xister2012_consumergoods-carlosebastiani

8/23/2019 xister2012_ConsumerGoods-carlosebastiani

http://slidepdf.com/reader/full/xister2012consumergoods-carlosebastiani 1/60

2012



60 people in Rome and Milan,

an over 5 million euro turnover

last year, over 40 accounts in

the last 2 years.

And a network of side projects

and fellow players, helping us

to push the boundaries of ourwork always a little bit further.

Come and look at what we HAve

done so far.

Enjoy.

xister is a creative agency.

Since 2002 we’ve been delivering

high-quality communication

services, where cultural and

behavioural elements give life to

stories around brands.

No matter the media.

Across media.

Using technology as a commodity

and a frame of inspiration.

manifesto



ROME/HeadeQuarter

MILAN/Started in 2008

PRIVATELYOWNED

Foundend in 20012

offices

INDIPENDENT AGENCY

60EMPLOYEES

MORE THAN

40 ACCOUNTS HANDLED

5

25

19

5

6

MANAGER

ACCOUNT MANAGER

CREATIVE

PLANNER

TECH DEVELOPER

numbers

TURNOVER YEAR 2011 5.400.000,00 €



brands



case histories



The launch of the new range of Giovanni Rana Fresh Sauces was

supported by a web strategy featuring a web spot, an original cooking

tutorial and an on-demand content web site.

KEYWORDS:

STRATEGY / BRANDED CONTENT / INTERFACE DESIGN

MEDIA:

WEB / SOCIAL

sughi freschi Giovanni Rana

view project



The power of social networks used to inspire and encourage people to

actively pursue pleasure everyday.

KEYWORDS:

BRAND AWARENESS / CONVERSATION / FUN

MEDIA:

web / SOCIAL

magnum algida



Over 50 years of history. over 1,000,000 Facebook fans. Cornetto nds

its natural environment in fun-oriented social assets.

KEYWORDS:


MEDIA:

web / SOCIAL

cornetto algida



A photographic online contest that rewards users inspirations with

a week in New York.

Cafe Zero’s original tips help users to nd the way to inspiration.

The online contest was supported by a social network campaign, including

facebook ads and focused posting plan, that landed on the contest pageof cafezero.it..

KEYWORDS:

ENGAGEMENT / GAMIFICATION / BEHAVIOURAL MKTG

MEDIA:

WEB / SOCIAL

tutto inizia da zero°

launch website



The rst social food network where the best food bloggers write about

italian local products and producers excellences.

KEYWORDS:

GEOLOCALIZATION / CULTURAL / BLOGGER ENGAGEMENT

MEDIA:

WEB / SOCIAL / EVENTS

gente del fud

view project



The SAY YES philosophy lives on the new Nastro Azzurro OcIal Website

where all the brand activities lead to.

KEYWORDS:

BRAND AWARENESS / PRODUCT WEBSITE / CULTURAL COMMUNICATION

MEDIA:

WEB / SOCIAL

nastro azzurro website

view project



A fun-oriented social assets management THat enforces the beer Lovers

loyalty to Peroni.

KEYWORDS:


MEDIA:

SOCIAL

birra peroni social media

view project



An integrated SOCIAL TV campaign that engage the enormous football

tv audience trough a easy “second screen” interaction via an effective

call-to action.

KEYWORDS:

BRAND AWARENESS / SOCIAL TV / CONTEST

MEDIA:

TV / SOCIAL / WEB

peroni social tv



We develop ad integrate into VOGUE EYEWEAR portal a GAMIFICATION

PLATFORM in order to reward users with badges and digital gifts.

This mechanic enable engagement and stickiness powering sharing

attitude and viral tools.

KEYWORDS:

BRANDED CONTENT / LOYALTY / GAMIFICATION

MEDIA:

WEB / SOCIAL

vogue eyewear



An everlasting community reunion where Jeep’s enthusiasts can nd

engaging content on all of the 4x4 legendary brand’s special events.

KEYWORDS:

ENGAGEMENT / EVENTS / BRANDED CONTENT

MEDIA:

WEB / SOCIAL

AWARDS:

NC DIGITAL AWARDs 2012-BRANDED CONTENT CATEGORY-GOLD AWARD

IkA 2012 - BRANDED CONTENT - GOLD AWARD

IAB MIXX 2012 - BRANDED CONTENT - BRONZE AWARDADCI 2012 - BRANDED CONTENT - BRONZE AWARD

jeep people

view projectview project



The visionary British artist Felix Thorn was asked to build

music-making sculptures that combine Moleskine objects with musical

instrument parts.

KEYWORDS:

BRANDED CONTENT / CULTURAL COMMUNICATION

MEDIA:

AMBIENT / WEB / MOBILE / SOCIAL

the moleskine orchestra

view project



The brand new revolutionary Honda Integra launches its challenge to

the old fashioned way of moving on two wheels.

KEYWORDS:

ATL / PRINT / PHOTOGRAPHY

MEDIA:

OOH / PRINT / TV / RADIO / WEB

honda integra

view project



Nuovo Honda Integra. Il resto è preistoria.



the Madagascar 3 “Twitter Race”, a kind of “race” among Madagascar

characters who will be able to win thanks to the contribution of

Twitter users.

KEYWORDS:


MEDIA:

web / SOCIAL

madagascar 3 - twitter race



An across markets advert game, mainly based on social networks,

supported the launch of Jeep’s latest creative International platform

“Never Adapt”.

KEYWORDS:

ENGAGEMENT / GAMIFICATION / CHALLENGE

media:

WEB / SOCIAL

AWARDS:

INTERNET MEDIA KEY 2012 - BEST INTEGRATED CAMPAIGN

the j challenge

view project



Mercedes-BENZ B CLASS explored the eld of travel literature

through an operation on LifeGate Radio and digital channels.

Words instead of roads and books and authors as places to visit on

an imaginary journey with Basilio Santoro, voice of the Radio Show

“Destinazioni d’Autore”. A dedicated landing page helped organizing

all of the contents: episodes, reading and travel suggestion,

B-Class product hotspots and more.

KEYWORDS: CULTURAL COMMUNICATION / BEHAVIOURAL MARKETING MEDIA: WEB / MOBILE / RADIO

destinazioni d’autore

listen podcast



An online recruiting campaign for the rst 100 drivers of the rst

100 electric smart. It took many steps and several criteria tests to nd the right 100

electric drivers. The application process started with an online

questionnaire and ended with individual interviews. Each step was

published on a dedicated blog and the 100 persons selected became

web testimonials after receiving their electric smart.

KEYWORDS: GAMIFICATION / ENGAGEMENT MEDIA: DIRECT MAIL / WEB / MOBILE / SOCIAL / AMBIENT

e-mobility: I Load you



Building brand reputation through a cultural project that invests oncontemporary art as a means to encourage the diffusion of young

artists’ energy.

KEYWORDS:

DESIGN / ART / TECHNOLOGY / USER EXPERIENCE

media:

PRINT / WEB / SOCIAL / MOBILE

AWARDS:

RELEASE 2011 -INTERACTIVE KEY AWARD - MEDIA AND EDUCATIONAL

premio terna

view project



thank you.

xister2012_consumergoods-carlosebastiani

Documents