noordfed
DESCRIPTION
Not just run-of-the-millTRANSCRIPT
F E A T U R E
www.noordfed.co.za
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. . .essent ia l ly your bus iness
Not just run-of-the-mill
Not just run-of-the-mill
Not just run-of-the-mill
Not just run-of-the-mill
NoordfedEiendomsBeperk, a subsidiary of agricultural group NWK, has recently acquired a second milling company in KwaZulu-Natal. Essential Business looks at the company's decision and its plans for the future.
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www.noordfed.co.za
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As a leading provider of agricultural
services and inputs, NWK Group’s
activity is vast and varied —
spanning storage solutions, financing
packages, agri-economic advisory services
and more. The group has over 100 years’
experience serving the South African
agricultural market, with the bulk of its
activity and distribution taking place in the
North West Province.
One example of this activity is Noordfed Ltd,
a NWK subsidiary based in Lichtenburg. As a
milling company that specialises in maize
and wheat, Noordfed’s primary activities
include the production and distribution of
white maize milling products such as white
maize meal, white maize rice and white
maize samp for both human and animal
consumption. These products are distributed
to a number of established brands and long-
standing clients, including 10/10, Super
Goal, HayDay, and Fat Fowl chicken feed.
In February this year, Noordfedalso acquired
100% interest in Empangeni Milling, another
white maize milling company based in
KwaZulu-Natal.
A former subsidiary of holding company
Grindrod Ltd, Empangeni Milling is already
well established in the KwaZulu Natal maize
market. The merger remains safely within
Noordfed’s area of expertise, and is as a
consequence a relatively low risk endeavour
for NWK Group.
The venture will see NWK’s presence expand
geographically into the “garden province” of
South Africa. Prior to this acquisition,
Noordfed’s produce was primarily
distributed in the North West and Gauteng,
with only limited distribution in Limpopo
and KwaZulu Natal — but this is now set to
change.
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“Empangeni Milling/Noordfed has delivered
the same service as before to our client
base. We foresee a seamless integration
that will have no effect on orders, product
availability or deliveries,” said Hendrik
Roux, former CEO of Empangeni Milling.
Roux has since been appointed as
managerial head of Noordfed.
“A modern mill, the geographic location
close to the raw material, and our
established market share in KwaZulu-Natal
pave the way for the vision that Empangeni
Milling/Noordfed has of the future — to
ensure that we feed the people of South
Africa with passion and with the best-
quality product,” said Roux in a press
release.
Several months into the acquisition,
Noordfed is already set to embark on its
next project — the establishment of a
Broad Based Black Economic Empowerment
partner within the firm. The company is in
consultation with Intshona Holdings, a
black-women-owned company established
to empower rural women and farmworkers
in South Africa.
The transaction proposed by Noordfed
would be to the socio-economic benefit of
female workers in rural areas and farming
communities. Discussions are still
underway, but the project looks to be very
promising indeed.
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Noordfed(Pty) Ltd
Agricultural Service
85 Thabo Mbeki St,
Lichtenburg, 2740,
South Africa
Tel: +27 18 632 5037
Contact our office in South Africa
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