ta�media.com

CONFIDENTIA

L

SPB TV

Media Kit

Engage SPB TV users

with pre

-roll i

mage ads to create

brand awareness, im

prove ROI a

nd increase

your custo

mer base

.

Everybody Watches Video OnlineVideo and audio content will generate 89% of Consumer Internet Data Traffic by 2018 (Exabytes per month).

2013

Video/Audio

Sour

ce: C

ISCO

VN

I rep

ort,

2016

www.tafimedia.com

Web/Data File/Sharing

2014 2015 2016 2017 2018

6%6%

7%

7%

7%

7%

5%6%

8%

9%

11%

12%

29%37%

47%58%

72%89%

We watch videos online

more than ever before

2

Online Video Must Be Fit forAny Screen, Especially MobileWe spend more and more time watching content on mobile devices.

We watch videos online

more than ever before

2011

Sour

ce: A

dobe

, 201

5

SmartphoneTablet Desktop/Laptop Over connected devices

2012 2013 2014 2015

6 min

6 min

7 min

9 min

24 min

12 min

18 min

13 min

24 min

17 min

22 min

22 min

8 min

13 min

21 min

4 min4 min

12 min

www.tafimedia.com 3

Video Is Publisher’s New Favorite Tool

By adding audio or video to stories, companies can see a 36% increase in overall engagement, 81% more views, and 84% more shares. (Mediapost, 2015)

moreengagement

moreviews

moreshares36% 81% 84%

www.tafimedia.com 4

Video Is Fundamental to Marketing

70% of B2B marketers already invest in video marketing, 84% are planning to increase their video marketing budgets in the next year. (Regalix, 2015)

www.tafimedia.com 5

Advertising Admin PanelChallenge: РAdvertisers are looking for a way to address people individually, bringing up-to-date and highly relevant messages.

Solution: With SPB TV, local and global brands can create additional relevant revenue streams through targeted and personalized ads.

Multipletargeting

parameters!

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Features and BenefitsTargeting Capabilities The more relevant the message, the more successful it will be. Our targetingcapabilities ensure that your message gets to the right consumer at the right time.

SPB TV is capable of specifically targeting ads by these methods:• Targeting by platform (iOS, Android, Windows, MacOS, Apple TV, Smart TV LG, Tizen, Android TV).• Targeting by TV channel.• Targeting by language.• Targeting by country/city.• Targeting by limiting the number of viewing times for each user.• Targeting by the time the ad is shown.

Comprehensive StatisticsSPB TV module records statistics about when and how often ads are viewed and clicked, for how long been viewed, on which platform, and more…

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SPB TV Metrics

0–5 sec 5–30 sec 0,5–3 min 0,5–1 hr 1–5 hr3–30 min Более 5 hr

4%8%

22%18%

8%

19% 21%

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The chart bellow unveils the ad viewing time period.

SPB TV Channels

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Top 10 TV channels by number of sessions

Первый канал

Россия 1

ТНТ

НТВ

Россия 24

Матч!

5 Канал

СТС

РЕН ТВ

Карусель

1

2

3

4

5

6

7

8

9

10

Movies and Series in SPB TV

10 most popular videos

Astérix & Obélix: Au service de sa Majesté

Skyline

D-War

22 минуты

Тарас Бульба

Необыкновенное путешествие Серафимы

Crank: High Voltage

Вертикаль

Бой с тенью

99 francs

1

2

3

4

5

6

7

8

9

10

10www.tafimedia.com

Demoghaphic Data

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Age Groups Age Groups Users

13–17Age 18–24 25–34 35–54 55+ Male Female

8%

27%36%

26%

4%

80%20%

www.tafimedia.com

Russian Federation

Pakistan

Ukraine

Belarus

Brazil

United States

Kazakhstan

Germany

Morocco

Armenia

Mexico

Turkey

India

Spain

United Kingdom

Algeria

Indonesia

Saudi Arabia

France

Nigeria

6 000 000

470 000

460 000

190 000

123 000

73 000

64 000

57 000

56 000

51 000

44 000

42 000

35 000

33 000

31 000

30 000

29 000

29 000

27 000

25 000

SPB TV Users by Regions (top 20 countries)

SPB TV Users

12

Population of the city/town

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75% 11% 17% 15% 18% 17%Over 8 million people 4 to 8 million 1 to 4 million 500,000 to 1 million 100,000 to 500,000 Up to 100,000 people

Device Distribution, 2016

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Smartphone (mobile phone)

TV Tablet Desktop (PC, laptop) 65% 3%27% 5%

SPB TV OS Distribution, 2016

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8%

10%

2%2%

2%

75%iOS

Web

Tizen, WebOS, Apple TV and others

WindowsWindows Phone

Android

www.tafimedia.com

16%8%

10%

11%

9%

9%

8%8%

4%

14%

13%

26%8%

7%

7%

7%

8%

14%

13%

SundayJanuary

February

March

April

May

JuneJuly

Monday

Tuesday

Wednesday

Saturday

December

November

October

September

August

Friday

Thursday

User’s Activity

User Activity Weekdays (Sessions) User Activity by Months (Sessions)

16

web: www.tafimedia.comemail: info@tafimedia.comtel: +7 (911) 1015210

6801298, Israel, Tel Aviv-Yaffo, Prof. Yehezkel Kaufmann street, build.6 (Gaon building), office 310 (Coworkbay)

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