advisory & intelligence service program · pdf file表四 閱讀空間偏好分析 ......
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4,912
1. 58.3%
74.3%
2.
/35
User Behavior Insight (UBI)- Data Analysis
Document Code: CDOC20100301008 Publication Date: February 2010 Check out MIC on the Internet!
http://mic.iii.org.tw/intelligence
Advisory & Intelligence Service Program
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
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ii ______________________ Advisory & Intelligence Service Program - User Behavior Insight (UBI)- Data Analysis
February 2010 2010 Market Intelligence & Consulting Institute CDOC20100301008
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
2009 12 4,912 95%1.40
Online panel
(Online Access Panel)
4,912 2,296 2,61619 691 20-24 1,046 25-29 1,07030-34 888 35-39 480 40 737 2,464 1,136 1,312
(Frequency) 19 20-24 25-29 30-34 35-39 40
287 410 500 461 228 410 2,296
404 636 570 427 252 327 2,616
691 1,046 1,070 888 480 737 4,912
MIC2009 12
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2________________________ Advisory & Intelligence Service Program - User Behavior Insight (UBI)- Data Analysis
February 2010 2010 Market Intelligence & Consulting Institute CDOC20100301008
(Frequency)
2,464 1,136 1,312 4,912
MIC2009 12
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58.3% 38.1%(34.6%)(49.0%) ()
58.3% 16.0% 14.2% 11.5% 12.8% 38.1% 24.4% 24.7% 22.0% 28.5% 34.6% 14.9% 6.8% 17.4% 26.8% 49.0%
MIC2009 12
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()
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
/
74.3% 54.1%
56.3%/ 69.4%
/
74.3% 14.8% 6.7% 4.3% 16.4% 54.1% 20.5% 9.0% 4.6% 21.8% 56.3% 17.3% 4.7% 9.3% 16.5% 69.4%
MIC2009 12
41.9% 32.4% 29.9%()
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4________________________ Advisory & Intelligence Service Program - User Behavior Insight (UBI)- Data Analysis
February 2010 2010 Market Intelligence & Consulting Institute CDOC20100301008
MIC2009 12
(38.1%)(33.3%)(32.9%)(31.4%)(31.2%)(49.8%)(31.7%)()
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
32.9% 49.8% 15.6% 25.2% 31.4% 17.4% 5.1% 4.4% 14.4% 20.6% 16.5% 19.5% 20.3% 27.0% 7.4% 8.4% 3.5% 12.5% 26.4% 28.0% 38.1% 10.6% 13.7% 16.1% 15.4% 6.6% 33.3% 31.7% 13.7% 17.7% 13.8% 9.8% 7.7% 20.7% 5.9% 14.1% 31.2% 28.8% 5.9% 8.4% 8.8% 8.9% 7.8% 2.6% 1.2% 1.0% MIC2009 12
40 34 35
40
36.0%36.1%()
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6________________________ Advisory & Intelligence Service Program - User Behavior Insight (UBI)- Data Analysis
February 2010 2010 Market Intelligence & Consulting Institute CDOC20100301008
19 20-24 25-29 30-34 35-39 40 56.4% 48.9% 42.5% 38.3% 34.0% 27.0%
22.7% 25.4% 20.1% 17.2% 20.4% 17.5% 9.1% 16.4% 25.4% 29.6% 30.2% 35.5% 1.3% 2.4% 3.7% 4.1% 8.8% 10.9% 17.4% 21.4% 15.8% 14.9% 17.7% 18.7% 5.6% 12.3% 15.6% 18.9% 25.0% 36.0% 17.4% 23.3% 22.5% 23.5% 31.7% 28.1% 7.4% 6.9% 6.4% 9.2% 13.1% 7.2% 1.2% 3.4% 10.7% 16.2% 14.4% 4.6%
9.6% 21.5% 28.3% 34.8% 35.2% 36.1% 18.8% 19.9% 22.8% 26.6% 26.0% 28.2%
18.8% 17.7% 14.7% 12.7% 14.4% 10.9% 9.0% 9.3% 7.9% 9.5% 12.5% 18.7%
25.3% 29.0% 30.6% 38.0% 36.9% 37.2% 24.3% 22.8% 15.2% 12.0% 9.0% 7.9%
18.8% 10.7% 8.5% 11.0% 11.0% 12.2% 8.4% 13.2% 13.3% 14.4% 20.6% 20.8%
13.5% 16.8% 9.1% 7.7% 5.6% 6.1% 39.8% 37.6% 31.9% 30.2% 20.0% 13.0% 9.4% 8.9% 6.7% 5.1% 5.6% 7.3% 11.4% 9.6% 8.4% 7.0% 8.8% 8.1% 5.1% 4.8% 5.5% 4.5% 4.0% 6.2% 1.3% 1.1% 1.3% 0.9% 0.6% 0.9%
MIC2009 12
(52.5%) (36.6%)(39.8%)(38.8%)/(46.0%)(37.5%) 38.1%33.3% ()
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
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30.9% 39.8% 27.7% 36.6% 52.5% 40.0% 16.2% 21.1% 18.9% 16.0% 24.2% 19.8% 46.0% 32.5% 33.0% 21.0% 13.1% 19.4% 6.9% 4.7% 8.3% 8.0% 2.1% 5.2% 20.2% 16.9% 19.9% 16.0% 19.3% 16.1% 23.7% 19.9% 23.8% 17.0% 9.1% 23.8% 27.1% 25.9% 23.3% 25.0% 19.1% 25.6% 6.9% 6.6% 8.7% 6.1% 7.3% 10.9% 6.9% 9.7% 7.8% 4.0% 1.6% 16.1%
37.5% 33.7% 34.5% 29.0% 15.8% 27.9% 30.3% 23.5% 26.2% 27.4% 20.8% 22.3%
12.0% 16.1% 12.1% 11.3% 18.5% 12.4% 18.1% 8.9% 18.0% 14.4% 8.9% 9.9%
36.7% 35.0% 38.8% 28.8% 26.9% 34.7% 10.6% 13.9% 7.8% 11.8% 22.4% 14.9%
11.2% 8.5% 8.7% 16.3% 14.6% 11.0% 14.4% 13.8% 14.1% 13.9% 10.3% 20.8%
5.1% 8.3% 11.7% 8.3% 15.1% 9.3% 17.8% 27.0% 21.4% 33.3% 38.1% 28.0% 7.4% 3.9% 23.3% 5.2% 9.4% 6.4% 9.3% 7.2% 11.7% 6.1% 11.6% 7.8% 5.9% 4.3% 6.8% 5.9% 6.1% 4.0% 1.3% 0.8% 0.5% 1.4% 1.0% 1.3%
MIC2009 12
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8________________________ Advisory & Intelligence Service Program - User Behavior Insight (UBI)- Data Analysis
February 2010 2010 Market Intelligence & Consulting Institute CDOC20100301008
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6. 40
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2010 Market Intelligence & Consulting Institute February 2010 CDOC20100301008
1.
2.
3. ()
4.
5.
1.
2. NT$ 1-20,000
3. NT$ 20,001-30,000
4. NT$ 30,001-40,000
5. NT$ 40,001-50,000
6. NT$ 50,001-60,000
7. NT$ 60,001
1. NT$ 3,000
2. NT$ 3,001 ~5,000
3. NT$ 5,001 ~10,000
4. NT$ 10,001 ~15,000
5. NT$ 15,001 ~20,000
6. NT$ 20,001 ~25,000
7. NT$ 25,001 ~30,000
8. NT$ 30,001
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