stop buying tech
DESCRIPTION
Is your business starting to feel more like an IT service provider than anything else? Have the needs of your people, business, and customers taken a back seat to huge tech investments? Stop buying tech and start buying services.TRANSCRIPT
As well as being a shoe company or law firm or whatever it is you do, you’ve had to become something entirely di�erent as well…You’ve had to become an IT service provider. To your own business.
You’ve been forced to invest in all kinds of technology that isn’t core to your business.In servers and storage.In hardware and software.In integration services -to make it all work.
And put up security layers to protect them, networks to connect them and administrators to keep them up and running.
When your operating systems get out of date, you pay to migrate to the newer ones.When trouble pops up, your helpdesk shoots it.
But somewhere along the line, you started to notice something.Your technology tail is wagging your business dog.
Your people aren’t interested in all the plumbing that brings them the applications they use every day.
They don’t care about data centers, servers, network operating systems, firmware, virtualization, storage, security or bandwidth.They care about their apps and working better together. .
That may sound like a threat to your entire IT operation.Because the lion’s share of your budget is spent on things your users couldn’t care less about.
A massive, world-changing, and ultimately hugely liberating opportunity.
But really, it’s an opportunity.
Don’t invest in a massive infrastructure to deliver what you might (or might not) one day need.
Stop over-paying
Stop building an Iron Empire.
You don’t need fifty people and millions worth of hardware to let your people use O�ice or to help your knowledge workers collaborate or let your fleet managers deploy asset tracking…
Just turn it on.
This is here. Now.
The vision for ‘utility computing’ – buying IT like you buy electricity – has been around for decades.
Now it’s a reality.
Thousands of businesses all over the world are getting more and more of their IT and telecom as a service.
It’s a fundamental change in the way businesses do business – and it delivers some profound benefits:
Your business gets more agile.
Because you’re not locked into long-term investments and legacy systems.
Your people get more productive.
Because you’re freeto deploy new teamwork apps instead of last generation’s.
This is a big deal.
This is a turning point in the way businesses harness technology. And you’re right where you need to be: at the crossroads.So next time your people need to do something new, don’t think about servers and software and data center space and network capacity.
Think about buying a pay-as-you-go service.With everything included.From somebody nice.
For companies with people in them.