PowerPoint

Mobile Ate The World

PC309003PC From 9m units to 300m+in three decades

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PC

But , The PC ecosystem is overtaken by a new ecosystem

153PCFundamental shift in scale from 300m+PC unit a year to 1.5bn smartphones and growing

Mobile was always bigger than PCs , but separate , and not really part of the computing market. Smartphones broken down that wall.

30iOSAndroid

25Thereare 3bn iOS and Android computers on earth and 2.5bn smartphonesSource: Apple, Google, Gartner

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Mobile completes a journey from one computer on earth to a computer in every pocket

Mobile is a new worldwide tech ecosystem

The first tech product to be boughtby almost everyone on earth

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PC10The change isnt screen size or keyboard - those are just optionsThe change is the shift to a new ecosystem with 10x the scale

PCPCJust as PCs were bigger than mainframes or workstations.How does mobile supplant PC?

The future comes looking like something you cant use for real workThe toy gets better and matches or beats the old ways

When we say real work ,do we mean what the business needsor the tools we have now ?

ExcelPPTPPT20Make charts in Excel, copy charts into PowerPoint & write bullets Email PPT to 20 stakeholders

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the work changes to fit the new tools 10x better data 10x less typing 10x better data 10x less typing

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199915So ,the internet happened ecommerce + online ad revenue has increased ~15x since 1999

Media and attention moved

Facebook1652%Global internet advertisingis now quarter of the total advertising marketHalf of Facebook's base is mobile-only52% of Facebook's 1.6bn monthly active users only use it on mobile

PCAnd now we move to mobileDevices based on the new ecosystem are already overtaking the old one

Ecommerce is shiftingMobile can now be over half of ecommerce traffic and a third of revenue

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PCMobile means richer , not limitedThe smartphone is now a more capable and sophisticated internet platform than the PC

Mobile becomes the Internet the main way that most people go online

What does this show?

Mobile Is eating the world

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http://www.slideshare.net/a16z/mobile-is-eating-the-world-2016 http://36kr.com/p/5046013.html

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