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A

Project Report on

A MARKET RESEARCH FOR SOOT PRODUCTA MARKET RESEARCH FOR SOOT PRODUCT

OF SHETKARI SAHAKARI SOOT GIRNI LTD,OF SHETKARI SAHAKARI SOOT GIRNI LTD,

SANGOLASANGOLA

With Reference to

SHETKARI SAHAKARI SOOT GIRNI

Ltd,SANGOLE

Submitted to

BHARATI VIDYAPEETH UNIVERSITYPUNE

!or the "#"rd of

Imp"rti"$ fu$fi$$ment of the re%uirement for "#"rd of the de&ree

BA'H()R )! BUSINESS AD*INISTRATI)N +IT,

BY

Mr. RAHUL PRABHAKAR DANGE

Under the &uid"nce of

Prof.P.R.DESAIThrou&h

The director,

Bharati Vidyapeeth University, Pune.

Institute of Management and Rural Development dministration,

!angli.

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-../0.1

Bharati Vidyapeeth University, Pune.

Institute of Management and Rural Developmentdministration, !angli.

CERTIFICATE

This is to certify that MR. RAHUL PRABHAKAR DANGE

Bearing the Roll #um$er % is a Bonafied student of this Institute studying

MB&IT' Trimester VI course during ())*+()),has completed Trimester

VI Internship Pro-ect during )th /e$. to 0)th March.())*. In SHET2ARI

SAHA2ARI S))T 3IRNI (TD SAN3)(A451n the topic A MARKET RESEARCH FORA MARKET RESEARCH FOR

SOOT PRODUCT OF SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLA.SOOT PRODUCT OF SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLA.

The !tudent has prepared the Internship Report under the2uidance of my $ased on the information and Data collected $y him of this

purpose.

Internal 2uide 3.1.D Director

Prof. P.R.Desai Prof .R.Ugale Dr. r-un P 2hatule

&To $e filled in $y the office'

Date of su$mission

45ternal 45aminer

#ame !ignatureInternal 45aminer

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#ame !ignature

DeclarationDeclarationTo,To,

The Director,The Director,

Bharati Vidyapeeth University, PuneBharati Vidyapeeth University, Pune

Institute of Management and Rural Development dministration,Institute of Management and Rural Development dministration,

!angli.!angli.

Respected !ir,Respected !ir,

I, undersigned, here$y declare that the pro-ect reportI, undersigned, here$y declare that the pro-ect report

entitledentitled

A MARKET RESEARCH FOR SOOT PRODUCT OF

SHETKARI SAHAKARI SOOT GIRNI LTD,

SANGOLA.Developed and su$mitted $y me under the guidanceDeveloped and su$mitted $y me under the guidance

ofof Prof. P.R. Des!. is my original 6or7. The empiricalis my original 6or7. The empirical

findings in this report are $ased on the data collected $y me.findings in this report are $ased on the data collected $y me.

The matter presented in this pro-ect is not copied fromThe matter presented in this pro-ect is not copied from

any source. I understood that any copy is lia$le to $e punished inany source. I understood that any copy is lia$le to $e punished in

any 6ay the University authorities deem to fit. This 6or7 hasany 6ay the University authorities deem to fit. This 6or7 has

$een su$mitted for the a6ard of Bachelor of Business$een su$mitted for the a6ard of Bachelor of Business

dministration MB &IT' Trimester+VI to Bharati Vidyapeethdministration MB &IT' Trimester+VI to Bharati Vidyapeeth

University, Pune.University, Pune.

Place+ !angliPlace+ !angli

Date +Date +

!ignature

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MR. RAHUL

PRABHAKAR DANGE

*BA +IT, 6

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AcknowledgementAcknowledgement

The project report i7 ob8iou7$9 not the re7u$t of m9 #or:The project report i7 ob8iou7$9 not the re7u$t of m9 #or:

"$one4 *"n9 per7on"$itie7 h"8in& direct$9 or indirect$9 in8o$8ed"$one4 *"n9 per7on"$itie7 h"8in& direct$9 or indirect$9 in8o$8ed

#ithout #hom thi7 project comp$etion #ou$d not h"8e been#ithout #hom thi7 project comp$etion #ou$d not h"8e been

po77ib$e4po77ib$e4

I con8e9 m9 re7pectfu$ toI con8e9 m9 re7pectfu$ to *r4 P4R4De7"i m9 &uide #ho i7m9 &uide #ho i7

immen7e$9 contributed to#"rd7 the 7ucce77fu$ comp$etion of thi7immen7e$9 contributed to#"rd7 the 7ucce77fu$ comp$etion of thi7

project4 It i7 hi7 per7pecti8e &uid"nce from inception to the endproject4 It i7 hi7 per7pecti8e &uid"nce from inception to the end

th"t h"7 been $"r&e$9 re7pon7ib$e for &i8in& me 7en7e of directionth"t h"7 been $"r&e$9 re7pon7ib$e for &i8in& me 7en7e of direction

"nd moti8"tion4"nd moti8"tion4

I "$7o e;pre77 m9 7incere th"n:7 to our Director Dr4 Arjun P4I "$7o e;pre77 m9 7incere th"n:7 to our Director Dr4 Arjun P4

3h"tu$e "$$ te"chin& "nd non te"chin& 7t"ff of the in7titute for3h"tu$e "$$ te"chin& "nd non te"chin& 7t"ff of the in7titute for

their :ind co0oper"tion4their :ind co0oper"tion4

I "$7o th"n:fu$ to our co$$e&e 7t"ff for m":in& d"t" "8"i$"b$e durin&

project #or:4 Without #hich thi7 project #or: #ou$d not been po77ib$e

"nd "$$ tho7e #ho #ere e;treme$9 he$pfu$ direct$9 or indirect$9 in

comp$etin& thi7 project #or:4

P$"ce < S"n&$iP$"ce < S"n&$i

D"te

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INDE=

'HAPTER TIT(E P"&e No4

RESEAR'H DESI3N

Introduction

!tatement of the study

1$-ective of the study

Research methodology adopted

8imitation of the study

9

:

:

%

;

( 'omp"n9 Profi$e

Introduction to the industry

Brief history of the organi

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: !indin& And )b7er8"tion7

/indings

!uggestion

>onclusion

:(

:0

% Bi$liography :9

(IST )! TAB(ES AND 3RAPHS

Sr4No TIT(E T"b$e

No

P"&e No4

>ustomer firm as per Turnover

( 6areness of consumers a$out !11T 2irni

0 >onsumers as per consumption

9 Reasons of consumption of !11T $y

consumes

: Regularity of consumer purchasing

% !atisfaction level of customers a$out product

; !ources of information a$out !11T product

to consumers

* >onsumer as per opinion a$out price of the

product >onsumers feels a$out the =uality of !11T

) Delivery system of !11T

Pro$lem faced $y the consumers 6hile

processing !11T in Po6erloom ? 3andloom

( >onsumers as per plan of e5pand

0 >onsumers as per their recommendation a$out

this organi

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INTR)DU'TI)N )! THE STUDY

'HAPTER0I

INTR)DU'TI)N )! THE STUDY

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Indian economy is passing through a phase of great change. The nation 6hich

had adapted a closed pattern of economy, after a period of more than forty

years is graduating into open economy 6here customer in preparation of

customer satisfaction is the 7ey theme. This nota$le shift is $ringing a num$er

of changes in perception of customers, mar7ets, institutions and government. The 6hole approach of mar7eting pivots around the tenet of meeting

the consumer 6ants. It is essential to understand 6hat the consumer 6ants,

ho6 he@she perceives the product&service' , 6hat e5actly&ideally' does he@she

6ants to derive out of the product&service', ho6 does he@she ma7e the $rand

choice decision, 6hat are the sources of information and influence processes.

In order to ta7e decisions any mar7eter 6ould constantly monitor

such information and o$tain a continuous feed$ac7 of the trends in the mar7et.

s such, mar7eting research is an effective tool for measuring the consumerAs

aspirations, trade channel $ehavior, competitive actions etc. it provides a

lin7age $et6een the corporate environment and the mar7eting organi

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RESEARCH AND

DESIGN

>4- STATE*ENT )! THE PR)B(E*

mar7et research for soot product of !34TCRI !3CRI !11T

2IR#I 8TD,!#2184

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>4? )B@E'TIVES )! THE STUDY

' To study current mar7et situation of the company.

(' To study mar7et area of the organi

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scientifically. In concern to my research study the follo6ing is the information

a$out sample.

' !ample si

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This study is focused on consumer e5pectations in concern to soot of

!34TCRI !3CRI !11T 2IR#I 8TD, !#2184. This

study is also focused on pro$lem faced $y the consumers. Through

this study, researchers 7no6 a$out the opinions of customer a$out

=U8ITF, PRI>4, and P>CI#2 in concern to soot of !het7arisaha7ari soot girni. This study is important for industry as through

this study 7no6 industry a$out !heta7ari saha7ari soot girni mar7et

situation and mar7et share. This study is also important to me as this

study gives the information of the $ehavior of consumers in concern

of shet7ari saha7ari soot girni.

This is also important to others as study gives the valua$le to others

as study gives valua$le information a$out consumers e5pectations,

needs, 6ants etc.,

>46 (I*ITATI)NS

' This study is limited to time period.

(' This study is limited to mar7eting department of the organiurrently the industry possesses 0) millions spindles and 0 lac7

))ms in the mill sector a$ove million ))ms in po6er ))m sector and a

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large num$er of process to use 6ith a capacity of ) million meters of cloth

per annum.

The handloom fully or partly employee a$out ) million people. Po6er ))m

no6 produce more than ::G of te5tile in India. !hare of composite mill is

around (*G and handloom share is around (G of total production. Thehandlooms survive $ecause of product speciali

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>3PT4R (

ORGANIZATION

PROFILE

BRIE! HIST)RY )! )R3ANICATI)N

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!angole is a rain shado6 and draught prone area of !olapur district.

This to6n 6as not having any small or $ig industry. The land 6as also not

fertile. There 6as a pro$lem of 6ater shortage. !o agriculture 6as also

difficult. Due to this situation, the people 6ere una$le to earn their live hood

6ith this 7ind of $ac7ground. The people of !angole thought of string aspinning mill under the co+operative $anner for this purpose a society 6as

formed.

1n (* thanuary, the !34TCRI !3CRI !11T 2IR#I 8TD,

!#2184. 2overnment registered under Maharashtra !tate >o+operative

society ct. Bearing registrations num$er !UR@PR2 &' ;. The area of

operation of the society included talu7as of !angole, Magalvedha, Pandharpur

and Malshiras of !olapur district and tpadi talu7a of !angli district.the

society got the permission form government of Maharashtra to install a

spinning mill of (:):% spindles 6ith the 2overnment share capital in the ratio

of J from that day on6ards the activities of shet7ari saha7ari soot girni ltd,

!angole started.the share collection 6as done $ris7ly and there 6ere ;)(

shara holders as an that day. The construction of $uilding 6as started in *(

and complited in *9. ctual production from mill started from 9th

!eptem$er *9.

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BA'23R)UND

A, DETAI(S )! PR)@E'T

The pro-ect report of !het7ari !aha7ari !oot 2irni 8td,

!angole 6as prepared $y ll India federation of co+

operative spinning mills ltd Mum$ai. The term loan 6asgranted $y Industrial /inancial >orporation of India #e6

Delhi. The details of financial statement for the pro-ect are

sho6n $elo6

!r.no Detail mount&8a7hs'

!hare holder capital 90.()

( 2ovt. of Maharashtra share capital 0**.%:

0 Term 8oan 0:).))

9 !I>1M !u$sidy 9.:%

: Interest received (0.::

% Mill o6ned resources %.*)

T1T8 *%0.%;

B, BUI(DIN3

The mill $uilding is comparatively different from normal mill

$uilding. /irst time in the history of te5tile mill, the sipore5

prefa$ricated sla$s 6ere used for the roofs. This has given good

result in production and other parameters.

', P(ANTS AND *A'HINARY ll the machinery from $lo6 room to ring frame. Purchased

from 8a5mi Riter Models Manufactured $y M@! 8a5mi

Machine Kor7s >oim$ator. The machinery selection 6as also

done -udiciously to see that most modern technology is

adapted. /or the first time in Maharashtra, um$er&8ong' Ring

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frames 6ith *%9 spindles 6ere installed in the mill. The most

spinning machinery consists of most modern auto cones and

R..C. 6inders 6ith electronic yarn cleaners and splices.

D, *AR3INA( E=PNSI)N In the month of /e$ruary * the mill o$tained license for

additional :))) spindles. The marginal e5pansion program 6as

completed and put on production in . The cost of e5pansion of

Rs. 90.)) 8a7h 6as financed $y o6n funds.

E, 3INNIN3 PR)@E'T

To give scale more remuneration to the cotton gro6ing

mem$ers and to grant employment, mill thought of installing

the modern 2inning plant. !o mill has ta7en active step in and

prepared to install modern gins in its premises and more it

integral part of its spinning activity, to get graded the Euality of

yarn particularly for e5port mar7et. In the year ())+())( the

ginning machinery 6as installed and started in the premises in

the mill.

!, YARN UA(ITY

/rom the $eginning the mill has ta7en interest to produce

Euality yarn 6hich 6ill suit for national and international

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consumption. It has made its name for Euality in India as 6ell

as in foreign mar7et. s the yarn mar7et is al6ays fluctuating.

The management studies the yarn mar7et -udiciously and fi5es

the rate on day+to+day $asic. The yarn is having mar7et

!olapur, Vita, Malegaon, Bhi6andi, Ichal7arangi, Mum$ai,Tripur, etc. the mill also e5port its product to the countries li7e,

Maurities,, !outh Coria, apan, 3ong Cong etc.

)R3ANICATI)A( SET UP

SHET2ARI SAHA2ARI S))T 3IRNI (TD SAN3)(E4

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Date of registration (*thanuary *)

Production started 9th!eptem$er *9

Pro-ect cost Unit I L *%0 la7hs

Unit IIL(%9) la7hs

!pindle capacity Unit I + 9):;:Unit II + :):(:

>ount range )s to 9)s com$ and cared

verage count 9)s

Daily production Unit I 9)))7gs

Unit II+ 0:)))7gs

Ban7ers !olapur district central cooperative $an7 ltd

8and area (: acres

Ra6 material cotton purchased from

' Maharashtra state co+op cotton gro6er mar7eting

federation

(' Private $usiness

/inancial good cones

Manufacturing schedule product manufactured in 0 shifts &(9 hours' in

6ithout holidays

#o. of employees ()))

Mode of the payment to the 6or7ers Monthly on )thdate of every

Mar7et area In India ;)G production

45port 0)G production

SE(E'TI)N )! THE E*P()YEE

The 6or7ers are selected on the $asis of physical fitness. Ma-ority of

the 6or7ers are illiterate and are from the near $y villages. Intervie6s are ta7en

and general 7no6ledge Euestions as 6ell as family $ac7ground is as7ed and

selection is made on the necessity of 6or7er.

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RE'RUT*ENT

4mployees referrals and according to the management recruitment.

TRAININ3

1n the -o$ and classroom training for one year. 1n the $asis of 6or7and improvement in the 6or7er he is recruited.

8a$or management relation + 2ood

gents and dealers+ ' Vi-ayCumar Dy6ar7onda &!olapur'

0' >handrashe7har Bugad &Ichal7aran-i'

9' !hashi7ant Tarale7ar &Vita'

N)4 )! SHARE H)(DERS AND SHARE 'APITA(

Particulars !hareholders >apital in 8a7hs

>otton 2ro6ers (:9 9:.((

>o+operative societies 9( .(:

2ovt. of Maharashtra ): 9(.(:

SUBSIDIARIES ASS)'IATES )! THE )R3NICATI)N

The mill is also under ta7ing the development activities for the up+ liftman of

the people and village. The activities included

' The social forestry

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(' 3orticulture

0' !ericulture

9' 2oat Breeding

THE S)'IA( A'TIVITIES

' >ommunity Marriage

(' Blood donation camp

0' /ree medical chec7+up

9' >o+coordinating entrepreneurship

:' Pri

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DETAI( )! YARN *ANU!A'TRIN3

>, B()W R))*

' To open $aled fi$ers into small $e separated from the fi$ers and

prepare the material for easy carding.

B' To clean the fi$ers $y removing the foreign matters as the 6ash. The

foreign matter consists of seeds, seed coats, leafy and fused

fi$ers@chips in the case at man made fi$ers.>' To mi5 thoroughly the different components fi$ers of mi5ing so as to

give homogeneous $lending.

D' To form a compact and uniform sheet of fi$ers the lap.

-, 'ARDIN3

' To individualiC42I#2

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D' To form out of the carded fi$ers a continuous uniform silver of

the reEuired $an7.

?, DRAW !RA*ES

' To paraly' Kind the yarn on the $o$$ins.

, WINDIN3

' To remove the o$-ect ionic faults from the yarn. n o$-ect ionic

fault is one. This is not removed either causes a $rea7 on the ne5t

process or a defect in the fa$rics.

6, PA'2IN3

' Product goods pac7age containg a long continuous length of yarn.

good pac7age should facilitate smooth operation of the ne5t

process.

I*P)RTANT STATISTI'A( IN!)R*ATI)N

F4R PR1DU>TI1# I# !84! I# Rs.

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C2!

*+ :%(()* ::():;%

+)) ::;99 :%%9;)*

()))+) :;;((9 :;()*((

())+)( :%9::% ::*::9%

())(+)0 %);*0 %*)0*())0+)9 ;:::*% ;:(::(

())9+): *)(((: ;:(::(

()):+)% *9(:(: ;:(:(:

())%+); *;(::( *(::(

());+)* *(:(%0 *9:(::

STATE AND NATI)NA( (EVE( AWARDS T) THE *I((

' B4!T K1RCI#2 P4R/1RM#>4

(' B4!T T4>3#I>8 P4R/1RM#>4

0' B4!T MI88 1/ T34 F4R

9' /1R 8B1UR PR1DU>TIVITF

:' /1R !84 V8U4 1/ PR1DU>TI1# P4R !PI#D84

%' /1R 1P4RTI#2 #4T PR1/IT P4R I#!T884D

!PI#D84

;' /1R 8B1UR PR1DU>TIVITF

*' B4!T T4>3#I>8 P4R/1RM#>4

' B4!T K1RCI#2 P4R/1RM#>4

)R3ANICATI)N 'HART

>3IRM#

B1RD 1/ DIR4>T1R!

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M#2I#2 DIR4>T1R

/I##>4 DMI#I!TRTI1# PR1DU>TI1# !4>URITF

PR1DU>TI1# 4#2I##4R

!3I/T 1PRT1R

!PI##I#2 M#24R !=> Dept. MI#T##>4 D4PT. 4#2I#44RI#2

!3I/T I#>3R24 !=> I#>3R24 MI#T##>4 I#>3R24 >3I4/ 4#2

!UP4RVI!4R I#V4!TI2TI1R !UP4RVI!4R D4PUTF 4#2

1BB4R! KRPPI#2 B1F! K1RC4R! K1RC4R M#

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>3PT4R 0

T341R1TI>8 B>C2R1U#D

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S')PE AND R)(E )! *AR2ETIN3 RESEAR'H

S')PE

' Diagnosing the current situation or pro$lem $ased on detailed

information.(' >learly identifying competitive strength and 6ea7ness.

0' Planning to 6atch companyAs strengths 6ith mar7et opportunities $y

out lining o$-ectives for product and mar7et development, and

devising strategies and tactics to achieve targets.

9' Katching continuously for threats to the achievement of those plans.

:' Monitoring the progress of strategy implementation.

fter getting the feed$ac7 from the consumer, it is al6ays possi$le for allthe companies to e5ploit mar7et opportunities to the $est possi$le e5tent.

The $asic aim is to formulate a customer oriented long term strategy.

R)(E )! *AR2ETIN3 RESEAR'H

Mar7eting research provides the right information at the right time

in the right place and to the right person, 6hich is vital in decision ma7ing.

It facilitates decision ma7ing regarding the various mar7eting mi5 elements.

IJe product, price, place and promotion. /or any organi

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0' >ompanies can use mar7eting research to evaluate ne6 product

opportunities and its acceptance. nd to test e5isting product

relative to competitors product.

9' Mar7eting research helps to ma7e $etter advertising decisions.

:' It sis also helpful to evaluate effectiveness of mar7eting activities

and to call attention to the presence of a potential pro$lem.

%' Mar7eting research is very important in plotting Euestionnaires totest comprehension, positioning charts, the memory factors, etc.

(I*ITATI)NS )! *AR2ETIN3 RESEAR'H

' 8ac7 of Eualified and e5perienced personnel.

(' Paucity of funds, mar7eting research $eing not so popular 6ith

$usiness firms.

0' Insufficient time for conducting mar7eting research andprocrastination in implementing the mar7eting research findings.

9' InadeEuacy of the information needed.

:' Determining the proper sample si

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0' Research design

9' !ources design

:' !ources of data

%' Data analysis

;' Report preparation

*' /ollo6+up recommendation

The follo6ing figure depicts the process of mar7eting research

SITUATI)N ANA(YSIS

Define and analysis the mar7eting pro$lem to $e solved. Determine

clearly the purpose of industry. !tate the immediate as 6ell as ultimate

o$-ectives. Try to secure information a$out the firm, its products, the

industry, the mar7et, competition, advertising and the general environment

around the firm. Fou should have familiarity of the situation surrounding theBVU I/M/R/D/A Sangli""""""""""""""""""""""""""""""""""""""""""""""""""""

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DT>1884>TI1#

DT

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D4!I2#

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pro$lem. Personal intervie6s, company records, li$rary materials and trade

papers are the sources for situation analysis.

>, PRE(I*INARY INVESTI3ATI)N

It is an investigation to secure minimum acEuaintances or feel

for the pro$lem. The researcher may meet consumers, dealers,

mar7eting e5ecutives, competitors to get $ac7groundinformation 6hich can thro6 some light on the most critical

issues for study and investigation. !uch and informal

e5ploration may determine the need and -ustification of further

formal investigation. The e5ploratory study or preliminary

investigation may offer the solution to a pro$lem. But if the

solution is not evident or the ris7s involved are considera$le,

6e may have to underta7e the formal or conclusive research to

secure valid and relia$le conclusions. The formal investigation

pro-ect. Must $e economically feasi$le.

-, RESEAR'H DESI3N

research design is a master plan or model for the conduct of

formal investigation. 1nce the formal investigation is decided

the researcher must formulate the formal plan of investigation.

research design is the specification of methods and

procedures for acEuiring the information needed for solving the

pro$lem. The formal investigation plan 6ill concentration the

selection of sources of information and the selection of methodsand procedures for gathering data. Data gathering forms are

prepared. =uestionnaires and other forms are tested. !ample for

investigation are planned.

?, S)UR'ES )! *AR2ETIN3 DATA

1nce the research design or plan is finali

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data must $e assumed $y researcher for the first time.

!econdary data is already availa$le of processing. Primary data

is gathered through a num$er of methods such as survey.

45perimental method or o$servation method.

, IN!)R*ATI)N ANA(YSIS

>ollected data must $e edited and analyonclusions and

interpretations lead to recommendation for action. 4lectronic

data processing eEuipment can $e employed for analyonclusions and recommendations supported $y necessary

analysis are su$mitted in the form of a 6ritten report and it is

su$mitted to mar7eting e5ecutives. The report must clearly andeffectively point out the relationship among the data. The

interpretation and the recommendations.

6, !)(()W0UP RE')**ENDATI)NS

The report presented to the management must $e follo6ed up

ensure the implementation of recommendations. n e5cellent

report may $e simply 6asted 6hen the recommendations are

put in the melting pot and management ta7es no steps in the

implementation of research report. The researcher should

actively associate 6ith mar7eting e5ecutives in converting therecommendations of the report into ne6 mar7eting strategies

and programmers. Too often the follo6+up is omitted. In

a$sence of the follo6+up, the research report may $e filed and

forgotten.

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>3PT4R 9

DATA ANALYSIS

&

INTERPRETATION

Ta$le #o.

Title +nalysis of the customers firm as per turnover.

!r.#o Particulars in la7hs #o. of customers Percentage

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Belo6 :) :) :(.)G

( :)+)) la7h 9) 9.%%G

0 $ove corer )% %.(:G

Total % ))G

>U!T1M4R ! P4R TUR#1V4R

I#T4RPR4TTI1#

$ove ta$le graph sho6s analysis of the customers firm as per

turn over :(.)G firms turnover is $elo6 :) la7h 9.%%G firms turnover is

in $et6een :) )) la7hs. 1nly %.(:G firms turnover a$ove croer.

Ta$le #o. (

Title of ta$le 6areness of consumers a$out soot of !34TCRI

!3CRI !11T 2IR#I 8TD, !#2184.

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!r.#o Particulars #o. of consumers Percentage

Fes % ))G

( #o ) )G

Total % ))G

KR4#4!! 1/ >1#!UM4R! B1UT !11T

I#T4RPR4TTI1#

$ove ta$le and pie graph sho6s a6areness a$out !34TCRI

!3CRI !11T 2IR#I 8TD, !#2184. The a6areness of consumers

for soot of soot girni is ))G

Ta$le #o. 0

Title of ta$le nalysis of consumers as per consumption.

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=uality :% :*.09G

( Price (% (;.)*G

0 4asy availa$ility 9 9.:*G

Total % ))G

R4!1#! 1/ >1#!UMPTI1# 1/ !11T

I#T4RPR4TTI1#$ove ta$le and graph sho6s analysis of reasons of consumption of soot $y

consumers :*.09G consumers this organi

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!r.#o Particulars consumers Percentage

dvertisement : %G

( #e6s Paper 9* :)G

0 /riends and Relations 00 09G

9 4mployees of theorgani4! 1/ I#/1RMTI1# B1UT !11T PR1DU>T

I#T4RPR4TTI1#

$ove ta$le and graph sho6s analysis of sources of information a$out soot

product to consumers :)G consumers 7no6 this organi

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Fes ( :.*9G

( #o )9 9.%G

Total % ))G

R42U8RITF 1/ >1#!UM4R! PUR>3!I#2

I#T4RPR4TTI1#

$ove ta$le and graph sho6s analysis of regularity of consumer purchasing

:.*9G consumers of the regular consumer for this organi

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!atisfied ;: ;*.0G

( dissatisfied ( (.*;G

Total % ))G

!TI!/>TI1# 84V48 1/ >U!T1M4R! B1UT T34 PR1DU>T

I#T4RPR4TTI1#

$ove graph sho6s analysis of satisfaction level of customers a$out the

product. ;*.0Gconsumers are satisfied 6ith this soot product and (.*;G are

dissatisfied 6ith this soot product.

Ta$le #o. *

Title of ta$le nalysis of consumers as per opinion a$out price of the

product

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3igh *) *:.:)G

( fforda$le ( (.:)G

0 8o6 )9 0.))G

Total % ))G

>1#!UM4R! ! P4R 1PI#I1# B1UT PRI>4

I#T4RPR4TTI1#

$ove ta$le sho6s ananysis of consumer as per opinion a$out price

of the product.*:.:)G consumers opinion are 6ith high price. (.:)G consumers

are 6ith afforda$le and 9.))G consumers are 6ith lo6 price.

Ta$le #o.

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Title of ta$le nalysis of consumers feels a$out the Euality of the product


3igh Euality ( (.)*G

( !atisfactory :; :.0;G

0 8o6 0; 0*.::G Total % ))G

>1#!UM4R! /448! B1UT =U8ITF 1/ T34 PR1DU>T

I#T4RPR4TTI1#

$ove ta$le and graph sho6s analysis of the consumers feels a$out the

Euality of soot :.0;G consumers are satisfied 6ith the Euality of the soot.

0*.::G are feels high Euality and (.)*G feels are feels lo6 Euality of the soot

product.

Ta$le #o. )

Title of ta$le Delivery system of the soot


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45cellent .)9G

( 2ood *% *.:*G

0 Poor .0*G

Total % ))G

D48IV4RF !F!T4M 1/ T34 !11T

I#T4RPR4TTI1#

$ove ta$le and graph sho6s the delivery system of soot *.:*G

customers say that the delivery system of soot product of this organi

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3igh Cnotting *% *.:)G

( Uneven t6ist .0;G

0 >one+6eight variation .0G

Total % ))G

PR1B84M! I# PR1>4!!I#2 !11T

I#T4RPR4TTI1#

$ove ta$le and graph sho6s analysis of pro$lem faced $y the consumers

6hile processing soot in po6er loom and handloom.*.:)G customers faces the

pro$lems of processing soot. Uneven t6ist 6hile processing soot in po6er loom

and handloom. .0;Gcustomers face the pro$lem of high 7notting 6hile

processing soot in po6er loom and handloom. nd only .0G customers face

pro$lem of cone variation 6hile processing the soot in po6er loom and handloom.

Ta$le #o. (

Titles of ta$le nalysis of consumers as per plan of e5pand.

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Fes 9.*)G

( #o ): :.()G

Total % ))G

#8F!I! 1/ >1#!UM4R! ! P4R P8# 1/ 4NP#D

I#T4RPR4TTI1#

$ove ta$le and graph sho6s analysis of consumers as per plan of e5pand

9.*)G customers 6ants $usiness e5pansion and :.()G customers do not agree

6ith $usiness e5pantion.

Ta$le #o. 0

Titles of ta$le nalysis of consumers as per their recommendation a$out

this organi

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Fes 9.*)G

( #o ): :.()G

Total % ))G

>1#!UM4R! R4>1MM4#DTI1# T1 T3I! 1R2#IOTI1#! !11T T1

1T34R!

I#T4RPR4TTI1#

B1V4 TB84 #D 2RP3 !31K! #8F!I! 1/ >1#!UM4R!

! P4R T34IR R4>1MM4#DTI1# B1UT T3I! 1R2#IOTI1#!

!11T T1 1T34R!.9.*)G>1#!UM4R! R4>1MM4#DT4D T3I!

1R2#IOTI1# !11T #D 1#8F :.()G >1#!UM4R! D1 #1T

R4>1MM4#DT4D KIT3 T3I! 1R#IOTI1# !11T.

Ta$le #o. 9

Titles of ta$le nalysis of Improvement e5pected $y customers.


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Fes *9 *;.:)G

( #o ( (.:)G

Total % ))G

IMPR1V4M4#T 4NP4>T4D BF >U!T1M4R!

I#T4RPR4TTI1#

$ove ta$le and graph sho6s analysis of improvement e5pected $y

customers *;.:)G customers e5pected improvement in soot $ut only (.:)G

customers are opposite to this improvement.

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>3PT4R :

FINDINGS, SUGGESTION

&

CONCLUSION

/I#DI#2!

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' More the customers firms are $elo6 the turnover Rs.:) la7h. That is in

study area more firms are small in sionsumption of soot of !34TCRI !3CRI !11T 2IR#I 8TD,!#2184 is optimum.

9' =uality is main reason for consumption of soot $y consumer.

:' #e6s paper &!a7al, 8o7satta, Mandoot 45press ' is the main source of

information a$out soot production to consumer.

%' The regularity of consumers in concern to purchasing of soot is more.

!U224TI1#!

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' IMPR1V4 T34 PR1B84M 1/ 3I23 C#1TTI#2

(' R4DU>TI1# I# PRI>4 I! 4!!4#>I8.

0' IMPR1V4 =U8ITF 1/ !11T.

9' M1R4 DV4RTI!4M4#T I! R4=UR4D T3R1U23 DI//4R4#T

M4DI.:' IMPR1V4 D48IVRF !F!T4M.

%' 4NP#D 1/ BU!!I#4!! P8# I! R4=UR4D.

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PP4#DIN

=U4!TI1##IR4

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' #M4 1/ T34 /IRMJ+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

(' DDR4!! 1/ T34 /IRMJ++++++++++++++++++++++++++++++++++++++++++++++++++++++++

0' #M4 1/ T34 MRC4TI#2 M#24RJ+++++++++++++++++++++++++++++++++

9' TUR#1V4R 1/ T34 /IRMJ++++++++++++++++++++++++++++++++++++++++++++++++++++++

:' re you a6are a$out soot of !heta7ari !aha7ari !oot 2irni 8td,!angole

a' Fes $' #o

%' If yes, 6hy you are consuming soot of this organi

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0' Khat pro$lems you face 6hile processing soot in po6er loom as 6ell as

handloom

a' 3igh Cnotting $' Uneven t6ist c' >one 6eight variation

9' Do you thin7 any plan in you mind to e5pand this cotton $usiness a' Fes $' #o

:' !uggestion if any

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Four #ame please++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Designation +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Than7 Fou

Rahul P. Dange

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BIBLIOGRAPHY

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!r.#o. #ame of the Boo7 uthor Pu$lished $y

Mar7eting Management !.. !herle7ar 3imalaya

Pu$lication 3ouse

( Mar7eting Management Mrs.M.M.

Cumthe7ar

4lectrotech

Pu$lication 0 Mar7eting Research Ramanu-

Mu-umdar

#e6ge

International

9 Research Methodology >.R.Cothri 3imalaya

Pu$lication 3ouse

: /undamental 1f Mar7eting

Management

3.2anguly Tech+Ma5

Pu$lication

% nnual Report of organi

raldan

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