LOW COST VIRAL MARKETINGHow to market your product with little money?

A little background• Past : IIT Grad, Engineer at Intel,Nvidia,Freescale• Present : I run MobiKwik and also co-founded Zaakpay • I love : Product & Marketing

About Mobikwik• Scaled from 0 -> 2 million registered users• Top 30 ecom destination by turnover/month • Bootstrapped

Warning !• Don’t Try at Home/Office without adequate safety

precautions!

Lessons so far• Product Innovation• Cheap Acquisition• High Retention

Product Innovation • Innovate to satisfy one of the following emotions

• GREED or,• FEAR

• & Target a large audience• e.g. Facebook (FEAR), Freecharge(GREED)

• Product Innovation is a cheap way of marketing

Cheap Acquisition• Identify one key acquisition Channel first

• SEO • Social ( Not = Facebook !)• Partnerships • Mobile

• Partner if required

• Focus on one thing

• Diversify channels once you achieve scale

High Retention• Leakage is Fatal Early On• Define Active Users (conservatively)• Base all Product/Marketing decisions on Active Users

• Tip: Product Innovation for acquisition and Product Quality for retention.

Thanks!• Bonus Tip• Don’t expect miracles ( like 100% MoM)• Remember the Hare vs Tortoise Story • It helps to be un-emotional