2011年 7月 15日

即時發佈

是時候回報你對廣告的汗與淚是時候回報你對廣告的汗與淚是時候回報你對廣告的汗與淚是時候回報你對廣告的汗與淚! 請即參加金帆廣告大獎請即參加金帆廣告大獎請即參加金帆廣告大獎請即參加金帆廣告大獎

為了回報費盡心思的廣告幕後功臣、為了表揚具吸引力和有共鳴的廣告作品，香

港廣告商會將舉行其年度旗艦項目──金帆廣告大獎，回報幕後功臣所付出的

血、淚與汗。今年的大會主題為“Pain is Glory”旨在表彰那些為創作廣告而不

遺餘力的精英。

由 1984年開始，香港廣告商會已一直舉辦金帆廣告大獎至今，目的是為了表揚

香港的傑出廣告。這個被視為廣告界奧斯卡的金帆廣告大獎，乃是香港廣告界一

年一度的盛事，也是全城最觸目且最具公信力的廣告大賽。

有別於其他本地廣告獎項，金帆廣告大獎在國際廣告界中享有崇高的地位。金帆

廣告大獎的評審團是由世界各地的知名廣告創作人組成，足見其在國際間的地

位。

今年，大會有幸邀請到以下的世界廣告精英成為 2011金帆廣告大獎評審團(有關

各評審的個人資料，請参閱附件)：

國際評審團:

Yuya Furukawa

Executive Creative Director

Dentsu, Japan

Hei Yiyang

Founder & Director

SenseTeam, China

Masato Mitsudera

Creative Director

Beacon Communications, Tokyo, Japan

Benjamin Palmer

Co-Founder & CEO

The Barbarian Group, New York, USA

Jureeporn Thaidumrong

CEO and Creative Chairwoman

nudeJEH, Bangkok, Thailand

Alistair Wood

Executive Creative Director

Cheil Worldwide Inc., Seoul, South Korea

Noel Yeo

Creative Director

BBH Singapore

Richard Yu

Executive Creative Director

Bates 141 Taipei, Taipei

媒體類別評審團:

Jackson Kwok

CEO

OMG Hong Kong

Ken Matsumura

President

Dentsu Media Hong Kong

Chris Ryan

CEO

Aegis Media Hong Kong

Chris Skinner

Managing Director

Universal McCann Hong Kong

KK Tsang

CEO

GroupM Hong Kong

今年的金帆廣告大獎被受業界好友、商業夥伴和客戶的鼎力支持，而路訊通更是

連續 3年為此盛事之冠名贊助商。

截止日期為 2011年 9月 14號（星期三）下午 5時正。

如欲知道更多有關是次廣告大獎的詳情，歡迎瀏覽香港廣告商會網站：

www.aaaa.com.hk。

如有垂詢或欲安排專訪：

伍靜薇－執行總監，香港廣告商會 電話: 2882 6828/9049 1742

李曉嵐－公關及活動主任，香港廣告商會 電話: 2882 2504/ 9498 8538

電郵: hk4as@aaaa.com.hk

香港廣告商會由本港多間主要廣告公司組織，宗旨在制定及維持廣告業專業操

守、出任廣告公司的糾紛仲裁人，及為廣告公司和廣告從業員提供交流意見的機

會。香港廣告商會現時有 28個全面會員及 22個聯系會員。

2011 HK4As Kam Fan Awards – Judges (International)

Yuya Furukawa

Executive Creative Director

Dentsu, Japan

Yuya is known to be a quiet and reserved

person, but his work proves to be quite

the opposite, with a strong voice.

He has won numerous international and

domestic awards including Gold, Silver

and Bronze awards at Cannes, New York

Festivals, and Grand Prix at Adfest and

the Times Asia-Pacific Awards. He also

won the Best Creative of the Year by the

Japan Advertising Agencies Association

in 2005.

He has served as a judge for Cannes,

Clio, Media Spikes, Busan International

Advertising Festival, and as both judge

and speaker at Adfest and Young Guns

Awards.

Besides his work as a Creative Director,

Yuya is also known for writing scenarios

for TV & radio programmes, lyrics for pop

songs, and a column for a major national

newspaper. He also lectures at Nihon

University College of Art.

Hei Yiyang

Founder & Director

SenseTeam, China

Founder & Creative Director of

SenseTeam. Born in 1975. Found

SenseTeam in 1999

His works are about branding, exhibition

planning, environmental design and

publishing. He is one of the most active

cultural exchange pioneers in China. He

devotes himself to putting different

mediums like graphic design,

contemporary art, advertising,

architectural space, city, society together,

to make the works interesting, meaningful

and valuable.

He is the leader of SenseTeam - the most

energetic and farsighted team in global

Chinese creative teams. It focuses on

civility and sociality.

He has won:

New York ADC - One Golden Award, Two

Silver Award, Three Merit Awards,

Cannes Lions International Advertising

Festival - Two Silver Awards,

New York One Show Design - One

Golden Award, One Silver Award, Six

Merit Award,

D&AD - Four in book,

Adfest Design Lotus - Two Golden Award,

Two Silver Award

HKDA Awards - One Golden Award, Two

Bronze Awards, Sixteen Merit Awards.

Masato Mitsudera

Creative Director

Beacon Communications, Tokyo,

Japan

His career started at domestic advertising

company as a CM planner, then moved

beacon, joint company of Dentsu and Leo

Burnett.

He produced many strong campaigns,

both local and global, and received

various local and international awards.

He achieved Cannes Promo Lions Grand

Prix and Cannes PR Lions Gold in 2009

for “YUBARI CITY CAMPAIGN” which

was started from his voluntary

presentation.

Also achieved Grande Lotus Roots and

INNOVA Lotus at ADFEST2010, Grand

CUP at ADFEST2011.

He experienced Cannes, ADFEST and

CLIO award Jury, and selected STAR

Reacher at Leo Burnett Group.

Benjamin Palmer

Co-Founder & CEO

The Barbarian Group, New York, USA

Benjamin Palmer is a co-founder of The

Barbarian Group, served as its CEO

since the company’s founding in 2001,

and has since come to be one of the most

respected voices in the world of

interactive and digital advertising. He has

been named one of Creativity’s 50 top

creatives and one of Esquire’s ‘Best &

Brightest’. Benjamin also sits on the

board of the Art Director’s Club, and has

served as jury chair for the Asia Pacific

Advertising Festival (APAF).

Benjamin leads the creative and cultural

vision of The Barbarian Group,

overseeing creative as well as the

company’s overall direction, maintaining

the integrity of the company’s creative

output.

In his capacity as CEO, Benjamin has

lead The Barbarian Group to its position

in the industry today – that of

unparalleled creative quality and an

uncanny ability to cut through the noise

with consistently great and effective

interactive communication. He has also

been instrumental in fostering the shop’s

sense of purpose, rebellion, mischief,

innovation, results and growth. The

Barbarian Group has been named

Creativity’s Interactive Agency of the Year

(2006) and Digital Company of the Year

(2008), and was recently recognized as

one of the world’s 50 most innovative

companies by Fast Company.

Jureeporn Thaidumrong

CEO and Creative Chairwoman

nudeJEH, Bangkok, Thailand

Judee’s started out as a Copywriter at

DY&R Bangkok before joining Leo

Burnett Bangkok, followed by Far East

DDB Advertising Bangkok, Results

Advertising Bangkok, and later Saatchi &

Saatchi Bangkok as Executive Creative

Director. Under her leadership, Results

won Thailand’s first-ever Cannes Gold

Lion in 2000 and Saatchi and Saatchi

won Thailand's first-ever D&AD Pencil

and became Agency of the year in Asian

region in 2003. She made history again

in 2005 for winning another Cannes Gold

Lion for the Energy Policy and Planning

Office (EPPO) TV campaign.

Judee opened her own creative shop,

“JEH United”, in 2005. Her world

famous Smooth E campaign in 2006 won

the independent agency a Gold at

Cannes, Best of Film at ADFEST, Best of

Show at Asian Awards, and Australia’s

AWARD. In 2006, she was named

Creative of the Year by Hong Kong’s

Media Marketing Magazine, and ranked

#1 in Campaign Brief Asia as the Hottest

Creative in Asia while JEH United

became the Gunn Report’s 18th most

awarded agency in the world. She won

another Gold at Cannes in 2008 with

Sylvania Light Bulbs “Picnic” TVC, and

2011 has already witnessed her winning

Best of film at Asia Pacific Advertising

Festival (ADFEST), for The Positive

Network’s “Sorry Thailand” and Chang

Soda’s “Fizzy Billboard” has won Best

Outdoor at Adstar, Busan.

June 2011, after six years of outstanding

success in creative advertising and a

succession of award-winning campaigns,

Judee and JEH United have made

another big step forward by merging with

NUDE Communication – a boutique

brand agency focusing on Strategic

Branded Communications.

Alistair Wood

Executive Creative Director

Cheil Worldwide Inc., Seoul, South

Korea

Started as a copywriter in London,

Alistair has won various awards at

D&AD, Cannes, One Show while working

at various agencies Lowe, Leo & JWT,

and worked in various countries (UK, US

and now Korea)

Noel Yeo

Creative Director

BBH Singapore

Noel Yeo is an award-winning creative

director, whose work includes the

industry-changing “YourSingapore.com”

campaign for Singapore Tourism Board.

He is one of only four Asia-based creative

directors featured in the book CD:Y0,

which features, amongst others, Ari

Merkin, Gerry Graf, Rob Schwartz and

Luke Sullivan.

Richard Yu

Executive Creative Director

Bates 141 Taipei, Taipei

Richard has 18 years of experience in

advertising industry.

After joined Bates in May 2006, Richard

lead Bates141 became the Top 1 Taiwan

Agency of the Year in 2008-2009 by

Campaign Brief Asia Creative Rankings.

Richard’s work has won over 700 major

awards include numerous international

and local awards.

2011 HK4As Kam Fan Awards – Judges (Media)

Jackson Kwok

CEO

OMG Hong Kong

Ken Matsumura

President

Dentsu Media Hong Kong

Chris Ryan

CEO

Aegis Media Hong Kong

Chris Skinner

Managing Director

Universal McCann Hong Kong

KK Tsang

CEO

GroupM Hong Kong