Stacy Horne Producer stacy@noisepop.com M 917 297 0966 t 415 375 3373

NOISE POP 22

S P o n S o r S H I P I n F o r M a t I o n

noISe PoP February 25–March 2, 2014 San Francisco, CA

The West Coast’s premier Indie Music, Film and Arts Festival

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 2

Noise Pop, the West Coast’s premier indie music, film and arts festival, returns February 25–March 2, 2014 for its 22nd year!

Noise Pop sprang to life in 1993: a single night in a small club showcasing the best the burgeoning San Francisco underground music scene had to offer. Over the last twenty one years, Noise Pop has developed into one of the country’s leading independent music festivals featuring many influential artists and musicians. The event has achieved grassroots and critical success as well as international recog-nition.

Noise Pop Festival today has evolved into a dynamic city-wide multi-media experience that now includes concerts, a film se-ries, art shows, culinary events, a pop up store, and a unique interactive workshop event—Culture Club.

NOISE POP 22

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 3

With dozens of established and emerging artists, Noise Pop is one of the nation’s premier festivals for live independent music.

Many of the most important artists of our time—including The White Stripes, Death Cab For Cutie, Modest Mouse, Thee Oh Sees, Jimmy Eat World, The Flaming Lips, The Shins, Yoko Ono, Die Antwoord, Sleigh Bells, Built to Spill, Geographer, and Jeff Tweedy of Wilco—have played Noise Pop stages.

ARTISTS

Aesop Rock

American Music Club

Antony and the Johnsons

The Apples In Stereo

Archers of Loaf

Atlas Sound

Azure Ray

Ben Gibbard

Best Coast

Beulah

Blonde Redhead

The Blood Brothers

Bob Mould

Bright Eyes

British Sea Power

Built To Spill

Cake

Calexico

Camper Van Beethoven

!!!

Cibo Matto

Clinic

Cold War Kids

Crooked Fingers

Cursive

The Dandy Warhols

Daniel Johnston

David Cross

Dead Meadow

Death Cab For Cutie

The Decemberists

Deerhoof

Deerhunter

Devendra Banhart

Die Antwoord

The Dismemberment Plan

The Dodos

The Donnas

The Dwarves

Edward Sharpe & the Magnetic Zeros

Erase Errata

The Faint

Feist

The Flaming Lips

Fleet Foxes

Folk Implosion

Four Tet

Frank Black and the Catholics

The French Kicks

Fu Manchu

Geographer

Girls

Glass Candy

Goldfrapp

The Good Life

Grandaddy

Guided By Voices

Gutter Twins

Har Mar Superstar

Harvey Danger

Hot Hot Heat

Imperial Teen

ISIS

Jason Collett

Jeff Tweedy (of Wilco)

Jim O’Rourke

Jimmy Eat World

Joanna Newsom

John Doe

John Vanderslice

Josh Ritter

Kid 606

Kimya Dawson

Les Savy Fav

The Locust

M. Ward

Magnetic Fields

Man or Astro-man?

Mark Eitzel

Mates of State

Matt & Kim

Matthew Dear

Mirah

Mission of Burma

Modest Mouse

Moldy Peaches

Mountain Goats

Minus the Bear

MSTRKRFT

The Murder City Devils

Nada Surf

The National

Neko Case

The New Pornographers

No Age

OK Go

Patton Oswalt

Pedro the Lion

Polyphonic Spree

Porter Robinson

Quasi

Ra Ra Riot

Rilo Kiley

Rocket From The Crypt

Rogue Wave

Roky Erickson and the Explosives

Sage Francis

Sea Wolf

Sebadoh

She & Him

The Shins

Sleater-Kinney

Sleigh Bells

The Soundtrack of Our Lives

Spoon

St. Vincent

Stars

stellastarr*

Stephen Malkmus & the Jicks

Super Furry Animals

Surfer Blood

Tapes ‘n’ Tapes

Ted Leo and the Pharmacists

Television

Thao Nguyen

Thee Oh Sees

These Arms Are Snakes

Thursday

TransAm

The Unicorns

Unwound

Vetiver

Wale

The Walkmen

Wavves

We Are Scientists

White Stripes

Willy Mason

Wire

Wolfmother

Wye Oak

X

Yo La Tengo

Yoko Ono

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 4

Noise Pop attracts upwards of 20,000 fans to San Francisco’s most re-nowned venues for intimate live performances, film screenings and special events.

VENUES

1772 Market

ATA

Bender’s

Bimbo’s 365 Club

Bottom Of The Hill

Brick & Mortar Music Hall

Cafe Du Nord

California Academy of Sciences

The Chapel

deYoung Museum

Edinburgh Castle

Eleanor Harwood Gallery

The Fillmore

Fox Theater

Great American Music Hall

Herbst Theater

Hotel Biron

The Independent

Make Out Room

Mezzanine

Mighty

Mini Bar

Palace Of Fine Arts

Park Life Gallery

Public Works

Queens Nail Annex Gallery

Regency Ballroom

Rickshaw Stop

Roxie Theater

San Francisco Museum of Modern Art

Slim’s

Swedish American Hall

The Verdi Club

Viz Cinema

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 5

The Noise Pop Film Festival runs concurrent with the music festival at various theaters throughout San Francisco.

Past screenings have included such films as The Fearless Freaks Flam-ing Lips documentary, Look at What the Light Did Now (Feist), Directions: Death Cab for Cutie, Ashes of American Flags (Wilco documentary), Johnny Cash at Folsom Prison, See a Little Light (Bob Mould) Andrew Bird: Fever Year, RE:GENERATION Music Project and our own This is Noise Pop.

Noise Pop partners with independent venues old and new: Roxie and ATA in the Mission, Viz Cinema in Japantown and Mezzanine in SOMA.

FILM

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 6

Intriguing visual art has always been a crucial element of Noise Pop. Internationally recognized graphic designers, painters and photographers create original poster art featured at galleries and other cultural spaces.

» Contributing artists have included Shepard Fairey, Thomas Camp-bell, Frank Kozik, Jesse LeDoux, Jason Munn (Small Stakes), Evan Hecox and Clare Rojas.

» Past art shows have featured work by famed music photographers Jim Jocoy and Danny Clinch and visual art by Yoko Ono, Nick Zinner of the Yeah Yeah Yeahs, Tim Harrington of Les Savy Fav, Icy + Sot, Storm Thorgerson and Grimes among others.

VISUAL ART

» Partner galleries include: Triple Base, Project One, Queens Nails, Up-per Playground, Public Works Roll-Up Gallery, Park Life Store, Elea-nor Harwood, Hotel Biron, San Francisco Art Exchange, 1314 Space at San Franpsycho and Bottom of the Hill.

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 7

The Noise Pop Culture Club brings the festival together with a full-day celebrating the creative process of visionary artists in the music, film, art, design, food and technology communities. Attendees have a chance to get up close and personal with respected musicians and artists, and partici-pate in presentations from local experts on all things DIY.

» Prominent culture leaders and organizations discuss their process or allow attendees to participate in learning and creating with them. Interactive art and sound creation workshops round the days events

» Past presenters include Kid Koala, No Age, Nick Zinner (Yeah Yeah Yeahs), DJ Nickodemus, John Wesley Harding, Flavorpill, Isotope Comics, Dubspot, Big Freedia, Johnny Jewel, Jason Jagel, Aaron Rose and Syd Garon, Vincent Moon Film.

» Past panels and workshops included Kid Koala’s “Music to Draw To” quiet-time set, music and readings from John Wesley Harding and Nick Zinner, an Ableton Live workshop w/ Thavius Beck, Steve Na-lepa, B. Bravo, and a Big Freedia ‘bounce’ session, crochet bombing with Olek.

CULTURE CLUB

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 8

Noise Pop’s audience is made up of educated, urban and culturally so-phisticated influencers who are media and technologically savvy. These trendsetters are not only early adopters, they are fiercely brand loyal.

» 82% of Noise Pop Festival audience is 19–35 years old

» 88% attends two or more concerts per month

» 60% are male

» 40% are female

» 44% earn between $25,000 to $75,000

DEMOGRAPHICS

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 9

Noise Pop’s message is communicated through comprehensive PR, mar-keting, advertising and street promotion campaigns throughout the West Coast.

» Campaigns are focused in San Francisco and the greater Bay Area, Los Angeles, Seattle and Portland metropolitan areas

» Also includes select national markets (New York, Chicago, Austin)

Noise Pop marketing campaign is powered by strategic relationships with:

» Music and lifestyle retailers

» Social networks

» Bay Area radio stations and print media

» Culture and technology websites

» Noise Pop’s online community as well as that of other leading websites

Noise Pop’s media campaign generates over 7,000,000 impressions.

» Digital advertising 11m+

» Print advertising 2m+

» Radio & podcasts 3m+

» Email blasts 300k+

» Outdoor advertising, street marketing 15m+

OUTREACH

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 10

The Noise Pop Festival generates incredible media and content opportu-nities, including:

» Podcasts

» Live festival performance webcasting

» Live festival broadcasting

» Artist interviews

» Downloadable audio and video

» Cutting-edge original visuals by prominent artists

» Text messaging

» Identification on all collateral materials and advertising

» Social network messaging

» iPhone App

For maximum reach, we partner with the following media entities: SF Bay Guardian, KQED, Hotel Zeta, Boing Boing, Yellow Brick Road, Juxtapoz, The Bay Bridged, KUSF.org, 7x7, Yelp, Fun Cheap SF, SF Travel, Tixie, SF Weekly, Live 105, Performer Magazine, The Bold Italic, KZSU, and Mission Mission.

CONTENT OPPORTUNITIES

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 11

PRESENTING SPONSORSHIPPresenting Sponsorship includes a fully-integrated relationship with Noise Pop and its fans.

» Access to over 20,000 festival-goers, musicians, industry and com-munity participants

» Top logo placement on-site and in collateral materials

» Promotional rights

» Access to Festival audio and video content

» Top billing in print media and online

» VIP packages and access

» Much, much more!*

*Customized proposal with full deliverables and costs for Presenting, Associate and Partner sponsorships as well as Noise Pop Headquarters sponsorship available upon request.

NOISE POP HEADQUARTERS SPONSORSHIPNoise Pop Headquarters is where the festival kicks off and where it ends. Each night, Happy Hour (5–8pm) is hosted by a different local industry af-filiated organization and features the best of the best in independent and underground local music. Noise Pop Headquarters is the meeting place for Noise Pop badge-holders and fans to rev up for a night of amazing shows or to reconnect following each evening’s music madness. The HQ is open to the public and will include branding in all advertising, listing in the 2014 Program Guide, banner/signage opportunities onsite, product sampling, demo opportunities and more.

SPONSORSHIP OPPORTUNITIES

Stacy Horne Producer stacy@noisepop.com

M 917 297 0966 t 415 375 3373

noISe PoP February 25–March 2, 2014 San Francisco, CA 12

Be a part of the west coast’s premier independent music, arts and film event!

“The gospel of independent-minded rock, what Noise Pop lineups have preached for 20 years in clubs all over the city, has converted the local music scene and the music world at large.” SF Weekly

“The festival, which is celebrating its 21st year and anniversary, has been respon-sible for introducing and exposing hundreds of music fans to some of their favorite artists.” The Examiner

“Noise Pop 2013 combines all the factors that we know and love, which are: music, film, art, and more in order to make the ultimate festival.” Splash Magazines

“Noise Pop has come and gone for 2013. Another stellar job by the bookers, who find great buzz bands from all over the country, and stack them up four to a bill each night.” San Jose Mercury News

“One of the most talked-about Bay Area music events.” Chloe Veltman, The New York Times

“Since 1993, Noise Pop has been bringing out the best in local and indie rock. From divey venues to the bigger theaters, Noise Pop will hit SF with tenacity and grit that has made it a favorite of indie rock fans.” Live105

CONTACTFor Sponsorship Inquiries contact:

Stacy Horne stacy@noisepop.com t 415.375.3373

Julie Zielinski julie@noisepop.com t 415.375.3378

Chad Heimann chad@noisepop.com t 415.375.3374

Noise Pop Industries 2180 Bryant Street, Suite 105 San Francisco, CA 94110

t 415.375.3370 f 415.341.1135

noisepop.com

Thank you!