trends in mobile bi
DESCRIPTION
Current trends, practices and solutions for Mobile Business Intelligence : reaching the last mile of BITRANSCRIPT
Mobility and
Business Intelligence :
a marriage made in heaven
Jean-Michel Franco Solutions Director
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco
July 2012
Business & Decision is a
Global Consulting and System Integrator
2011 revenue : 249 M€
a Multi-Specialist 2800 Employees 16 countries
BI
EPM
CRM EIM
E-bus
2
Unique expertise recognized by leading independent industry analysts
• Business Intelligence & EPM “BI World-Wide Magic Quadrant”. Gartner
• Customer Relationship Mgt & MDM “CRM European Magic Quadrant”. Gartner
• E-Business “Where To Find Help For Interactive Design Projects In Europe, 2011”. Forrester
Mobility@Business & Decision: empowering your
business processes, employees and customers
3
Mobile
Customer/ Consumer
E-business
Mobile Enterprise
Social Networks & portals
CRM Business
Intelli-gence
Business apps (Life Sciences,
ERP…)
Device Selection
Mobile Device Management
Change Management Prepare
Improve
Innovate
…
A dedicated expertise with
close partnership with
leading market vendors
When Digital Marketing leads to « multi-device »
63 Mu
326 Mu
2015
2
011
468 Mu
631 Mu
+ 35%
+ 413%
2015
20
11
WW Smartphones sold (April 2011 Gartner) WW Tablets sold (Sept 2011 Gartner)
= 1 million units sold in 2015
= 1 million units sold in 2011
4
And then there is the tablet phenomena
5
Source : business insider
iPads = 17% of the PC market, end of 2011 (bg2011 : 7%)
• Transportation : manage reservation, e-ticketing, track & trace, notification
• Banking : manage account, manage personal finance, mobile payment
• Retail : get product information, mobile commerce, track & trace
• News : access to the media anytime, notifications a alerts…
• Insurance : Subscription, par as you drive, claims management
• Leisure : Online payment, geolocalisation, gamification
Transpor-
tation Banking Retail News Insurance Leisure
6
Mobile apps are part of our daily life as customers
Mobile provides unique experience and features
Intimacy
Immediacy
Context aware
7
screen size user experience (e.g.: multi touch, swipe…)
security features limitations of hardware resources
Sources:
• InformationWeek Analytics 2010 : why IT must sort
out App Mobilization ? Base 535 réponses
• Dresdner Mobile Business Intelligence
Market Study (10/2011 via Yellowfin)
Mobility in the enterprise: Why, and how ?
0 0,5 1 1,5 2 2,5 3 3,5 4
Video conference, chat
ERP
Social Networks
Geo-localization
Collaborative envt.
CRM
Business Intelligence
Contacts, calendar…
68% consider BI Mobile as “critical” or “very important” (52% in2010).
8
Mobility : What are the constraints?
0 10 20 30 40 50 60
No perceived barriers
Lack of skills
Lack of clear business case
Applications development
Rebilling the service
Device management
Application integration
Security
Source : InformationWeek Analytics 2010 : why IT
must sort out App Mobilization ? Base 535 réponses
9
Towards BI consumerization, finally ?
10
BI as we want it
BI as we know it
Mobile meets new use cases for Business Intelligence
11
• Same contents, but new devices and new places of consumption
Right information to the right one, right time, right place
• A tool to exchange with peers, colleagues, management
Executive dash-boards
• At the store, shop floor, agency, warehouse…
Actionable information, for the field
• For customers, partners… Information as a value add service
Mobile BI : a giant step forward to reach information
management graal
12
Information as a value added service: the Fi’Com case
to deliver right financial information to stakeholders
13
Com’Fi
14
BI as a competitive advantage (or your competitor’s) :
the Mint example ?
http://www.youtube.com/watch?v=rK6WLHNYjwM&feature=player_embedded
What should you expect from a mobile BI platform ?
15
Functional coverage
Specialization on mobility
unique features
Adaptive with legacy/future
devices
Adaptive vs. legacy and
future applications
Ready for mass deployment
All in one
• Consumers first
• Packaged information
• Apps, rather than reports
• Rich & interactive user experience • Experience fits to device
• On the fly integration of new releases, features (e.g.: Siri on iOS) and new devices
• Pace of new versions
• Improves rather that replace legacy BI • But without scarifying mobility unique attributes
• Back end performance • Push mode • Security
• An application, rather that a tool suite
Functional coverage: user expectations
7/12/2012 16
Sources : Howard Dresdner
Mobile Business Intelligence Market Study
• View Charts (54%)
• KPI monitors(56%)
• Alerts (55%)
Must have
• Drag & drop navigation (15%)
• Data selection, filtering (28%)
• Guided analysis (15%)
• Dashboard assembly from components (authoring) (20%)
Differentiators
Which device from which use case ? Evaluation guide for devices
17
Devices Small screens (eg Blackberry)
« Large » Screens (eg. iPhones)
Tablets
Reporting (push)
Dashboard
Notifications & alerts
Navigation
Authoring
Context aware
Summary
Ratings
Not applicable
Weak
Average
Good
Very good
Which players on the market?
18
Mega vendors
• IBM
• Oracle
• SAP
• (Microsoft ? Sas ?)
« aggregators»
• RoamBI (Mellmo)
• myBI (Exxova )
• CXO Cockpit
• …
Enterprise BI pure players
• Microstrategy
• Information Builders
• Yellowfin
• Actuate…
Data discovery pure players
• Qlikview
• Tableau
• Tibco/Spotfire
• …
How tools differentiate
19
Web app or native app ?
BI platform or add-on ?
User experience
Speed of development
Frequency of releases
Security management, admins workbench
Advanced features - Offline mode - Navigation - Authoring - Write mode - Alerts
20
Information centric back office (corporate
information hub)
Analytics centric front office
(reporting factory and self service
access)
BI apps (dash-boards, analytical
apps)
A front desk is needed to deliver the last mile of BI
Consumerization of BI ready to go?
need new organizations
Mobility and
Business Intelligence :
a marriage made in heaven
Jean-Michel Franco Solutions Director
Telephone, : +33 6 67 70 01 32
Twitter : @jmichel_franco
July 2012