social media and digital influence 101
DESCRIPTION
Presentation given last August 6, 2012 at the Traditional and Social Media Marketing Conference held at AIM Acceed Conference Center.TRANSCRIPT
1
Social Media 101
Jane/e Toral h/p://digitalfilipinoclub.com h/p://searchprofileindex.com
Select Monthly Online Ac/vi/es (%) 2009 2010 2011
Visi@ng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
Visi@ng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na@onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
Ac@vi@es showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
Realign resources to adopt social media!
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking
to somebody else. -‐ Hugh Macleod
Source: h/p://gapingvoid.com/so/
h/p://bit.ly/KDk6e9
h/p://www.ivi.com.ph
h/p://[email protected]
h/p://www.coachjimsaret.ph
h/p://www.coachjimsaret.ph
#STRATMARK 2012 @iammarkdelgado
MARK JOSEPH DELGADO 24 years old, Manila
Blogger since 2010 Certified Blog & Social Media Entrepreneur
UST Batch ’08
Will start a new job tomorrow as a Social Media Manager for an ad agency
h/p://www.architerra.org
Social Lives at the Top of the Funnel
Source: SEOMoz.org
R
Blogs + Blogging
Comment Marke@ng
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcas@ng
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING! (AKA all the “free” traffic sources)
Direct/Referring Links
Type-‐In Traffic
Local Portals
Every One of These Marketing Tactics
Helps Every Other One Source: SEOMoz.org
Social Media ROI
• ROI=[gain from investment – cost of investment]/cost of investment – Business metric, not media metric.
investment ac@on reac@on Non-‐financial
impact financial impact
Very important but not where ROI is
Source: Stefanos Karagos, Xplain.co
Help us Fascina@ng the audience
Digital, Print, and Offline
Business Model Genera@on book
Howtofascinate.com
Book reference: Brains on Fire
Brand vs. fan ambassador • No more big ideas. • Ideas from ground-‐up.
Yahoo Purple Hunt 2009
Help me belong…
Help me be significant…
Source: h/p://mobileyouth.org
Home, Hangout, Hideout
Study the market where they are.
Source: h/p://mobileyouth.org
Lose users
• Isola@on • Risk • Loss of control • Youth wants many-‐to-‐many rather than one-‐on-‐one.
Source: h/p://mobileyouth.org
# Prepare for the sweet spot
# Home, hangout, hideout
h/p://business.manilastandardtoday.com/2012/03/28/tetangco-‐says-‐popula@on-‐will-‐bolster-‐growth/
Know the mobile user
h/p://www.manilastandardtoday.com (website and photo credits)
h/p://www.manilastandardtoday.com
Suppor@ng each other online and offline.
Fascina@ng the audience in a variety of ways to s@mulate diverse engagement.
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Will you embark in social media?
h/p://slideshare.net/jane/etoral h/p://twi/er.com/digitalfilipino