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Khaled El Ahmadhttp://twitter.com/Shusmo

TWITTER FOR BEGINNERSSocial media

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Newspapers

Television

Film

Radio

Main StreamMedia

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SocialMedia

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Company

SocialMedia Revolution

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Company


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Co

mpany


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User Generated Content (UGC)

User-generated content (UGC), refers to various kinds of mediacontent, publicly available, that are produced by end-users.

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Reality TV

Blogs, vlogs, moblogs,

microblogs, wikis

Video

Opinions & reviews

Social networking

Social book-marking sites

Personalized pages

User Generated Content (UGC)

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91% say consumer content is the #1 aid to buying decision (JC Williams Group)

87%trust friend's recommendation over a review by a critic (Marketing Sherpa)

Social network users are 3 timesmore likely to trust peer opinions over advertising when making purchasedecisions (JupitarResearch)

1 word-of-mouth conversation has the impact of 200 TV ads (BuzzAgent)

Social Media sites are the fastest growing category on the web, doubling their traffic over the last year(Comscore)

Information Technology buyers trust social media more than other content source (PJA IT Social Mediaindex)

The Powera of influence

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Listen

Interact

Community

Contribute

SocialMediaCycle

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5 Stages of Twitter Acceptance

1. Denial I think Twitter sounds stupid. Why would anyone care what other people are doing rightnow?

2. Presence

OK, I dont really get why people love it, but I guess I should at least create an account.

3. DumpingIm on Twitter and use it for pasting links to my Blog posts and pointing people to my pressreleases

4. ConversingI dont always post useful stuff, but I do use twitter to have authentic 1x1 conversations

5. MicrobloggingIm using twitter to publish useful information that people read and converse 1x1authentically

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Social networking in 140characters or less - also known as micro-blogging

Users type messages (from their computers and/or mobile devices) or tweets inanswer to What are you doing?

What is Twitter ?

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Reply to a fellow Tweep (member of twitter) by putting the at sign (@) in front of theirusername

You can also click the replylink to the bottom right of the tweet

Mention ( @)

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Reply to a fellow tweep (member of twitter) by putting the at sign (@) in front of theirusername

You can send a Direct Message (DM)to a Tweep which is private, but both of you haveto be following each other to DM one another.

Direct Message ( DM)

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Tweet about a common topic or event by putting # (hashtag) in front of the product or event

Hashtag ( #)

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To re-tweet is to repeat something someone else wrote on twitter

There are 2 ways to re-tweet:

Re-tweet something by someone else by putting the letters RT and @in front of their usernamebefore copying their tweet

OR

Click the Re-tweetlink to the bottom right of the tweet

Re-tweet ( RT )

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You can search for keywords or people via search box

You can also save your searchesto run again later

Twitter Search

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Organize your contacts into lists to make it easier to follow a lot of people

Twitter Lists

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How do people use Twitter ?

Share updates on their lives

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Start conversations

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Selling, Marketing, Advertising

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Promote themselves

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Strategic Approach to using Twitter

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Twitter Dos

DO see what other businesses are doing on twitter

DO use Twitter search engines for keyword searches around brands, products andtopic of interest.

DO follow Tweeps with similar interests to establish a brand presence withinconversation

DO use Twitter to start a conversation

DO be dedicated to Twitter. Having more than one employee on Twitter will ensurean ongoing company presence.

DO ask questions and get feedback from your followers

D

O engage consumers in co-creation and get constructive insights for futurecompany developments or publications

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Twitter Dos

DO follow the Blogger Code of Ethics within all things social media:

Be transparent in your reason dTweet (Let your followers know yourabout Customer Service, Product Discounts, etc):

Respect other Tweeps ( Know when to participate and when to listen) Think before you Direct Message ( Will your DM be seen as helpful or intrusive?)

Make sure your message directly relates to those you are reaching out to Provide value to your followers ( Whether its free product or valuable advice,

something that gives you credibility and reiterates that value you see in your followers.

DO spread the word about your participation on Twitter include your Twitter handle in

your email signature, send out your Twitter URL, http://twitter.com/USERNAME to co-workers,peers and even customers.

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Twitter DONTS

DONT use Twitter to push ads or brand messaging. DONT just Tweet but also follow others to join

in or start a conversation.

DONT use Twitter to tell your everyday tasks, Make sure your Tweets are resourceful, entertaining

and/or valuable to your followers.

DONT be boring.

DONT panic if you are Twitter-Jacked, where other Tweeps use your identity within their Twitter

handles, instead contact them and find out their reason before contacting twitter ( they could be

your biggest fans).

DONT I REPEAT DO NOT Tweet anything about clients, co-workers, friends, etc. that you wouldnot want them to see this is a good way to burn bridges and lose customers ( not to mention make

a bad name for yourself).

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Settingupa Twitter Handle

Establish a Twitter handle and profile that sets the expectation for your followers. Beclear in the handle bio and description as to what you will be focusing on and who yourepresent.

The name of the company should be included in at least your Bio, and ideally your

handle (this will help people find your brand) as well.

Disclose whether the handle will be maintained by one individual or a team of peoplewithin the organization

Put a real photo of you. Your followers want to see that you are a real person.

Define the roles and responsibilities internally amongst your team members (includinghow frequently your tweets should be updated, who should and should not be followed/ responded to, and how you should respond in various situation.)

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Settingupa Twitter handle

Try to find a Twitnick that matches you on the personal or professional level.

Avoid Symbols

Try to have a short Twitnick; KhaledElahmad kelahmad

Name can be changed later on.

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Finding Tweeps fromyour Email Accounts

Connect with your friends, colleagues & clients by providingcompany email address to search your existing Outlook,Yahoo,Gmail, or MSN email address Books and find email

contact already using Twitter

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Twitter Profile

Complete the profile so your followers wouldbetter understand the personality of the personbehind Twitter handle.

Be sure to include a Bio, a URL to a website ora Blog and full name of a real person.

Check the ProtectUpdates feature ONLY forinternal communications with private content.

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Twitter Glossary

Timeline : this is your homepage on twitter it shows all the messages you send and messages that people youare following send.

direct tweet (DM): a personal message to you that only you and the sender can see (essentially a 140character email). You can only direct message users that are following you.

Followers: People who can see YOUR tweets.

Following: People that You can see their tweets.

@: a reply to someone elses twitter message i.e. @icrossing_uk Great intro post about twitter

RT or Re-tweet: a message that is repeated because someone thinks it particularly good i.e. RT @icrossing_ukGreat intro post about twitter

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Twitter Glossary

Shorturls: as space in a twitter message is at a premium you can often need to convert long URLs into shorturlsso they can fit in a message. ShortURLs 301 redirect to the actual URL you want to link to. Some popular short urlservices are bit.ly and tinyurl

#: hash tags are used to tag tweets with a theme or event i.e. #seslondon would be used in a tweet soeveryone knows its related to SES London

search feeds: you can use these to keep track of certain words on twitter. For example I have search feeds setup for eyesnight, icrossing and seslondon. You can also use it to see all messages a particular user is sending andreceiving. A search feed for icrossing_uk would show all the messages that icrossing_uk sends and @ messages itreceives.

Lists: Lists created by you that segment certain people according to a category (ex. GOVJOList) This way if yourpublic timeline is too crowded, you can watch your lists.

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