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    ninth edition

    STEPHEN P. ROBBINS

    PowerPoint Presentation by Charlie CookThe University of West Alabama

    MARY COULTER

    2007 Prentice Hall, Inc.All rights reserved.

    Managing Change

    and Innovation

    Chapter

    13

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    What Is Change?

    Organizational Change

    Any alterations in the people, structure, or technologyof an organization

    Characteristics of Change

    Is constant yet varies in degree and directionProduces uncertainty yet is not completely

    unpredictable

    Creates both threats and opportunities

    Managing change is an integral partof every managers job.

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    2007 Prentice Hall, Inc. All rights reserved. 133

    Forces for Change

    External Forces

    Marketplace

    Governmental lawsand regulations

    Technology

    Labor market

    Economic changes

    Internal Forces

    Changes inorganizationalstrategy

    Workforce changesNew equipment

    Employee attitudes

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    Exhibit 132 Three Categories of Change

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    Types of Change

    Structural

    Changing an organizationsstructural components or itsstructural design

    Technological

    Adopting new equipment,tools, or operating methodsthat displace old skills andrequire new ones

    Automation: replacingcertain tasks done bypeople with machines

    Computerization

    People

    Changing attitudes,expectations, perceptions,and behaviors of theworkforce

    Organizationaldevelopment (OD)

    Techniques or programs tochange people and thenature and quality of

    interpersonal workrelationships.

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    2007 Prentice Hall, Inc. All rights reserved. 136

    Managing Resistance to Change

    Why People Resist Change

    The ambiguity and uncertainty that change introduces

    The comfort of old habits

    A concern over personal loss of status, money,authority, friendships, and personal convenience

    The perception that change is incompatible with thegoals and interest of the organization

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    Book Summary

    Leading ChangeBy John P. KotterHarvard Business School Press,1996

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    Leading ChangeBy John P. Kotter

    1. Create a Sense of Urgency

    2. Create a Guiding Coalition & Mobilize Commitment

    3. Develop and Communicate a Shared Vision

    4. Empower Employees to Make the Change5. Generate Short-term Wins

    6. Consolidate Gains and Produce More Change

    7. Anchor the New Ways of Doing Things in the CompanyCulture

    8. Monitor Progress and Adjust the Vision as Required

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    2007 Prentice Hall, Inc. All rights reserved. 139

    Exhibit 135 Strategies for Managing Cultural Change

    Set the tone through management behavior; top managers,

    particularly, need to be positive role models.

    Create new stories, symbols, and rituals to replace thosecurrently in use.

    Select, promote, and support employees who adopt the newvalues.

    Redesign socialization processes to align with the new values.

    To encourage acceptance of the new values, change the rewardsystem.

    Replace unwritten norms with clearly specified expectations.

    Shake up current subcultures through job transfers, jobrotation, and/or terminations.

    Work to get consensus through employee participation andcreating a climate with a high level of trust.

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    2007 Prentice Hall, Inc. All rights reserved. 1310

    Issues in Managing Change

    Handling Employee Stress

    Stress

    The adverse reaction people have to excessive pressureplaced on them from extraordinary demands, constraints, oropportunities.

    Functional Stress

    Stress that has a positive effect on performance.

    How Potential Stress Becomes Actual Stress

    When there is uncertainty over the outcome. When the outcome is important.

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    2007 Prentice Hall, Inc. All rights reserved. 1311

    The Relationship Between Stress & JobPerformance

    Level of Stress

    P

    erformance

    Low High

    Low

    High

    OptimalStress/Performance

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    Issues in Managing Change (contd)

    Reducing Stress

    Engage in proper employee selection

    Match employees KSAs to jobs Tasks, Duties, andResponsibilities (TDRs)

    Use realistic job interviews for reduce ambiguity

    Improve organizational communications

    Develop a performance planning program

    Use job redesign

    Provide a counseling program

    Offer time planning management assistance

    Sponsor wellness programs

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    2007 Prentice Hall, Inc. All rights reserved. 1314

    Stimulating Innovation

    Creativity

    The ability to combine ideas in a unique way or tomake an unusual association.

    Innovation

    Turning the outcomes of the creative process intouseful products, services, or work methods.

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    2007 Prentice Hall, Inc. All rights reserved. 1315

    Deliberate Bureaucracy Busting

    Citicorp managers stay fresh by shuffling the

    deck once in a while, and we do it when wearent in trouble. Reorganize on the crest of the

    wave, not when youre down in the trough.Richard Huber, Citicorp CEO

    Every three years or so, a company should be

    put on trial for its life every product, process,

    technology, service, and market.Peter Drucker

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    2007 Prentice Hall, Inc. All rights reserved. 1316

    Exhibit 13.11

    InnovationVariables

    Chapter 10

    Capital commitment

    Deming: Drive fear out of the workplace.

    Q: The reward/remuneration system??

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    2007 Prentice Hall, Inc. All rights reserved. 1317

    Creating the Right Environment for

    Innovation

    Structural Variables

    Adopt an organic structure

    Make available plentiful resources

    Engage in frequent interunit communication

    Minimize extreme time pressures on creativeactivities

    Provide explicit support for creativity

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    2007 Prentice Hall, Inc. All rights reserved. 1318

    Creating the Right Environment for

    Innovation (contd)

    Cultural Variables

    Accept ambiguity

    Tolerate the impractical

    Have low external controls

    Tolerate risk taking

    Tolerate conflict

    Focus on ends rather than meansDevelop an open-system focus

    Provide positive feedback

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    Creating the Right Environment for

    Innovation (contd)

    Human Resource Variables

    Actively promote training and development to keepemployees skills current.

    Offer high job security to encourage risk taking.

    Encourage individual to be champions of change.