Sandeep GuptaFlat No. C-506, Akshay Park, Pune - 411033

Mobile: +91-9820715541 / 7798175235 Email: guptasandeepgupta@gmail.comKEY SKILLSHave demonstrated ability in cross functional project management, Analytics & reporting, transition & transformation, Campaign Management, Digital Marketing & Analysis, business operations Management, Predictive Modelling and Structured Problem Solving.

Have successfully managed multiple projects as a project/Program manager in multiple domains (Credit Cards / Retail / consumer goods / Health Care), Campaign Management and Business operations. Have managed and worked on multiple analytics project in various domains.Academic Credentials

Full-time PGDM (Marketing & Finance) from SCMHRD (Symbiosis Centre for Management and Human Resource Development), Pune from 2003 – 2005 (Full Time)

Bachelor in Commerce from Kanpur University – 2001 HSC – 2nd topper in college 1998

Certification Prince2 Foundation & Practioner Certified SAS Certifications, have almost 8+ years on Analytics & Campaign Management

which includes managing multiple teams in project High visibility on working on MS Excel including pivot and power tools

CAREER HIGHLIGHTS & ACHIEVEMENTS

Total work Experience : 12.2 YearsCurrent Organization : Cognizant Technologies Solution Ltd. (India / Norway)Current Designation : Program Manager (Cognizant Business Consulting)Past roles / Designation : Project Manager ITIS CBC Manager Business

operations / Engagement Manager – AnalyticsIndustry : Health Care / Retail / Consumer Goods Duration : May’11 till Present (~5 years)

Key Performance Areas, June’2013 – Present - India / Norway

Working on multiple projects and domains across the organization and closing them as per required timeline and quality (Retail, Consumer Goods, Banking, Health Care) based on global standards of Project Management;

Customer interaction and Management, working on deliveries and projects to make sure timeline are met with desired quality in addition to looking for the new avenues for business expansion

Managing overall program for various projects which includes cost, resource, revenue & Delivery management, working on RFP and SoW

Management of various Transition & transformation project including data center migration and adding value wherever necessary

Transformation of operations function through process, adopt new initiatives from corporate (Driving Innovation and develop value creators)

Managing on Project Budget & Costing including effort estimation and Technical assistance wherever required based on requirements

Key Performance Areas, Aug’2012 – June’2013 – Business operations

Initiated pipeline revenue Vs Resource forecast for better results and planning for the organization, this helped in crisp method of hiring as per upcoming businesses

Revenue forecast and Pipeline Managemento Revenue forecast accuracy, Actual Vs. budget, Quality of revenue, Revenue share

improvement o Building pipeline and working on improvement of win to leads ratio

Cost Management by tracking various operational parameters managing budgets (SGA / PDP / Etc.)

Clearing and working on PDP & CDC to make sure the unplanned resources are utilized in a proper manner with minimum load on admin projects

Tool Enablement and automation including MIS rectification and proper modelling wherever necessary

Key Performance Areas, May’2011 – Aug’2012 – India / US – Analytics (Targeting & Allignment)

Focused towards Sales Force Strategy, Sales Management and Brand management Forecasting for one of the top 5 Pharma companies across the globe;

Delivering sales force strategy for a leading pharmaceutical company to help the client with targets setting, sales forecasting, sales force segmentation and profiling for customized sales enablement interventions and sales hierarchy alignment for maximum productivity.

Managing end to end PLC including the delivery and post-delivery management of analytics project

Effectively identify unmet medical needs in the marketplace, create new pathways to customers by developing well-differentiated, commercially-focused product/service offerings

Optimize resource allocation, tracking, validation and delivery of detailed Sales Team Plan for the Lilly representatives working across various sales teams and marketing a portfolio of products

Provide suitable solutions, in terms of team size and alignment, based upon multiple future scenarios; further evaluate impact on allied sales teams and made corrective adjustments

Organization : Accenture Services Pvt. Ltd.Designation : Project Manager (Analytics)Industry : Financial Services - Credit CardsProject : Campaign Management, Analytics & ReportingDuration : May’10 – May’11 (1 Years)Key Performance Areas:

Started UP overall project with resources / technology & various other requirements (for Two different geographies US & Europe); overall team size of 16 resources

Client interaction for process, quality & deliverables; also making sure value addition as an ongoing process

Recommend for the new processes and campaigns executed by understanding market needs and provide insights based on information received

Analytics & Reporting (SAS)o Taking care of entire analytics & reporting; for various campaign executed

by onshore & offshore team & benchmarking themo Setup a process for multiple analysis on various campaigns executed,

checking the effectiveness for various data set for future reference through SAS

o Closing on overall findings and insights by executing Campaign evaluation for future strategy and growth

Campaign Management – US & European Markets

o Managing overall campaign execution as per requirements (B2B & B2C)o Overall Merchant Marketing campaign execution with final deliverables

been monitored and executedo Understanding various markets & businesses to make it more effective for

business usersOrganisation : ICICI Prudential Life Insurance CompanyDesignation : Manager Marketing (Campaign setup & Analytics / Direct Marketing / Lead generation, Marketing Research & Channel Marketing - BTL)Industry : Financial Services (Insurance)Duration : October’05 – May’10 (4.7 Years)Key Performance Areas:

Analytics & Campaign Managemento Campaign Management & Analysis for various Direct Marketing activities

(Lead Generation) o Extensively worked on BI & BO tools for generating reports, Setup an

overall strategy to run UPSELL & cross – sell Campaigns Marketing Research

o Research - analyze business potential, conceptualize & execute plans for better performance and achieve desired results. Conduct market research, monitor competitor activities and devise effective counter measures.

Direct Marketing & Operationso Developed advertisement monitoring service for various Branding

Campaigns to track productivity & efficiency of the leads achievedo Managing PMS & KPI tracker for the overall Channel with 1700 Sales

personnel Online Marketing

o Execute marketing initiatives marketing strategies (BTL) to build consumer preference and drive volumes in focus with the overall brand strategy

o Plan marketing activities to achieve sales volume estimations and review effectiveness.

o Partner co-ordination for online strategies with different corporates for growth and reach in various markets to tap potential customers

Pre MBA Experience: 1.5 yearsOrganisation : Standard Chartered Finance Ltd.(DSA)Duration : Jun’02 – Feb’03Organisation : Swadeshi Rubber ProductsDesignation : Sales Channel DevelopmentDuration : May’01 - Apr’02

Date of Birth: 10th August 1978

Languages Known: English & Hindi