Nicholas J. Maxwell 2 Pickthorn Dr. Batavia, NY 14020 - (585)-813-1801 – maxwellnj01@gmail.com

https://www.linkedin.com/in/nicholas-maxwell-b62624b3

EDUCATION

SUNY Buffalo State Fall 2012 - May 2016

• Bachelor of Arts (B.A.) in Communication Studies

• Relevant College Coursework: Principles of Public Relations and Advertising, Business Marketing, Social

Media Strategies, Media Literacy, Computer Fundamentals, Applied Communication Research,

Communication Graphics,

RELEVANT EXPERIENCE

Merchandiser CH Wright Beverage - Leroy, NY June 2012 – Present

• Responsible for covering assigned sales route, maintain relationships with clients and store managers via

regular communication and visits

• Responsible for working with logistics teams to coordinate and maintain marketing displays and sales

product arriving at store locations

• Assisted in surpassing monthly sales expectations by 35%

• Negotiated with store managers for increased advertising and sales space to help drive brand revenue and

Recognition

Public Relations Intern Elmwood Village Association January 2016 – July 2016

• Create and monitor content for online marketing campaigns via social media (Facebook, Twitter, and

Instagram)

• Garnered a 25% increase in audience engagement on social media in a six month span.

• Manage weekly newsletters that promote the EVA, its 88 business clients and neighborhood events to an

audience of 3000 people.

Media Relations Intern WBFO NPR News - Buffalo, NY August 2015 – December 2015

• Cover/report important political, social, and economic topics in western New York

• Interview major public figures, (Mayor Byron Brown, Superintendent Kriner Cash)

• Edit/develop multiple broadcasts and online stories in a timely manner

• Develop outstanding written and verbal communication skills

• Conducted multiple long form projects bringing new/younger listeners to WBFO

Public Relations Intern Rochester Rattlers (Major League Lacrosse) May 2015 - August 2015

• Responsible for maintaining all social media accounts and writing content for press releases

• Increased social media engagement by 32% overall

• Assisted in coordinating community related events including “Kids Carnival” and “Armed Forces

Appreciation Day”

Vice President Public Relations Student Society of America August 2015 – May 2016

• Managed chapter recruitment through community outreach and promoted PRSSA initiatives

• Grew membership by 200% while managing chapter’s social media accounts and growing audience engagement

• In charge of community outreach to promote PRSSA and its mission statement

Firm Director Communications Unlimited Co. PR Firm August 2015 – May 2016

• Gathered business clients and outlined marketing plans that catered to their specific needs (website development,

social media, book promotion)

• Conducted market/consumer research, created a statistical analysis for intended outcomes for marketing

campaign.

• Conducted check-ups with clients to make sure plans were being maintained and run effectively.

Sales Associate Olympia Sports June 2011-Septempber 2011

• Protected company assets

• Kept store operating to corporation standards

• Handled customer concerns in a face-to-face setting

• Assisted in meeting monthly sale quotas of products

SERVICE

• 2016 PRSA Buffalo/Niagara Peak Performer Award recipient June 2016

• Attended Regional PRSSA Conference – Waynesburg, PA April 2016

• Attended PRSSA National and International Conference – Atlanta, GA November 2015

Technical Skills: Microsoft Office, AP Style Literate, Adobe InDesign, Adobe Illustrator, Social Media,

SEO