please give me resources for a trade show intelligence program 圖資三 b96106002 江如意...
TRANSCRIPT
Dear “C”Please give me resources for a trade show
intelligence program
圖資三 B96106002 江如意 圖資三 B96106025 詹念琪 圖資三 B96106029 歐怡安
What’s the problem
Intelligence
Intelligence“ The best way to put distance between you
and the crowd is
Bill Gates 《 Business at the Speed of Thought》
“How you gather, manage and use information will determine whether you
to do an outstanding job with information……. ”
win and lose.”
Selling the Intelligence Process Knowledge management Peripheral vision →many different terms
The key is that you are really “selling the intelligence process”.
Intelligence
EthicalSystematic
ManagementPlanning
Collection
AnalysisCommunication
Intelligence can help?
Why is the capability so important?
The Global intelligence Alliance(GIA) : Forces of globalization
Comprehensive system
Intelligence system
Peripheral Vision is greater Global senior managers
Series181% Say Yes
lacked sufficient capacity to detect, interpret ,act on signals
2/3 had been surprised
(Important, weak , ambiguous)
Early Warning System
managers
Series197% lack of EWS
What can we do?
Set up integrated intelligence capability
To avoid “surprise”
Proven Value2006 foundation studyIntelligence systems led to:
New or increased revenueNew product or servicesCost savings/avoidanceTime savings Profit increasesFinancial goals met
Key Intelligence Topics(KITs)
Company profiles
Competitive benchmarking
Early warning alerts
Market or industry trends
Customer or supplier profile
Technology assessment
Economic/political analysis
Executive profiles
Important
Intelligence
Trade Show
Trade Show
同性質的公司組織 推銷新產品或服務 增加銷售量 重大決策發表 聚集大量資訊
What makes it so good?
Exchange & Collect informationValidation information -everyone is there -verify the rumor was
straightforward & quickSupport KITs
The Power of Multiples
How many days is the average show?
3 days
The Power of Multiples
How many questions?
3 questions
How many people staff the average booth?
The Power of Multiples
3 people
How many times ?
The Power of Multiples
3 times
81
3 3×3×× 3
810
What the teams can accomplish for companies ?
Found venture partnersIdentified new marketsCreated new product and service opportunitiesObtained new market insightsPursued sales opportunitiesIdentified threatsObtained intelligence needed to make key decisions
Before going to a trade show
Be organizedMore people, more informationPre-event planningTraining
Careful ongoing planning
Assessment
Management
Communication
Intelligence Gathering
One day of a trade show intelligence program
9:00-10:00 Walk about to ID plan reasonableness
10:00-11:00 Development of new collection forms, plans, modification
11:00 Meeting with core team – new plans
11:00-17:00 Collection : show, sessions, meetings
17:00-19:00 Collation of days collection
19:00-21:00 Analyst meeting
21:00-22:00 Report prep, prepare next day plan
22:00-23:00 Report distribution
RecapIntelligence is important they need it and others are doing itTrade shows are a target rich environment for informationProperly organized a lot of information & valuable intelligence
Small is good!!
Q & A