A

Research Report

ON

A STUDY ON CUNSUMER PERCEPTION TOWARDS ORIFLAME

Submitted for partial fulfillment of requirement for the award of degree

Master of Business Administration

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSTY BHILAI (C.G.)

Submitted by

SIMRAN SURE

MBA II Semester/ A

Subject Code: 576221(76)

Session :2014-16

Approved By : Guided By :

Dr. R. SHIVRETHINA MOHAN

Principal - Faculty of Management, DIMAT

FACULTY OF Management

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

Approved by AICTE, New Delhi

Satya Vihar, Vidhansabha-Chandkhuri Marg, Raipur (C.G.) 492101

DECLARATION

I the undersigned solemnly declare that the report of the project work entitled A STUDY ON CUNSUMER PERCEPTION TOWARDS ORIFLAME, is based my own work carried out during the course of my study under the supervision of

I assert that the statements made and conclusions drawn are an outcome of the project work. I further declare that to the best of my knowledge and belief that the project report does not contain any part of any work which has been submitted for the award of any other degree/diploma/certificate in this University or any other University.

Signature of the Student

Name of the Student :

Enrollment No:

Roll No.:

CERTIFICATE BY ORGANIZATION ( Optional)

Note: In this page you have to put the certificate received from the organization.

ANNEXURE IV

CERTIFICATE BY INTERNAL GUIDE

This is to certify that the report of the project submitted is the outcome of the project work entitled A STUDY ON CONSUMER PERCEPTION TOWARDS ORIFLAME carried out by Miss SIMRAN SURE bearing Roll No.: & Enrollment No.:.. Carried by under my guidance and supervision for the award of Degree in Master of Business Administration of Chhattisgarh Swami Vivekananda Technical University, Bhilai (C.G), India.

To the best of the my knowledge the report :

i) Embodies the work of the candidate by him/herself,

ii) Has duly been completed,

iii) Is up to the desired standard for the purpose of which is submitted.

Signature of the Guide

Name:

Designation:

CERTIFICATE BY EXAMINER

This to certify that the report of the project submitted is the outcome of the project work entitled A STUDY ON CONSUMER PERCEPTION TOWARDS ORIFLAME carried out by Miss SIMRAN SURE bearing Roll No.: & Enrollment No.:.. Carried by under my guidance and supervision for the award of Degree in Master of Business Administration of Chhattisgarh Swami Vivekananda Technical University, Bhilai (C.G), India.

To the best of the my knowledge the report

i) Embodies the work of the candidate him/herself,

ii) Has duly been completed,

iii) Is up to the desired standard for the purpose of which is submitted.

Name and Signature of the External Examiner Name and Signature of the Internal Examiner

Approved by

Name and signature of the Principal

ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various person who have shared their valuable time and made possible this project through their direct and indirect co-operation.

My special thanks to Mrs.. (.) for being a constant source of inspiration and encouragement during the making of this project report.

It is my profound privilege and pleasure to express an overwhelming sense of gratitude and regards to my teachers of their guidance and support during the entire course of study.

SIMRAN SURE

MBA

Contents

Page No

Declaration by the student

Annexure

Certificate from Organization (Optional)

Annexure

Certificate from Internal Guide

Annexure

Certificate from Examiner

Annexure

Acknowledgement

Annexure

Chapter 1. Introduction to the study

i. Research Background

ii. Contributions

1

1.1

1.2

Chapter 2. Company Profile/ Industry

Profile

i. About the company/Industry

ii. The relation of work done in your study to the Industry

-

-

-

Chapter 3. Literature Review

- Related to the work done in your study

-

-

Chapter 4. Research Methodology

i. Objectives

ii. Research Design

iii. Sampling Design

iv. Data Collection

-

-

-

-

-

-

Chapter 5. Data Tabulation , Analysis

and Results

i. Type of Analysis used and Why

ii. Results of the Analysis

-

-

-

Chapter 6. Findings of the Study

-

Chapter 7. Recommendations

-

Chapter 8. Limitations

-

Chapter 9. Conclusions

-

References

Appendices

RESEARCH PLAN

Research Design:

Descriptive

Research Method Used

Survey

Research Technique Used

Questionnaire

Data Collection (location)

From Durg, Bhilai and Raipur

Sampling Plan

Simple Random

Sample Size

50

The research should also present why he has chosen the design, write something about the design/ method/technique and sampling plan to support his study. In any case the researcher should not write what he has done in the study.

Section C. It will contain the demographic characteristics of the respondents. A sample is shown below:

Measure

Item

Number of Respondents

Age

0-20

20-30

30-50

Income