2012 MICE 산업통계 조사･연구실적조사 분석편

본 보고서에 수록된 내용은 『2012 MICE 실적조사 통계 조사･연구』의 연구 결과로서 향후 관련 정책 변화에 따라 일부 변경될 수 있습니다.

제 출 문

한국관광공사사장 귀하

본 보고서를 『2012 MICE 산업통계 조사･연구』의 최종보고서로 제출합니다.

2013년

나이스평가정보(주)

일러두기 1. 보고서의 표 내용 중 ‘-’는 해당하는 수치가 없는 것임

- 표 내용 중 ‘0.0’으로 표기된 경우는 실제로 수치가 존재하나 반올림하여 소수점 첫째자리로

표현할 수 없는 경우임

2. 실적조사는 국제기구 제출 및 개최실적을 파악하기 위한 조사로, 이를 통해 얻을 수

있는 DATA는 다음과 같음

- 행사명

- 행사 유형(정부, 공공, 학회, 협회, 기업, 기타 회의)

- 행사 주제(경제/금융, 과학기술, 관광/교통, 교육, 국방/안보, 기업/경영, 농수산/식품, 문화,

사회과학, 스포츠/레저, 언론, 역사, 예술, 의학, 자연과학, 정보통신, 정치/법률, 종교, 주택/

건설, 패션/섬유, 해양, 환경, 기타)

- 행사 개최 시기, 개최 도시, 개최 시설, 개최 장소

- 개최시설 유형(전문회의시설, 준회의시설, 중소규모회의시설, 호텔 특1급, 호텔 특2급, 호텔 1급,

휴양콘도미니엄, 기타시설)

- 참가규모(참가 국가 수, 외국인 참가자수, 내국인 참가자수, 전체 참가자수)

- 동반행사 개최여부 (개최여부, 참가 국가 수, 외국 참가업체 수, 국내 참가업체 수)

- 행사 경비(개최 용역비, 임대료, F&B 비용, 그 외 행사 경비, 전체 행사 경비)

- 회의유치정보(전차대회 개최년도, 전차대회 개최국가, 개최 주기)

- 관련 국제기구(국제 기구명, 웹사이트)

- 행사 주최기관(주최기관 및 담당자 관련 정보)

- 행사 시설 담당자 기본 정보

- 행사 운영 및 기획사 기본 정보

3. 본 연구에서 표현된 환율은 2012 MICE 참가자조사에서 사용한 ‘외환은행의 고시 연

평균 매매기준율을 참고한 것’을 사용하였음

- 2012년 외환은행 고시 매매기준율은 1달러 당 1,126.25원

4. 본 실적조사 분석편에서는 MICE 산업 중 Meeting, Convention 분야의 개최실적을

주로 분석하였으며 Incentive, Exhibition 분야는 MICE 산업통계조사 연구 보고서의

추정연구편을 참고바람

- 2011년도 실적 비교의 경우는 Incentive, Exhibition 분야도 포함하였음

5. 본 연구의 UIA 개최 현황 DATA는 2013년 6월에 UIA에서 발표한 자료임

목 차

제1장 조사 과정 및 결과 요약

1. 조사 내용 및 과정 ··········································································································· 3 가. 실적조사 구성 ··········································································································· 3 나. 조사 대상 정의 ········································································································· 4 2. Meeting, Convention 행사 개최 건수 ······································································ 5 3. Meeting, Convention 산업의 경제적 파급효과 분석 결과 ··································· 6

제2장 2012 MICE 개최 실적조사 결과

1. Meeting 분야 개최 실적 조사 결과 ············································································ 9 가. 월별 개최 현황 ········································································································· 9 나. 행사 기간별 개최 현황 ························································································· 10 다. 주최기관별 개최 현황 ··························································································· 11 라. 행사 주제별 개최 현황 ························································································· 12 마. 시설 유형별 개최 현황 ························································································· 14 바. 참가자 규모별 개최 현황 ····················································································· 15 사. 외국인 참가자 규모별 개최 현황 ······································································· 16 아. 예산 규모별 개최 현황 ························································································· 17 2. Convention 분야 개최 실적 조사 결과 ··································································· 18 가. 월별 개최 현황 ······································································································· 18 나. 행사 기간별 개최 현황 ························································································· 19 다. 주최기관별 개최 현황 ··························································································· 20 라. 행사 주제별 개최 현황 ························································································· 21 마. 시설 유형별 개최 현황 ························································································· 23 바. 참가자 규모별 개최 현황 ····················································································· 24 사. 외국인 참가자 규모별 개최 현황 ······································································· 25 아. 예산 규모별 개최 현황 ························································································· 26 3. 2012년 MICE 산업 개최 실적 조사 결과 비교 ······················································ 27 가. MICE 산업 통계 조사 결과 비교 ······································································· 27 나. Meeting 분야 통계 조사 결과 비교 ·································································· 32 다. Incentive 분야 통계 조사 결과 비교 ······························································· 34 라. Convention 분야 통계 조사 결과 비교 ··························································· 35 마. Exhibition 분야 통계 조사 결과 비교 ······························································ 37

제3장 2012년 MICE 개최 실적에 따른 경제적 파급효과 분석

1. Meeting 분야 실적조사에 따른 경제적 파급효과 분석 ········································· 41 가. 총 지출 규모 추정 ································································································· 41 나. 생산, 고용 유발효과 분석 ···················································································· 42 다. 취업, 고용, 부가가치 유발효과 분석 ································································· 43 라. 수입, 간접세 유발효과 분석 ················································································ 44 2. Convention 분야 실적조사에 따른 경제적 파급효과 분석 ·································· 45 가. 총 지출 규모 추정 ································································································· 45 나. 생산, 소득 유발효과 분석 ···················································································· 46 다. 취업, 고용, 부가가치 유발효과 분석 ································································· 47 라. 수입, 간접세 유발효과 분석 ················································································ 48

제4장 2012년 MICE 실적조사 개최 지역별 통계

1. 서울 ·································································································································· 51 2. 부산 ·································································································································· 61 3. 대구 ·································································································································· 71 4. 인천 ·································································································································· 81 5. 광주 ·································································································································· 91 6. 대전 ································································································································ 101 7. 울산 ································································································································ 111 8. 경기 ································································································································ 121 9. 강원 ································································································································ 131 10. 충북 ····························································································································· 141 11. 충남 ····························································································································· 146 12. 전북 ····························································································································· 151 13. 전남 ····························································································································· 161 14. 경북 ····························································································································· 171 15. 경남 ····························································································································· 181 16. 제주 ····························································································································· 191

제5장 2012 국제회의 개최 현황

1. 2012 세계 국제회의 개최 현황 ················································································ 203 가. 2012년 세계 국제회의 개최 현황 요약 ·························································· 203 나. 2012년 세계 국제회의 개최 현황 요약 ·························································· 204 다. 도시별 개최 현황 ································································································· 206

라. 아시아 지역 국제회의 개최 현황 ····································································· 208 마. 국내 국제회의 광역시도별 개최 현황 ····························································· 210 2. 2012 국내 국제회의 개최 현황 ················································································ 211 가. 조사 개요 ·············································································································· 211 나. 세부 사항 ·············································································································· 211 다. 조사 자료의 활용 ································································································· 212 라. 2012 국내 국제회의 개최 현황 ········································································ 212 마. 월별 국제회의 개최 현황 ··················································································· 213 바. 참가자 규모별 국제회의 개최 현황 ································································· 214 사. 시설 유형별, 장소별 국제회의 개최 현황 ······················································ 216 아. 주제별 국제회의 개최 현황 ··············································································· 217 3. 2012 국내 국제회의 경제적 파급효과 분석 ·························································· 218 가. 총 지출 규모 추정 ······························································································· 218 나. 생산, 고용 유발효과 분석 ·················································································· 219 다. 취업, 고용, 부가가치 유발효과 분석 ······························································· 220 라. 수입, 간접세 유발효과 분석 ·············································································· 221

부 록

* 개최실적 조사 설문지 ·································································································· 225

표목차

제1장 조사 과정 및 결과 요약

[표 1-1] 조사 대상 정의 ························································································································· 4[표 1-2] Meeting, Convention 분야의 개최 현황 ··········································································· 5[표 1-3] Meeting, Convention 분야의 개최 현황 ··········································································· 6

제2장 2012 MICE 개최 실적조사 결과

[표 2-1] Meeting 분야의 월별 개최 현황 ·························································································· 9[표 2-2] Meeting 분야의 행사 기간별 개최 현황 ·········································································· 10[표 2-3] Meeting 분야의 주최기관별 개최 현황 ············································································ 11[표 2-4] Meeting 분야의 행사 주제별 개최 현황 ·········································································· 12[표 2-5] Meeting 분야의 시설 유형별 개최 현황 ·········································································· 14[표 2-6] Meeting 분야의 참가자 규모별 개최 현황 ······································································· 15[표 2-7] Meeting 분야의 외국인 참가자 규모별 개최 현황 ························································· 16[표 2-8] Meeting 분야의 예산 규모별 개최 현황 ·········································································· 17[표 2-9] Convention 분야의 월별 개최 현황 ················································································· 18[표 2-10] Convention 분야의 행사 기간별 개최 현황 ································································· 19[표 2-11] Convention 분야의 주최기관별 개최 현황 ··································································· 20[표 2-12] Convention 분야의 행사 주제별 개최 현황 ································································· 21[표 2-13] Convention 분야의 시설 유형별 개최 현황 ································································· 23[표 2-14] Convention 분야의 참가자 규모별 개최 현황 ····························································· 24[표 2-15] Convention 분야의 외국인 참가자 규모별 개최 현황 ················································ 25[표 2-16] Convention 분야의 예산 규모별 개최 현황 ································································· 26[표 2-17] MICE 행사 개최 실적 비교 ······························································································· 28[표 2-18] MICE 행사 월별 개최 현황 비교 ····················································································· 28[표 2-19] MICE 행사 주제별 개최 현황 비교 ················································································· 30[표 2-20] Meeting 분야 월별 개최 현황 비교 ················································································ 32[표 2-21] Meeting 분야 행사 주제별 개최 현황 비교 ·································································· 33[표 2-22] Incentive 분야 월별 개최 현황 비교 ············································································· 34[표 2-23] Convention 분야 월별 개최 현황 비교 ········································································· 35[표 2-24] Convention 분야 행사 주제별 개최 현황 비교 ··························································· 36[표 2-25] Exhibition 분야 월별 개최 현황 비교 ············································································ 37[표 2-26] Exhibition 분야 행사 주제별 개최 현황 비교 ······························································ 38

제3장 2012년 MICE 개최 실적에 따른 경제적 파급효과 분석

[표 3-1] Meeting 참가자 구분에 따른 지출 비용 ·········································································· 41[표 3-2] Meeting 주최기관 지출 규모 ······························································································ 41[표 3-3] Meeting 생산, 소득 유발효과 ····························································································· 42[표 3-4] Meeting 취업, 고용, 부가가치 유발효과 ·········································································· 43[표 3-5] Meeting 수입, 간접세 유발효과 ························································································· 44[표 3-6] Convention 참가자 구분에 따른 지출 비용 ··································································· 45[표 3-7] Convention 주최기관 지출 규모 ······················································································· 45[표 3-8] Convention 생산, 소득 유발효과 ······················································································ 46[표 3-9] Convention 취업, 고용, 부가가치 유발효과 ··································································· 47[표 3-10] Convention 수입, 간접세 유발효과 ················································································ 48

제4장 2012년 MICE 실적조사 개최 지역별 통계

[표 4-1] Meeting 분야의 월별 개최 현황 ························································································ 51[표 4-2] Meeting 분야의 행사 기간별 개최 현황 ·········································································· 52[표 4-3] Meeting 분야의 주최기관별 개최 현황 ············································································ 52[표 4-4] Meeting 분야의 행사 주제별 개최 현황 ·········································································· 53[표 4-5] Meeting 분야의 시설 유형별 개최 현황 ·········································································· 54[표 4-6] Meeting 분야의 참가자 규모별 개최 현황 ······································································· 54[표 4-7] Meeting 분야의 외국인 참가자 규모별 개최 현황 ························································· 55[표 4-8] Meeting 분야의 예산 규모별 개최 현황 ·········································································· 55[표 4-9] Convention 분야의 월별 개최 현황 ················································································· 56[표 4-10] Convention 분야의 행사 기간별 개최 현황 ································································· 57[표 4-11] Convention 분야의 주최기관별 개최 현황 ··································································· 57[표 4-12] Convention 분야의 행사 주제별 개최 현황 ································································· 58[표 4-13] Convention 분야의 시설 유형별 개최 현황 ································································· 59[표 4-14] Convention 분야의 참가자 규모별 개최 현황 ····························································· 59[표 4-15] Convention 분야의 외국인 참가자 규모별 개최 현황 ················································ 60[표 4-16] Convention 분야의 예산 규모별 개최 현황 ································································· 60[표 4-17] Meeting 분야의 월별 개최 현황 ······················································································ 61[표 4-18] Meeting 분야의 행사 기간별 개최 현황 ········································································ 62[표 4-19] Meeting 분야의 주최기관별 개최 현황 ·········································································· 62[표 4-20] Meeting 분야의 행사 주제별 개최 현황 ········································································ 63[표 4-21] Meeting 분야의 시설 유형별 개최 현황 ········································································ 64[표 4-22] Meeting 분야의 참가자 규모별 개최 현황 ···································································· 64[표 4-23] Meeting 분야의 외국인 참가자 규모별 개최 현황 ······················································· 65[표 4-24] Meeting 분야의 예산 규모별 개최 현황 ········································································ 65[표 4-25] Convention 분야의 월별 개최 현황 ··············································································· 66

[표 4-26] Convention 분야의 행사 기간별 개최 현황 ································································· 67[표 4-27] Convention 분야의 주최기관별 개최 현황 ··································································· 67[표 4-28] Convention 분야의 행사 주제별 개최 현황 ································································· 68[표 4-29] Convention 분야의 시설 유형별 개최 현황 ································································· 69[표 4-30] Convention 분야의 참가자 규모별 개최 현황 ····························································· 69[표 4-31] Convention 분야의 외국인 참가자 규모별 개최 현황 ················································ 70[표 4-32] Convention 분야의 예산 규모별 개최 현황 ································································· 70[표 4-33] Meeting 분야의 월별 개최 현황 ······················································································ 71[표 4-34] Meeting 분야의 행사 기간별 개최 현황 ········································································ 72[표 4-35] Meeting 분야의 주최기관별 개최 현황 ·········································································· 72[표 4-36] Meeting 분야의 행사 주제별 개최 현황 ········································································ 73[표 4-37] Meeting 분야의 시설 유형별 개최 현황 ········································································ 74[표 4-38] Meeting 분야의 참가자 규모별 개최 현황 ···································································· 74[표 4-39] Meeting 분야의 외국인 참가자 규모별 개최 현황 ······················································· 75[표 4-40] Meeting 분야의 예산 규모별 개최 현황 ········································································ 75[표 4-41] Convention 분야의 월별 개최 현황 ··············································································· 76[표 4-42] Convention 분야의 행사 기간별 개최 현황 ································································· 77[표 4-43] Convention 분야의 주최기관별 개최 현황 ··································································· 77[표 4-44] Convention 분야의 행사 주제별 개최 현황 ································································· 78[표 4-45] Convention 분야의 시설 유형별 개최 현황 ································································· 79[표 4-46] Convention 분야의 참가자 규모별 개최 현황 ····························································· 79[표 4-47] Convention 분야의 외국인 참가자 규모별 개최 현황 ················································ 80[표 4-48] Convention 분야의 예산 규모별 개최 현황 ································································· 80[표 4-49] Meeting 분야의 월별 개최 현황 ······················································································ 81[표 4-50] Meeting 분야의 행사 기간별 개최 현황 ········································································ 82[표 4-51] Meeting 분야의 주최기관별 개최 현황 ·········································································· 82[표 4-52] Meeting 분야의 행사 주제별 개최 현황 ········································································ 83[표 4-53] Meeting 분야의 시설 유형별 개최 현황 ········································································ 84[표 4-54] Meeting 분야의 참가자 규모별 개최 현황 ···································································· 84[표 4-55] Meeting 분야의 외국인 참가자 규모별 개최 현황 ······················································· 85[표 4-56] Meeting 분야의 예산 규모별 개최 현황 ········································································ 85[표 4-57] Convention 분야의 월별 개최 현황 ··············································································· 86[표 4-58] Convention 분야의 행사 기간별 개최 현황 ································································· 87[표 4-59] Convention 분야의 주최기관별 개최 현황 ··································································· 87[표 4-60] Convention 분야의 행사 주제별 개최 현황 ································································· 88[표 4-61] Convention 분야의 시설 유형별 개최 현황 ································································· 89[표 4-62] Convention 분야의 참가자 규모별 개최 현황 ····························································· 89[표 4-63] Convention 분야의 외국인 참가자 규모별 개최 현황 ················································ 90[표 4-64] Convention 분야의 예산 규모별 개최 현황 ································································· 90[표 4-65] Meeting 분야의 월별 개최 현황 ······················································································ 91[표 4-66] Meeting 분야의 행사 기간별 개최 현황 ········································································ 92[표 4-67] Meeting 분야의 주최기관별 개최 현황 ·········································································· 92[표 4-68] Meeting 분야의 행사 주제별 개최 현황 ········································································ 93

[표 4-69] Meeting 분야의 시설 유형별 개최 현황 ········································································ 94[표 4-70] Meeting 분야의 참가자 규모별 개최 현황 ···································································· 94[표 4-71] Meeting 분야의 외국인 참가자 규모별 개최 현황 ······················································· 95[표 4-72] Meeting 분야의 예산 규모별 개최 현황 ········································································ 95[표 4-73] Convention 분야의 월별 개최 현황 ··············································································· 96[표 4-74] Convention 분야의 행사 기간별 개최 현황 ································································· 97[표 4-75] Convention 분야의 주최기관별 개최 현황 ··································································· 97[표 4-76] Convention 분야의 행사 주제별 개최 현황 ································································· 98[표 4-77] Convention 분야의 시설 유형별 개최 현황 ································································· 99[표 4-78] Convention 분야의 참가자 규모별 개최 현황 ····························································· 99[표 4-79] Convention 분야의 외국인 참가자 규모별 개최 현황 ············································· 100[표 4-80] Convention 분야의 예산 규모별 개최 현황 ······························································· 100[표 4-81] Meeting 분야의 월별 개최 현황 ···················································································· 101[표 4-82] Meeting 분야의 행사 기간별 개최 현황 ······································································ 102[표 4-83] Meeting 분야의 주최기관별 개최 현황 ········································································ 102[표 4-84] Meeting 분야의 행사 주제별 개최 현황 ······································································ 103[표 4-85] Meeting 분야의 시설 유형별 개최 현황 ······································································ 104[표 4-86] Meeting 분야의 참가자 규모별 개최 현황 ·································································· 104[표 4-87] Meeting 분야의 외국인 참가자 규모별 개최 현황 ···················································· 105[표 4-88] Meeting 분야의 예산 규모별 개최 현황 ······································································ 105[표 4-89] Convention 분야의 월별 개최 현황 ············································································· 106[표 4-90] Convention 분야의 행사 기간별 개최 현황 ······························································· 107[표 4-91] Convention 분야의 주최기관별 개최 현황 ································································· 107[표 4-92] Convention 분야의 행사 주제별 개최 현황 ······························································· 108[표 4-93] Convention 분야의 시설 유형별 개최 현황 ······························································· 109[표 4-94] Convention 분야의 참가자 규모별 개최 현황 ··························································· 109[표 4-95] Convention 분야의 외국인 참가자 규모별 개최 현황 ············································· 110[표 4-96] Convention 분야의 예산 규모별 개최 현황 ······························································· 110[표 4-97] Meeting 분야의 월별 개최 현황 ···················································································· 111[표 4-98] Meeting 분야의 행사 기간별 개최 현황 ······································································ 112[표 4-99] Meeting 분야의 주최기관별 개최 현황 ········································································ 112[표 4-100] Meeting 분야의 행사 주제별 개최 현황 ···································································· 113[표 4-101] Meeting 분야의 시설 유형별 개최 현황 ···································································· 114[표 4-102] Meeting 분야의 참가자 규모별 개최 현황 ································································ 114[표 4-103] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 115[표 4-104] Meeting 분야의 예산 규모별 개최 현황 ···································································· 115[표 4-105] Convention 분야의 월별 개최 현황 ·········································································· 116[표 4-106] Convention 분야의 행사 기간별 개최 현황 ····························································· 117[표 4-107] Convention 분야의 주최기관별 개최 현황 ······························································· 117[표 4-108] Convention 분야의 행사 주제별 개최 현황 ····························································· 118[표 4-109] Convention 분야의 시설 유형별 개최 현황 ····························································· 119[표 4-110] Convention 분야의 참가자 규모별 개최 현황 ························································· 119[표 4-111] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 120

[표 4-112] Convention 분야의 예산 규모별 개최 현황 ····························································· 120[표 4-113] Meeting 분야의 월별 개최 현황 ················································································· 121[표 4-114] Meeting 분야의 행사 기간별 개최 현황 ···································································· 122[표 4-115] Meeting 분야의 주최기관별 개최 현황 ······································································ 122[표 4-116] Meeting 분야의 행사 주제별 개최 현황 ···································································· 123[표 4-117] Meeting 분야의 시설 유형별 개최 현황 ···································································· 124[표 4-118] Meeting 분야의 참가자 규모별 개최 현황 ································································ 124[표 4-119] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 125[표 4-120] Meeting 분야의 예산 규모별 개최 현황 ···································································· 125[표 4-121] Convention 분야의 월별 개최 현황 ·········································································· 126[표 4-122] Convention 분야의 행사 기간별 개최 현황 ····························································· 127[표 4-123] Convention 분야의 주최기관별 개최 현황 ······························································· 127[표 4-124] Convention 분야의 행사 주제별 개최 현황 ····························································· 128[표 4-125] Convention 분야의 시설 유형별 개최 현황 ····························································· 129[표 4-126] Convention 분야의 참가자 규모별 개최 현황 ························································· 129[표 4-127] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 130[표 4-128] Convention 분야의 예산 규모별 개최 현황 ····························································· 130[표 4-129] Meeting 분야의 월별 개최 현황 ················································································· 131[표 4-130] Meeting 분야의 행사 기간별 개최 현황 ···································································· 132[표 4-131] Meeting 분야의 주최기관별 개최 현황 ······································································ 132[표 4-132] Meeting 분야의 행사 주제별 개최 현황 ···································································· 133[표 4-133] Meeting 분야의 시설 유형별 개최 현황 ···································································· 134[표 4-134] Meeting 분야의 참가자 규모별 개최 현황 ································································ 134[표 4-135] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 135[표 4-136] Meeting 분야의 예산 규모별 개최 현황 ···································································· 135[표 4-137] Convention 분야의 월별 개최 현황 ·········································································· 136[표 4-138] Convention 분야의 행사 기간별 개최 현황 ····························································· 137[표 4-139] Convention 분야의 주최기관별 개최 현황 ······························································· 137[표 4-140] Convention 분야의 행사 주제별 개최 현황 ····························································· 138[표 4-141] Convention 분야의 시설 유형별 개최 현황 ····························································· 139[표 4-142] Convention 분야의 참가자 규모별 개최 현황 ························································· 139[표 4-143] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 140[표 4-144] Convention 분야의 예산 규모별 개최 현황 ····························································· 140[표 4-145] Meeting 분야의 월별 개최 현황 ················································································· 141[표 4-146] Meeting 분야의 행사 기간별 개최 현황 ···································································· 142[표 4-147] Meeting 분야의 주최기관별 개최 현황 ······································································ 142[표 4-148] Meeting 분야의 행사 주제별 개최 현황 ···································································· 143[표 4-149] Meeting 분야의 시설 유형별 개최 현황 ···································································· 144[표 4-150] Meeting 분야의 참가자 규모별 개최 현황 ································································ 144[표 4-151] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 145[표 4-152] Meeting 분야의 예산 규모별 개최 현황 ···································································· 145[표 4-153] Meeting 분야의 월별 개최 현황 ················································································· 146[표 4-154] Meeting 분야의 행사 기간별 개최 현황 ···································································· 147

[표 4-155] Meeting 분야의 주최기관별 개최 현황 ······································································ 147[표 4-156] Meeting 분야의 행사 주제별 개최 현황 ···································································· 148[표 4-157] Meeting 분야의 시설 유형별 개최 현황 ···································································· 149[표 4-158] Meeting 분야의 참가자 규모별 개최 현황 ································································ 149[표 4-159] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 150[표 4-160] Meeting 분야의 예산 규모별 개최 현황 ···································································· 150[표 4-161] Meeting 분야의 월별 개최 현황 ················································································· 151[표 4-162] Meeting 분야의 행사 기간별 개최 현황 ···································································· 152[표 4-163] Meeting 분야의 주최기관별 개최 현황 ······································································ 152[표 4-164] Meeting 분야의 행사 주제별 개최 현황 ···································································· 153[표 4-165] Meeting 분야의 시설 유형별 개최 현황 ···································································· 154[표 4-166] Meeting 분야의 참가자 규모별 개최 현황 ································································ 154[표 4-167] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 155[표 4-168] Meeting 분야의 예산 규모별 개최 현황 ···································································· 155[표 4-169] Convention 분야의 월별 개최 현황 ·········································································· 156[표 4-170] Convention 분야의 행사 기간별 개최 현황 ····························································· 157[표 4-171] Convention 분야의 주최기관별 개최 현황 ······························································· 157[표 4-172] Convention 분야의 행사 주제별 개최 현황 ····························································· 158[표 4-173] Convention 분야의 시설 유형별 개최 현황 ····························································· 159[표 4-174] Convention 분야의 참가자 규모별 개최 현황 ························································· 159[표 4-175] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 160[표 4-176] Convention 분야의 예산 규모별 개최 현황 ····························································· 160[표 4-177] Meeting 분야의 월별 개최 현황 ················································································· 161[표 4-178] Meeting 분야의 행사 기간별 개최 현황 ···································································· 162[표 4-179] Meeting 분야의 주최기관별 개최 현황 ······································································ 162[표 4-180] Meeting 분야의 행사 주제별 개최 현황 ···································································· 163[표 4-181] Meeting 분야의 시설 유형별 개최 현황 ···································································· 164[표 4-182] Meeting 분야의 참가자 규모별 개최 현황 ································································ 164[표 4-183] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 165[표 4-184] Meeting 분야의 예산 규모별 개최 현황 ···································································· 165[표 4-185] Convention 분야의 월별 개최 현황 ·········································································· 166[표 4-186] Convention 분야의 행사 기간별 개최 현황 ····························································· 167[표 4-187] Convention 분야의 주최기관별 개최 현황 ······························································· 167[표 4-188] Convention 분야의 행사 주제별 개최 현황 ····························································· 168[표 4-189] Convention 분야의 시설 유형별 개최 현황 ····························································· 169[표 4-190] Convention 분야의 참가자 규모별 개최 현황 ························································· 169[표 4-191] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 170[표 4-192] Convention 분야의 예산 규모별 개최 현황 ····························································· 170[표 4-193] Meeting 분야의 월별 개최 현황 ················································································· 171[표 4-194] Meeting 분야의 행사 기간별 개최 현황 ···································································· 172[표 4-195] Meeting 분야의 주최기관별 개최 현황 ······································································ 172[표 4-196] Meeting 분야의 행사 주제별 개최 현황 ···································································· 173[표 4-197] Meeting 분야의 시설 유형별 개최 현황 ···································································· 174

[표 4-198] Meeting 분야의 참가자 규모별 개최 현황 ································································ 174[표 4-199] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 175[표 4-200] Meeting 분야의 예산 규모별 개최 현황 ···································································· 175[표 4-201] Convention 분야의 월별 개최 현황 ·········································································· 176[표 4-202] Convention 분야의 행사 기간별 개최 현황 ····························································· 177[표 4-203] Convention 분야의 주최기관별 개최 현황 ······························································· 177[표 4-204] Convention 분야의 행사 주제별 개최 현황 ····························································· 178[표 4-205] Convention 분야의 시설 유형별 개최 현황 ····························································· 179[표 4-206] Convention 분야의 참가자 규모별 개최 현황 ························································· 179[표 4-207] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 180[표 4-208] Convention 분야의 예산 규모별 개최 현황 ····························································· 180[표 4-209] Meeting 분야의 월별 개최 현황 ················································································· 181[표 4-210] Meeting 분야의 행사 기간별 개최 현황 ···································································· 182[표 4-211] Meeting 분야의 주최기관별 개최 현황 ······································································ 182[표 4-212] Meeting 분야의 행사 주제별 개최 현황 ···································································· 183[표 4-213] Meeting 분야의 시설 유형별 개최 현황 ···································································· 184[표 4-214] Meeting 분야의 참가자 규모별 개최 현황 ································································ 184[표 4-215] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 185[표 4-216] Meeting 분야의 예산 규모별 개최 현황 ···································································· 185[표 4-217] Convention 분야의 월별 개최 현황 ·········································································· 186[표 4-218] Convention 분야의 행사 기간별 개최 현황 ····························································· 187[표 4-219] Convention 분야의 주최기관별 개최 현황 ······························································· 187[표 4-220] Convention 분야의 행사 주제별 개최 현황 ····························································· 188[표 4-221] Convention 분야의 시설 유형별 개최 현황 ····························································· 189[표 4-222] Convention 분야의 참가자 규모별 개최 현황 ························································· 189[표 4-223] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 190[표 4-224] Convention 분야의 예산 규모별 개최 현황 ····························································· 190[표 4-225] Meeting 분야의 월별 개최 현황 ················································································· 191[표 4-226] Meeting 분야의 행사 기간별 개최 현황 ···································································· 192[표 4-227] Meeting 분야의 주최기관별 개최 현황 ······································································ 192[표 4-228] Meeting 분야의 행사 주제별 개최 현황 ···································································· 193[표 4-229] Meeting 분야의 시설 유형별 개최 현황 ···································································· 194[표 4-230] Meeting 분야의 참가자 규모별 개최 현황 ································································ 194[표 4-231] Meeting 분야의 외국인 참가자 규모별 개최 현황 ·················································· 195[표 4-232] Meeting 분야의 예산 규모별 개최 현황 ···································································· 195[표 4-233] Convention 분야의 월별 개최 현황 ·········································································· 196[표 4-234] Convention 분야의 행사 기간별 개최 현황 ····························································· 197[표 4-235] Convention 분야의 주최기관별 개최 현황 ······························································· 197[표 4-236] Convention 분야의 행사 주제별 개최 현황 ····························································· 198[표 4-237] Convention 분야의 시설 유형별 개최 현황 ····························································· 199[표 4-238] Convention 분야의 참가자 규모별 개최 현황 ························································· 199[표 4-239] Convention 분야의 외국인 참가자 규모별 개최 현황 ··········································· 200[표 4-240] Convention 분야의 예산 규모별 개최 현황 ····························································· 200

제5장 2012 국제회의 개최 현황

[표 5-1] UIA 국제회의 기준 ·············································································································· 203[표 5-2] 연도별 세계 국제회의 개최 건수 및 증감률 ·································································· 203[표 5-3] 세계 주요 국가별 국제회의 개최 현황 (A+B) ································································ 205[표 5-4] 세계 주요 도시별 국제회의 개최 현황 (A+B) ································································ 207[표 5-5] 아시아 지역 국제회의 개최 현황 (A+B) ········································································· 208[표 5-6] 아시아 주요 도시별 국제회의 개최 현황 (A+B) ···························································· 209[표 5-7] 국내 국제회의 광역시도별 개최현황 (A+B) ···································································· 210[표 5-8] 연도별 국제회의 개최 현황 ······························································································· 212[표 5-9] 월별 국제회의 개최 현황 ··································································································· 213[표 5-10] 참가자 규모별 국제회의 개최 현황 ··············································································· 214[표 5-11] 외국인 참가자 규모별 국제회의 개최 현황 ·································································· 215[표 5-12] 시설 유형별 국제회의 개최 현황 ··················································································· 216[표 5-13] 주요 시설별 국제회의 개최 현황 ··················································································· 216[표 5-14] 주제별 국제회의 개최 현황 ····························································································· 217[표 5-15] 국제회의 참가자 구분에 따른 지출 비용 ····································································· 218[표 5-16] 국제회의 주최기관 지출 규모 ························································································· 218[표 5-17] 국제회의 생산, 소득 유발효과 ························································································ 219[표 5-18] 국제회의 취업, 고용, 부가가치 유발효과 ····································································· 220[표 5-19] 국제회의 수입, 간접세 유발효과 ···················································································· 221

그림 목차

[그림 2-1] Meeting 분야 월별 개최 현황 ·························································································· 9[그림 2-2] Meeting 분야 행사 기간별 개최 현황 ·········································································· 10[그림 2-3] Meeting 분야의 주최기관별 개최 현황 ········································································· 11[그림 2-4] Meeting 분야의 행사 주제별 개최 현황 ······································································· 13[그림 2-5] Meeting 분야의 시설 유형별 개최 현황 ······································································· 14[그림 2-6] Meeting 분야의 참가자 규모별 개최 현황 ··································································· 15[그림 2-7] Meeting 분야의 외국인 참가자 규모별 개최 현황 ····················································· 16[그림 2-8] Meeting 분야의 예산 규모별 개최 현황 ······································································· 17[그림 2-9] Convention 분야의 월별 개최 현황 ············································································· 18[그림 2-10] Convention 분야의 행사 기간별 개최 현황 ····························································· 19[그림 2-11] Convention 분야의 주최기관별 개최 현황 ······························································· 20[그림 2-12] Convention 분야의 행사 주제별 개최 현황 ····························································· 22[그림 2-13] Convention 분야의 시설 유형별 개최 현황 ····························································· 23[그림 2-14] Convention 분야의 참가자 규모별 개최 현황 ························································· 24[그림 2-15] Convention 분야의 외국인 참가자 규모별 개최 현황 ············································ 25[그림 2-16] Convention 분야의 예산 규모별 개최 현황 ····························································· 26[그림 2-17] MICE 행사 월별 개최 현황 비교 ················································································· 29[그림 2-18] MICE 행사 주제별 개최 건수 현황 비교 ···································································· 31

[그림 5-1] 연도별 대한민국 국제회의 개최 건수 및 순위 (A+B) ·············································· 204[그림 5-2] 아시아지역 2012 국제회의 개최 현황 (A+B) ····························································· 208[그림 5-3] 아시아 주요 도시별 국제회의 개최 현황 (A+B) ························································ 209[그림 5-4] 연도별 국제회의 개최 현황 (2000 - 2012) ······························································· 212[그림 5-5] 월별 국제회의 개최 현황 (2010 - 2012) ··································································· 213[그림 5-6] 전체 참가자 규모별 국제회의 개최 현황 (2010 - 2012) ······································· 214[그림 5-7] 외국인 참가자 규모별 국제회의 개최 현황 (2010 - 2012) ··································· 215

1. 조사 내용 및 과정2. Meeting, Convention 행사 개최 건수3. Meeting, Convention 산업 경제적 파급효과 분석 결과

1조사 과정 및 결과 요약

1. 조사 과정 및 결과 요약 3

1. 조사 내용 및 과정

가. 실적조사 구성

2012년 국내에서 개최된 Meeting, Convention, Exhibition 행사의 실적을 조사

- Incentive 산업의 경우, 실적조사와 별개로 한국관광공사(KTO)에서 제공한 표본과 한국여행

업협회(KATA)에서 제공한 모집단으로 추정하기 때문에 MICE 산업통계조사 연구 보고서의

추정연구편에 수록함

- Exhibition 산업의 경우, 실적조사 결과를 활용하나 MICE산업의 일부로서 분석하였기에 전년

비교를 제외한 분석결과는 MICE 산업통계조사 연구 보고서의 추정연구편에 수록함

지역 CVB 및 RTO (서울, 부산, 대구, 인천, 광주, 대전, 경기, 강원, 경남, 제주)와 협

의하여 관할 지역 내 개최된 MICE 행사 자료 수집

수집된 DATA를 전화, 팩스, 이메일 등의 수단으로 주최기관, PCO 등을 대상으로

행사 건당 보완작업 진행

해당 조사를 통하여 Meeting, Convention, Exhibition 산업의 실적의 규모 및 특성을

파악할 수 있음

- 행사명

- 행사 유형(정부, 공공, 학회, 협회, 기업, 기타 회의)

- 행사 주제(경제/금융, 과학기술, 관광/교통, 교육, 국방/안보, 기업/경영, 농수산/식품, 문화,

사회과학, 스포츠/레저, 언론, 역사, 예술, 의학, 자연과학, 정보통신, 정치/법률, 종교, 주택/

건설, 패션/섬유, 해양, 환경, 기타)

- 행사 개최 시기, 개최 도시, 개최 시설, 개최 장소

- 개최시설 유형(전문회의시설, 준회의시설, 중소규모회의시설, 호텔 특1급, 호텔 특2급, 호텔 1급,

휴양콘도미니엄, 기타시설)

- 참가규모(참가 국가 수, 외국인 참가자수, 내국인 참가자수, 전체 참가자수)

- 동반행사 개최여부 (개최여부, 참가 국가 수, 외국 참가업체 수, 국내 참가업체 수)

- 행사 경비(개최 용역비, 임대료, F&B 비용, 그 외 행사 경비, 전체 행사 경비)

- 회의유치정보(전차대회 개최년도, 전차대회 개최국가, 개최 주기)

- 관련 국제기구(국제 기구명, 웹사이트)

- 행사 주최기관(주최기관 및 담당자 관련 정보)

- 행사 시설 담당자 기본 정보

- 행사 운영 및 기획사 기본 정보

1 조사 내용 및 과정

4 2012 MICE 산업통계 조사･연구 - 실적조사 분석편

나. 조사 대상 정의

종류 정의 범위

Meeting

아이디어교환, 토론,

정보교환, 사회적

네트워크 형성을 위한

각종 회의

국제

외국인 참가자가 10명 이상이며 동시에 전체 참가자가 10명 이상인

정부/공공·협회/학회·기업회의로 전문전시컨벤션시설, 호텔 및 리조트

등의 회의시설, 대학 등 기타시설 등에서 4시간 이상 개최되는 회의

단, Convention 기준에 포함되는 회의는 제외

국내

외국인 참가자가 10명 미만이며 전체 참가자가 10명 이상인

정부/공공· 협회/학회· 기업회의로 전문전시컨벤션시설, 호텔 및 리조트

등의 회의시설, 대학 등 기타시설 등에서 4시간 이상 개최되는 회의

단, Convention 기준에 포함되는 회의는 제외

Incentive

Tour

조직원들의 성과에 대한

보상 및 동기부여를 위한

순수보상여행 및

보상관광회의

국제 외국에서 국내로 오는(Inbound