social media for awareness and influence
DESCRIPTION
Presentation for the National Cotton Council's Leadership at its Best Conference. The goal of the talk was to help leaders in Ag Business understand and learn to use social media for awareness and influence.TRANSCRIPT
Social Media for Awareness and Influence
David Horne...
@_davidhorne_
http://davidhorne.me
Tuesday, July 12, 2011
Hello?
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Tuesday, July 12, 2011
- TV
- Radio
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Why is Social Media Important?-Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks. (Edison Research)
-47 percent of journalists will use Twitter as a source for a
story (Digital Journalism Study)
-46 million Americans check their social media profiles daily (Edison Research)
-Nearly 25% of social network users indicated that Facebook is the social site or service that most influences
their buying decisions(Edison Research)
Tuesday, July 12, 2011
Listen
Create
Interact
Today...
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Foundation
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Exercise.....
What are your goals with social?
.....Let’s Write them Down
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Listen
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Tools
samepoint.com
search.twitter.com
socialmention.com
backtype.com
Google blog search
Google Alerts
RSS/ Reader
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Exercise.....
Where do you think
your audience is?
.....Let’s Write them Down
.... Let’s Search
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Create
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Tuesday, July 12, 2011
Educate
Entertain
Encourage
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Criticize
Condemn
Complain
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Tuesday, July 12, 2011
Interact
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Interact
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Engage
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Social Media for Awareness and Influence
David Horne...
@_davidhorne_
http://davidhorne.me
Tuesday, July 12, 2011
photo credits licensed under creative commons:❖ bjornmeansbear
❖ x-ray delta one
❖ JD Hancock
❖ gorriti
❖ pasukaru76 (move prep)
❖ Mark Fischer
❖ Nesster
❖ dok1
❖ aldenjewell
❖ bjornmeansbear
❖ hartman045
❖ Marion Doss
❖ dougbelshaw
❖ cdsessums
❖ Mister-E
❖ Image Editor
❖ edans
Thanksfor your time
Tuesday, July 12, 2011