27th SULTAN MARATHON DES SABLES

6th to 16th APRIL 2012

SOUTHERN MOROCCAN SAHARA

SUMMARY

1. BACKGROUND 2. ORGANISATION 3. FACTS AND FIGURES 4. OUR CLIENTS 5. MEDIA COVERAGE

6. HOSPITALITY 7. THE OPPORTUNITY 8. ENVIRONMENT & SOCIAL RESPONSIBILITY

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1. BACKGROUND

It is an individual or team endurance race of around 250 kilometers at a pace decided by each competitor who must be selfsufficient foodwise. The event itself is spread over 7 days and is made up of 6 stages of 30 to 90 kilometres including as night one

From the 23 participants on the very first Marathon des Sables it has grown to a trully global event with over 1.000 athletes that will take part at the 27th edition in 2012

IN BRIEF

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It is held in April in an environment consisting of earth, sand and stones in the dried ergs and wadis of the South Moroccan Sahara

27 HISTORY

Patrick Bauer, founder and spirit of the MSD, at the age of 28, decided to set out on a desert adventure trying to cross the Sahara desert on foot. It was a 350 kilometre itinerary in a completely autonomous manner with the minimum of equipment; a encouraged him pair of walking shoes, a backpack containing a 15 litre water tank and food composed mainly of dry fruit, peanuts, concentrated milk, food tablets, drugs, a sleeping bag and a few warm clothes. This was the start to the most challenging of all Marathons, 243 kilometers in 7 days . A unique experience that to share his passion on the Sahara expanses.

The event maintains the drama of a long distance desert marathon; the heat, the sand storms, and the physical endurance that the participants go through, makes the MDS the toughest Marathon of all times after 26 years of existence.

1. BACKGROUND

Atlantide Organisation Is the official organizer of the Marathon des Sables since its creation in 1986 with headquarters in France and is represented in more than 25 countries. A team of about 400 members look after the competition: - Racing direction - Timming - Checking - Patrols - Logistics - Data Processing - Press CP - Satellite and Radio CP - Medical - Financial administration - Bivouac

- Drivers - Pilots - Tv Crew - Written press - Radios - Photographers - Camel drivers

2. ORGANISATION 27

270 Berber and Saharan tents

400 Support staff overall - 100 volunteers on the course itself

6 “MDS special” commercial planes

100 All-terrain vehicles

2 “ Ecureuil “ Helicopters and 1 “Cessna” plane

23 buses - 4 Quads

1 incinerator lorry for burning waste

52 members of medical team

More than 6.5 kms of Elastoplast, 2700 Compeed, 19000 compresses

Over 6000 painkillers and 150 litres of desinfectant

1 editing bus, 5 cameras, 1 satellite image station

10 satellite telephones, 30 computers,…

4 Camels

A touch of Madness

2. ORGANISATION 27 LOGISTICS

3. FACTS AND FIGURES

120.000 litres of water drank during the event

(9 litres per day and person)

The lightest backpack: 6,5 kgs

The heaviest backpack: 15kgs

40 physicians for 500 blisters treated daily

Youngest participant: 16 years

Oldest participant: 78 years

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First score at the general classification: 18h29´10”

Last score at the general classification: 73h39´

Average per hour:

14kms/hour for the first,

3kms/hour for the last

Over 10.000 competitors since 1986 from which: Average age of 35 / 40 70% international ( 30% french ) 30% repeat 14% women 45% veterans 30% in teams of three or more 10% walkers 90% alternate walking and running

2012 edition will incorporate more than 40 countries and around 1000 participants

4. OUR CLIENTS

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More than 1000 broadcasters and over 200 countries have access to images from the Marathon des Sables. 14 NTERNATIONAL AGENCIES: Reuter, SNTV, EVS, MAP, AFP, etc… INTERNATIONAL BROADCASTERS: Eurosport 2 ( 46 countries/ 32 million homes ) TV5 World ( 203 countries /198 million homes ) Eurosport ( 59 countries in 20 languages / 120 million homes ) Al Jazeera - France 24 – Euronews NATIONAL BROADCASTERS: Arte, France 2, BBC , TV3, Raisport, TVE, TF1, Orange TV, ESPN, LCI, BFM, M6, MEDI 1 Sat, HR3, Infos Sport, EquipeTV ,etc. WEB: Daily motion, You tube, lequipe.fr, Runnersworld.com, TV5.com, Jogginginternational.com, Revistatrail.com, darbaroud.com, racetracker.es, plus…

6. MEDIA COVERAGE 27

6. MEDIA COVERAGE The Marathon des Sables organisational team is equipped with the best performing equipment: New Panasonic TV Cameras Featherweight satellite broacasting station PRESS: The written press devoted almost 700 articles to this latest edition by means of sending a daily press

release to the main international press agencies. At each stage, the darbaroud.com website offers: The ranking A selection of photos Video clips Radio interviews Message exchanges between participants and their families, as well as their sponsors. More than 38.500 emails were sent in 2010.

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7. THE OPPORTUNITY 27 The Marathon des Sables has become a mythical race in the world of adventure

sports. It is a single event and an excellent communication vector for your

brands, products and services. It conveys essential values, delivers true

emotions and offers a contemporary approach on men and women endurance.

Sublimating team spirit, solidarity and respect to each other within a hostile

environment, it is held within an exceptional framework, the Sahara.

MAIN SPONSOR

Right to use the name and image as MDS Main Sponsor

Exclusive economic rights

Branding on all official documents (press,info leaflets,scorecards, roadbook, etc…)

Branding on all International press advertising covering the event

Branding on all Press releases

Presence and quoting of the Main Sponsor at all press conferences (Paris-NYC ( tba )-Casablanca)

7. THE OPPORTUNITY

Branding in the official website www.darbaroud.com

Presence in the field ( On site branding ) - exclusive:

Branding on all competitor bibs 50 % of total space ( 1000 participants )

ID marking ( right side )

Competitor´s control scoring cards

Inflatable at every check point

Organizer´s caps

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7. THE OPPORTUNITY

MAIN SPONSOR

Presence in the field ( On site branding ):

Departure/Arrival straps

Departure/Arrival inflatable balloon

Banners in passageways / checkpoints

Organizer´s outfits ( waistcoat, chest/stickers)

Stickers for 100 vehicles ( 4x4s and trucks )

Stickers for Press CP, race CP, medical CP

Distribution of Main Sponsor products to all competitors and coaches if applicable

Right to use photographs for external communication

TV production will be made ensuring the main sponsors visibility and will provide professional material, images, DVDs for internal or external use

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7. THE OPPORTUNITY

MAIN SPONSOR

Public Relations and Hospitality :

Invitation of 6 company´s persons during the race arrival weekend providing a privileged hospitality area in the race bivouac

Consideration ...... 250.000 €

Additional Options :

If contract is for three years period, the year investment is of 200.000 € per annum.

Purchasing of spaces ( Tv, Radio, Press )

Production of a targeted movie

Public relations program at the arrival of the event inviting company´s customers, branches, suppliers

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7. THE OPPORTUNITY

OFFICIAL PARTNER Right to use the name and image as Official partner of the event

Exclusive economic rights

Branding on all official documents ( press, info leaflets,scorecards, roadbook, etc)

Branding on all International press advertising

Branding on all Press releases

Presence and quoting of the Official partner at all press conferences in Paris, NYC ( tba ), Barcelona, Casablanca

Branding on the official website www.darbaroud.com Press center

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OFFICIAL PARTNER

Presence in the field ( On site branding ) - non exclusive:

Departure/Arrival straps

Departure/Arrival balloon

Banners in passageways/checkpoints

Organizer´s outfits ( waistcoat, chest/stickers)

Stickers for 100 vehicles ( 4x4s and trucks )

Stickers for Press CP, race CP, medical CP

Distribution of Official Partner products to all competitors and coaches if applicable

7. THE OPPORTUNITY

TV production will be made ensuring the main sponsors visibility and will provide professional material, images, DVDs for internal or external use

Right to use photographs for external communication

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7. THE OPPORTUNITY

OFFICIAL PARTNER Public Relations and Hospitality : Invitation of 4 company´s persons during the race arrival weekend providing a privileged space in the race bivouac

Consideration ...... 120.000 €

Purchasing of spaces ( Tv, Radio, Press ) Production of a targeted movie Public relations program at the arrival of the event inviting company´s customers, branches, suppliers

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OFFICIAL SUPPLIER

Right to use the name and image as Official Supplier of the event

Exclusive economic rights

Branding on all official documents ( press,info leaflets,scorecards, roadbook, etc…)

Branding on all Press releases

Presence and quoting of the Official Supplier in press conferences

Branding on the official website www.darbaroud.com

Presence in the field ( On site branding ) - non exclusive:

Personalised air-inflated structure DEPARTURE/ARRIVAL

Banners in passageways/checkpoints

Distribution of Official Partner products to all competitors and coaches if applicable

TV production will be made ensuring the official supplier visibility in the field for Tv broadcastings

7. THE OPPORTUNITY 27

OFFICIAL SUPPLIER

Public Relations and Hospitality :

Invitation of 2 company´s persons during the race arrival weekend providing a privileged space in the race bivouac

7. THE OPPORTUNITY

Consideration ...... 70.000 €

Purchasing of spaces ( Tv, Radio, Press )

Production of a targeted movie

Public relations program at the arrival of the event inviting company´s customers, branches, suppliers

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7. HOSPITALITY

MDS offers an unparalleled Hospitality service for its guests during the last two days of race offering private tent accomodation and catering in an incredible surrounding. Guests will be able to meet the participants, enjoy a concert of the Paris Opera who year after year travels to the Bivouac to offer a n incredible concert for one night , and share the ambiance and excitement with the rest of the organization. They will also attend the final race day and greet all the finishers on arrival.

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8. ENVIRONMENT The “Marathon des Sables” organisation team has always been concerned about the protection of the environment and this is made concrete through several actions:

Printing of documents on recylcled paper

Ban on throwing returnable bottles and different types of packaging on the route, with penalties imposed

Waste collection and destruction

Self combustion incinerator to destroy waste

Cleaning and dissolving processes using biodegradable products for the toilets

Lighting of the bivouac comissioners´tent with solar panels and a rechargeable gel battery using an automobile socket

Distribution of pocket ashtrays

The MDS has its carbon footprint analysed

2010 Results:

•  Decrease in Quads onsite

•  Rigorous management of lorry movements and use of light vehicles for logistical supply of the CP.

•  Use of renewable energy for lighting at the CP, in the commisaires´tent and the clinic

In 2012 The MDS has compensated for its consumption of CO2 in 2011 by making a financial contribution to installing renewable energy systems, amounting 25,000 euros, in accordance with the carbon footprint analysis result

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8. SOCIAL RESPONSIBILITY Many MDS competitors find an additional motivation in deciding to run to raise funds for charity work.

The MDS team encourages these actions and has always been involved in the successful realisation of important projects in collaboration with other associations:

- Eight solar pumps have been installed

- Distribution of school materials in isolated villages,

- Development of a school in Tarigt, with a toilet block and solar heated showers,

- Construction of an artisanal complex for women in Jdaid, with a workshop, school, crèche, meeting room, kitchen, toilet block and dispensary.

MDS has recenlty created the association SOLIDARITE MARATHON DES SABLES based in Ouarzazate and the centre aims to promote the teaching of fundamental and universal values through sport from the youngest age, raise awareness of hygene and safety amongst mothers and provide literacy classes:

SPORT EVEIL ACADEMIE ( Sports Initiation Academy ) - From 3-5 years Eveil Corporel ( Body Initiation ) - From 6 -11 years Initiation Athletisme ( Athletics Initiation ) - Child development, motor skills, social and educative relationships and children over 11 monitoring according their sporting competences. FEMMISSIMA – WELCOME CENTER FOR WOMEN - Support classes for child education, hygene and health, microprojects, literacy, nutrition…

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5. INTERACTIVE MEDIA 27 Available on the official website darbaroud.com software Posi TDCOM System,

allows families and friends of the competitors to follow the race in real time and a witness live the arrival of

the riders. A camera webcam installed at each stage finish also allows users to share the intensity of

emotions experienced by competitors on a daily basis. The Facebook community complements our device:

https://www.facebook.com/pages/Marathon-Des-Sables/165478940131381

Thank you For more info please contact: