ifratraining

8/9/2019 IfRatRaining

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TRAINING

IfraTraining

Seize your

opportunities

www.ifra.com/training


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FOREWORD

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New challenges new opportunities

The global economic and social changes as well as ongoing techno-

logical innovation have compelled the newspaper industry to rethinkits business models.

Consistent yet flexible business strategies will be a major success

factor for every media house in the 21st century. It takes well

prepared and motivated staff to ensure that these strategies are

realised.

Improving staff performance in the face of change presents one of

the biggest challenges of the future. The key is to actively develop

the workforce and lead them to new levels of their professional

abilities.

Using multiple approaches, such as workshops, training, coaching

or situated training, enables staff to gain the right skills, capabilities

and competencies for a dynamic environment.

The programme from IfraTraining includes more than 30 differentcourse topics. The topics cover the whole publishing process

of print and digital media, starting from journalism and commercial

work, to production and printing. Project and change management

are also part of the current course porfolio.

The combination of a solid fundament of theory and background

knowledge with a wide range of exercises and best-practiceexamples ensures a quality learning experience. The curricula of

our programme are the result of the latest research on trends in

the newspaper industry and the specific knowledge and experience

of our international training team.

The feedback from the several thousand participants who have

attended our courses worldwide since more than 10 years is of

invaluable assistance to us in our constant efforts to improve our

training services.

For the latest news and schedule of our training offerings, please

visit www.ifra.com/training.

We look forward to helping you explore all the new opportunities

for your media business.

Dr. Dietmar Schantin Bettina Werner

Director of IfraNewsplex Training Manager


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Learning methodsIfra is committed to providing their members and clients with not

just the latest skills to perform in the rapidly changing media

world, but also a quality learning experience. To help you learn

the skills you need in a more flexible way, we offer threeapproaches to learning.

Workshop and training

The traditional stand-alone training course provides all you need

in terms of knowledge and practical exercises to get you started.

It is especially effective for giving you the overview and the prac-

tical skills. It is also cost effective for getting large groups up to

speed at the same time.

CoachingCoaching sessions are ideal for reinforcing stand-alone training

sessions and workshops. Coaching helps people to avoid for-

getting what they have learned during a workshop and helps to

consistently improve their performance. Coaching is also idealfor experienced practitioners who do not have the time to take a

full day out of their schedule for training courses.

Situated training

Situated learning emulates the cadetship approach except it

is more focused and delivered over a series of days. One of our

trainers joins your team for several days and works with it as

a team member, performing daily tasks. As the trainer demon-

strates these tasks, they are passed on to team members to per-

form. As members perform these tasks, the trainer gives real-time

feedback to improve their performance. There are real strengths to

this process because it is focused on good practice and steeped in

the demands of a real-life situation.

PHILOSOPHY AND TRAINING METHODS


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QualityOur Training Centre offers everything to guarantee participants an

ideal atmosphere for learning:

a spacious training room equipped the latest technical

facilities, individual, computerised workplaces as well as sufficient

space for the practical team work,

the number of participants is limited to a maximum six or

twelve persons respectively,

extensive training docuentation in printed and digital form,

up-to-the-minute background information through our

publications, such as Ifra Special Reports and the Ifra trade

magazine, newspaper techniques,

a certificate testifying to your participation,

individual follow-up support after the training course,

not to forget: a first-class catering service,

hotel recommendations and tips on where to go in

the evening for social/business talks.

FlexibilityIn advance of the training, we contact you to define which aspects

you want the training to cover, to find out about the specific con-

ditions and processes at your operation, e.g. products, technical

equipment and work processes, as well as to determine the basicand specialised knowledge of the personnel to be trained. If you

wish to have several persons trained, we will be pleased to offer

you especially attractive conditions.

Trainers

All of our trainers are highly skilled experts from the newspaper

industry who were selected on the basis of their specialised and

international experience as well as their practice-orientation.

Company training

Whether in-house at your operation or at a location close to you

you decide where the training takes place. Contact us and we will

be pleased to make you an individual offer.

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SERVICE


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Introduction tomedia-convergent journalism 2 days

This workshop has been designed to give managers and jour-

nalists the knowledge and skills to successfully develop and

implement a convergence strategy in their media company.

Participants will look at best-practice models of convergent

practice from successful pioneers of convergent publishing.

A wide range of best-of-breed examples and models for conver-

gent journalism, process management and organisation, change

management and the use of new technologies will be presented

and discussed.

Multimedia storytellingUsing the right media and format to tell the story 2 days

This training unit explains the basic principles, strengths and

weaknesses of different media and formats. It offers guidanceon which media or format to use when telling a story to best suit

the audiences expectations.

This unit provides participants with the foundations for cross-

media editorial methods to develop a convergence strategy for

newspapers. Participants will do editorial exercises, led by

experienced trainers, which will reinforce theoretical knowledge

that is essential to success in the converged world.

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EDITORIAL


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EDITORIAL

Media-convergent journalism

training week 5 days

This is an intense week of training in media-convergent jour-

nalism. It provides a comprehensive introduction to the world ofmedia-convergent journalism and how newsrooms in the future

will function.

The main topics are media-convergent trends around the world,

audience focus, newsflow management, multimedia storytelling,

writing for the web, writing for the eye and the ear as well as

presenting on audio and video. All topics are accompanied by

hands-on exercises that put theory into practice.

Journalism for digital media

Creating compelling text for emerging platforms 2 days

This course explains why Internet users perceive information in a

different, non-linear way. Participants become acquainted with the

hypermedia method of information designs for the Internet. They

are taught the key stages of constructing a story for the web. It isdesigned for print journalists who are already experienced writers,

but need to familiarise themselves with web writing conventions.

It introduces you to some of the changes that need to made to

writing style if you want your web content to be read.

Mobile publishing fornewspaper companies

Chances and opportunities for successful implementation 2 days

This workshop presents mobile publishing as an important

step towards becoming an audience-oriented, multimedia

service provider.

Examples of best international practice will be used to show

which solutions innovative newspaper houses have developed

to reach their audiences via their mobile phones. In addition,

the workshop will include the exemplary development of a news-

paper strategy and solve problems that are encountered.

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Change management in the newsroomEnabling newsroom management to

successfully implement change 2 days

Providing effective, efficient implementation, obtaining accept-

ance, reducing resistance and sustaining change has become

a major challenge facing newsroom management today. Change

management offers a range of tools and benefits that can be

utilised to help maximise the benefits of making change easier

for management and more acceptable for employees.

This course aims to build a change strategy with you which will

take you through the change process and can be used when

setting up change projects inside the newsroom.

Digital photgraphy for journalistsThe best way to produce professional press pictures 2 days

Digital photography is a daily feature of newspaper production.

In many cases, photo assignments are no longer carried out byprofessional photographers but instead by journalists with photo

equipment. Despite modern technology and continually improving

equipment, the numbers of questions and problems that arise are

tending to increase rather than decrease. What are the optimal

camera settings for printing, which colour space or which white

alignment should be selected? We explain the basics of shooting

techniques and show how to make optimal use of the automatic

functions offered by the image processing programs.

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EDITORIAL


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EDITORIAL

The power of audio and PodcastsEnriching print stories with audio content 2 days

After an introduction, showing the characteristics of audio, sound

and music effects, the session will focus on understanding thedifference between writing for a print medium and writing

for the ears. Exercises on diction, breathing and use of a micro-

phone will introduce some basics of presentation and style to

prepare people for producing audio content.

After writing a script for an audio story, participants will present

and record their script. They will use a portable digital recorder

and easy-to-learn audio recording and editing application. Basic

editing will be covered with a series of exercises.

The power of video and VodcastsEnriching print stories with video content 2 days

The session focuses on understanding the difference between

writing for a print medium and writing for the ears and the eyes.

Using an easy-to-learn video composing and editing application,

the participants will work with a teleprompter, write a script,

present a story to camera and build a picture slide show with a

voice-over.

After a basic introduction to video editing, the course shows how

to plan and carry out interviews. It includes basic editing of inter-

views as well as using stills. Participants will learn how to do

stand-up presentations as well as how to handle themselves

in Q&A, debrief situations.

On demand: Intensive course on audio and video 3 days

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Your website relaunchImplementing a successful relaunch project 2 days

Relaunching a website is a complex undertaking, but one that is

necessary every couple of years. This training course puts you inthe position to carry out such a project successfully. In the 1st part

of the training, criteria for successful news sites are presented

and jointly evaluated. Participants can have their own websites or

new concepts assessed by the other participants and the trainer.

The 2nd part examines the basic tasks to be performed in the

course of a relaunch project. From project planning and organisa-

tion up to the launch process, the focus here is on the most

important project tasks. Using concrete examples, participants

learn to optimally plan and control a project, design websites in auser-friendly way and carry out simple but effective usability tests.

Exploit the full potential

of your website 1-2 days

Optimising the web presentation of newspapers based on user

behaviours is the main knowledge transfer of this course. Practicalexercises and live demonstration will be part of the programme.

The participants will learn how to fulfil the needs of web visitors

so that they become customers. In addition they will learn how

and by using which tools they can conduct an efficient Internet

search.

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I N T E RN E T P UB L IS H I N G


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DESIGN

Typography for newspapers

and online media 1 day

Here you will learn in 1 day the efficient use of typography for all

modern media. Dos and donts of typography based on latestresearch on readability and legibility. The participant will know

after this session which typeface to choose for a website and

which for a printed newspaper. An overview of latest international

trends in typography will be outlined as well for keeping your

news design in line with the times.

Interactive information graphics 2-3 days

This training course will show how interactive infographics are

planned, built up, designed, tested and uploaded to the website.

The participants will learn what is needed to design interactive

infographics and how looks an efficient workflow to embed it in

a webpage.

Practical exercises, where participants will have the chance to

use their knowledge, will complete this hands-on course.

Information graphics 2-3 days

Like all other newspaper elements, information graphics are also

undergoing change as a result of constantly evolving media and

information utilisation habits. Information graphics can be muchmore than just design elements or simple graphic representations

of statistics. The use of information graphics whose contents are

well researched and presented in an optically appealing way can

contribute greatly to a newspapers success. This course provides

all the knowledge that is necessary to create meaningful infor-

mation graphics.

Corporate design for

newspaper companies

The importance of branding for newspapers 1 day

This workshop covers the wide range of possibilities for a pub-

lishing house to build a corporate design throughout the com-

pany. The participants will practise a five step plan for creating

their visual corporate identity.

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The newspaper becomes a magazine 2 days

This training guides the participant through the latest develop-

ments in the design of newspapers; the transition from a daily

paper into a daily magazine. Amongst other things participantswill learn the major editorial compenents and how to mix them.

This hands-on training will include practical exercises that are

based on a typical working situation: Designing a front page and

inside spread page for a certain topic.

From large to small

changing a newspapers format 2 days

This course shows the major design steps in a transition from a

broadsheet newspaper into a tabloid format. Participants will dopractical exercises such as redesigning an existing front page in

tabloid format or a single inside page as a tabloid double page.

They have the possibility to work with their own page design.

This intensive 2-day programme covers all topics for creating

appealing tabloid pages.

Designing free andadvertising papers 2 days

This training shows the basics of designing successful free and

advertising papers. Focus of the training programme will be on

how to create appealing front pages and ads. In addition it will be

shown how to implement classifieds in the paper. Participants will

do hands-on work that is based on designing front page and

inside pages with ads. They have the possibility to work with their

own page design.

DESIGN


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PRODUCTION

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Design more efficiently with

Adobe InDesign 2 days

InDesign frequently plays a central role in ad production, pro-

duction and editorial applications and is today an integral partof an efficient production environment. Beginners and new users

are presented many examples of applications and practical tips

in a structured approach, covering all aspects from the program

functions up to individually designed, multi-page layout work.

The training is highly practice-oriented and shows how potential

obstacles can be circumvented in order to ensure an efficient,

creative workflow.

Duel of the giants

QuarkXPress vs. Adobe InDesign 1-2 days

Like boxers trading punches, new versions of the two well-known

publishing programs are brought out continually. For users, thismeans repeatedly having to answer the questions: Should or must

I update? What do the new versions offer? Is it worthwhile to

update or possibly even switch? Which program is the way of the

future? Within the framework of this event, practical examples

realised by the participants in both programs (in the latest version

in each case) show where the strengths and weaknesses of both

programs lie.

Working at the computer, participants can see for themselves at

first hand whether and how the functionalities are implementedand which working methods are possible. They also have the

possibility to discuss with the course leader which prospects

these programs offer for everyday work.

PRODUCTION


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PRODUCTION

Image improvement with

Adobe Photoshop 2-3 days

Photoshop is widely used in newspapers for processing pictures.

However, to get the best out of Photoshop, it has to becustomised to newspaper printing. This workshop will teach

advanced concepts for improved efficiency and productivity.

It will emphasise a practical hands-on approach, which includes a

combination of lectures, demonstrations and practical exercises.

Acrobat Professional and PDF/X-3Opportunities for standardisation

in the newspaper company 2-3 days

PDF has become the quasi-standard file format for exchangingfiles in the graphic arts industry. This training session with the

objective of imparting an understanding of handling PDF work-

flows will follow a hands-on approach and includes a combination

of lectures, demonstrations and practical exercises.

Troubleshooting production files

Quality assurance in ad production 2-3 days

In todays newspaper production, newspapers receive many files

that are generated outside their production department. Besides

the file formats used in the regular workflow, newspapers must

also incorporate large volumes of different types of data into the

production and work them into the final output format. This fre-

quently causes major problems. The participants will learn how to

handle PDF workflows, what can be done with files that are

unsuitable for use in production, which tools are obtainable and

to what degree can they be automated.

QUALITY ASSURANCE


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QUALITY ASSURANCE

Acrobat PDF and

colour management 2 days

The ISO newspaper standard is based on a colour management

workflow and recommends using PDF. In production, the questionnow is how to guarantee the colour with PDF.

This training session covers all colour aspects of PDF

from creation with the Distiller settings, editing of the colour

in PDF up to the output of PDF.

Manage your colour

Hands-on for monitor, proof and print control 2-3 days

The main purpose of this Ifra Training session for newspapers is to

have the participants trained in how to adapt the workflow to

maximise productivity and to obtain a high quality colour repro-

duction. Participants will do hands-on work that is based on char-

acterising and creating profiles for individual devices.

International Newspaper Color

Quality Club (INCQC) Tutorial 1 day

Every two years, the International Newspaper Color Quality Club

gives newspaper production new impulses. Regular participantsuse the INCQC as an opportunity to keep their quality at top level.

In addition Ifra is offering this special tutorial.

The participants gain a detailed insight into the evaluation

process and become familiar with the theory of all measurements

and comparisons in the printing and prepress areas.

This course also offer solutions to problems frequently experi-

enced in practice and provide information on how to implement

colour quality management.

QUALITY ASSURANCE


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Implementing the

ISO newspaper standard 2 days

This training guides the participants through the current ISO

standard for newspapers and its implementation in the newspaperproduction process. The participants will learn how to recognise

problems in the individual process steps and find solutions to

them. The practical work includes exercises on handling, interpre-

tation and calibration of measurement devices. A required course

for all who control and manage the newspaper printing process.

Plates and printingHands-on for process control 2 days

Many newspaper houses have already integrated the ISO 12647-3

newspaper standard into their production. On this basis, it is nec-

essary now to check various parameters and carry out adjust-

ments during production. This practice-oriented Ifra training

course shows which control instruments to use and how to cali-

brate them. Different parameters that influence the result are

examined and control possibilities explained. Practical exercises

are offered in which the participants identify problems in the indi-

vidual process steps and discover possible solutions.

Paper and ink in the

printing process 1-2 days

In-depth knowledge of the materials used in the newspaper print-

ing process is useful and important for the control of the produc-tion process. An optimal paper-colour combination can offer valu-

able clues and is of vital importance. The participants will get an

overview of the various interaction of materials, current standards

for newspaper printing and their further developments.

The session provides the participant with explanations and

demonstration of various testing procedures for paper, giving

information about configuration, surface, surface properties,

optical and mechanical properties.

Press-knowlege and

quality control for non-printers 2-3 days

This IfraTraining is aimed at prepress and other production staff to

help them improve their understanding of the printing process,

quality control and how to prevent problems before they arrive

on press. It will also provide a common language to help bridge

barriers between departments in order to improve cross-functional

team working.

The workshop will use Sinapse Graphics simulators that replicate

running a printing press in the same way as an airplane flight

simulator replicates flying.

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QUALITY ASSURANCE

CONTROLLINGMARKETING AND SALES


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CONTROLLINGMARKETING AND SALES

Adplex cross-media advertising 2 days

The potentials and needs of a long-term cross-media advertising

strategy for a publishing house are demonstrated alongside

examples of successful online and mobile advertisement pro-grammes in order to provide a better understanding for chances

and opportunities of future business models that are based on

cross media advertising campaigns. The programme also looks

at facts ands figures about media advertising, case studies of

cross-media advertising publishing houses, what an AdDesk is

and creating a cross media advertising campaign.

Printing cost calculation modelProduction cost calculation to evaluate

investment and business strategies 1-2 days

This training event sets out to demonstrate a suitable tool forcalculating production costs. The model, once developed, permits

several variations to be calculated within a very short time.

The printing cost calculation model is especially useful when

deciding on new investments. Its main strength lies in the calcu-

lation of a range of variations, something that is of major value

for business strategy.

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OTHER SERVICES


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OTHER SERVICES

IfraNewsplexThe future of the newsroom

Newsplex is an Ifra initiative that has set itself the task to prepare

newspaper publishing houses throughout the world for thesechallenges and provide comprehensive support for the complex

change processes that must be undergone on the way towards

becoming media-convergent information providers.

In order to achieve this task, the IfraNewsplex team works with a

portfolio of services consisting of defined modules tailored to

meet the requirements of the newspaper house concerned.

> Newsplex Consulting: support in formulating media-conver-gent market and product strategies, planning and developing

the change process as well as defining and realising the proj-

ects, brings together the transformation measures.

Contact for further information:

Dr. Dietmar Schantin

Director of IfraNewsplex

Phone +49.6161.733-760

[email protected]

www.ifra.com/newsplex

Ifra Events and Study ToursLet your business seize the future!

Ifra organises high-class conferences, exhibitions, seminars and

workshops. The best occasion to meet other decision-makersfrom the industry.

> IfraExpo, the annual event of the newspaper industry

> Beyond the Printed Word, the annual World Digital

Publishing Conference

> Ifra Study Tours, visits to the most progressive media compa-

nies worldwide

> Local events such as Ifra India, Ifra Italia, Publish Asia etc.

If you wish to receive further information, contact:

Heide Orlich

Events Director

Phone +49.6161.733-733

[email protected]

www.ifra.com/events

CONTACTS


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CONTACTS

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Contact Training

Bettina Werner

Training Manager

[email protected]

Phone +49.6151.733-737

Ulrike CremerProgramme Manager Training

[email protected]

Phone +49.6151.733-738

Registration and administration

Heike Grumann

Training Administrator

[email protected]

Phone +49.6151.733-762

Fax +49.6151.733-782

Contact IfraNewsplex

Dietmar Schantin

Director of IfraNewsplex

[email protected]

Phone +49.6161.733-760

Amanda Hay

Assistant to the Newsplex Director &

Administrator Newsplex Training

[email protected]

Phone +49.6151.733-759

Fax +49.6151.733-758

RE G I O NA L T RA I N IN G C O N TA C T S


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www.ifra.com/training

RE G I O NA L T RA I N IN G C O N TA C T S

IfraNewsplex Training Centre

Washingtonplatz

64287 Darmstadt

GermanyPhone +49.6151.733-6

Fax +49.6151.733-872

[email protected]

IfraNewsplex USA

c/o SCETV Telecommunications Center

1041 George Rogers Blvd.

Columbia, SC, USA 29201

Phone +1.803.737-8411Fax +1.208.728-9066

[email protected]

Ifra Asia

Singapore

Phone +65.6562.8440

Fax [email protected]

Ifra Nordic

Stockholm, Sweden

Phone +46.8.692.4648

Fax +46.8.692.4638

[email protected]

Ifra South West EuropeLyon, France

Phone +33.4.7277.0595

Fax +33.4.8867.9823

[email protected]

Ifra India

Chennai, India

Phone +91.44.4211.2893

Fax [email protected]

Ifra Ibrica

Madrid, Spain

Phone +34.91.425.0985

Fax +34.91.579.1622

[email protected]

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