thailand internet user profile 2015
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Thailand Internet User Profile 2015 ผลสำรวจพฤติกรรมผู้ใช้เน็ตปี 58https://www.etda.or.th/documents-for-download.htmlTRANSCRIPT
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2558 Thailand Internet User Profile 2015
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ISBN ISBN 978-974-9765-69-2
1 2558
2,000
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Internet is Power
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() 7 Electronic Transactions Development Agency (Public Organization)
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17,010
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2558
17,010
10,434
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() 19 Electronic Transactions Development Agency (Public Organization)
2558 ( 55.8) ( 42.4) 1.8 4 Gen Z, Gen Y, Gen X Baby Boomer Gen Y ( 64.6) Gen Z ( 2.9), Gen X ( 26.2) Baby Boomer ( 6.5) ( )
.
2558 2557 Gen Y 58.3 54.2
80 5.7 Gen X, Gen Y Gen Z 1 Baby Boomer 1
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20 2558 Thailand Internet User Profile 2015
24 3 1 (Social Network) Facebook, Instagram, Line 82.7, 2 56.6 3 // 52.2 3 1 62.2, 2 - 53.7 3 (Social Network) 45.3
3 1 / ( 72.0), 2 ( 41.6) 3 ( 33.8)
/
35.1 / ( 57.6) / ( 42.1) ( 32.2) / ( 58.2) / /// / ( 60.8) ( 59.1) ( 56.4) Gen Z Gen Y Blogger/Net Idol// / 3 1 , , , , 2
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() 21 Electronic Transactions Development Agency (Public Organization)
3 , 42.6, 27.5 24.4
Gen X, Gen Y Gen Z , / Baby Boomer Baby Boomer, Gen X Gen Y , / Gen Z
/ / 6 / , 2 /// 6.2 5.7 3 / 3.1
/ 6 / 1,000 1,000 1 /// 78.8, 2 / 57.0, 3 4 3 , , 4 45.3 45.1
/ 5 1 / ( 51.2), 2 ( 50.5), 3 / ( 46.4), 4 / 24 ( 46.1) 5 ( 41.6)
/ , ,
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22 2558 Thailand Internet User Profile 2015
, Baby Boomer Gen X , 2
1 2 ( 65.5) ( 31.2) / 3 ( 26.4)
/ Gen X Baby Boomer / 50.4 51.5 2 , Gen X Baby Boomer / /
/ 3 1 ( 58.7), 2 ( 29.9) 3 ( 24.0)
/ / ( 79.7)
-
() 23 Electronic Transactions Development Agency (Public Organization)
( 25.7) Call Center ( 8.2) 3.6
/ ( 7.2), / ( 6.4) () . (Online Complaint Center) OCC (.), (.) /
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24 2558 Thailand Internet User Profile 2015
() .
. 2558 (Thailand Internet User Profile 2015) /
1.
2.
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() 25 Electronic Transactions Development Agency (Public Organization)
3.
4. .
2558 () Facebook
2558 10,434
(Sampling Methodology) (Non-Probability Sampling)
(Self Selection) ..2557
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26 2558 Thailand Internet User Profile 2015
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() 27 Electronic Transactions Development Agency (Public Organization)
2558
17,010
1
10,434
3 G 4 G LTE
1
-
28 2558 Thailand Internet User Profile 2015
(Digital Economy)
2
2558
42 76.9
2557 2557
42 76.9 20.2 2558
23.2
2
2558 21 41.9
21.3 2 2557
10 -20.9
19.3
2558
2557 2 3 2558 2 3
2557 2 3 2558
2 3 2557 1
2 (Digital Economy), ,http://www.mict.go.th/view/1/Digital%20Economy,172558.
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() 29 Electronic Transactions Development Agency (Public Organization)
1
2
2
58.3
50.4
Gen Y
54.2
53.8
13.916.1
20.216.7
19.320.0 21.323.2
13.09.1
< 10 .0.05.0
10.015.020.025.030.035.040 .0
10 - 20.9 .
21 - 41.9.
42 - 76.9.
77 - 104.9.
13.5
> 105 .
13.7
2558
2557
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30 2558 Thailand Internet User Profile 2015
47.7 44.4
50,001
50
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() 31 Electronic Transactions Development Agency (Public Organization)
48.550.450.4
58.341.4
54.247.1
32.553.8
47.744.4
38.545.345.8
52.354.6
57.347.8
57.556.5
48.937.6
50.844.9
39.746.849.3
52.151.653.354.4
58.460.4
0.0 10.0 20.0 30.0 40.0 50.0 60.0
Gen ZGen YGen X
Baby Boomer
./ ./ ./
/ //
///
10,000 10,001 30,000 30,001 50,000 50,001 70,000 70,001 90,000
90,001 110,000 110,001 130,000 130,001 150,000
> 150,000
2
48.550.450.4
58.341.4
54.247.1
32.553.8
47.744.4
38.545.345.8
52.354.6
57.347.8
57.556.5
48.937.6
50.844.9
39.746.849.3
52.151.653.354.4
58.460.4
0.0 10.0 20.0 30.0 40.0 50.0 60.0
Gen ZGen YGen X
Baby Boomer
./ ./ ./
/ //
///
10,000 10,001 30,000 30,001 50,000 50,001 70,000 70,001 90,000
90,001 110,000 110,001 130,000 130,001 150,000
> 150,000
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32 2558 Thailand Internet User Profile 2015
81.8% 5.7
54.5% 5.4
45.0% 5.0
0.6% 5.0
?21.0% 3.8
8.5% 3.0
3
3
80
1 5.7
2 54.5
5.4 3
45.0 5.0
3
3 10,434 7,136
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() 33 Electronic Transactions Development Agency (Public Organization)
4
1
2
3
33.2 28.4
56.8
( 38.7) ( 36.5)
(
28.4) (
6.1) ( 5.7) ( 3.7)
( 35.9) ( 33.2)
( 26.9)
Gen X, Gen Y Z
Baby Boomer
1 2
43.7 38.4
Gen Z
27.5 11.4
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34 2558 Thailand Internet User Profile 2015
Gen X ( 29.6) Gen Y ( 32.4)
Gen Z ( 23.9) Baby
Boomer ( 23.0) Gen X ( 18.0) Baby Boomer (
18.8) Gen Y (
12.5) Gen Z ( 14.1) ( 1 )
4
6.1
5.7
3.7
11.4
6.1
4.9
4.3
54.8
56.8
55.3
53.9
58.3
54.8
38.4
15.7
13.4
12.1
14.1
12.5
18.0
18.8
35.9
26.9
33.2
23.9
32.4
29.6
23.0
38.7
36.5
28.4
27.5
34.8
42.7
43.7
0.0 10.0 20.0 30.0 40.0 50.0 60.0
Z
Y
X
Baby Boomer
: 1
-
() 35 Electronic Transactions Development Agency (Public Organization)
,
5 1
16.01 20.00 . ( 54.2), 2 20.01 24.00
. ( 52.0), 3 12.01 16.00 . ( 44.5),
4 08.01 12.00 . ( 42.4), 5 00.01 04.00
( 8.8) 04.01 08.00 . ( 7.9)
/ 08.01
16.00 .
2 08.01 12.00 .
12.01 16.00 . 32.7 33.4
(16.01 08.00 .)
2
16.01 20.00 . ( 20.5), 20.01
24.00 . ( 22.6), 00.01 04.00 . ( 3.7)
04.01 08.00 . ( 1.3)
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36 2558 Thailand Internet User Profile 2015
/ (08.01 16.00 .) Gen Y Gen Z
Gen Y Gen Z 08.01
12.00 . 45.9 35.9 12.01 16.00
. 49.1 37.9
/ (08.01 16.00 .)
Gen X Baby Boomer
Gen X Baby Boomer 08.01
32.7%
6.8%
16.6%
2.8%
08.01 - 12.00 .
42.4%
12.01 - 16.00 .
33.4%
6.8%
18.2%
2.1%
44.5%
16.01 - 20.00 .
11.7%
20.5%
5.1%
52.0%
18.8%
20.01 - 24.00 .
11.8%
22.6%
7.0%
52.0%
13.5%
00.01 - 04.00 .
1.7%
3.7%
0.7%
8.8%
2.0%
04.01 - 08.00 .
1.3%
0.5%
7.9%
0.9%
1.1%
5
: 1
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() 37 Electronic Transactions Development Agency (Public Organization)
12.00 . 53.4 52.7 12.01
16.00 . 49.6 43.1
(16.01 08.00 .)
1 2
16.01 20.00 . Gen X Gen Y
2 Gen Z Baby Boomer
2
21.2 16.0
04.01 08.00 . Gen Y Gen Z
2
Gen X Baby Boomer
2 1.9 1.8
( 2 )
/
1 2 88.8
43.2 6
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38 2558 Thailand Internet User Profile 2015
6
7
1 2
( 38.4) (
57.7) ( 52.4)
( 34.2)
( 26.1) ( 28.5)
( 22.6) (
13.6) ( 11.7)
1.2%3.1%19.8%13.2%
26.0%43.2%88.8%/
: 3
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() 39 Electronic Transactions Development Agency (Public Organization)
Gen Y Gen Z
3.5 3.9
Gen Y Gen Z
13.8 14.4
Gen X Gen Y
28.3 28.4
( 3 )
-
40 2558 Thailand Internet User Profile 2015
26.1
28.5
34.2
20.6
28.4
28.3
19.7
13.6
11.7
22.6
14.4
13.8
10.4
10.1
3.1
2.5
4.2
3.9
3.5
1.5
0.7
15.8
14.8
27.9
33.7
21.5
2.0
2.5
57.7
52.4
38.4
2.6
45.1
79.6
68.9
86.2
86.9
91.1
97.1
89.3
80.4
80.9
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Z
Y
X
Baby Boomer
/
7
: 3
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() 41 Electronic Transactions Development Agency (Public Organization)
4 (
)
/
/
8
5 1
(Social Network) Facebook, Instagram,
Line 82.7, 2
( 56.6), 3 // (
52.2), 4 // ( 42.3) 5
- ( 35.7)
5 1
( 62.2), 2 - ( 53.7),
3 (Social Network) (
45.3), 4 // (
40.7) 5 // ( 38.9)
5
4 (MobileDevices) (FeaturePhone),(Smartphone)(TabletComputer)
-
42 2558 Thailand Internet User Profile 2015
1.2
8.4
9.4
16.2
15.9
23.6
19.8
32.7
53.7
38.9
40.7
62.2
45.3
1.4
9.9
11.3
14.2
21.6
25.8
28.1
30.3
35.742.3
52.2
56.682.7
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0
/
/ / /
-
/ /
Social Network
: 1
8
5
///
5 42.8
-
() 43 Electronic Transactions Development Agency (Public Organization)
1 ( 60.3),
2 // ( 52.4), 3
- ( 49.7), 4 ///
( 47.9) 5
( 47.1)
//
Gen Y Gen Z
Gen Y Gen Z
21.7 27.8 //
Gen Y Gen Z 43.1
37.6
, / //
Baby Boomer, Gen X Gen Y
Gen Z ( 4 )
5
4 1
( 90.5), 2
( 61.9), 3 //
-
44 2558 Thailand Internet User Profile 2015
( 57.1) 4 // ( 49.7)
/// 40.0
36.0
( 30.3) ( 29.1)
( 22.2)
( 16.4)
( 10.4) ( 10.5)
Gen X Gen Y
83.0
86.7 Baby Boomer Gen Z
65.3 78.4
Gen X Gen Y -
45.2 39.5 Baby Boomer
Gen Z 29.8 20.3
Gen X Gen Y
28.5 26.2 Baby Boomer
Gen Z 12.3 8.5
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() 45 Electronic Transactions Development Agency (Public Organization)
Gen X Gen Y /
15.9 15.8
Baby Boomer Gen Z 5.9 11.8
Gen Z
//
43.5 49.0
( 5 )
Facebook
1, 2 Line Application
3 Google+ 92.1, 85.1
67.0 9
9
43.9% 21.0%
85.1%92.1%
2.8%
67.0%
: 1
-
46 2558 Thailand Internet User Profile 2015
10
( 72.8) Google+
( 60.2) ( 58.9) ( 59.5)
Instagram ( 45.8) (
32.6) twitter ( 35.3) (
19.7) ( 17.6)
90 Gen X, Gen Y Gen Z Facebook
Gen X ( 90.5), Gen Y
( 94.9) Gen Z ( 91.5) Baby Boomer
( 75.6)
Line Application Baby Boomer ( 81.6),
Gen X ( 92.5) Gen Y ( 88.3) Gen Z
Line Application 71.9
Google+ Baby Boomer Gen X
Google+ 70
Instagram twitter Gen
Y Gen Z Instagram Gen Y Gen Z
49.8 57.5
Instagram Gen Y Gen Z
23.2 27.5
( 6 )
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() 47 Electronic Transactions Development Agency (Public Organization)
(Digital Economy)
11
5 1
3.6
3.3
5.3
0.7
3.2
4.5
3.3
17.6
19.7
35.3
27.5
23.2
11.4
5.6
32.6
45.8
59.5
57.5
49.8
23.0
10.2
60.2
72.8
58.9
66.0
64.9
70.9
75.7
87.3
89.3
87.4
71.9
88.3
92.5
81.6
92.0
92.6
97.4
91.5
94.9
90.5
75.6
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
Z
Y
X
Baby Boomer
Facebook Line Google+ Instagram twitter WhatsApp
: 1
10
-
48 2558 Thailand Internet User Profile 2015
/ ( 72.0), 2
( 41.6), 3 (
33.8), 4 , ( 26.0)
5 ( 20.3)
1, 3, 4 5
6 19.1 5
//
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() 49 Electronic Transactions Development Agency (Public Organization)
11
8.4%
XXX
1.2%
2.0%
2.6%
8.8%
10.8%
41.6% 19.1%
Help ?Help ?Help ?
/
72.0%
33.8%
26.0%
20.3%
?
14.9%
-
50 2558 Thailand Internet User Profile 2015
/
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() 51 Electronic Transactions Development Agency (Public Organization)
/
/
/
//
/
/
/
/
/
/
/
-
52 2558 Thailand Internet User Profile 2015
/
17,010
10,434 /
64.9 / 35.1
/
57.6
/ ( 42.1),
( 32.2),
( 20.8)
( 18.2) 12
12 /
57.6% 42.1% 32.2%
20.8% 18.2% 4.5%
/
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() 53 Electronic Transactions Development Agency (Public Organization)
/
13
/ //
/ /
58.2 2 /
/
( 50.2), 3
/
( 34.0), 4 , ,
, Billboard, , ( 32.3) 5
/ /
Search Engine
( 31.5)
13 / /
/
/
/
, , , Billboard, ,
Search Engine
Blogger, Net Idol, ,
50.2%
34.0%
32.3%
31.5%
20.8%
5.1%
58.2%
-
54 2558 Thailand Internet User Profile 2015
14 /
1, 2 4 3 / / Search Engine 5 40.6 30.3
1, 2 3 4 / / Search Engine 5 , , , Billboard, , 40.2 34.1
( 43.9) ( 30.3) ( 37.0) ( 40.6) ( 40.2) Search Engine ( 29.6) ( 24.1) ( 29.5) Blogger, Net Idol, , , ( 14.7)
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() 55 Electronic Transactions Development Agency (Public Organization)
Gen X ( 56.4), Gen Y ( 61.0) Gen Z ( 59.6) // Baby Boomer ( 40.4) Gen X ( 34.3), Gen Y ( 34.9) Gen Z ( 33.5) Baby Boomer ( 26.8)
Baby Boomer, Gen X Gen Y // , , , , Billboard, , Search Engine Gen Z
/ Blogger/Net Idol// Baby Boomer Gen X 5.9 12.7 Gen Z Gen Y 24.2 23.8
/ ( 7 )
-
56 2558 Thailand Internet User Profile 2015
14 / /
14.7
24.1
29.5
24.2
23.8
12.7
5.9
40.6
29.6
40.2
20.5
33.8
36.7
37.9
37.2
30.0
34.1
29.8
33.3
32.4
34.9
30.3
37.0
43.9
33.5
34.9
34.3
26.8
56.2
50.2
56.1
37.9
51.5
56.0
63.2
56.4
60.8
59.1
59.6
61.0
56.4
40.4
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0
Gen z
Gen y
Gen x
Baby Boomer
/ // , , Search Engine Blogger, Net Idol, ,
: 3
-
() 57 Electronic Transactions Development Agency (Public Organization)
/
/ / / 5 1 , , , 42.6, 2 27.5, 3 , 24.4, 4 / // 23.2 5 / / // 21.0 15
13.1 / , , /, / , , , , , /
-
58 2558 Thailand Internet User Profile 2015
15 / /
16 / ( 54.0) ( 50.8) ( 24.8) / ( 6.3) ( 5.3) ( 2.6) ( 35.6) ( 33.3) ( 14.7)
( 46.6) ( 28.8) ( 16.1) / / // ( 26.1) ( 28.0) ( 17.8)
( 18.9) , , ( 12.2) ( 12.0) ( 3.8) ( 10.4) ( 5.0)
42.6% 24.4% 23.2%27.5% 21.0% 13.0%
12.0% 10.8% 5.8%
/
5.5% 3.4%
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() 59 Electronic Transactions Development Agency (Public Organization)
/ Gen X, Gen Y Gen Z , / Baby Boomer
Gen X, Gen Y Gen Z 32.4, 46.4 49.1 Baby Boomer 21.0
/ Gen X, Gen Y Gen Z 4.5, 4.3 9.3 Baby Boomer 2.9
Gen X, Gen Y Gen Z 10.9, 13.1 13.0 Baby Boomer 4.4
Gen Y, Gen X Baby Boomer , / Gen Z
Baby Boomer, Gen X Gen Y / 21.0, 25.2 28.3 Gen Z 14.3
Baby Boomer, Gen X Gen Y / 38.2, 31.7 27.7 Gen Z 20.5
Baby Boomer, Gen X Gen Y / 39.0, 37.5 23.5 Gen Z 8.7 ( 8 )
-
60 2558 Thailand Internet User Profile 2015
: 1
27.9
27.0
27.3
8.7
23.5
37.5
39.0
26.1
17.8
28.0
19.9
22.5
18.7
22.1
12.2
12.0
18.9
13.0
13.1
10.9
4.4
10.4
5.0
3.8
0.6
5.5
12.0
9.6
3.0
5.3
1.5
0.0
3.6
6.8
1.8
46.6
16.1
28.8
20.5
27.7
31.7
38.2
14.5
12.3
3.8
0.0
10.0
19.8
29.0
14.7
35.6
33.3
14.3
28.3
25.2
21.0
2.6
6.3
5.3
9.3
4.8
4.5
2.9
24.8
54.0
50.8
49.1
46.4
32.4
21.0
0.0 10.0 20.0 30.0 40.0 50.0 60.0
3
Z
Y
X
Baby Boomer
/
16 / /
-
() 61 Electronic Transactions Development Agency (Public Organization)
-
62 2558 Thailand Internet User Profile 2015
/
17 /
6
/ LTF,
RMF /
6.2 2 / / //
5.7 3
, , ,
/ , ,
3.1
17 / 6 /
6.2
5.7
3.1
3.1
2.9
2.7
2.6
2.1
1.8
1.6
/
-
() 63 Electronic Transactions Development Agency (Public Organization)
18 / 6
/ 1,000
//
1,000 1
/ / // 78.8
2 / 57.0 3
4 3
, , 45.3
4 45.1
/
/ 10,000
76.6 37.2
-
64 2558 Thailand Internet User Profile 2015
57.0%
17.4%
6.4%
8.1%
4.3%
6.8%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
35.6%
23.3%
15.3%
12.6%
8.5% 4.6%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
35.4%
20.6%
10.7%
14.8%
9.5% 9.0%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
35.5%
15.4%
9.1%
12.1%
10.3%
17.6%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
45.1%
21.8%
11.3%
11.4%
6.5% 3.9%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
18
/
/
-
() 65 Electronic Transactions Development Agency (Public Organization)
27.8%
24.1%
14.8%
13.4%
8.3% 11.6%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
2.3% 1.7% 1.4%
7.4%
10.5%
76.6%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
45.3%
20.3%
9.3%
11.0%
10.1%
4.0%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
78.8%
9.4% 3.7%
4.1%
3.2%
0.8%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
3.6%
9.4% 9.7%
16.7%
23.3%
37.2%
1,000
10
,000
1,001 -
2,00
0
2001 -
3,00
0
3,001 -
5,00
0
5,001 -
10,00
0
-
66 2558 Thailand Internet User Profile 2015
/
/ 5
1 /
( 51.2), 2 ( 50.5), 3
/ ( 46.4), 4 /
24 ( 46.1) 5 ( 41.6)
19
-
() 67 Electronic Transactions Development Agency (Public Organization)
/
BUY
/
24
.24
51.2
%50
.5%
46.4
%46
.1%
41.6
%38
.8%
/
/
33.5
%29
.5%
29.4
%29
.4%
28.6
%22
.6%
Cal
l Cen
ter
20.2
%18
.414
.5%
14.2
%12
.3%
1.6%
19
/
/
-
68 2558 Thailand Internet User Profile 2015
/
24 . 2
/ ( 47.9),
( 47.7) ( 45.9)
/ 3 5
( 50.0), (
46.2) / ( 43.9)
/ 3 5
5 /
1 ( 52.2), 2
/ ( 50.4), 3
24 . ( 47.9), 4 /
( 47.6) 5
( 43.9)
/
Gen X, Gen Y Gen Z
Baby Boomer
, ,
Gen X
Gen Y Baby Boomer
-
() 69 Electronic Transactions Development Agency (Public Organization)
Gen Z , /
,
( 9 )
/
5
(Phishing) (Search Engine) 6
20 / 1 90.6 2 3 89.5 73.0
5 ..., 10,2557,https://www.etda.or.th/documents-for-download.html
6 ,10,20.
-
70 2558 Thailand Internet User Profile 2015
20 / /
/
/
/
21 Baby Boomer Gen X
,
/ Baby Boomer
,
72.8 7.7 15.8 Gen X ,
75.4,
6.1 10.7
( 10 )
90.6% 89.5% 73.0% 55.7%
NAME
14.7% 8.6% 5.5% 3.6%
1928374650XXX
-
() 71 Electronic Transactions Development Agency (Public Organization)
/
Trustmark
21 / /
6.8
7.9
10.7
15.8
4.3
5.1
7.7
7.7
1.9
3.1
6.1
7.7
35.4
56.0
75.4
72.8
55.3
75.5
84.4
82.4
7.5
15.5
19.9
21.3
90.1
91.5
90.0
86.8
86.3
90.0
91.8
87.5
0.0 20.0 40.0 60.0 80.0 100.0
Z
Y
X
Baby Boomer
: 1
-
72 2558 Thailand Internet User Profile 2015
/
/ / , ATM,
/ / 65 ( 31.2) / 3
( 26.4) 22
22 / /
26.4%
18.5%
Payment Service Provider8.4%
6.5%
1.3%
1.1%
65.5%
ATM 31.2%
18.8%
12.7%
7.3%
Online Ofine
-
() 73 Electronic Transactions Development Agency (Public Organization)
23 /
/ Gen X Baby
Boomer /
50
Gen X Baby Boomer
/
/
( 11 )
-
74 2558 Thailand Internet User Profile 2015
8.1
7.7
6.7
4.4
73.3
66.6
56.2
52.9
14.3
17.8
21.4
34.9
0.6
1.4
0.9
1.1
7.5
24.2
50.4
51.5
2.5
9.6
3.7
2.9
1.9
1.3
0.5
1.1
34.8
34.5
21.5
19.1
11.8
21.8
21.3
13.2
9.9
14.1
10.8
14.3
3.7
10.0
9.3
9.6
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0
Z
Y
X
Baby Boomer
Payment Service Provider ATM
23 / /
: 1
-
() 75 Electronic Transactions Development Agency (Public Organization)
/
87
30.7 12.4
3.8 (e-Coupon)
(e-Ticket)
24 /
/
/
/
/
/ 6,774 / 23.1 3 1 58, 2
3 29.9 24.0 9.1 , , 25
87.4% 30.7% 12.4% 3.8%
-
76 2558 Thailand Internet User Profile 2015
25 /
/ 23.1
/ 12.0 88.0
/ / 79.7 25.7 Call Center 8.2 3.6 26
58.7% 29.9% 24.0% 9.6%
9.1% 6.4% 2.8%
-
() 77 Electronic Transactions Development Agency (Public Organization)
26 /
27 / 7.2 / 6.4 / 3.6
() . (Online Complaint Cen-ter) OCC (Green e-Commerce) . www.thaiemarket.com (.), (.)
//
79.7% 25.7%
3.6% 1.5% 8.2%
-
78 2558 Thailand Internet User Profile 2015
/
27 /
7.2%
6.4%
5.0%
1.1%
/
-
() 79 Electronic Transactions Development Agency (Public Organization)
?
-
80 2558 Thailand Internet User Profile 2015
-
() 81 Electronic Transactions Development Agency (Public Organization)
-
82 2558 Thailand Internet User Profile 2015
2558
2558
17,010
10,434
42.4
55.8 1.8 28
42.4% 55.8%1.8%
28
-
() 83 Electronic Transactions Development Agency (Public Organization)
70.7
24.1 3.0 2.2
//
29
Overcoming
Generational Gap in the Workplace United Nations Joint Staff
Pension Fund7 5
1. Traditionalist ..2468 2488
2. Baby Boomers ..2489 2507
7 OvercomingGenerationalGap in theWorkplace,UnitedNationsJointStaffPensionFund,http://www.un.org/staffdevelopment/pdf/Designing%20Recruitment,%20Selection%20&%20Talent%20Management%20Model%20tailored%20to%20meet%20UNJSPFs%20Business%20Development%20Needs.pdf
24.1% 70.1%
,
3.0%
2.2%
29
-
84 2558 Thailand Internet User Profile 2015
3. Generation X Gen X ..2508 2523
..25298
4. Generation Y Gen Y ..2524 2543
9
5. Generation Z Gen Z ..2544
Baby Boomer
4 Gen Z ( 2.9), Gen Y
1 ( 64.6), Gen X ( 26.2)
Baby Boomer ( 6.5) 30
8 ,ASTV.22550,http://www.manager.co.th/Cyberbiz/ViewNews.aspx?NewsID=9500000049938, 192558.
9 5GenY3,,2557,http://www.brandbuffet.in.th/2014/11/how-to-attack-gen-y-scb-eic/,192558.
-
() 85 Electronic Transactions Development Agency (Public Organization)
56.3
43.7
60.7
39.3 31
56.3%
60.7% 39.3%
43.7%
30
Baby BoomerGen XGen YGen Z2.9% 64.4% 26.2% 6.5%
31
-
86 2558 Thailand Internet User Profile 2015
48.7
21.0
30.3 , , ./././
32
1.5
21.048.7
5.718.6
4.5
0.0
./././
10.0 20.0 30.0 40.0 60.050.0
32
-
() 87 Electronic Transactions Development Agency (Public Organization)
35.9
///
31.3 22.7
/ 33
33
1.8%
31.3%
35.9%
5.3%3.0%//
22.7%
-
88 2558 Thailand Internet User Profile 2015
26.6
5,000
15.8 13.8 20,001 30,000
15,001 20,000 34
34
> 90,000
50,001 - 70,000 70,001 - 90,000
40,001 - 50,000 30,001 - 40,000 20,001 - 30,000 15,001 - 20,000 10,001 - 15,000 5,001 - 10,000
< 5,000
2.9
1.95.5
5.19.3
15.813.8
10.28.8
26.6
5.0 10.0 15.0 20.0 25.0 30.0
-
() 89 Electronic Transactions Development Agency (Public Organization)
23.9 30,001 50,000
23.4 15.2
10,001 - 30,000 50,001 - 70,000
150,000 8.8 35
> 150,000
110,001 - 130,000 130,001 - 150,000
90,001 - 110,000 70,001 - 90,000 50,001 - 70,000 30,001 - 50,000 10,001 - 30,000
< 10,000
8.8
3.04.7
6.88.5
15.2
23.923.4
5.7
5.0 10.0 15.0 20.0 25.0
35
-
90 2558 Thailand Internet User Profile 2015
-
() 91 Electronic Transactions Development Agency (Public Organization)
2558
1 ( 8 )
1.
2.
/
//
3. .
4. ( )
( )
5.
./././
-
92 2558 Thailand Internet User Profile 2015
6. /
//
/
/
/ /
() ..............
7. ()
5,000 5,001 10,000
10,001 15,000 15,001 20,000
20,001 30,000 30,001 40,000
40,001 50,000 50,001 70,000
70,001 90,000 90,000
8. ()
10,000 10,001 30,000
30,001 50,000 50,001 70,000
70,001 90,000 90,001 110,000
-
() 93 Electronic Transactions Development Agency (Public Organization)
110,001 130,000 130,001 150,000
150,000
2 ( 6 ) 9. 7
10 10 20.9
21 41.9 42 76.9
77 104.9 105
10. 7
(.)
( 1 )
08.01
12.00 .
12.01
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16.01
20.00 .
20.01
24.00 .
00.01
04.00 .
04.01
08.00 .
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..
iPad, Galaxy Tab
.
..
() .............
-
94 2558 Thailand Internet User Profile 2015
11. 7 (
3 )
/
()
12. 3
1 Social Network Facebook, Instagram, Line
- // / /// 1 (Mobile Devices) (Mobile Phone) (Smartphone) (Tablet Computer)
-
() 95 Electronic Transactions Development Agency (Public Organization)
1 // () 13. 3
( 1 )
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14. 3 ( 3 ) /
-
96 2558 Thailand Internet User Profile 2015
, () ...........................................................
3 / ( 12 ) ( 3 6 ) 15. 6 /
( 1 )
/
.........................................
( 26)
-
() 97 Electronic Transactions Development Agency (Public Organization)
16. ( 1)
, , , Billboard, , / Search Engine / Blogger, Net Idol, , / () ...........................................................................
17. 6 /
() () , LTF RMF , , , , , , Line Sticker, e-Book, Mobile Application
-
98 2558 Thailand Internet User Profile 2015
() () , LTF RMF , , , , , , Line Sticker, e-Book, Mobile Application
/ () 18. 6
/ ( 1 ) / Mobile site / // 24 . (Cash on Delivery)
-
() 99 Electronic Transactions Development Agency (Public Organization)
Call center () ........................................................... 19. / 6
( 1 )
().............................
20. / ( 1 )
ATM
Lotus, Big C, 7-11, FamilyMart
/ () 18. 6
/ ( 1 ) / Mobile site / // 24 . (Cash on Delivery)
-
100 2558 Thailand Internet User Profile 2015
Call center () ........................................................... 19. / 6
( 1 )
().............................
20. / ( 1 )
ATM
Lotus, Big C, 7-11, FamilyMart
Payment Service Provider PayPal, PaysBuy, mPay,
TrueMoney
() ......................................................................
21. ( 1 )
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( 24)
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() 101 Electronic Transactions Development Agency (Public Organization)
23. / / ( 1 )
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TrueMoney
() ......................................................................
21. ( 1 )
() .................
22. / 6 ( 1 )
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( 24)
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102 2558 Thailand Internet User Profile 2015
23. / / ( 1 )
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() .............................
() ..........................................................................
( 1 )
/
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24. /
25. / / ( 1 )
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/ 2559
/
26. ( 1 ) ()..................................................................
Facebook Twitter
/
() .....................................................................
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() 103 Electronic Transactions Development Agency (Public Organization)
-
104 2558 Thailand Internet User Profile 2015
(Banner)
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
30 31 32 33 34 35 36 37 38 39 40
41 42 43 44
45 46 47 48 49 50 51 52 53 54 55 56 57
-
() 105 Electronic Transactions Development Agency (Public Organization)
58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77
78 79
80 81
82 83 84 85 86 87
88 89 90 91 92 93 94 95 96 97 98 99
100
101 102 103 104 105 106 () 107 () 108 () 109
110
111 112 113 . 114 115 . 116
-
106 2558 Thailand Internet User Profile 2015
117
118 119 . 120 . 121 . 122 3 123 124 125
126 127 . 128 . . 129 130 131
132
133 . 134 . 135 136 137
138
139
140
141
142 143
144 145 146 147 148 149 150 151
152 153 154 155 156 157
158 159
160
161 162 163 164 165 166 167
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() 107 Electronic Transactions Development Agency (Public Organization)
168 169 170
171 172 173 174
. 175
176 177 (
) 178 ( -
) 179 180 4 181 10 182 183 184 - 185 186 187
188
189 (
) 190 191 192
193 194 195
196 197 198
199
200 (
) 201
202
203 204 205 206 207 208
209 210 211 212 213
214 215
216
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108 2558 Thailand Internet User Profile 2015
217 218 219 220 221 222 223 224 225
226
227
228
229
230
231 232
233
234
235
236
237
238
239
240
241 242 243
244 245
246
247 248 249 250 251 252 253
254 255
256 257 258
259 260
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() 109 Electronic Transactions Development Agency (Public Organization)
261
262 263
() 264
265 266 267 268 269 270
271
272
273 274
275
276 277 278 279 280 281 282
283 284 285
286
287 288 289
290 291 292 293 294 295 296 297 298 299 300 301 302 303 304
-
110 2558 Thailand Internet User Profile 2015
-
() 111 Electronic Transactions Development Agency (Public Organization)
1
38.7
35.9
15.7
54.8
6.1
36.5
26.9
13.4
56.8
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28.4
33.2
12.1
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3.7
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27.5
23.9
14.1
53.9
11.4
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Baby
Boom
er 43
.7 23
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112 2558 Thailand Internet User Profile 2015
2
08.01 - 12.00 . 12.01 - 16.00 . 16.01 -20.00 . 20.01 - 24.00 . 00.01 - 04.00 . 04.01 - 08.00 . 08.01 - 12.00 . 12.01 - 16.00 . 16.01 -20.00 . 20.01 - 24.00 . 00.01 - 04.00 . 04.01 - 08.00 . 08.01 - 12.00 . 12.01 - 16.00 . 16.01 -20.00 . 20.01 - 24.00 . 00.01 - 04.00 . 04.01 - 08.00 . 08.01 - 12.00 . 12.01 - 16.00 . 16.01 -20.00 . 20.01 - 24.00 . 00.01 - 04.00 . 04.01 - 08.00 . 08.01 - 12.00 . 12.01 - 16.00 . 16.01 -20.00 . 20.01 - 24.00 . 00.01 - 04.00 . 04.01 - 08.00 .
Z 11
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9.2 20
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1.6
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49.1
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59.4
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.4 49
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() 113 Electronic Transactions Development Agency (Public Organization)
3
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80.4
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114 2558 Thailand Internet User Profile 2015
4
Social Network
-
/
///
//
55.2
65.9
72.4
51.2
15.5
24.5
30.2
10.9
18.9
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41.9
58.8
64.3
41.0
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15.7
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36.1
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2.9
11
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27
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30.1
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() 115 Electronic Transactions Development Agency (Public Organization)
5
Social Network
-
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///
//
81.8
43.0
56.9
53.6
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22.2
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37.3
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54.0
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14.8
27.6
29.6
44.8
90.5
40.7
61.9
57.1
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31.2
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36.0
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.4 20
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8.5
22
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11
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14
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116 2558 Thailand Internet User Profile 2015
6
Fa
cebo
ok
Goog
le+
twitt
er Ins
tagram
Wh
atsAp
p Lin
e
92.0
60.2
17.6
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97.4
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91.5
66.0
27.5
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92
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75.6
75.7
5.6
10.2
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81.6
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() 117 Electronic Transactions Development Agency (Public Organization)
7
/
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,
/
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Engine
/
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37.2
56.2
40.6
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59.1
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29.8
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12.7
34.3
Baby
Boom
er 34
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26
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-
118 2558 Thailand Internet User Profile 2015
8
/
/
/
24.8
2.6
14.7
14.5
46.6
3.0
10.4
12.2
26.1
27.9
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16.1
5.3
5.0
12.0
17.8
27.0
50.8
5.3
33.3
3.8
28.8
1.5
3.8
18.9
28.0
27.3
Z
49.1
9.3
14.3
0.0
20.5
0.0
0.6
13.0
19.9
8.7
Y 46
.4 4.8
28
.3 10
.0 27
.7 3.6
5.5
13
.1 22
.5 23
.5
X 32
.4 4.5
25
.2 19
.8 31
.7 6.8
12
.0 10
.9 18
.7 37
.5
Baby
Boom
er 21
.0 2.9
21
.0 29
.0 38
.2 1.8
9.6
4.4
22
.1 39
.0
-
() 119 Electronic Transactions Development Agency (Public Organization)
9
/
/
/
//
24 .
Call center
56.4
45.9
23.5
47.7
29.4
14.2
47.9
21.8
24.6
44.9
31.1
34.3
48.2
35.4
30.9
17.5
14.9
50.4
37.9
15.4
52.2
27.5
13.8
47.6
19.5
17.8
43.9
26.5
29.0
47.9
34.2
30.2
13.1
11.3
57.6
38.6
28.0
50.0
21.2
9.1
43.9
27.3
22.7
46.2
34.1
35.6
56.8
41.7
30.3
19.7
17.4
Z
44.1
32.3
18.0
55.3
34.2
15.5
42.9
31.1
17.4
30.4
28.6
20.5
39.1
27.3
25.5
11.8
9.9
Y 53
.1 41
.9 20
.5 53
.0 28
.6 14
.4 46
.8 21
.9 19
.5 44
.8 27
.8 29
.7 47
.4 34
.4 30
.2 14
.0 12
.0
X 53
.2 41
.0 16
.5 45
.7 26
.4 12
.3 51
.2 17
.8 24
.1 45
.0 31
.0 36
.1 50
.5 36
.8 32
.7 16
.8 15
.2
Baby
Boom
er 54
.8 36
.4 10
.3 30
.1 28
.3 14
.7 42
.6 11
.0 21
.7 40
.8 27
.2 35
.3 51
.8 34
.9 24
.6 23
.2 14
.7
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120 2558 Thailand Internet User Profile 2015
10
/
/
89.9
8
8.6
20.4
8
4.0
70.2
5.3
7.2
1
0.9
90.7
9
2.6
13.7
7
2.8
54.7
3.1
4.7
7.3
88.6
9
1.7
22.0
7
9.5
56.8
5.3
10.6
1
1.4
Z
86.3
9
0.1
7.5
5
5.3
35.4
1.9
4.3
6.8
Y 9
0.0
91.5
1
5.5
75.5
5
6.0
3.1
5.1
7.9
X 9
1.8
90.0
1
9.9
84.4
7
5.4
6.1
7
.7
10.7
Baby
Bo
omer
87.5
8
6.8
21.3
8
2.4
72.8
7.7
7.7
1
5.8
-
() 121 Electronic Transactions Development Agency (Public Organization)
11
/
/
ATM
Payment Service Provider
10.9
57.9
22.4
1.8
36.7
10.7
1.1
24.6
23.6
12.4
14.4
4.6
67.6
17.0
0.8
28.3
5.2
1.0
34.4
19.2
13.5
6.1
8.3
65.2
20.5
1.5
20.5
11.4
0.8
43.9
21.2
18.2
10.6
Z
8.1
73.3
14.3
0.6
7.5
2.5
1.9
34.8
11.8
9.9
3.7
Y 7.7
66
.6 17
.8 1.4
24
.2 9.6
1.3
34
.5 21
.8 14
.1 10
.0
X 6.7
56
.2 21
.4 0.9
50
.4 3.7
0.5
21
.5 21
.3 10
.8 9.3
Baby
Boom
er 4.4
52
.9 34
.9 1.1
51
.5 2.9
1.1
19
.1 13
.2 14
.3 9.6