組織內溝通的角色定位及方法

數據分析傳教士

數據產品規劃、網站優化、APP / 網站分析、轉換優化、數位媒體購買、SEO

Web Analytics 101

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複雜的溝通情境

資料分析課台北 / 大樓 C

行銷部門台北 / 大樓 A

代理商香港

製作公司瑞典

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Designed by Freepik

三個人的團隊要怎麼有效跟這麼多不同單位

溝通?

Designed by Freepik

建立單一窗口 統一數據語言 宣導分析架構 持續重點溝通 提供操作工具

建立單一窗口

━ THE SOLUTION, AS ALWAYS! ━

Fur further HELP, please contact

Digital Analysis Team

統一數據語言

網站流量 =

Sessions ?

Users ?

Pageviews ?

宣導分析架構

持續重點溝通

提供操作工具

Category* Action *

Plural nouns

- describe what element is

being looked at.

Past tense verbs

- describe what action the

user took.

type - (Campaign-) location - order

banners clicked file name

images clicked file name

icons clicked icon name

forms submitted form name

internal-links clicked hyperlink text

outbound-links clicked hyperlink text

buttons clicked button text

texts hovered / clicked text (20char)

videos downloaded video title

videos played / paused / stopped video title

videos stayed duration video title

pdfs downloaded file name

navigations clicked text

menus clicked text

titles clicked text

scroll-depth scrolled fold / pixel

Label *

- describe the identity of this event

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