Dr. Tao Peng

CEO & Founder

Breadtrip

Journey from Australia to China

•  Breadtrip: 2012- Now

•  McKinsey 2009-2011

•  Startup in Australia: IntelliGuard

2004-2009

•  Ph.D in Melbourne Uni.

2000-2004

Breadtrip: An intro ü  The name comes from Grimm’s fairy tale: Breadcrumb used by Hansel and Gretel

to mark the way home

ü  Mission: Bring travel destination information and products to consumer directly via Internet

ü  Stats

ü  iOS/Android App www.breadtrip.com/download

ü  Web site www.breadtrip.com

ü  Product laugh about 10 months ago

ü  1.5 Million registered users, mostly from Tier-1 cities

ü  2.0 Million photos and 200,000 trip stories from 180 countries

Over 1.5 Million high quality users

SH �  � 

GZ&HK � 

ZJ&JS �  � 

BJ � 

CD � 

WH � 

TW �  � 

XA � 

TJ � 

- Over 70% users are from Beijing, Shanghai, Guangzhou, Hongkong, Taipei

- Over 90% users aged between 25 to 40

- 100% users have smartphones

�  � 

A trip story is created every minute

���᠋᠌᠍���᠋᠌᠍- Best of App Store 2012 (The only travel app) ���᠋᠌᠍- Top 10 app recommended by Apple in China���᠋᠌᠍- Featured by 17 countries���᠋᠌᠍- Editor’s choice (The only travel app) �

Recommended by Tencent, the largest Internet company in China �

Used by Apple for iPhone Campaign

Data from Breadtrip