kyang6symsys

8/16/2019 kyang6SYMSYS

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Kevin Yang

Why should we take note of people above 50? Why does this even matter for Venture?

Lets break down what the next generation of people over 50 entails. This generation is thegeneration with the highest net worths, the generation that wants to learn more, to stayactive, to feel productive, to live life to its fullest. This next generation of people over 50 willspend 3 trillion dollars annually; this generation of people over 50 will know how to takeadvantage of the cutting edge technology offers. The unprecedented size and

opportunities this demographic brings means Venture should take note and modifyinvestment theses to account for the 50+ market.

What More Old Peo le Means for Venture

2000 2012 2020 2030

77 104 118 132

Peo le above 50 ears of a e in the US in millions

Finding Opportunities Tailored to 50+

Products Specific for 50+ Market Optimization for 50+

• After 50, age related conditions like lost ofhearing and memory means the need forvitality products will grow.

• The increase in required medication forpeople above 50 will result in the need forbetter medication management

• The need for constant vital monitoring meansthere will be a need for less intrusive vitalmonitoring devices.

• The increase in people above 50 will requirebetter and more end of life care.

• More hospital visits than ever before will meanhealth care will need to become lessfragmented, more optimized, better designedand less focused on the sickest, frailest.

• More people over 50 using cutting edgetechnology will mean that from the initialdesign all demographics must be optimizedfor.

• Because the highest net worth lies in the 50+and because the 50+ will grow substantially,

prioritization of younger demographics willneed to be reduced- switching to amultifaceted approach.

• With the growth of IoT design thatunderstands aesthetics and usability willincrease 50+ users.

• With more users and more devices acrossvarious fields the need for a better userinterface will mean better NLP, VoiceRecognition, and AI.



Lets see which of the top VCs include anything about the 50+ segment in their investment theses.

Andreessen Horowitz: Hinting towards the optimization of health care which has direct implications for the50+. Invested in Honor, a senior home care platform headquartered in SF. Invested in Omada, an onlinedigital health program that coordinates everything people at risk for chronic disease need to embracelasting change. What Omada, does that is really cool is that they not only provide a full time coach toincrease engagement but also all the equipment used to track stats are sent to the user pre-synced. Nosetup means a reduced learning curve, increasing accessibility.

Khosla Ventures: Comments by Khosla regarding health care can be generalized into a few majorthemes:

• Medicine requires disruption;

• Entrepreneurial technologists focused on consumers are ideally poised to deliver this;

• Most doctors are so enmeshed and invested in the current system that they are more likely to be parof the problem than part of the solution;

• In an ideal future state, most care would be delivered by robust computer algorithms (“Dr.A”) anddoctors would no longer be required.

These themes would directly impact the 50+ market for smarter and better health care, however nonespecifically target just that market. Khosla has invested in AliveCor, a company that enables users to takcontrol of their heart health by transforming their cellphone into a clinical quality electrocardiogram. Alohaa health and wellness company that informs and motivates users to live a healthier life. Catalia Health, acompany working to improve patient’s health. Cellscope, company that enables at home diseasediagnosis. Khosla has many investments that will make living health easier for everyone.

GreyLock Partners: The most notable investment from greylock was in a company called Grand Rounds

This company helps users by connecting them with doctors who will be able to offer an expert opinion tothe patient. This not only helps patients make a more informed decision but it would also help 50+ quicklygain knowledge and decide a course of action.

NEA: Looking at NEA’s sector for Health Care we can see some similarities with the investmentframeworks that I brought up. They have split their theme into three groups: Biopharma, Health Care IT,and Medical Devices. Where notable goals include optimizing patient therapy and drug discovery, andcapitalizing on new medical devices. One notable investment is WellTok, whose mission is to optimizeusers health

Current VC Data

Axioms Investment Framework Investment Examples Current Exampl

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