the fragmented enterprise: ecm in the era of social business

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The traditional organizational structure of workers sat at desktops, connecting to a business application protected by a firewall is rapidly eroding. In a short period of time we have gone from a wired and bound world, to an unwired "internet in the pocket" world. Driven by the power of the cloud and the crowd, enterprise technology is experiencing innovation at an unparalleled pace with no sign of things slowing down. In this keynote session we will look at what this new digital infrastructure enables, both the positive opportunities for truly social business to emerge alongside the challenges and serious unresolved issues it also raises.

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The  Fragmented  Enterprise:  ECM  in  the  era  of  Social  Business  Alan  Pelz-­‐Sharpe  –  Research  Director  Social  Business  

§  Founded  in  1999,  HQ  in  New  York  §  Owner  operated  §  300+  staff  globally    §  1500+  client  organizaLons  served  §  16,000  end  users  touched  per  year  §  Syndicated  research,  professional    services,  advisory,  affiliaLon,  events  

§  Users,  vendors,  financiers,  service  firms  §  Globally  available,  local  focus  

§ Began  career  in  Document  Management  in  1990  Former  Partner  at  Real  Story  Group,  VP  at  Ovum  &  ConsulBng  Director  at  Wipro.    Currently  Research  Director  for  Social  Business  at  the  451  Research.    

Recent  451  Reports:    

The  reposi2oning  of  enterprise  social  networks  

Enterprise  challenge  of  secure  document  collabora2on  

The  socializa2on  of  the  collabora2ve  enterprise.  

The  Social  Enterprise:  Defining  the  Future  of  Collabora2ve  Business?  

   

Agenda  

•  FragmentaLon  •  Systems  of  Record  &  Engagement  •  MechanisLc  versus  Organic  •  The  Pace  of  Change  

•  aka  some  bar  &  pie  charts  •  Winners  versus  Losers  •  Key  Takeaway  

The  Digital  Infrastructure  

Social  Business  

BYOD  Device  

BYOA  ApplicaLon  

BYOE  Employee  

BYOP  Process  

Changing  Dynamics  

Compliant  

Anyone  

AnyLme  

Anywhere  

Anything  

Challenges  of  Social  Business  

www.aiim.org/infochaos�  

Do  YOU  understand  the  business    challenge  of  the  next  10  years?  

This  ebook  from  AIIM  President  John  Mancini  explains.  

Compliant  

Anyone  

AnyLme  

Anywhere  

Anything  

•  Data  •  Documents  •  ApplicaLons  •  Tasks  •  Processes  •  CommunicaLons  

Challenges  of  Social  Business  

Compliant  

Anyone  

AnyLme  

Anywhere  

Anything  

•  Device  •  Geo  

LocaLon  •  ApplicaLon/

Pla_orm  

Challenges  of  Social  Business  

Compliant  

Anyone  

AnyLme  

Anywhere  

Anything  

•  On  or  Offline  •  Push  or  Pull  •  Wired/

Wireless  

Challenges  of  Social  Business  

Compliant  

Anyone  

AnyLme  

Anywhere  

Anything  

•  Employees  •  Customers  •  Partners  •  Teams  •  Prospects  •  Crowd  

Challenges  of  Social  Business  

Social  Business  

Compliant  

Anyone  

AnyLme  

Anywhere  

Anything  

•  Privacy  •  Regulatory  •  Appropriate  •  Auditable  •  Legal  

Challenges  of  Social  Business  

Growing  challenges  &  Layers    

13  

•  Many applications •  Some on premises –

some in the cloud •  Data & Unstructured

Content •  All stored in live

environment •  All in silos •  Majority of data ‘dark’ •  Increasing volume of

‘zombie’ applications

ECM  how  we  do  business  

Business  

People  

Process  

Technology  

Fundamentals  Modern  Business  

Social  Business  

Organic  

Controlling  

MechanisLc  

Dynamics  of  Modern  Business  

Today’s  tacLcal  market  drivers  -­‐  FSS  

13%  

4%  

3%  

65%  

15%  

Currently  Using  

Plan  to  in  next  6  Months  

Plan  to  More  than  6  months  

No  plans  

Don't  Know  ©451 Research 2014

Today’s  tacLcal  market  drivers  -­‐  Cloud  

38%  

19%  

26%  

17%  

External  Cloud  Only  

On  Premise  Only  

Hybrid  

Don't  Know  ©451 Research 2014

ECM  Buying  Trends  

What  do  we  do  on  the  move?  

0%  

10%  

20%  

30%  

40%  

50%  

60%  

70%  

80%  

Corporate  Mobile  ApplicaBons  

Winners  versus  Losers  •  Data  and  traffic  volumes  are  overwhelming  –  winners  only  manage  

essenLals,  don’t  be  a  hoarder  –  Focus  on  IT  efficiency  •  Algorithms  only  tell  us  so  much  –  winners  invest  in  smart  people  to  use,  

interpret,  interact  with  and  and  ask  the  right  quesLons  •  BYO  everything  will  be  a  reality  –  but  not  for  everything,  every  Lme  –  

there  is  a  Lme  and  a  place…  •  Don’t  chase  fashions  –  focus  on  your  customers  and  your  products/

services  –  more  people  and  less  technology  may  be  the  way  forward  •  Do  watch  emerging  trends,  some  (not  many)  can  be  truly  disrupLve  •  Manage  data  from  creaLon  to  destrucLon  –  always    

Alan.Pelz-­‐Sharpe@451research.com  Twiper:  @socialbizalan  

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