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Universum opiskelijatutkimus 2014 Aalto yliopisto , tekniikan alat Kemian tekniikan korkeakoulu Insinööritekniikan korkeakoulu Sähkötekniikan korkeakoulu Perustieteiden korkeakoulu VERRATTUNA KAIKKI OPISKELIJAT ( ei AMK): Tekniikka , IT, luonnontieteet. WWW.UNIVERSUMGLOBAL.COM. - PowerPoint PPT PresentationTRANSCRIPT
WWW.UNIVERSUMGLOBAL.COM
UNIVERSUM OPISKELIJATUTKIMUS 2014 AALTO YLIOPISTO, TEKNIIKAN ALAT
Kemian tekniikan korkeakoulu
Insinööritekniikan korkeakoulu
Sähkötekniikan korkeakoulu
Perustieteiden korkeakoulu
VERRATTUNA KAIKKI OPISKELIJAT (ei AMK): Tekniikka, IT, luonnontieteet
2
About the Universum Student Survey | Finnish Edition
2014 | Finland | Students | Engineering/Natural Sciences/IT
METHODOLOGY
THE QUESTIONNAIRE Created based on 25 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight.
DATA COLLECTIONConducted via an online survey, distributed via university contacts, the Universum Panel and local partners.
WEIGHTINGIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.
FIELD PERIODNovember 2013 to March 2014
11 Educational institutions
3
• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences/IT.
Groups in this report
2014 | Finland | Students | Engineering/Natural Sciences/IT
Global
2 712
Your university
Finland
The comparisons in this report are based on: Engineering/Natural Sciences/IT
Respondents from School of Chemical Technology
Participating students from 11 educational institutions in Finland. Throughout the report, this group is referred to as “All universities”. Excluding university of applied sciences.
Students participate annually in Universum’s global career research.
~600 000
147Respondents from School of Engineering
Respondents from School of Electrical Engineering
Respondents from School of Science
142175185
4
67%
Students’ profile and summary of preferences
2014 | Finland | Students | Engineering/Natural Sciences/IT
Average age (years):
23,6
33%
Top 3 most used communication channels:
• Employer websites• Career magazines for students• Job boards
Top 3 industries:• Technology Hardware & Equipment• Energy• Engineering and Manufacturing
Top 5 most attractive attributes:• Variety of assignments (Job Characteristics)
• A friendly work environment (People & Culture)
• A creative and dynamic work environment (People & Culture)
• Leaders who will support my development (People & Culture)
• Competitive base salary (Remuneration & Advancement Opportunities)
Top 3 career goals:• To have work/life balance• To be dedicated to a cause or to feel that I am
serving a greater good• To be competitively or intellectually challenged
Top 3 career profiles:• Leader• Entrepreneur• Harmoniser
Average expected monthly salary:
Average reportedacademic performance7,3
Aalto University
Year of graduation:
3 271 EUR
4%7%13%19%26%30%
1%
2019 orlater
201820172016201520142013
5
Summary of preferences
School of Chemical Technology
School of Science
School of Electrical Engineering
School of Engineering
6
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.
Career goals
2014 | Finland | Students | Engineering/Natural Sciences/IT
Aalto University
First choice
Second choice
Third choice
24%
24%
17%
14%
8%
4%
4%
4%
2%
22%
14%
17%
14%
15%
6%
6%
4%
2%
18%
13%
12%
12%
16%
9%
7%
9%
3%
63%
52%
46%
39%
38%
19%
17%
17%
7%
To have work/life balance
To be dedicated to a cause or to feelthat I am serving a greater good
To be competitively or intellectually challenged
To be a technical or functional expert
To be secure or stable in my job
To be a leader or manager of people
To have an international career
To be entrepreneurial or creative/innovative
To be autonomous or independent
7
All universities
• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • The graph shows career goals chosen as first, second or third choice in 2014.
• The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend.
Career goals across time
2014 | Finland | Students | Engineering/Natural Sciences/IT
1
2
3
4
5
6
7
8
9
2009 2010 2011 2012 2013 2014
To have work/life balance
To be dedicated to a cause or to feel that I am servinga greater good
To be secure or stable in my job
To be competitively or intellectually challenged
To be a technical or functional expert
To have an international career
To be a leader or manager of people
To be entrepreneurial or creative/innovative
To be autonomous or independent
8
Summary of your University Brand Perception
2014 | Finland | Students | Engineering/Natural Sciences/IT
Employability & Advancement Opportunities1. Good reference for future career
and/or education2. Target school for employers in my
field3. High employment among graduates
University/College Culture & Student Life1. Secure campus environment2. Social and recreational activities3. Heritage and tradition
Educational Offering1. Attractive/exciting programs and
fields of study2. Challenging curriculum3. Study abroad program
University/College Reputation & Image1. Highly-ranked within its field2. Prestige3. Innovative
ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS
TOP OF MIND ASSOCIATIONS
9
• This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.
Summary of your University Brand Perception
2014 | Finland | Students | Engineering/Natural Sciences/IT
Percentage of students who would choose to study at their current university if they could make the choice again:
Would your students recommend Aalto University to a friend or family member?
(1-10, 1= not at all, 10= extemely likely):
All universities
8,27,9
All universities
56%60%
Aalto University Aalto University
7,2
School of Chemical
Technology
7,7 54%
School of Engineering
School of Engineering
74%
School of Science
School of Science
8,58,1 64%
School of Electrical
Engineering
School of Electrical
Engineering
46%
School of Chemical
Technology
10
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
Expected monthly salary
2014 | Finland | Students | Engineering/Natural Sciences/IT
3 106 EURSchool of Chemical
Technology
3 082 EURAll universities
3 274 EURSchool of Engineering
3 220 EURSchool of Electrical
Engineering
3 487 EURSchool of Science
11
All universities
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Driver attractiveness across time
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
2014 | Finland | Students | Engineering/Natural Sciences/IT
15
20
25
30
35
2009 2010 2011 2012 2013 2014
12
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.
Students’ overall top 10 preferences
2014 | Finland | Students | Engineering/Natural Sciences/IT
All universitiesAalto University
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
Variety of assignments1. Variety of assignments
A friendly work environment2. A friendly work environment
A creative and dynamic work environment3. A creative and dynamic work environment
Leaders who will support my development4. Leaders who will support my development
Competitive base salary5. Competitive base salary
Respect for its people6. Respect for its people
Good reference for future career7. Good reference for future career
Secure employment8. Secure employment
Professional training and development9. Professional training and development
Flexible working conditions10. Flexible working conditions
Variety of assignments1. Variety of assignments
A friendly work environment2. A friendly work environment
Respect for its people3. Respect for its people
Secure employment4. Secure employment
Competitive base salary5. Competitive base salary
Leaders who will support my development6. Leaders who will support my development
A creative and dynamic work environment7. A creative and dynamic work environment
Good reference for future career8. Good reference for future career
Flexible working conditions9. Flexible working conditions
Professional training and development10. Professional training and development
13
Most preferred industries (1-10)
2014 | Finland | Students | Engineering/Natural Sciences/IT
75%
42%
24%
22%
21%
18%
12%
11%
6%
5%
10%
13%
23%
20%
21%
7%
23%
6%
7%
12%
Chemicals
Pharmaceuticals and Biotechnology
Energy
Educational and Scientific Institutions
Engineering and Manufacturing
Forestry, Pulp and Paper
Technology Hardware & Equipment
Industrial Metals and Mining
Utilities
Public Sector and Governmental AgenciesSchool of Chemical Technology
All universities
31%
29%
27%
22%
20%
13%
13%
11%
11%
11%
23%
21%
6%
23%
7%
4%
2%
6%
20%
12%
Energy
Engineering and Manufacturing
Construction
Technology Hardware & Equipment
Utilities
Automobiles and Parts
Real Estate
Aerospace and Defence
Educational and Scientific Institutions
Public Sector and Governmental AgenciesSchool of Engineering
All universities
41%
31%
24%
22%
22%
21%
21%
19%
11%
5%
23%
21%
13%
4%
4%
23%
21%
11%
20%
3%
Technology Hardware & Equipment
Engineering and Manufacturing
Pharmaceuticals and Biotechnology
Consumer Electronics and HouseholdAppliances
Health Care Equipment
Energy
Software and Computer Services
Telecommunication and Networks
Educational and Scientific Institutions
Health Care ServicesSchool of Electrical Engineering
All universities
40%
39%
22%
20%
18%
16%
16%
14%
14%
10%
21%
10%
23%
23%
5%
4%
20%
21%
13%
3%
Software and Computer Services
Management and Strategy Consulting
Energy
Technology Hardware & Equipment
Media and Advertising
Banks
Educational and Scientific Institutions
Engineering and Manufacturing
Pharmaceuticals and Biotechnology
Health Care ServicesSchool of Science
All universities
14
School of Chemical Technology
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Ideal Employer Ranking | Top 20 2014 | Finland | Students | Engineering/Natural Sciences/IT
Employer Rank Percent Employer Rank Percent
Kemira 1 46,94% UPM 10 14,97%
Neste Oil 2 44,22% Suomen ympäristökeskus (SYKE) 12 12,93%
Orion 3 34,69% Pfizer 13 10,88%
Neste Jacobs 4 29,25% Fazer 14 10,20%
VTT 5 27,21% Arla Ingman 15 8,16%
Outotec 6 19,73% Fortum 15 8,16%
Bayer 7 19,05% GSK (GlaxoSmithKline) 17 7,48%
Borealis Polymers 8 17,69% Metsä Group 17 7,48%
Valio 8 17,69% Stora Enso 19 6,12%
Pöyry 10 14,97% Tikkurila 19 6,12%
School of Engineering
Employer Rank Percent Employer Rank Percent
KONE 1 23,74% Helsingin Energia 11 11,51%
Ramboll 2 18,71% Konecranes 12 10,07%
Fortum 3 17,27% Neste Oil 12 10,07%
YIT 3 17,27% Patria 12 10,07%
Pöyry 5 16,55% Suomen ympäristökeskus (SYKE) 12 10,07%
ABB 6 15,83% Sweco 12 10,07%
Wärtsilä 7 14,39% VTT 12 10,07%
Helsingin kaupunki 8 12,95% Espoon kaupunki 18 8,63%
NCC 8 12,95% Puolustusvoimat 19 7,91%
Skanska 10 12,23% FCG Finnish Consulting Group 20 7,19%
15
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Ideal Employer Ranking | Top 20 2014 | Finland | Students | Engineering/Natural Sciences/IT
Employer Rank Percent Employer Rank Percent
KONE 1 35,65% VTT 11 14,78%
McKinsey & Company 2 26,96% ABB 12 10,43%
Fortum 3 26,09% Capgemini 12 10,43%
Rovio Entertainment 4 21,74% GE Healthcare 12 10,43%
The Boston Consulting Group (BCG) 5 20,00% Suunto 12 10,43%
Vaisala 6 19,13% Fazer 16 8,70%
Accenture 7 17,39% Fiskars 17 7,83%
Neste Oil 7 17,39% Orion 17 7,83%
Microsoft 9 16,52% Tieto 17 7,83%
Nokia 10 15,65% Tekes 20 6,96%
School of Science
School of Electrical Engineering
Employer Rank Percent Employer Rank Percent
ABB 1 37,50% Rovio Entertainment 11 13,75%
GE Healthcare 2 30,00% Ericsson 12 13,13%
Planmeca 3 26,25% Vaisala 12 13,13%
Nokia 4 20,63% Accenture 14 12,50%
Siemens 5 20,00% Fingrid 14 12,50%
KONE 6 17,50% Orion 14 12,50%
Microsoft 6 17,50% Suunto 14 12,50%
Fortum 8 14,38% Helsingin Energia 18 10,63%
Murata Electronics 8 14,38% Polar Electro 19 9,38%
VTT 8 14,38% Vacon 19 9,38%
16
Top of mind associations with Ideal Employers
2014 | Finland | Students | Engineering/Natural Sciences/IT
School of Chemical Technology
School of Science
School of Engineering
School of Electrical Engineering
17
• This framework has been developed by Universum in cooperation with universities.
The Universum Drivers of University Attractiveness
Various aspects of the education provided by the university.• Quality and variety of courses• Attractive/exciting programs and fields of study• Challenging curriculum• Unique or particular programs• Exceptional professors/lecturers• Practical aspects within the curriculum• International focus• Strong student support (e.g. Tutors, advisors, etc.)• Study abroad program
Long-term opportunities the university provides for students.• Supports and develops entrepreneurship• Good reference for future career and/or education• Launching pad for international career• High employment among graduates• Opportunities to network with employers• Strong ties with industry• Teaches transferable and practical skills employers
are looking for• Target school for employers in my field• Focus on professional development
Refers to the university as a whole.• Tradition of academic excellence• State-of-the-art facilities• Successful alumni• Internationally acclaimed• Prestige• Low costs (e.g. accommodation, tuition,
living expenses, etc.)• Availability of financial aid and scholarships• Highly-ranked within its field• Recommended by friends/family
UNIVERSITY/COLLEGE REPUTATION & IMAGE EDUCATIONAL OFFERING
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
Social environment on- and off-campus.• International student body• Creative and dynamic atmosphere• Social and recreational activities • Friendly and open environment • Attractive geographic location• Acceptance towards minorities• Support for gender equality• Secure campus environment• Heritage and tradition
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
2014 | Finland | Students | Engineering/Natural Sciences/IT
18
School of Chemical Technology
School of ScienceSchool of
EngineeringSchool of Electrical
Engineering
Most attractive attributes
Aallon opiskelijoille on tärkeää, että korkeakoulu on alallaan arvostettu. Sähkötekniikan opiskelijat arvostavat myös hyviä fasiliteetteja ja perustieteet menestyneitä alumneja.
Opiskelijat arvostavat avointa, ystävällistä ilmapiiriä ja sosiaalisia aktiviteetteja.
Tärkeää on myös hyvä työllistyminen ja oppia taitoja ja tietoa mitä työnantajat etsivät. Insinööritieteen opiskelijat toivovat ammatillista kehitystä ja perustieteiden opiskelijoille on tärkeää, että se on alan työnantajien kohdekoulu.
19
What students consider attractive vs. what they associate with you
Average attractiveness of the attributes within the driver
Important areas where your university rates low -
consider whether to adapt communication
Important areas where your university rates
highly - continue communicating
Less important areas where your university
rates low - monitor / no action
Less important areas where your university
rates highly - keep as is
Average association for your university
Attractiveness of the
attributes
Attributes that your students associate with your
university
2014 | Finland | Students | Engineering/Natural Sciences/IT
20
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
University/College Reputation & Image | Attractiveness vs. Associations
2014 | Finland | Students | Engineering/Natural Sciences/IT
21
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
Educational Offering | Attractiveness vs. Associations
2014 | Finland | Students | Engineering/Natural Sciences/IT
22
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
University/College Culture & Student Life | Attractiveness vs. Associations
2014 | Finland | Students | Engineering/Natural Sciences/IT
23
YOUR STUDENTS
• Which of the following attributes do you associate with each institution? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)
Employability & Advancement Opportunities | Attractiveness vs. Associations
2014 | Finland | Students | Engineering/Natural Sciences/IT
24
Aalto University | Internal Identity vs. External Image
2014 | Finland | Students | Engineering/Natural Sciences/IT
1. Highly-ranked within its field2. Prestige3. Innovative
UNIVERSITY/COLLEGE REPUTATION & IMAGE
1. Prestige2. Internationally acclaimed3. Highly-ranked within its field
UNIVERSITY/COLLEGE REPUTATION & IMAGE
1. Attractive/exciting programs and fields of study2. Challenging curriculum3. Study abroad program
EDUCATIONAL OFFERING
1. Attractive/exciting programs and fields of study2. Quality and variety of courses3. Challenging curriculum
EDUCATIONAL OFFERING
1. Secure campus environment2. Social and recreational activities3. Heritage and tradition
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
1. International student body2. Creative and dynamic atmosphere3. Attractive geographic location
UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE
1. Good reference for future career and/or education2. Target school for employers in my field3. High employment among graduates
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
1. Good reference for future career and/or education2. Launching pad for international career3. Strong ties with industry
EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES
INTERNAL IDENTITY EXTERNAL IMAGE
Aallon tekniikan korkeakoulut koetaan sisäisesti innovatiiviksi, kansainvälisiksi ja erinomaiseksi aluksi uralle ja työantajien kohdekouluksi. Ulkoa Aallon korkeakoulut koetaan kansainvälisesti arvostetuiksi, jossa on hyvät siteet yrityksiin ja työnantajiin ja dynaaminen ilmapiiri.
25
Top of mind associations with Aalto University
2014 | Finland | Students | Engineering/Natural Sciences/IT
School of Chemical Technology
School of Science
School of Engineering
School of Electrical Engineering
26
• What is the first word that comes to mind when you think of your preferred educational institution? • These are answers written in by students • Spelling mistakes might occur.• Attracted students are respondents who answered
that if they were to begin their studies again, they would choose your university.
Top of mind associations with Aalto University
2014 | Finland | Students | Engineering/Natural Sciences/IT
ATTRACTED STUDENTS
27
• Which of these career services have you used at your educational institution? Please select as many as applicable.• Which of these are most important to you? Please select a maximum of three alternatives.
Evaluation of career services offered by Aalto University
2014 | Finland | Students | Engineering/Natural Sciences/IT
28
• How would you rate the career services offered at your educational institution?
Rating of career services
Aalto tekniikan alan korkeakoulut
is the average score for all universities
2014 | Finland | Students | Engineering/Natural Sciences/IT
6,6 6,4
Poor ExcellentAalto University All universities
2%
7%
22%24%
18%
14%
6%
3%2%2%
3%
8%
25%25%
16%
11%
4%3%
3%1%
10987654321
Aalto-yliopisto, kauppakorkeakoulu
7,7
30
• Which educational institution do you attend?
Educational institutions (1/1)
2014 | Finland | Students | Engineering/Natural Sciences/IT
University Total University Total
Aalto University 24% University of Tampere 4%
Tampere University of Technology 21% University of Turku 4%
Lappeenranta University of Technology 18% University of Vaasa 3%
University of Helsinki 14% University of Eastern Finland 1%
University of Oulu 6% Åbo Akademi University 1%
University of Jyväskylä 4%