social media
DESCRIPTION
presentatie 13 november 2007TRANSCRIPT
![Page 1: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/1.jpg)
Social media
Hugo Louter
13 november 2007
![Page 2: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/2.jpg)
Het verschijnsel heeft
niet alleen aanhangers…
![Page 3: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/3.jpg)
Vroegâh
![Page 4: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/4.jpg)
Mensen communiceren
![Page 5: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/5.jpg)
One-to-one
![Page 6: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/6.jpg)
Geen uitgevers nodig
![Page 7: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/7.jpg)
![Page 8: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/8.jpg)
![Page 9: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/9.jpg)
Tegenwoordig kan dat goedkoper, sneller, makkelijker
![Page 10: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/10.jpg)
![Page 11: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/11.jpg)
![Page 12: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/12.jpg)
One-to-many
![Page 13: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/13.jpg)
Massacommunicatie
![Page 14: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/14.jpg)
Uitgevers: oligopolie
![Page 15: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/15.jpg)
![Page 16: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/16.jpg)
![Page 17: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/17.jpg)
![Page 18: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/18.jpg)
![Page 19: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/19.jpg)
Dan komt het internet
![Page 20: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/20.jpg)
Web 1.0
![Page 21: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/21.jpg)
Maakt uitgeven goedkoper
![Page 22: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/22.jpg)
Echter…
![Page 23: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/23.jpg)
Een koets zonder paarden
![Page 24: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/24.jpg)
![Page 25: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/25.jpg)
![Page 26: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/26.jpg)
...het blijft one-to-many.
![Page 27: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/27.jpg)
Breedband en wireless
![Page 28: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/28.jpg)
Faciliteren many-to-many
![Page 29: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/29.jpg)
Begin van de tijdmachine…
![Page 30: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/30.jpg)
![Page 31: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/31.jpg)
…waar veel uitgevers zichnog middenin bevinden
![Page 32: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/32.jpg)
Zij moeten zich aanpassen
![Page 33: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/33.jpg)
Van push naar pull
![Page 34: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/34.jpg)
Van control naarconversation
![Page 35: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/35.jpg)
Is dit wennen?
![Page 36: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/36.jpg)
Ja.
![Page 37: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/37.jpg)
Is dit nieuw?
![Page 38: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/38.jpg)
Nee.
![Page 39: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/39.jpg)
Markten zijn ookconversaties
![Page 40: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/40.jpg)
![Page 41: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/41.jpg)
Wat tot stand komt, komt in het midden, tussen de partijen tot stand
![Page 42: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/42.jpg)
![Page 43: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/43.jpg)
Waar kennenn we dat van?
![Page 44: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/44.jpg)
Social media zijn niet wéér eennieuw communicatiekanaal…
![Page 45: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/45.jpg)
… maar een manier ommarkten te begrijpen.
![Page 46: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/46.jpg)
Vanaf 2002
![Page 47: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/47.jpg)
Onafzienbare rij websites en toepassingen die gebruikmaken
van many-to-many
![Page 48: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/48.jpg)
Online content is gratis
![Page 49: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/49.jpg)
![Page 50: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/50.jpg)
Rol van uitgevers verandert(© Marco Derksen)
![Page 51: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/51.jpg)
Van zender…
![Page 52: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/52.jpg)
![Page 53: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/53.jpg)
…tot community manager
![Page 54: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/54.jpg)
![Page 55: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/55.jpg)
… of facilitator
![Page 56: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/56.jpg)
![Page 57: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/57.jpg)
Succesvolle concepten makengebruik van deze gedachte
![Page 58: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/58.jpg)
Sleutelwoorden
![Page 59: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/59.jpg)
Tag
![Page 60: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/60.jpg)
Socialize
![Page 61: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/61.jpg)
Syndicate
![Page 62: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/62.jpg)
Via RSS
![Page 63: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/63.jpg)
Aggregate
![Page 64: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/64.jpg)
Het combineren van webfeeds
![Page 65: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/65.jpg)
Re-mix
![Page 66: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/66.jpg)
Opnieuw ordenen
![Page 67: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/67.jpg)
Symbaloo: aggregate + re-mix
![Page 68: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/68.jpg)
![Page 69: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/69.jpg)
Last.fm: socialize + aggregate
![Page 70: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/70.jpg)
![Page 71: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/71.jpg)
Hyves, facebook: socialize + aggregate
![Page 72: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/72.jpg)
Wakoopa: socialize + re-mix
![Page 73: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/73.jpg)
![Page 74: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/74.jpg)
![Page 75: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/75.jpg)
Ning: socialize + aggregate + re-mix
![Page 76: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/76.jpg)
![Page 77: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/77.jpg)
Technorati: tag + aggregate + syndicate
![Page 78: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/78.jpg)
![Page 79: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/79.jpg)
NUjij: re-mix
![Page 80: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/80.jpg)
![Page 81: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/81.jpg)
API’s: syndicate + aggregate
![Page 82: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/82.jpg)
Wikipedia:
‘Een Application Programming Interface (API) is een
verzameling definities op basis waarvan een
computerprogramma kan communiceren met een ander
programma of onderdeel (meestal in de vorm van
bibliotheken). Een API definieert de toegang tot de
functionaliteit die er achter schuil gaat. De
buitenwereld kent geen details van de functionaliteit
of implementatie, maar weet dankzij de API wel hoe
deze kan worden aangesproken’
![Page 83: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/83.jpg)
Informatie blijft niet meer bij
de uitgever maar wordt door
gebruikers binnengehaald
![Page 84: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/84.jpg)
Facebook applications
![Page 85: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/85.jpg)
![Page 86: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/86.jpg)
‘Digg on your site’
![Page 87: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/87.jpg)
![Page 88: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/88.jpg)
Google open social
![Page 89: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/89.jpg)
‘OpenSocial provides a common set of APIs for social applications across multiple websites. With standard
JavaScript and HTML, developers can create apps that access a social network's friends and update feeds’
![Page 90: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/90.jpg)
Publishing zonder platform of met een oneindig aantal platforms?
![Page 91: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/91.jpg)
The floor is ours
![Page 92: Social media](https://reader034.vdocuments.pub/reader034/viewer/2022051608/54557f6faf79593f4a8b7e56/html5/thumbnails/92.jpg)