ipj_metrogaleriakaufhofcasestudy_20080122

8/13/2019 IPJ_MetroGaleriaKaufhofCaseStudy_20080122

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G rmanys M tro Gro p is on of t larg st r tail ompani s in t world, mploying mor t an270,000 p opl worldwid a ross fo r at gori s: w ol sal (M tro cas & carry), food r tail (R al

yp rmark ts and extra s p rmark ts), non-food sp ialty stor s (M dia Markt and Sat rn ons m rl troni s), and d partm nt stor s (Gal ria Ka f of). M tro AG gan in 1996 t ro g a m rg r of txisting r tail ompani s Asko D ts Ka f a s AG, Ka f of holding AG, and D ts Sb-Ka f AG.

D ring t last t n y ars, t y xpand d into mor t an 30 o ntri s and a i v d om in d sal s in2006 of los to 60 illion ros.

T M tro Gro p s t o t to prov t val of uhF RFID a ross a road s op of sin ss pro ss sspanning t distri tion nt r to t r tail oor. T ir aims in l d d gr at r s pply ain visi ility,r al-tim inv ntory manag m nt, and strat gi data mining. eq ally important, M tro also so g tto r at a tt r s opping xp ri n for t ir stom rs. To a i v t s goals, M tro d sir d an

nd-to- nd uhF, ePcglo al standards- as d sol tion, w i wo ld op rat from t war o s to tpoint-of-sal , all int grat d into t ir nt rpris -l v l syst ms.

In s l ting t t ird oor m ns d partm nt of t ir ess n, G rmany stor for t RFID pilotd ploym nt, M tro o ld t st t p rforman of t ir nd-to- nd sol tion in a ontain d mann r.Aft r tagging a appar l it m at t distri tion nt r, RFID r ad rs r ad t individ al garm ntsas t y l av t Dc, arriv at t a k stor , mov from a k stor to sal s oor, sit on r tail s lvingor ang on ra ks, ar tak n y a stom r into a dr ssing room, and xit t stor via t as i r

ko t station.

It is a comprehensive operation that addresses:

> in o nd goods r ipt

> a k stor r al-tim inv ntory visi ility

and manag m nt> r al-tim sal s oor inv ntory

> m r andising via int ra tiv displays andmirrors t at s gg st ompl m ntary lot ing

oi s or a ssori s

> improv d stom r s rvi via smart s lv stt d wit monitors indi ating availa l

garm nt siz s and styl oi s

> f i nt ko t via RFID- na l dpoint-of-sal t rminals

Customer:

Challenge:

Solution:

RFID Pro le: M tro Gro ps Gal ria Ka f of

Item-level, near- eldRFID technology in action

APPAREL


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Impinj products satisfy a wide rangeof Metros RFID requirements

T many RFID- na l d xt r s pow r d y Impinj in t M tro Gro ps ig - ndGal ria Ka f of d partm nt stor in ess n, G rmany, in l d pyramid ta l displays,xi l garm nt ra ks, wall pan ls, and ot r m r andising and display syst ms. M tro

na l d t a k stor ar a, anging rooms, and point-of-sal stations wit RFID apa ilityas w ll.

T s xt r s and d sir d r ad points ov r a wid rang of RFID q ipm nt r q ir m nts,in parti lar t a ility to r ad tags ot v ry los to or far away from a r ad r ant nnaposition, in t pr s n of ot r tags, and wit onsid ra l radio fr q n y int rf r n .

2 RFID Pro l : M tro Gro ps Gal ria Ka f of 2009, Impinj, In .

The mix of near- and far- eld r q ir m ntswas on of t all ng s t d ploym ntplan pr s nt d, t on t at also ill strat st xi ility of Impinjs t nology. For

xampl , r ading sta k d garm nts ondisplay ta l s and at point-of-sal stationsr q ir s t s of uhFs n ar ld. T rar , ow v r, points wit in t stor w rit is d sira l to r ad a wid r rang ofgarm ntsappli ations t at r q irfar- ld op ration t at not only m tsM tros parti lar p rforman o j tiv s,

t also do s not int rf r wit top ration of ot r syst ms in t ar a.upon d ploym nt, t Sp dway r ad rs

install d t ro g o t t oor w r a l toapt r all t Monza-tagg d garm nts of

int r st ot n ar and far.

For t distri tion nt r, a k stor ar a,anging rooms, and point-of-sal stations,

w i n ompass d ot n ar- and far- ldsit ations, M tro partn r d Impinj witc kpoint Syst ms. c kpoint s d ot

stom-d sign d and off-t -s lf ant nnasto work wit Impinjs Sp dway r ad r fort ir portals and stations.

Impinj d vis d sp ializ d r ad r ant nnaar it t r s ( ilt dir tly into t

xt r s) for t pyramid ta l displays,

xi l garm nt ra ks, and wall pan ls (alln ar- ld appli ations), in ord r to addr sst div rsity of r ad point on g rations.

As an xampl , it was imp rativ to r adall it ms on a on - alf m t r wid s lf,

t r ad not ing on and a alf m t rsaway. Not an asy task, t Impinj d signsa i v d gr at r t an 99% r ad r lia ility,

x ding t stom r r q ir m nt ofr ading at l ast 95% of d sir d tags atall tim s.

Wit t larg n m r of r ad pointst ro g o t t stor , t Sp dway r ad ris a l to notify t syst m w n an it m

2. 3.

Impinj n ar- ld r ad r

ant nnas na l inv ntory

monitoring, v n w n it ms

ar los ly sta k d tog t r.

Impinj Sp dway r ad rs

monitor a kstor to front

stor transition.

R ad a ra y - Impinj

t nology monitors prod t on

t s lv s, w il ignoring any

it ms passing n ar y.

Sp dway r ad rs na l

anging room displays t at

provid stom rs wit prod

data and availa ility information


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Impinj, In . 701 N. 34t Str t, S it 300 S att , WA 98103 www.impinj. mr d_inf @impinj. m T : 206.517.5300 Fax: 206.517.5262

4 RFID Pr : M tr Gr ps Ga ria Ka f f 2009, Impinj, In .

FoR MoRe INFoRMATIoN AbouT The coMPANIeSINvolveD IN ThIS cASe STuDy, PleASe vISIT:WWW.MeTRoGRouP.DeWWW.checKPoINTSySTeMS.coM

W n MeTRo Gr p start d t d p uhF RFID a r ss ar ad s p f sin ss pr ss s spanning t distri ti n

nt r t t r tai r, w appr a d Impinj, a ad r ind ping RFID s ti ns, parti ar f r n ar- d, it m-

app i ati ns. Impinjs a i it t d i r an nd-t - nd uhF,ePcg a standards- as d s ti n, w i p rat d fr m

war s t t p int- f-sa , and at p rf rman sx ding r r q ir m nts, p d t ns r t s ss f

r RFID d p m nt.

Dr. Gerd Wolfram

Managing Dir t r MGIMeTRo Gr p Inf rmati n T n g

ipj_metrogaleriakaufhofcasestudy_20080122

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