content devlopment
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Content Devlopment mcqTRANSCRIPT
Subject: Content Development
Objective Question
Q.1- Research is
Searching again and again Finding solution to any problem Working in a scientific way to search for truth of any problem None of the above
Correct Answer : Working in a scientific way to search for truth of any problem
Q.2- Which of the following is the first step in starting the research process?
Searching sources of information to locate problem Survey of related literature Identification of problem Searching for solutions to the problem
Correct Answer : Identification of problem
Q.3- A common test in research demands much priority on
Reliability Usability Objectivity All of the above
Correct Answer : All of the above
Q.4- Action research means
A longitudinal research An applied research A research initiated to solve an immediate problem A research with socioeconomic objective
Correct Answer : A research initiated to solve an immediate problem
Q.5- A reasoning where we start with certain particular statements and conclude with a universal statement is called
Deductive Reasoning Inductive Reasoning Abnormal Reasoning Transcendental Reasoning
Correct Answer : Inductive Reasoning
Q.6- Which of the following variables cannot be expressed in quantitative terms
Socio-economic Status Marital Status Numerical Aptitude Professional Attitude
Correct Answer : Numerical Aptitude
Q.7- The essential qualities of a researcher are
Spirit of free enquiry Reliance on observation and evidence Systematization or theorizing of knowledge All the above
Correct Answer : All the above
Q.8- In the process of conducting research ‘Formulation of Hypothesis― is followed by
Statement of Objectives Analysis of Data Selection of Research Tools Collection of Data
Correct Answer : Selection of Research Tools
Q.9- A research paper is a brief report of research work based on
Primary Data only Primary Data only Both Primary and Secondary Data
None of the above
Correct Answer : Both Primary and Secondary Data
Q.10- One of the following is not an open source software
DSpace Windows Green-stone Linux
Correct Answer : Windows
Q.11- Classification of all types of libraries has been made by
IFLA UNISIST UNESCO INSDOC
Correct Answer : UNESCO
Q.12- Reading centre̢۪s, story hours, exhibitions and reading to literature are forms of
Extension service Service of a public library Both None
Correct Answer : Both
Q.13- Informal self education is possible in what kind of library
National Library Public Library Specific Library College Library
Correct Answer : Public Library
Q.14- â€Â¦Ã¢€Â¦Ã¢€Â¦Ã¢€Â¦Ã¢€Â¦Ã¢€Â¦Ã¢€Â¦. Is a process of information
Books CD-ROM Computers None of the above
Correct Answer : CD-ROM
Q.15- Feedback mechanism is a part of which service
Reprography CAS Translation service SDI
Correct Answer : SDI
Q.16- What is the collection of terms or records in MARC called?
System Network Website Database
Correct Answer : Database
Q.17- What is Bibliometry?
Function of Library Network Information Management Service Information Management Tool Library Service
Correct Answer : Information Management Tool
Q.18- Microchip was invented byâ€Â¦..
Microsoft IBM DELL Intel
Correct Answer : Intel
Q.19- Information isâ€Â¦..
Raw Data Processed Data Input data Organized data
Correct Answer : Organized data
Q.20- Conference proceedings are considered as..................documents
Conventional Primary Secondary Tertiary
Correct Answer : Primary
Q.21- RSS feed is a tool of :
Graphic design Web 1.0 Web 2.0 Architecture
Correct Answer : Web 2.0
Q.22- An appropriate source to find out descriptive information is................ .
Bibliography Directory Encyclopedia Dictionary
Correct Answer : Encyclopedia
Q.23- One of the following search engine is exclusively meant for scientific information :
Yahoo SCIRUS Altavista
Correct Answer : SCIRUS
Q.24- Technological Gatekeeper is :
A formal method of giving current awareness service A method of technology assessment and evaluation A process of transfer of technology An informal mechanism of keeping user informed of relevant development
Correct Answer : An informal mechanism of keeping user informed of relevant
development
Q.25- The Farmington plan is associated with :
Library Legislation Library Cataloguing Library Cooperation Library Indexing Service
Correct Answer : Library Cooperation
Q.26- UNESCO assisted Model Public Library in India is located at :
Kolkata Delhi Mumbai Chennai
Correct Answer : Delhi
Q.27- Mark the ‘odd one out’ :
Cow-Calf principle Principle of osmosis Wall picture principle Whole organ principle
Correct Answer : Principle of osmosis
Q.28- Shelf list facilitates................ .
Classification Weeding out Stock verification Documentation
Correct Answer : Stock verification
Q.29- Questionnaire is a:
Research method Measurement technique Tool for data collection Data analysis technique
Correct Answer : Tool for data collection
Q.30- A periodical evaluation of an employee is done through........... .
Job rotation Performance appraisal Refresher course Work guide
Correct Answer : Performance appraisal
Q.31- “Controlled Group― is a term used in.............. .
Survey research Historical research Experimental research Descriptive research
Correct Answer : Experimental research
Q.32- ‘Noise’ in Information Retrieval is due to.............
Precision
Recall Relevant information Relevant information
Correct Answer : Relevant information
Q.33- What is the relationship between ISBD and cataloguing codes ?
They are not related at all Cataloguing codes will include bibliographic description ISBD includes cataloguing rules ISBD can replace cataloguing rules
Correct Answer : Cataloguing codes will include bibliographic description
Q.34- Tagging in web 2.0 application is called :
Taxonomy Folksonomy Syndication Directory
Correct Answer : Folksonomy
Q.35- Inductive logic proceeds from :
General to General Particular to General General to Particular Particular to Particular
Correct Answer : Particular to General
Q.36- Which of the following is not a “Graphic representation― ?
Pie Chart Bar Chart Table Histogram
Correct Answer : Table
Q.37- The oldest and the largest Library Association in the world is............. .
ALA LA IFLA IASLIC
Correct Answer : ALA
Q.38- Which of the following is not covered under Intellectual Property Rights ?
Copyrights Patents Trade Marks Thesaurus
Correct Answer : Thesaurus
Q.39- Ontology is................. .
An Indexing Method Classification of Internet based documents Cataloguing of Internet based documents Documentation service
Correct Answer : Classification of Internet based documents
Q.40- High Level Language is.................. .
Disk space dependent O. S. dependent Machine independent Machine dependent
Correct Answer : Machine independent
Q.41- The transmission of receiver̢۪s reaction back to the sender is known as.................
Noise Feedback Medium Source
Correct Answer : Feedback
Q.42- Protocol means............... .
Interchange of data between two devices Interchange of data between two computers Linkage between two computers Linkage between two devices
Correct Answer : Linkage between two devices
Q.43- Which of the following is an ‘Acronym’ ?
UNESCO UNO UNDP UGC
Correct Answer : UNESCO
Q.44- A set of rules that govern overall data communications system is popularly known as.............
Protocol Agreement Pact Memorandum
Correct Answer : Protocol
Q.45- Staffing is concerned with providing and maintaining................resources.
Physical Technical Human Financial
Correct Answer : Human
Q.46- Which of the following is not true about e journals ?
They are distributed through digital methods They also have editors or editorial boards They are publications of serial nature They are always free of cost
Correct Answer : They are always free of cost
Q.47- What is the meaning of 'Translation Pools' ?
Details about the names of translation experts Details about the addresses of the translators Agency of the names of translation experts None of these
Correct Answer : Agency of the names of translation experts
Q.48- How is stochastic equation of information solved ?
By statistical rules By dynamic rules By statistical and dynamic rules None of these
Correct Answer : By statistical and dynamic rules
Q.49- Whether Library is a system?
Yes, it has various sections as sub-systems coordinating each other forming a system No, it cannot be a system It is quite impossible Library is separate from a system
Correct Answer : Yes, it has various sections as sub-systems coordinating each other
forming a system
Q.50- The Dewey Decimal Classification divides human knowledge into
10 basic categories 100 basic categories 1000 basic categories 10000 basic categories
Correct Answer : 10 basic categories
Q.51- Call Number of a Book Means
Book Number Class Number Both (A) and (B) are true None of the above
Correct Answer : Both (A) and (B) are true
Q.52- Accession Number means
Call Number of a book Unique Number for a book inside a particular library Book Number Class number
Correct Answer : Unique Number for a book inside a particular library
Q.53- How many digits have in the ISSN
10 8 13 15
Correct Answer : 8
Q.54- Main use of Shelf list is
Cataloging Circulation Stock Verification Book Selection
Correct Answer : Stock Verification
Q.55- Posting the right person at the right place is called ________
Recruitment
Coaching Deployment Induction
Correct Answer : Recruitment
Q.56- TQM is a system of continuous improvement employing participative management and centered on needs of the ________
Customers Staff Organization Government
Correct Answer : Organization
Q.57- Financial support given to libraries are of two types - Recurring and
Ad-hoc Endowments Annual Non-recurring
Correct Answer : Endowments
Q.58- Principle of maximum aggregate benefit is concerned with__
Growth of library Library use Library service Library fee
Correct Answer : Library service
Q.59- â€Â¦Ã¢€Â¦.. takes items of expenditure for libraries as the working data for allocation of funds.
Method of details Per capita method Principle of economy Library budget
Correct Answer : Library budget
Q.60- A budget which mainly covers items of current revenue and expenditure is called _
Program budget Welfare economics Current budgeting Capital budgeting
Correct Answer : Capital budgeting
Q.61- The library budget of a university is passed by the ?
Senate Executive Council Academic Council Research Council
Correct Answer : Executive Council
Q.62- In fund accounting, _______ fund cannot be used for other purposes
Recurring Non-recurring Restricted Encumbering
Correct Answer : Recurring
Q.63- Scrutiny of financial transactions is called
Budgeting Programming Accounting Auditing
Correct Answer : Auditing
Q.64- What are the two parts of the annual report of the library
Primary and Secondary
Analytical and Systematic Upper and Lower Descriptive and Statistical
Correct Answer : Descriptive and Statistical
Q.65- How many columns are there in the accession register?
10 12 14 16
Correct Answer : 14
Q.66- PPBS relates to
Book selection Journal selection Budgeting Library records
Correct Answer : Budgeting
Q.67- Zero based budget is concerned with
Present Past Future Remote future
Correct Answer : Future
Q.68- Another term of PERT is
CPM POSDCORB MBO HRM
Correct Answer : CPM
Q.69- POSDCORB is related to
Library cataloguing Library reference service Library administration Library automation
Correct Answer : Library administration
Q.70- What are the standard size of the Accession Register is
16†* 12†16†* 13†16†* 11†16†* 18â€
Correct Answer : 16†* 13â€
Q.71- A good library building is an outcome of librarian and
Registrar Building Corporation Finance Officer Architect
Correct Answer : Architect
Q.72- ________ are the storage areas for the various types of documents kept in a library
Tasks Racks Stacks Desks
Correct Answer : Stacks
Q.73- Study carrels are exclusive areas meant for
Women Students Public Researchers
Correct Answer : Researchers
Q.74- Library catalogue cards are filed in specially designed drawers called
Charging tray Catalogue cabinet Display rack Filling equipment
Correct Answer : Catalogue cabinet
Q.75- Information Gatekeepers come under ________ sources
Documentary Human Institutional Neo-conventional
Correct Answer : Documentary
Q.76- ________ is a legal document and can be used as a source of industrial information
Report Law Review Patent Specification
Correct Answer : Specification
Q.77- In Encyclopaedia Britianica, ___________ acts as an index to macropaedia
Bibliography Introduction Part Propaedia Micropaedia
Correct Answer : Micropaedia
Q.78- One of the book selection principles states that “the best reading for the largest number at the â€Â¦Ã¢€Â¦Ã¢€Â¦Ã¢€Â¦Ã¢€Â¦Cost.―
Maximum Medium Least Zero
Correct Answer : Least
Q.79- Payments for the books purchased can be made only after
Accessioning Classification Cataloguing Arrangement in the shelve
Correct Answer : Accessioning
Q.80- The standard size of an accession register is ?
15†x 13†16\"x13\" 12†x 5†5†x 3â€
Correct Answer : 16\"x13\"
Q.81- Technical section performs mainly two functions namely classification and
Accessioning Bills payment Cataloguing Shelving
Correct Answer : Cataloguing
Q.82- Getting books back from the users and releasing the borrower̢۪s ticket is known as
Charging Holding Reserving Discharging
Correct Answer : Discharging
Q.83- While entering the library, the personal belongings of a reader is kept in ________
Cloak Room Property Counter Gate counter Store room
Correct Answer : Property Counter
Q.84- Books misplaced on the shelves by readers are restored. This work is referred to as.
Shelving Stock verification Shelf rectification Shifting
Correct Answer : Shelf rectification
Q.85- A Books misplaced on the shelves by readers are restored. This work is referred to as
Shelving Stock verification Shelf rectification Shifting
Correct Answer : Shelf rectification
Q.86- Outdated and seldom used books are withdrawn from the library is known as ___________.
Shelving Weeding Circulating Guiding
Correct Answer : Weeding
Q.87- The objective of library binding is ________of the library materials.
Proper organisation Accessibility Durability Humidity control
Correct Answer : Durability
Q.88- All part and pages of a volume are correctly sequenced in the first stage of binding process known as?
Sewing Guard Pulling Collation
Correct Answer : Collation
Q.89- Sheets before and after the text of a book are called _________.
End papers Attach cover Head bands Gilding
Correct Answer : End papers
Q.90- Leather being used as one of the binding materials i.e., _________ is the strongest leather.
Roan Imitation Pig skin Sheep skin
Correct Answer : Sheep skin
Q.91- ________ has prescribed certain standards for library binding.
ILA ALA BLA NBT
Correct Answer : ALA
Q.92- A skillful method of providing means mechanism and structural elements to. streamline organizational work is known as _______
Strategic planning Role analysis Work culture Autonomous planning
Correct Answer : Strategic planning
Q.93- Calcutta Public Library was established during
15th Century. 16th Century. 19th Century. 20th Century.
Correct Answer : 19th Century.
Q.94- ______ budgeting does not take into account what happened in the past but emphasizes on current activities.
Formula Performance Programme Zero-base
Correct Answer : Performance
Q.95- The library budget of a university is passed by the?
Senate Executive Council Academic Council Research Council
Correct Answer : Executive Council
Q.96- In fund accounting, _______ fund cannot be used for other purposes
Recurring Non-recurring Restricted Encumbering
Correct Answer : Recurring
Q.97- A Scrutiny of financial transactions is called
Budgeting Programming Accounting Auditing
Correct Answer : Auditing
Q.98- ________ is one of the records of circulation section.
Accession Register Day book Catalogue Card AACR-2 (R)
Correct Answer : Accession Register
Q.99- The marketing concepts in Library Service include
analysis, planning, implementation and control advertising, planning, analysis and control distribution, control, analysis, implementation indexing, planning, control and implementation
Correct Answer : advertising, planning, analysis and control
Q.100- There are a few basic factors which may be applied in winning the hearts of the readers. They are
Psychological factor, environmental factor, social factor Self factor, psychological factor, service factor Service factor, philosophical factor, self factor Technological factor, service factor, self factor.
Correct Answer : Technological factor, service factor, self factor.
Q.101- Which of the following is not a type of copyright work?
Literary works Furniture Sculpture Musical works
Correct Answer : Furniture
Q.102- What is the most important distinction between literary, dramatic, musical and artistic works (LDMAs) on one hand, and sound recordings, films, broadcasts and published editions on the other?
LDMAs have to be recorded in a material form The non-LDMA works reward investment. Only LDMA works have authors LDMA works must be original to be protected; the other works do not have to be original
Correct Answer : LDMA works must be original to be protected; the other works
do not have to be original
Q.103- Which of the following is not an example of a literary work?
A character from a novel A shopping list A textbook A computer program
Correct Answer : A character from a novel
Q.104- Which of the following statements is correct regarding artistic works?
All forms of art are protected as artistic works. Artistic quality is irrelevant where copyright protection is concerned Only works falling within the definition of artistic works in s. 4 CDPA are protected. The question of whether something is art or not is judged objectively.
Correct Answer : Only works falling within the definition of artistic works in s. 4
CDPA are protected.
Q.105- Which of the following statements represents the traditional UK test for originality?
Originality means \"not copied\" and nothing more. Originality requires creative effort. Originality requires the input of skill and labour on the part of the author, the type of skill
and labour involved is irrelevant. Originality requires the input of some skill and labour on the part of the author, which
must relate to the literary, dramatic, musical or artistic nature (as the case may be) of the work.
Correct Answer : Originality requires the input of some skill and labour on the part
of the author, which must relate to the literary, dramatic, musical or artistic nature
(as the case may be) of the work.
Q.106- Norowzian v Arks no 1 found as follows:
To be a work of drama, a work must be capable of human performance Copyright in a film can only be infringed by reprographically copying the film, and
cannot be infringed by re-creating the content of it. A film can also be a dramatic work. Arks had not infringed copyright in Mr Norowzian\'s film as they had not taken a
substantial part of it.
Correct Answer : Copyright in a film can only be infringed by reprographically
copying the film, and cannot be infringed by re-creating the content of it.
Q.107- Which of the following, when done in the UK without the permission of the owner of copyright in the work, is not a primary infringing act?
Downloading a work from the internet Lending a copy of the work to a friend on a memory stick Selling a copy of the work, imported from Australia, via an on-line shop Creating a link to a copy of a work which exists on your website from your home page,
so that it can be browsed to from the world wide web.
Correct Answer : Lending a copy of the work to a friend on a memory stick
Q.108- The mental element in the case of the secondary infringing act of dealing with infringing copies requires :
Knowledge of the existence of copyright and nothing more. Knowledge that the copies are infringing copies, or a suspicion that they are.
Lack of knowledge that the copies were made with the permission of the copyright owner.
Lack of knowledge that the copies were made with the permission of the copyright owner.
Correct Answer : Lack of knowledge that the copies were made with the permission
of the copyright owner.
Q.109- The UK law test for whether enough of a work has been taken to amount to infringement is that a "substantial part" must be taken. This means that:
The part taken must represent a substantial part of the original author\'s skill and labour, as required for originality.
The part taken must be a substantial proportion of the whole. The original author\'s expression of his ideas must be taken if just the ideas are taken
there is no infringement. In deciding if the part taken is substantial, the court must balance the need to protect the
author with the requirement for freedom of expression.
Correct Answer : The part taken must represent a substantial part of the original
author\'s skill and labour, as required for originality.
Q.110- Which of the following statements about the "fair dealing" defences in the CDPA are true?
Fair dealing with a work is permitted Quoting from a work in criticism or review is permitted provided the criticism or review
is fair. Fair dealing with a work for the purposes of criticism or review it is permitted provided
that the work has been published. Fair dealing means that only insubstantial parts of a work may be used.
Correct Answer : Fair dealing with a work for the purposes of criticism or review it
is permitted provided that the work has been published.
Q.111- The "public interest defence":
Was created as a result of the Human Rights Act 1998 Is a statutory defence contained in s. 171(3) CDPA Derives from equitable considerations Has been re-considered by the courts in the light of the Human Rights Act so as to
include recognition of the right to freedom of expression
Correct Answer : Has been re-considered by the courts in the light of the Human
Rights Act so as to include recognition of the right to freedom of expression
Q.112- Which of the following represents the best advice to a novelist seeking to exploit copyright in a novel?
Publish the novel in electronic form herself Send copies to book publishers hoping to interest them in publishing the book Hire a well-known agent to conduct negotiations with publishers, film companies, video
games companies and so on Arrange for print run of books to be made and sell the books by mail order
Correct Answer : Hire a well-known agent to conduct negotiations with publishers,
film companies, video games companies and so on
Q.113- With a traditional software development life cycle, the implementation and maintenance phases are involved with the transition of new software applications or systems from the production to live environment. However, due to the increasing usage of e-business services, the concept of 'maintenance' has now been replaced by:
Dynamic e-business application Replacement phase Maintenance functionality Re-engineering strategy
Correct Answer : Dynamic e-business application
Q.114- Optimisation of e-business services suggests a rigorous ongoing approach to improving both the effectiveness and efficiency of a company's e-business services. Both of these aspects should be continually revisited by managers to ensure optimisation but what service is used that helps to answer questions about experience and service levels for sell-side e-commerce?
Web optimisation Web analytics Efficacy counter Strategic optimization
Correct Answer : Web analytics
Q.115- The basic alternative acquisition methods for e-business systems are similar to those for traditional business information systems. Which of the following is not one such method?
Tailored development Packaged implementation Bespoke development Hosted solution
Correct Answer : Bespoke development
Q.116- The development of web-based content and services is quite straightforward using static web content. For a basic website, simple language code is used for the layout and formatting of information to create web pages. For a more comprehensive interactive website what web content is required?
Specific Dynamic Interactive Multifunctional
Correct Answer : Dynamic
Q.117- Which language is regarded as the industry standard for producing static web content?
Meta tags HTML parameters HTML content HTML
Correct Answer : HTML
Q.118- A content management system is a software tool for creating, editing, and updating documents accessed by intranet or Internet. The criteria for selecting a professional content management system should include:
Different page templates Search-engine-optimisation-friendly markup Use of plug-ins and widgets All of the above
Correct Answer : All of the above
Q.119- A structure testing process is necessary in order to identify and solve as many problems as possible before the system is available for users. The testing is conducted in a structured way by using a:
Data migration Soft launch Changeover development Test specification
Correct Answer : Test specification
Q.120- Data migration is an aspect of e-commerce systems that is often underestimated in the development and implementation of a system. Which of the following best describes data migration?
The process by which an organization migrates to a new system Summarizing the purpose and workings of the system for future maintenance The identification of errors and unfulfilled requirements in the system The transfer of information from a previous system to a new system
Correct Answer : The transfer of information from a previous system to a new
system
Q.121- Sell-side e-commerce sites are continuously under review and development so need to be dynamic to rectify any errors and to respond to competitor innovations. But what about buy-side e-commerce sites?
They are more dynamic to meet market competition They are less dynamic They have the same features and issues to contend with None of the answers apply
Correct Answer : They are less dynamic
Q.122- Regarding routine content changes, the different tasks involved in the maintenance processes for new copy can be sequenced. What would the FIRST and LAST tasks be?
Write, publish to live environment Publish to test environment, publish to live environment Review, write Correct, review
Correct Answer : Write, publish to live environment
Q.123- Considering maintenance processes and responsibilities, in addition to the need to have a process for routine content changes, what else would need to be addressed?
Frequency of content updates A process for major changes Initiatives to keep content fresh All of the above
Correct Answer : All of the above
Q.124- To improve results for any aspect of a business, performance management is vital. The processes and systems used to monitor and improve the performance of an organisation and specific management activities such as Internet marketing are known as:
Performance management systems Performance management and improvement policy Performance measurement systems None of the above
Correct Answer : Performance management systems
Q.125- Internet marketing metrics are measures that indicate the effectiveness of Internet marketing activities in meeting customer, business and marketing objectives. There are different performance metric frameworks that can be utilized, including one measure that describes which website content is visited, time and duration. Which one is the correct answer?
Channel buyer behaviour Channel promotion Referrer Channel outcome
Correct Answer : Channel buyer behaviour
Q.126- Site-visitor activity data in web analytics systems records the number of visitors on the site and the paths or clickstreams they take through the site as they visit different content. Which of the following can be used?
All of the below Hits Log-file analyser Page impression
Correct Answer : All of the below
Q.127- A comparison of online metrics collection methods will indicate strengths and weaknesses of each method. Which is a strength of using mystery shoppers?
Sample must be representative No visual cues given Limited demographic information Structured tests give detailed feedback
Correct Answer : Structured tests give detailed feedback
Q.128- Which of the following is a conclusion reached regarding childhood obesity?
Food advertising has not been found to influence children\'s food choices. The FTC has determined that it is primarily marketers\' fault that childhood obesity has
increased Over the decades that childhood obesity has increased, so too has the amount of
advertising Marketers are doing nothing to curb this problem
Correct Answer : Over the decades that childhood obesity has increased, so too has
the amount of advertising
Q.129- Which of the following statements is FALSE regarding marketing practices?
Marketing practices are sometimes controversial. Regulating marketing activities requires a higher level of understanding of consumer
behavior than does managing marketing programs There are many issues where the appropriate ethical action for marketers is not clear-cut Society has declared that some marketing actions are clearly inappropriate
Correct Answer : Regulating marketing activities requires a higher level of
understanding of consumer behavior than does managing marketing programs
Q.130- The regulation of marketing activities aimed at children focuses primarily on which of the following?
product safety advertising promotion all of the above
Correct Answer : all of the above
Q.131- One basis for the concern over marketing to children is based on _____.
attribution theory Piaget\'s stages of cognitive development the multiattribute model of cognitive development dissonance theory
Correct Answer : Piaget\'s stages of cognitive development
Q.132- According to Piaget's stages of cognitive development, children lack the ability to fully process and understand information, including marketing messages, until around age _____.
5 8 10 12
Correct Answer : 12
Q.133- What is the oldest age of a child that most regulation attempts to protect with respect to marketing practices?
2 5 8 12
Correct Answer : 12
Q.134- Conor is 15 years old. Which of the following statements is true regarding him and other children his age?
He most likely still lacks the ability to fully process and understand information, including marketing messages.
Most marketing programs aimed at him deliberately attempt to exploit him. He most likely has the ability to fully process and understand information, including
marketing messages. While he has the ability to process information, he does not yet have the ability to
understand the information.
Correct Answer : He most likely has the ability to fully process and understand
information, including marketing messages.
Q.135- Which of the following is the American advertising industry's primary self-regulatory body?
Federal Trade Commission National Advertising Division of the Council of Better Business Bureaus Food and Drug Administration Congress
Correct Answer : National Advertising Division of the Council of Better Business
Bureaus
Q.136- Which of the following is a special unit of the National Advertising Division of the Council of Better Business Bureaus that specifically reviews advertising aimed at children?
Children\'s Advertising Review Unit (CARU) National Advertising Review Board (NARB) National Children\'s Advertising Division (NCAD) National Children\'s Advertising Review Board (NCARB)
Correct Answer : Children\'s Advertising Review Unit (CARU)
Q.137- Margaret wants to complain about an advertisement targeting children that she saw on a program her children were watching. Which self-regulatory organization should she contact?
Children\'s Advertising Review Unit (CARU) National Advertising Review Board (NARB) National Children\'s Advertising Division (NCAD) National Children\'s Advertising Review Board (NCARB)
Correct Answer : Children\'s Advertising Review Unit (CARU)
Q.138- How many of the CARU's general guiding principles relate to a child's ability to comprehend commercial messages?
1 2 5 6
Correct Answer : 2
Q.139- Which of the following is NOT an information-processing related guideline of the CARU?
Care should be taken not to exploit a child\'s imagination The performance and use of a product should be demonstrated in a way that can be
duplicated by the child for whom the product is intended. Representation of food products should be made so as to encourage sound use of the
product with a view toward healthy development of the child and development of good nutritional practices
Program personalities, live or animated, should not be used to sell products, premiums, or services in or adjacent to programs primarily directed to children in which the same personality or character appears
Correct Answer : Representation of food products should be made so as to
encourage sound use of the product with a view toward healthy development of the
child and development of good nutritional practices
Q.140- CARU and others are interested in the impact that the _____ of children's advertising has, as well as the ability of children to process advertising messages.
content quantity quality tone
Correct Answer : content
Q.141- Piaget's theory of cognitive development holds that _____.
children must be taught how to be consumers marketing stimuli play a critical role in child socialization intellectual capabilities can continue to expand throughout the lifecycle none of the above
Correct Answer : none of the above
Q.142- When the FTC applied sanctions to Lewis Galoob Toys for portraying a doll dancing and a plane flying unassisted when actual assistance was required, this was related to _____.
CARU\'s guidelines linked to possible processing deficits of children CARU\'s guidelines linked to concerns about the health/safety/value effects of
commercial messages on children COPPA\'s guidelines regarding processing deficits of children
all of the above
Correct Answer : CARU\'s guidelines linked to possible processing deficits of
children
Q.143- What is the concern regarding the limited ability of children to comprehend advertising messages?
Do children understand the selling intend of commercials? Can children understand specific aspects of commercials? Do children like commercials? a and b
Correct Answer : a and b
Q.144- Cathy was babysitter her two nieces on a Saturday morning, and they were watching cartoons together. She noticed that every time a commercial pod came on, there was a little jingle telling the kids that “after these messages, we'll be right back.― This is an example of _____.
a discriminator a warning a separator a primer
Correct Answer : a separator
Q.145- “Part of a nutritious breakfast,†“Each sold separately,†and “Batteries not included― are examples of _____.
disclaimers primers warning labels deception
Correct Answer : disclaimers
Q.146- Which of the following is a major area of concern regarding the large amount of time children devote to watching television?
The impact of commercial messages on children\'s values The impact of commercial messages on children\'s health and safety.
The impact of commercial messages on children\'s education a and b
Correct Answer : a and b
Q.147- How many of CARU's basic principles focus on the concern regarding the impact of commercial messages on children's values and their health and safety?
1 2 3 5
Correct Answer : 5
Q.148- Which of the following CARU principle addresses the impact of commercial messages on children's values and their health and safety?
Recognizing that advertising may play an important role in educating the child, advertisers should communicate information in a truthful and accurate manner and in language understandable to young children with full recognition that the child may learn practices from advertising which can affect his or her health and well-being
Advertisers are urged to capitalize on the potential of advertising to influence behavior by developing advertising that, whenever possible, addresses itself to positive and beneficial social behavior
Care should be taken to incorporate minority and other groups in advertisements in order to present positive and pro-social roles and role models wherever possible.
all of the above
Correct Answer : all of the above
Q.149- Which of the following statements regarding marketing and children's health and safety is FALSE?
Ensuring that advertisements portray only safe uses of products is sometimes difficult, and it is a controversial area.
Even ads clearly not targeting children can have potentially harmful consequences. In many instances, children and teenagers are exposed to advertising directed at adults. Advertising of health-related products, particularly snack foods and cereals, is
controversial.
Correct Answer : Ensuring that advertisements portray only safe uses of products is
sometimes difficult, and it is a controversial area.
Q.150- Lynette is concerned about her children's health, and she is very bothered with the amount of advertising they see for sugared snack foods and breakfast cereals. Which major area of concern is Lynette concerned about regarding advertising to children?
the impact of commercial messages on children\'s values the impact of commercial messages on children\'s health and safety the impact of commercial messages on the economy the impact of commercial messages on her children\'s cognitive development
Correct Answer : the impact of commercial messages on children\'s health and
safety
Q.151- Hale noticed in a commercial that his children were watching that children riding bikes were shown not wearing a helmet. He always makes his children wear helmets while riding their bikes, but he's concerned about other children seeing this ad and thinking it's ok to not wear one. Which major area of concern is Hale concerned about regarding advertising to children?
the impact of commercial messages on children\'s values the impact of commercial messages on children\'s health and safety the impact of commercial messages on the economy the impact of commercial messages on children\'s cognitive development
Correct Answer : the impact of commercial messages on children\'s health and
safety
Q.152- Estimates of the number of TV ads that children are exposed to per year range from _____.
1,000 to 5,000 8,500 to 15,000 18,000 to 40,000 48,000 to 60,000
Correct Answer : 18,000 to 40,000
Q.153- Advertising is frequently criticized for fostering which type of values in children?
overly materialistic self-focused
short-term a, b, and c
Correct Answer : a, b, and c
Q.154- Which of the following is a marketing activity targeted at children that is considered controversial?
violent entertainment products kids\' clubs mobile marketing all of the above
Correct Answer : all of the above
Q.155- CARU reviews thousands of ads every year and has _____ success rate in resolving issues related to children's advertising.
a 10 percent a 25 percent a 50 percent over a 95 percent
Correct Answer : over a 95 percent
Q.156- Which of the following is referred to as the “Third Screen― ?
television computer video games cell phone
Correct Answer : cell phone
Q.157- Ringtones, mobile games, and text-in contests are various types of promotional efforts regarding which controversial marketing activity aimed at children?
violent entertainment products kids\' clubs mobile marketing commercialization of schools
Correct Answer : mobile marketing
Q.158- A soft drink manufacturer is running a promotion in which consumers text message from their cell phone a code that they can find under the bottle cap. Consumers entering can win various prizes. This is an example of which type of marketing activity aimed at children that is considered controversial?
violent entertainment products kids\' clubs mobile marketing commercialization in schools
Correct Answer : mobile marketing
Q.159- If consumers call a specific number, they can access games on their cell phones. The games usually involve a branded product or an event, such as the release of a movie. This is an example of which type of marketing activity aimed at children that is considered controversial?
violent entertainment products kids\' clubs mobile marketing commercialization in schools
Correct Answer : mobile marketing
Q.160- Scott participated in a promotion that allowed him to download a ringtone for his cell phone that played the Stars Wars theme song. This is an example of which type of marketing activity aimed at children that is considered controversial?
violent entertainment products kids\' clubs mobile marketing commercialization in schools
Correct Answer : mobile marketing
Q.161- Which of the following is a classification of commercialization of schools?
in-school ads ads in classrooms corporate-sponsored educational materials and programs all of the above
Correct Answer : all of the above
Q.162- Which of the following is NOT a classification of commercialization of schools?
in-school ads ads in classrooms corporate-sponsored educational materials and programs mobile games
Correct Answer : mobile games
Q.163- Ads in such places as school buses, scoreboards, bulletin boards, as well as coupons and free samples represent which of the following?
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive programs
Correct Answer : in-school ads
Q.164- At Marci's school, there are logos for McDonald's, Coca-Cola, and Sprint around the football stadium's scoreboard. She was also given pencils that had Gap written on them and a notebook with the Nike swoosh. These are examples of _____.
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive programs
Correct Answer : in-school ads
Q.165- Channel One is an example of _____.
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive program
Correct Answer : ads in classrooms
Q.166- Corporate-sponsored educational materials and programs are also called _____.
propaganda programs (PPs) biased educational materials (BEMs) sponsored educational materials (SEMs) commercial educational materials (CEMs)
Correct Answer : sponsored educational materials (SEMs)
Q.167- Marilyn is a recent college graduate teaching junior high school science. She has several courses she has to prepare, so she was very pleased when Alcoa Corporation provided her with a teaching unit on recycling. This teaching unit is an example of _____.
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive programs
Correct Answer : corporate-sponsored educational materials and programs
Q.168- Which of the following are teaching materials provided by corporations, usually for free, and come in various forms including posters, activity sheets, and multimedia teaching aids?
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive programs
Correct Answer : corporate-sponsored educational materials and programs
Q.169- The fourth grade class at Westview elementary school won $10,000 for their school's music program because they entered a contest sponsored by Oscar Mayer bologna in which they sang the famous jingle for that brand (i.e. “my bologna has a first name, it's O-S-C-A-R....― ) and won it for their state. This is an example of _____.
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive programs
Correct Answer : corporate-sponsored contests and incentive programs
Q.170- What is a major concern that has emerged regarding Internet marketing and children?
invading children\'s privacy exploitation of children through manipulative sales techniques inappropriate pop-up ads a and b
Correct Answer : a and b
Q.171- James is 12 years old and likes to play games on the Internet, and several of these games can be found on marketers' Web sites that feature characters related to their brands. Some sites require that he gives information such as his name and address, and his mother is very concerned about this. Which major concern regarding Internet marketing and children does this highlight?
invading children\'s privacy exploitation of children through manipulative sales techniques inappropriate pop-up ads inappropriate site content
Correct Answer : invading children\'s privacy
Q.172- Customized games which are placed on a company's Web site and prominently feature or integrate the company's brands and products as part of the game itself are known as _____.
interactive games adver-games promo-games none of these
Correct Answer : adver-games
Q.173- Which of the following is NOT a guideline set forth by The Center for Media Education for the development of online commercial services?
Personal information should not be collected from children, nor should personal profiles of children be sold to third parties.
Advertising and promotions targeted at children should be clearly labeled and separated from content
Children\'s content areas should not be directly linked to advertising sites. Care should be taken not to exploit a child\'s imagination.
Correct Answer : Care should be taken not to exploit a child\'s imagination.
Q.174- _____ relates to the collection and use of information from Web sites.
Online privacy Online security Online research Online commerce
Correct Answer : Online privacy
Q.175- Which of the following is the result over concern regarding the invasion of children's privacy?
Telephone Consumer Protection Act Children\'s Online Privacy Protection Act Federal Do Not Call Registry Children\'s Internet Protection Act
Correct Answer : Children\'s Online Privacy Protection Act
Q.176- Which of the following statements is true regarding the Children's Online Privacy Protection Act (COPPA)?
It does not apply to nonprofits. Information cannot be collected from children, used or disclosed unless the Web site
operator has obtained verifiable parental consent through “exhaustive effort.― The majority of children\'s commercial Web sites still had not modified their data
collection practices a year after the law became effective. It authorizes CARU to develop specific rules to implement the provisions of the act.
Correct Answer : It does not apply to nonprofits.
Q.177- In which year did the rules based on the guidelines in the Children's Online Privacy Protection Act go in to effect?
1990 1995 1998 2000
Correct Answer : 2000
Q.178- Rita has noticed when she goes to children-oriented Web sites with her daughter, that there are clear and prominent links to privacy policies, and whenever an attempt to request information appeared, it required her consent. These things that Rita has noticed are the result of which law?
Telephone Consumer Protection Act Children\'s Online Privacy Protection Act Federal Do Not Call Registry Children\'s Internet Protection Act
Correct Answer : Children\'s Online Privacy Protection Act
Q.179- Regulation of marketing activities aimed at adults has focused on _____.
product features marketing communications pricing practices a, b, and c
Correct Answer : a, b, and c
Q.180- Why is concern about Internet privacy so strong?
because it\'s illegal to gather information on consumers because the government is using it to develop dossiers of consumers because there are no codes of practice for marketers to follow because data are often collected without the consumer explicitly providing it
Correct Answer : because data are often collected without the consumer explicitly
providing it
Q.181- Which of the following is a requirement of the Better Business Bureau's Code of Online Business Practices?
Parents have the right to be notified about data collection and use practices Parents of children under 13 have the right to access and review a description of the
specific types of personal identifying information collects from the child. Provide adequate security for the type of information collected, maintained, or transferred
to third parties. Requires that commercial Web sites that collect personal information from children under
13 obtain prior parental consent before they collect that information
Correct Answer : Provide adequate security for the type of information collected,
maintained, or transferred to third parties.
Q.182- Don is developing a Web site for his business, and he wants to collect information from visitors to and purchasers from his Web site. He wants to abide by the Better Business Bureau's Code of Online Business Practices. He should be doing all EXCEPT which of the following to be in compliance with this code?
Post and adhere to a privacy policy that is open, transparent, and meets generally accepted fair information principles.
Provide adequate security for the type of information collected, maintained, or transferred to third parties.
Respect customers\' preferences regarding unsolicited e-mail. Allow consumers complete access to the information a Web site has collected about them
Correct Answer : Allow consumers complete access to the information a Web site
has collected about them
Q.183- Which of the following is a major concern regarding the legal and ethical behavior with respect to marketing communications?
the tastefulness of the ad the accuracy of the information provided the media used to deliver the ad the creativity of the ad
Correct Answer : the accuracy of the information provided
Q.184- What are the three major concerns regarding legal and ethical behavior with respect to marketing communications?
the accuracy of the information provided, the adequacy of the information provided, and the cumulative impact of marketing information on society\'s values
the accuracy of the information provided, the tastefulness of the ad, and the creativity of the ad
the media used, the prevalence of advertising, and the tastefulness of the ad the amount of information provided, the tastefulness of the ad, and the cumulative impact
of marketing information on society\'s values
Correct Answer : the accuracy of the information provided, the adequacy of the
information provided, and the cumulative impact of marketing information on
society\'s values
Q.185- In May 2000, the FTC issued a report that concluded that _____.
self-regulation was providing adequate privacy regulation and recommended no further action
it is impossible to protect consumers\' privacy self-regulation was not providing adequate privacy regulation and recommended national
legislation foreign-based companies were far more advanced in protecting consumers\' privacy than
U.S.-based companies
Correct Answer : self-regulation was not providing adequate privacy regulation and
recommended national legislation
Q.186- Which of the following is a recommendation for consumer-oriented Web sites that collect personal identifying information from or about consumers issued by the FTC in its May 2000 report on online privacy issued to Congress?
Notice--Web sites would be required to provide consumers clear and conspicuous notice of their information practices.
Choice--Web sites would be required to offer consumers choices as to how their personal identifying information is used beyond the use for which the information was provided.
Access--Web sites would be required to offer consumers reasonable access to the information a Web site has collected about them.
all of the above
Correct Answer : all of the above
Q.187- Nat wants to comply with the FTC's recommendations regarding consumer-oriented commercial Web sites that collect personal identifying information from or about consumers. Which of the following is NOT one of the recommendations made by the FTC in its 2000 report to Congress?
provide notice to consumers regarding the site\'s information practices allow consumers to choose how information concerning them will be used require parental consent when collecting information from children under the age of 18 offer consumers reasonable access to the information a Web site has collected about them
Correct Answer : require parental consent when collecting information from
children under the age of 18
Q.188- What authority does the FTC possess that enables it to deal with online privacy regarding marketing practices aimed at adults?
Online Privacy Protection Act (OPPA) ability to prohibit unfair or deceptive practices and unfairness authority Internet Protection Act (IPA) Electronic Media Consumer Protection Act (EMCPA)
Correct Answer : ability to prohibit unfair or deceptive practices and unfairness
authority
Q.189- Which law protects the value of registered trademarks?
Federal Trademark Dilution Act Lanham Act Wheeler-Lea Amendment Federal Trade Commission Act
Correct Answer : Federal Trademark Dilution Act
Q.190- Which of the following is the most difficult to regulate?
the explicit verbal content of ads the subtle meanings implied by the visual content of ads the adequacy of the information provided in ads a Web site\'s privacy policy with respect to children
Correct Answer : the subtle meanings implied by the visual content of ads
Q.191- Advertising run by a firm to cause consumers to unlearn inaccurate information they acquired as a result of the firm's earlier advertising is called _____.
controvertible advertising redundant advertising conforming advertising corrective advertising
Correct Answer : corrective advertising
Q.192- For years, Doan's Pills advertised that this medication is superior for relieving back pain. The FTC found this claim to be deceptive and ordered Doan's to run advertising that informed consumers of this deception in an attempt to cause consumers to unlearn the inaccurate information. What type of advertising is this known as?
controvertible advertising
redundant advertising conforming advertising corrective advertising
Correct Answer : corrective advertising
Q.193- Which of the following statements is FALSE regarding corrective advertising?
Firms injured by false claims of competitors can request it as a remedy from the FTC It has been shown to be a useful tool in protecting the public It is run by a firm to cause consumers to unlearn inaccurate information they acquired as
a result of the firm\'s earlier advertising A court ruling has challenged the conditions under which the FTC can require it.
Correct Answer : It has been shown to be a useful tool in protecting the public
Q.194- In several ads for Listerine over a period of more than a year, the company made statements that previous ads were not true in that Listerine cannot kill the germs that cause a cold. Which type of advertising does this illustrate?
controvertible advertising redundant advertising conforming advertising corrective advertising
Correct Answer : corrective advertising
Q.195- Which of the following has the purpose of ensuring that consumers are provided with adequate information?
Telephone Consumer Protection Act truth-in-lending legislation FTC Corrective Advertising Act Internet Protection Act
Correct Answer : truth-in-lending legislation
Q.196- Which of the following consumers are least likely to be able to use the information provided by marketers?
men women
those who are relatively disadvantaged in terms of education and income baby boomers
Correct Answer : those who are relatively disadvantaged in terms of education and
income
Q.197- Which law deals with nutrition labeling on products' packages?
Truth-in-Labeling Law Nutritional Labeling and Education Act Trans Fat Labeling Act Fair Packaging and Labeling Act
Correct Answer : Nutritional Labeling and Education Act
Q.198- A new rule that requires marketers to list the number of grams of trans fat on a product's package is an amendment of which law?
Truth-in-Labeling Law Nutritional Labeling and Education Act Fat Labeling Act Fair Packaging and Labeling Act
Correct Answer : Nutritional Labeling and Education Act
Q.199- Which ONE of the following are teaching materials provided by corporations, usually for free, and come in various forms including posters, activity sheets, and multimedia teaching aids?
in-school ads ads in classrooms corporate-sponsored educational materials and programs corporate-sponsored contests and incentive programs
Correct Answer : corporate-sponsored educational materials and programs
Q.200- Industrial location analysis typically attempts to
reduce costs maximize sales focus more on human resources be environmentally friendly
Correct Answer : reduce costs
Q.201- Service location decisions typically attempt to
minimize costs consider global implications decrease labor costs none of the above
Correct Answer : none of the above
Q.202- A location decision for an appliance manufacturer would tend to have a(an)
cost focus labor focus revenue focus environmental focus
Correct Answer : cost focus
Q.203- A location decision for a traditional department store (Macy's) would tend to have a(n)
cost focus labor focus revenue focus environmental focus
Correct Answer : revenue focus
Q.204- In location planning, environmental regulations, cost and availability of utilities, and taxes are
global factors country factors regional/community factors none of these
Correct Answer : regional/community factors
Q.205- Which of the following is usually not one of the top considerations in choosing a manufacturing location?
availability of labor and labor productivity exchange rates attitude of governmental units zoning regulations
Correct Answer : zoning regulations
Q.206- When making a location decision at the country level, which of these would be considered?
corporate desires land/construction costs air, rail, highway, waterway systems location of markets
Correct Answer : location of markets
Q.207- Which of these factors would be considered when making a location decision at the region/community level?
government rules, attitudes, stability, incentives cultural and economic issues zoning restrictions proximity to raw materials and customers
Correct Answer : proximity to raw materials and customers
Q.208- When making a location decision at the region/community level, which of these would be considered?
government rules, attitudes, stability, incentives cultural and economic issues cost and availability of utilities zoning restrictions
Correct Answer : cost and availability of utilities
Q.209- Which of these factors would be considered when making a location decision at the site level?
government rules, attitudes, stability, incentives cultural and economic issues
zoning regulations cost and availability of utilities
Correct Answer : zoning regulations
Q.210- Tangible costs include which of the following?
climatic conditions availability of public transportation taxes quality and attitude of prospective employees
Correct Answer : taxes
Q.211- Intangible costs include which of the following?
quality of prospective employees quality of education availability of public transportation all of the above
Correct Answer : all of the above
Q.212- Community attitudes, zoning restrictions, and quality of labor force are likely to be considered in which of the following location decision methods?
transportation method locational break-even analysis center-of-gravity method factor rating method
Correct Answer : factor rating method
Q.213- Which of the following methods best considers intangible costs related to a location decision?
crossover methods locational break-even analysis factor rating analysis the transportation method
Correct Answer : factor rating analysis
Q.214- Evaluating location alternatives by comparing their composite (weighted-average) scores involves
factor rating analysis cost-volume analysis transportation model analysis linear regression analysis
Correct Answer : factor rating analysis
Q.215- A clothing chain is considering two different locations for a new retail outlet. They have identified the four factors listed in the following table as the basis for evaluation, and have assigned weights as shown on the left. The manager has rated each location on each factor, on a 100-point basis, as shown on the right. Factor Factor Description Weight Barclay Chester 1 Average community income 0.40 30 20 2 Community growth potential 0.25 40 30 3 Availability of public transportation 0.15 20 20 4 Labor cost 0.20 10 30 What is the score for Barclay?
10.00 24.50 25.75 27.00
Correct Answer : 27.00
Q.216- An approach to location analysis that includes both qualitative and quantitative considerations is
locational cost-volume factor rating transportation model assignment method
Correct Answer : factor rating
Q.217- A full-service restaurant is considering opening a new facility in a specific city. The table below shows its ratings of four factors at each of two potential sites. Factor Weight Gary Mall Belt Line Affluence of local population 0.20 30 30 Traffic flow 0.40 50 20 Parking availability 0.20 30 40 Growth potential 0.20 10 30 The score for Gary Mall is _____ and the score for Belt Line is ______.
120; 120 22; 24 18; 120 34; 28
Correct Answer : 34; 28
Q.218- The crossover chart for location break-even analysis shows where
fixed costs are equal for alternative locations variable costs are equal for alternative locations total costs are equal for alternative locations fixed costs equal variable costs
Correct Answer : total costs are equal for alternative locations
Q.219- The center of gravity method does not take into consideration
the location of markets the volume of goods shipped to the markets the volume of goods shipped the combination of volume and distance
Correct Answer : the volume of goods shipped
Q.220- The center-of-gravity method is used primarily to determine what type of locations
service locations manufacturing locations distribution center locations supplier locations
Correct Answer : distribution center locations
Q.221- A regional bookstore chain is about to build a distribution center that is centrally located for its eight retail outlets. It will most likely employ which of the following tools of analysis?
assembly line balancing load-distance analysis center-of-gravity model linear programming
Correct Answer : center-of-gravity model
Q.222- East Texas Seasonings is preparing to build one processing center to serve its four sources of seasonings. The four source locations are at coordinates shown below. Also, the volume from each source is provided. What is the center of gravity? X-coordinate Y-coordinate Volume Athens, Texas 30 30 150 Beaumont, Texas 20 10 350 Carthage, Texas 10 70 100 Denton, Texas 50 50 200
X = 28.125; Y = 31.25 X = 22,000; Y = 24,000 X = 27.5; Y = 40 center of gravity = 28
Correct Answer : X = 28.125; Y = 31.25
Q.223- Phone services, fax services, answering services, web-hosting services, and meeting & conference facilities are the examples of which of the following
Virtual organizations Virtual communities Virtual offices Virtual teams
Correct Answer : Virtual offices
Q.224- Production and/or shipping costs are always considered in which of the following location decision methods?
factor rating method transportation method locational break-even analysis center-of-gravity method
Correct Answer : transportation method
Q.225- The transportation method, when applied to location analysis
minimizes total fixed costs minimizes total production and transportation costs maximizes revenues minimizes the movement of goods
Correct Answer : minimizes total production and transportation costs
Q.226- To access multiple different repositories and sources from one screen, which of the following can be used in an organization
Group support system Data warehousing Internal portal Web forum
Correct Answer : Internal portal
Q.227- Which of the following are not among the eight components of revenue and volume for the service firm?
quality of the management shipment cost of finished goods purchasing power of the customer-drawing area uniqueness of the firm\'s and the competitor\'s locations
Correct Answer : shipment cost of finished goods
Q.228- Which of the following are among the eight components of revenue and volume for the service firm?
uniqueness of the firm\'s and the competitor\'s locations quality of the competition quality of management all of the above
Correct Answer : all of the above
Q.229- Following Are the components of KM except
People Currency Process Technology
Correct Answer : Currency
Q.230- Traffic counts and purchasing power analysis of drawing area are techniques associated with
an industrial location decision a manufacturing location decision a retail or professional service location decision the factor rating method
Correct Answer : a retail or professional service location decision
Q.231- The cost of an electronic transaction is what percentage of the corresponding traditional transaction cost?
A Fifteenth of traditional cost A tenth of traditional cost A Twentieth traditional cost Same as traditional cost
Correct Answer : A tenth of traditional cost
Q.232- LaQuinta Motor Inns has a competitive edge over its rivals because it
uses regression analysis to determine which variables most influence profitability picks better locations than its rivals picks larger locations than its rivals builds only along Interstate highways
Correct Answer : uses regression analysis to determine which variables most
influence profitability
Q.233- An effective data has which of the following characteristic/s?
Accurate Large Comparable All of the given options
Correct Answer : All of the given options
Q.234- Traffic counts and demographic analysis of drawing areas are associated with
industrial location decisions
manufacturing location decisions service location decisions the transportation method
Correct Answer : service location decisions
Q.235- ABC incorporation has implemented the advanced and updated version of an enterprise resource planning (ERP) software to get the competitive advantage by increasing its operational efficiency. ABC incorporation is pursuing for which dimension of the knowledge?
Core knowledge Advanced knowledge Innovative knowledge None of the given above
Correct Answer : Core knowledge
Q.236- Which one of the following factors does not affect the volume and revenue for a service firm?
affluence of customer drawing area competition in the area physical qualities of facilities and neighboring businesses environmental regulations
Correct Answer : environmental regulations
Q.237- Location analysis techniques typically employed by service organizations include
factor rating method center of gravity method purchasing power analysis of area all of the above
Correct Answer : all of the above
Q.238- Human receive information in which of the following way
Seeing Hearing Smelling All of the given options
Correct Answer : All of the given options
Q.239- Which of the following is most likely to affect the location decision of a service firm rather than a manufacturing firm?
energy and utility costs attitude toward unions parking and access cost of shipping finished goods
Correct Answer : parking and access
Q.240- Which of the following is a location analysis technique typically employed by a service organization?
purchasing power analysis linear programming queuing theory crossover charts
Correct Answer : purchasing power analysis
Q.241- The patient probably has a serious case of the flu. The given statement is an example of:
Data Instrumental understanding Metadata Knowledge
Correct Answer : Data
Q.242- A jewelry store is more likely than a jewelry manufacturer to consider __________ in making a location decision.
transportation costs cost of raw materials parking and access climate
Correct Answer : parking and access
Q.243- Location analysis techniques typically employed by manufacturing organizations include
transportation method queuing theory correlation analysis and traffic counts simulation
Correct Answer : transportation method
Q.244- The term __________ refers to a set of sequenced planned actions or events intended to help an organization increase its effectiveness
Intervention Performance management Institutionalization Knowledge management
Correct Answer : Knowledge management
Q.245- Which of these assumptions is not associated with strategies for goods-producing location decisions?
most major costs can be identified explicitly for each site high customer contact issues are critical focus on identifiable cost intangible costs can be evaluated
Correct Answer : high customer contact issues are critical
Q.246- How many Sites can you define with one copy of Dreamweaver installed on your computer?
unlimited 2 10 999
Correct Answer : unlimited
Q.247- Which of the following is most likely to affect the location strategy of a manufacturing firm?
appearance/image of the area utility costs purchasing power of drawing area competition in the area
Correct Answer : utility costs
Q.248- Geographic Information Systems can assist the location decision by
automating center of gravity problems computerizing factor rating analysis combining geography with demographic analysis updating transportation method solutions
Correct Answer : combining geography with demographic analysis
Q.249- What do you add to a template in order to control where page content goes
Text Frames HTML Controllers Editable Regions Page Content Controllers
Correct Answer : Editable Regions
Q.250- The images, languages and concepts held by the staff and customers indicate which of the following assets of knowledge?
Experiential knowledge Systematic knowledge Conceptual knowledge Routine knowledge
Correct Answer : Conceptual knowledge
Q.251- Which of the following is the knowledge that people carry in their minds and is, therefore, difficult to access?
Explicit knowledge Tacit knowledge Procedural knowledge Declarative knowledge
Correct Answer : Tacit knowledge
Q.252- Which capital creates the leverage and flexibility to rapidly deploy new knowledge and create an ever-changing array of products and services?
Intellectual capital Capital stock Social capital All of the given options
Correct Answer : Intellectual capital
Q.253- Which of the following is NOT a Style?
Linked Embedde Inline Orthogonal
Correct Answer : Orthogonal
Q.254- Which of the following global economy is also called as the “Information Ageâ€, the “third Wave†or the________?
E-Commerce Economy Electronic Economy Third World Economy Developed Economy
Correct Answer : Electronic Economy
Q.255- Which one of the following is not a business driven approach?
Expert driven business Experience driven business Efficiency driven business Product driven business
Correct Answer : Product driven business
Q.256- Which of the following is NOT a Hotspot tool
Orthogonal Hotspot Tool Rectangular Hotspot Tool Oval Hotspot Tool Polygon Hotspot Tool
Correct Answer : Orthogonal Hotspot Tool
Q.257- Which one of the following is a property of knowledge capturing?
Determining feasibility Choosing appropriate expert Taping the expert’s knowledge All of the given options
Correct Answer : All of the given options
Q.258- Which of the following is not supported by older browsers
CSS Layers Frames All of the above
Correct Answer : All of the above
Q.259- A project manager trains his juniors and assistants regarding the effective project management skills by telling its learning and experiences in the practical field. This scenario indicates which of the following dimension of nonaka̢۪s SECI model.
Socialization Internalization Combination Externalization
Correct Answer : Externalization
Q.260- Which one of the following is most suitable for different place, same time conditions in knowledge sharing process?
Face to face meeting Peer to Peer shared computer E-Mail
Video conferencing
Correct Answer : Video conferencing
Q.261- Which of the following is the HTML tag to start a Heading Level 3?
H3 /H3 #H3 H3/
Correct Answer : H3
Q.262- Which of them is a correct statement?
The greatest strategy, the greatest financial plan, the greatest turnaround, is only going to be temporary if it is not grounded in people―
The greatest strategy, the greatest financial plan, the greatest turnaround, is only going to be temporary if it is not grounded in capital―
The greatest strategy, the greatest financial plan, the greatest turnaround, is only going to be temporary if it is not grounded in financial capital\"
None of them
Correct Answer : The greatest strategy, the greatest financial plan, the greatest
turnaround, is only going to be temporary if it is not grounded in people―
Q.263- All of the following includes four dimensions of knowledge management EXCEPT
Processes Products People Price
Correct Answer : Price
Q.264- Which type of style should you use if you want to use the formats on multiple pages
Linked Embedded Inline Orthogonal
Correct Answer : Linked
Q.265- Which of the following is the study of the principles of valid Inference and demonstration?
Logic Fact Argument Rule
Correct Answer : Logic
Q.266- When you create a "recipient" hidden field for a form, which of the following is the ONLY correct way to type the word "recipient?":
Recipient RECIPIENT recipient none of these
Correct Answer : recipient
Q.267- Which file controls how your frames will appear
Frameset Master Document Template Timeline
Correct Answer : Frameset
Q.268- What can't layers do if you want to convert them to tables?
Be close Contain a Color Be larger than the target table Overlap
Correct Answer : Overlap
Q.269- The trick to getting a ball to bounce around a Web page is to:
Add AnimationBounce layers Add keyframes to the timeline Add Bounce parameters to the Object properties Dreamweave rdoes not support animation... use Flash instead
Correct Answer : Add keyframes to the timeline
Q.270- By default, what's the Fps shown on the timeline
15 1 20 none of these
Correct Answer : 15
Q.271- When you swap images, it's best if ____
The images are the same shape The images are the same color The images are the same size none of these
Correct Answer : The images are the same size
Q.272- Which of the following is false?
The Site Map can be saved as an image You can FTP files using Dreamweaver You can create forms in Dreamweaver None of the above
Correct Answer : None of the above
Q.273- Which of the following is NOT a Page Property?
Title Tracing Image Margin Width Timeline
Correct Answer : Timeline
Q.274- Dreamweaver users work in the Document Window using one of how many views
3 5 2 6
Correct Answer : 3
Q.275- The general definition of a(n) ____ is a set of linked documents with shared attributes, such as related topics, a similar design, or a shared purpose
index website Internet Homepage
Correct Answer : website
Q.276- ____ provides the largest text.
H6 24 H1 Bold
Correct Answer : H1
Q.277- Dreamweaver's ____ feature allows users to select colors and make perfect color matches.
Color Cube Palattes HTML view Eye dropper
Correct Answer : Eye dropper
Q.278- The W and H boxes in the Property inspector indicate the width and height of an image, in ____
inches pixels points points
Correct Answer : pixels
Q.279- A subfolder is a folder inside another folder
True False
Correct Answer : True
Q.280- A Web site's home page is normally named home.htm or home.html
True False
Correct Answer : False
Q.281- _________ view is a hand-coding environment for writing and editing code.
Design Split Code none of these
Correct Answer : Code
Q.282- ________ images are used to add texture and interesting color to a Web page
Clip Art Animated Background Cropped
Correct Answer : Background
Q.283- In the __________ mode, you create tables by drawing them.
Layout Expanded Standard none of these
Correct Answer : Layout
Q.284- A ___________ is a vertical collection of cells in a table.
Row Column Table ID none of these
Correct Answer : Column
Q.285- A _____________ is the container/intersection where a row and column meet in a table.
tag table ID link cell
Correct Answer : cell
Q.286- A ___________ can connect users to a place on the same web page or to place on another site.
root folder typeface text editor hyperlink
Correct Answer : hyperlink
Q.287- In order to define a site, users must create a both a ___________ and ____________.
domain name / IP address login / password site name / home page
site name / root folder
Correct Answer : site name / root folder
Q.288- Which of the following is NOT a valid reason for defining a local site in Dreamweaver?
To enable Dreamweaver to create relative links between documents To enable Dreamweaver to display all your sites files in the ‘Files Panel’ To provide details of your Web server so that you can upload you site To allow Dreamweaver to conduct link checking between documents
Correct Answer : To provide details of your Web server so that you can upload you
site
Q.289- To view and change current formatting for selected objects or text, you would use:
Insert bar Property Inspector File Panel none of these
Correct Answer : Property Inspector
Q.290- You can insert dates into your web page that will automatically be updated whenever you save the page.
True False
Correct Answer : True
Q.291- To insert a special character, what category on the Insert bar do you use?
Common HTML Text none of these
Correct Answer : Text
Q.292- Which panel can be used to manage and create new sites?
Files Application Tag Inspector none of these
Correct Answer : Files
Q.293- What should the home page of your site be named?
home.html Anything you want to name it index.html none of these
Correct Answer : index.html
Q.294- Cell padding determines the number of pixels between adjacent cells
True False
Correct Answer : False
Q.295- Which graphic format can you Not insert into your web page?
bmp gif png none of these
Correct Answer : bmp
Q.296- Which view must you be in to draw out a table visually.
Standard Layout Table none of these
Correct Answer : Layout
Q.297- Formatting using CSS styles allows each individual's browser to control the way your page is displayed.
True False
Correct Answer : False
Q.298- There are how many types of lists in HTML?
1 2 3 4
Correct Answer : 3
Q.299- Information in digital library is in the form of _______ and _______.
1’s and 0’s bits and bytes. chars and numbers facts and figures
Correct Answer : bits and bytes.
Q.300- The abbreviation of Prolog is ___________.
Pro Logic Programming Logic Programmer Logic Prototype Logic
Correct Answer : Programming Logic