socialmedia marketing for dell
Post on 17-Oct-2014
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any brand would need to extend its market for better reach to the customers. this slide includes how Dell (in Nepal as well) excels in marketing its Brand using Social Media (Facebook in priority)TRANSCRIPT
Social media marketing for Dell
Introduction • Incorporated in 1989• Industry: Computer hardware, Computer software, IT consulting
IT services• Founder(s): Michael Dell• Area served: Worldwide• Products: Desktops, net books ,notebooks, peripherals,
servers, printers, scanners, Smartphone, storages, televisions
• Employees: 110,000 (2012)• Subsidiaries: Alien ware, DellServices,Force10, Sonic Wall, WYSE,
Secure Works, KACE Networks, Exanet, Compellent, AppAssure Software, Quest Software, Make Technologies
• Website: Dell.com
Primary Target Markets & Positioning Strategy of Dell
• Large corporate (Relationship) customers.Relationship customers are Fortune 1000 companies. They currently number about 50 companies, including Boeing, Exxon, Ford, Goldman Sachs, MCI, Microsoft, Mobil, Oracle, Procter &Gamble, Sears, Shell Oil, Toyota, and Wal-Mart.
• Home and small business (Transaction) customers. Transaction customers are small and medium-sized enterprises and Individual Customers and consumers.
• Public sector (government and educational) customers.
Source: http://www.mbaknol.com
International Social Media Marketing of
Dell
Twitter :@DellOutlet
IdeaStorm,Dell’s blog
where people can post ideas,
where comments can
be posted, adding to an idea. Then
ideas will be voted on and
one with many votes might be implemented.
Direct2Dell,An official
corporate blog of dell for Customer
service.
YouTube
Google+
International Current ranking of Dell on social medias
Rank Social network Likes/followers/subscribers
129th facebook
44,752,086
20th Twitter
1,488,785
112thYouTube 13,629 subscribes
17,130,092 total videos viewed
58th Google+
307,454
Source: socialbakers.com
Comparison with international competitors
Brands Facebook likes Talking about
Hp 2,258,008 24,787
Dell 4,753,060 74,726
Apple 8,659,686 66,171
Dell-Nepal’s Social Media presence in Nepal
• Joined Facebook : November 16, 2011• Popular week : December 30, 2012• Popular city : Kathmandu, Nepal• Popular age group : 18-24 years• 39,350 likes 1,149 people talking
Some events by Dell-Nepal
• Dell road show & other awareness programs
• “Dell greetings” contest
Dell’s interaction with customers
Product information
• Christmas and new year wishes
• Customer care
•Glimpse of CAN presence
• Dubai incentive trip by Dell
• “Fan of the week” photo contest
• And many more awareness and interactive programs & posts
Comparison with local competitors
Brands Likes People Talking
Most popular
age group
Years on facebook
(till feb,2013)
Dell 39,491 988 18-24 15 months
Asus 9,262 2,334 18-24 13 months
Acer 1,312 800 18-24 17 months
Toshiba 46 1 25-34 8 months
lenevo 38 27 18-24 6 months
Dell-Nepal v/s Asus-Nepal on Facebook
Dell’s graph on Dell-Nepal facebook
Asus graph on asus-Nepal facebook
Dell-Nepal v/s Acer-Nepal on Facebook
Acer’s graph on Acer-Nepal facebook
Dell’s graph on Dell-Nepal facebook
ConclusionDell-Nepal is far ahead of its close local competitors, Asus-Nepal and Acer for Nepal, on social media presence. Below are the findings of comparisons of Dell-Nepal with
its competitors:
1. Though 2 months younger than Acer on facebook, Dell Nepal has more likes than that of Acer's.
2. Different contests conducted leading to increased popularity.
3. Timely responses to customer queries.
4. Likes and comments per posts are increasing.
Social Aves Pvt. Ltd. www.socialaves.com
Anamnagar 32, KathmanduPh. No. +977-1-4102693
[A leading social media marketing company in Nepal]Powered by: Sparrow SMS, A product of Janaki Technology Pvt. Ltd
www.janakitech.com
Thank you