Creating exquisite social experiences through culinary and mixology lessons

• The establishment hosts a group of people who engage, interact and learn from

their favourite chefs & mixologists

• Pre determined and well marketed module.

• There is no ‘sincerer’ love, than the love for good food or drinks!

• We bring passion back on the menu.

• A merriment of eating and learning enhanced by the presence of friends and

other food or drink lovers.

THE ESSENCE OF SKILLICIOUS

HOW ?

WHAT ?

WHY?

• A 2-3 hour session usually priced between ₹500 – ₹1500 on the weekends and

led by the head chef / bartender.

• The attendees learn to cook or mix and enjoy the fruits of their efforts with

friends, family and absolute strangers.

• Be a part of your city’s gastronomic excellence!

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OCTOBER SERIES – PARTNER ESTABLISHMENTS

100 + seats booked out. Recognition from TOI, Sunday Guardian, Burrp, Brown Paper Bag & Little Black Book

Delhi. Outreach to 1,50,000 + relevant people for our engaging and highly appreciated culinary & mixology

lessons

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DECEMBER SERIES – PARTNER ESTABLISHMENTS

Fat ninja

Faarsi Raas

Imperfecto

Thirty nine Rara Avis

PCO Fat ninja

SKILLICIOUS- 2013

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SKILLICIOUS – 2014

Monkey Bar

Date: 1st February

Cocktails & Dreams

Date: 2nd February

Le Studio De Monin

Date: 15th February

Fat Ninja

Date: 9th February

Rara Avis

Date: 8th February

Thirty-Nine

Date: 22nd February

FIO

Date: 27th February

Train from the best chefs and

mixologists

Quality time with loved ones and like

minds

Incomparable social experience

Unique learning environment

SELECT VISUALS & VIDEOS – Click for more

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Play Now

Experiences

• Tested demand and Scalable model:

Successfully conducted sold out

workshops with PCO, Rara Avis, Le Studio

De Monin, Imperfecto & more

• High quality branding & Customer

satisfaction: Takeaways, gift hampers and

goodies for increased value for money

and satisfaction

• Operational headache reduced: Our

associates co-ordinate with the clients,

control the environment and provide

support for any queries.

35% monthly growth 15,000 + monthly clicks

5 page-views/visit 6 minutes/user 15,000+ Likes

Extensive PR

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• Detailed subscribers list created by

virtue of conducting several

workshops (including F&B) over 1 year.

• Access to bloggers & print media via

existing coverage.

• Access to HNI networking groups and

expat groups through our work with

large corporates.

SKILLHIPPO: WHAT WE BRING TO THE TABLE

Filtering

EMPANELLED INSTITUTIONS & CORPORATE CLIENTS

MEDIA COVERAGE

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SKILLHIPPO: WHAT WE BRING TO THE TABLE

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Channel How we play Impact

Corporates

• Professional working relationship with small, medium

and large corporates

• Cross-sell skillicious directly through HR

• Can filter outreach

• Ability to pre sell inventory

• Potential to grow pan – India in

the future

Outreach to the employees at these corporates via:

• E-mails & Calendar invites

• Posters / flyers

• Relevant target audience

accessed with ease

Host Establishments

• Tent cards, Posters & Flyers

• Facebook events & Tweets

• Access to subscriber lists

• The power of collective

marketing at trending hang outs

Media & Bloggers

Using an organically created list of the top journalists

and bloggers covering the food & drinks space, we are

able to spread the word more effectively amongst their

readership

• 120+ Bloggers and 40+

journalists sent updated

information leading to regualr

coverage for skillicious and

skillhippo.com.

HNI Networks

• Carefully curated list ranging from expat groups,

ladies organisations, entrepreneurial societies etc.

• Outreach to them via spread of collateral in key

localities (Defence Colony, Greater Kailash, Vasant

Vihar, Golf Links etc.)

• Highly filtered access

• High levels of influence in

spreading the word

• Crowd pullers for certain

quality workshops

Subscriber Lists

Highly relevant subscriber list developed over 1 year.

Consistently grown organically (through inbounds) and

inorganically (through restaurants / bars / café leads &

reference hunting sprees)

• >15,000 targeted customers

• Constantly updated with

various skillcious events via e-

mailers, calls, texts etc.

OUR MARKETING

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Channel How we play Impact

Online Marketing Online advertisements (Google, Facebook etc.) • > 50,000 outreach

Social Media Marketing

• Posts on Skillhippo & affiliate pages.

• Tie ups with other food blogs with similar target

audiences.

• Target the consumer through the events created on

our host establishments pages.

• Use of twitter and our relationship with blogger to get

them to tweet about us.

• 15,000 + likes on skillhippo and

affiliate pages.

• 55,000 + likes on other food

based facebook page tie ups

• 100,000 + likes on partner /

host establishment pages

• Building a regular audience

who looks forward to our posts

and content

• Generate leads eventually

Offline Marketing

Spread of collateral in relevant high footfall areas

including:

• Embassies

• Clubs

• Cultural centers

• Commercial centers

• Restaurants

• Well designed collaterals lead

to positive brand recognition

• Created relationships with key

stakeholders to ensure

maximum penetration of our

collateral.

OUR MARKETING

• Opportunity for

stakeholders to develop

a rapport with the

clientele and create a

memorable experience.

• Two way engagement

opportunity to aid

positive word of mouth.

Also incredibly

motivating for the staff.

• Validated strategy /

networks to extract PR

mileage through food

bloggers, print media,

cross promotions and

HNI networking groups

/ expat groups.

• Marketed as a series

throughout NCR.

• Multifold outreach

through existing

skillhippo subscriber

lists.

• Spanning - empanelled

corporates, their

employees & families,

foodies, culinary

enthusiast, bloggers,

journalists and expats.

Engagement Cross-

Branding &

Press

Outreach

Your establishment receives footfall during potentially lean periods and clientele is filtered via

quality of subscriber lists as well as social experience crafted.

Who doesn’t remember making their first gourmet dish or cocktail ?

Highly Filtered Customer Acquisition Mechanism

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WHAT’s IN IT FOR YOU

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ABOUT US / OUR BACKGROUND

OUR COORDINATES

ASR Market Ventures Private Limited, A-24 Kailash Colony, New Delhi – 110048 , +91 11 29242499

Now that we’ve highlighted the core of this

potential discussion, we look forward to your

thoughts & response!

Sambuddha Bhattacharya: sambuddha.bhattacharya@skillhippo.com/ +91 9819996962

Raghuveer Malik: raghuveer.malik@skillhippo.com / +91 9560550222

Rajveer Parikh: rajveer.parikh@skillhippo.com / +91 9910105940

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CONTACT US FOR MORE INFORMATION