUCERS UNION

AMUL is located in Anand, Gujarat and has been asterling example of a co-operative organization's success in

the long term.

Amul has spurred the White Revolution of India. Which

has made India the largest producer of milk and milkproducts in the World.

Dr. Varghese Kurien, founder-chairman of the GCMMFthe man behind the success of Amul.

History


4/19

Strong Distribution Network

Nearly 50 sales offices, more than 5000wholesale dealers and more than 700000 retailers.

World's largest vegetarian cheese and the

largest pouched-milk brand.

Largest exporter of dairy products in the

country.

Major markets in various countries.

Named the Most Trusted brand in the Food and

Beverages sector.


5/19

Distribution Channel


6/19

Advertisements


7/19


8/19

Amul never forgot its primary customer

- Amul collects 447,000 liters of milk from2.12 million farmers (many illiterate)

Product for youth- Amul launched flavoured milk, amul kool

cafe and amul lassi targeting the youth

Product for diabetic people

-Indias First Pro-Biotic Wellness Ice cream &

Sugar Free Delights For Diabetics

Product for Every One
http://images.google.co.in/imgres?imgurl=http://static.ibnlive.com/pix/sitepix/02_2008/fortified_foods_248.jpg&imgrefurl=http://ibnlive.in.com/news/more-urban-women-opting-for-fortified-foods-now/60058-17.html&usg=__AEgwQyhtrFO6rmW6slzey8o-vRI=&h=178&w=248&sz=19&hl=en&start=8&sig2=MYxOATKmB_NBTlssq8szaw&tbnid=sMSc5GoYArdFjM:&tbnh=80&tbnw=111&prev=/images?q=diet+concious+working+indian+woman&gbv=2&hl=en&ei=9DAtSqWvFoKQsAawtuSeDA


9/19

Product for the health conscious

- Amul Launched low fat, lowcholesterol

bread spreads

Product for the price sensitive India- Low Priced Amul Ice Creams and

affordable sagar whitener

Product for the urban class

- Amul launched emmental, gouda andpizza mozzarella cheese

Contd
http://images.google.co.in/imgres?imgurl=http://cache.daylife.com/imageserve/02HifIq1HOcRn/610x.jpg&imgrefurl=http://www.daylife.com/photo/02HifIq1HOcRn&usg=__N29MbNHW8ef3y4pEbgZ-61drc9Y=&h=388&w=610&sz=78&hl=en&start=6&sig2=LJSj1p0nZ3R-CLHMaJ5ndA&tbnid=8GvwKeglUsa7sM:&tbnh=87&tbnw=136&prev=/images?q=indian+buying+vegetables&gbv=2&hl=en&ei=ozQtSt_4MMuEsAaOuYDkCQ


10/19

10 years back, Amul took a shot at bottled water throughJaldhara which was produced by NDDB.

However the venture failed owing to less demand for

packaged water in market. The product was abandoned.

Now Amul is all set to re-launch bottled water NARMADA

NEER

Amul Product Abandonment


11/19

Challenges

Kurien built Amul as an organization but there is no

single hero who built the Amul brand.

Amul forays into pizzas and chocolates has not been

that successful compared to its other dairy portfolio.

Amul may face certain hurdles in the future. There were

concern about the Amul brand when Kurien had stepped

down in the company.

There are others who believe that amul in spite of its

greatness, has done little to re invent themselves with the

changing times.


12/19

Amul needs to keep track of consumers preferences as

and when it decides to enter into new categories.

There could be other challenges and sources keeping

up with expectations of modern trade

Contd


13/19

Corporate Social Responsibility (CSR)

Of AMUL AMUL Relief Trust

A school reconstructed

by Amul Relief Trust in

the earthquake affected

Ratadia village in

MundraTaluka of Gujarat

A school reconstructed by

Amul Relief Trust in

earthquake affected Devpar

village in Mandvi Taluka of

Gujarat


14/19


15/19

GREEN GUJARAT TREE PLANTATION

Milk Producer of Gujarat Dairy Cooperatives- areconducting mass tree plantation every year on

independence day.

The idea is one member five tree

all entire plantation is coordinated at all the three tiers of

Anand pattern- at village, district and state level.

Amul coops plant more than 311.89 lakhs trees


16/19

Encourages woman to participate in dairy co-operative

societies.

To develop and enhance leadership skills and qualities

among women.

Amuls member unions organized three self managing

leadership workshops at PRAJAPITA, BRAHMAKUMARIS,MOUNT ABU. 3100 women participated in this programme.

Organization of AMUL YATRA in Anand .

Other CSR Activities


17/19


18/19

Conclusion

AMUL has risen Indian soil and it remains

indian in every sense. Also it was one of

the first successful cooperativeassociation in India and also now the

market leader in the dairy sector.


19/19

ims amul (2).pptx

Documents