nia business model canvas

Business Planning

ธรีาพร ธริามนต์ สำานักงานนวตักรรมแหง่ชาติ (องค์การมหาชน)

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Business Model

“A business model describes the rationale of how an organization creates, delivers, and captures value”

- A. Osterwalder and Y. Pigneur, 2010

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Tools of Strategy and Innovation

Business Model Canvas

SWOT

Porter’s Five Forces

Lean Startup

Value Chain

Customer Development

Strategy Maps06/02/60

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Business Model Canvas

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Customer Segments

• To be reached and served

• Different types: • Mass market• Niche market • Segmented

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Value Propositions

• Solves customer problem, or • Satisfies a customer need

• Quantitative• Price • Speed of service

• Qualitative • Design • Customer experience

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Channels

• Communicates with and reaches the customer segments

• 5 distinct phases • Awareness • Evaluation • Purchase • Delivery • After sales

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Customer Relationships

• Relationships between a company and its customers

• Different categories: • Personal assistance • Self-service • Automated services • Co-creation

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Revenue Streams

• The cash a company generates

• Transactions from one-time customer payments• Recurring from ongoing payments

• Examples: usage fee, subscription fee, lending/renting/leasing, licensing

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Key Resources

• Required assets

• Types: • Physical • Financial • Intellectual • Human

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Key Activities

• Must do to make the business model work

• Different categories: • Production • Problem solving • Platform/network

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Key Partnerships

• Suppliers and partners

• 4 types: • Strategic alliances between non-

competitors• Cooperation, strategic partnership

between competitors• Joint ventures to develop new business• Buyer-supplier relationships to assure

reliable supplies

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Cost Structure

• All costs incurred to operate a business

• 2 broad classes • Cost-driven • Value-driven

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save time 1:1

suppliers

facilities & supply

manufacturing

R&D

sales & marketing

marketing

personnel

facilities & supply

hospitals

sales person

reducecost

purchaseservice feepersonnel

developers

manufacturing

sales & marketing

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The Mission Model Canvas

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theeraporn@nia.or.th02 017-5555 ext. 564

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