nia business model canvas
TRANSCRIPT
Business Planning
ธรีาพร ธริามนต์ สำานักงานนวตักรรมแหง่ชาติ (องค์การมหาชน)
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Business Model
“A business model describes the rationale of how an organization creates, delivers, and captures value”
- A. Osterwalder and Y. Pigneur, 2010
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Tools of Strategy and Innovation
Business Model Canvas
SWOT
Porter’s Five Forces
Lean Startup
Value Chain
Customer Development
Strategy Maps06/02/60
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Business Model Canvas
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Customer Segments
• To be reached and served
• Different types: • Mass market• Niche market • Segmented
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Value Propositions
• Solves customer problem, or • Satisfies a customer need
• Quantitative• Price • Speed of service
• Qualitative • Design • Customer experience
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Channels
• Communicates with and reaches the customer segments
• 5 distinct phases • Awareness • Evaluation • Purchase • Delivery • After sales
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Customer Relationships
• Relationships between a company and its customers
• Different categories: • Personal assistance • Self-service • Automated services • Co-creation
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Revenue Streams
• The cash a company generates
• Transactions from one-time customer payments• Recurring from ongoing payments
• Examples: usage fee, subscription fee, lending/renting/leasing, licensing
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Key Resources
• Required assets
• Types: • Physical • Financial • Intellectual • Human
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Key Activities
• Must do to make the business model work
• Different categories: • Production • Problem solving • Platform/network
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Key Partnerships
• Suppliers and partners
• 4 types: • Strategic alliances between non-
competitors• Cooperation, strategic partnership
between competitors• Joint ventures to develop new business• Buyer-supplier relationships to assure
reliable supplies
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Cost Structure
• All costs incurred to operate a business
• 2 broad classes • Cost-driven • Value-driven
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save time 1:1
suppliers
facilities & supply
manufacturing
R&D
sales & marketing
marketing
personnel
facilities & supply
hospitals
sales person
reducecost
purchaseservice feepersonnel
developers
manufacturing
sales & marketing
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The Mission Model Canvas
