VIVEK KUMARC-47, Flat No - 401, Sec-49, Noida

+919717218832 - vivekku3@gmail.comhttp://in.linkedin.com/in/vivekku3

More than 6 years of experience in PPC, Analytics and SEM. Also, enhanced the company’s revenue multifold by indulging in e-commerce conversion, PLA, Remarketing, web chat and value added process.

Google Adwords Certified BAAP( Bing Accredited Professional Program) Certified Digital Academy (MSN, Microsoft) Certified Simplilearn Full-Stack Digital Marketer Masters Program

Area of Expertise

Google Adwords Professional with deep understanding in SEM & SMO. Have more than 6 years professional experience, excellent command and understanding on how Search

Engine Algorithm works. Experience in SEO, SEM, SMO, Email-Marketing, Content Marketing and management of Web Design &

Development Designated leader of creative teams ( digital marketing, web design and development) Professional technical experience in website life cycle( analysis, design, development, content, testing and

ranking) Reporting- Running, maintenance and development of regular monthly, weekly and daily reports Developing campaign briefs and development plans Proposing new ideas and strategies to engage stakeholders.

Competencies Develop and manage marketing plans Implementing Marketing strategies Market analysis, segmentation and

positioning Implement wide range of marketing programs

PPC Strategies & Management Online Advertising & Email Campaigns Search Engine Optimization Creative Team Leadership

KRA’s in Detail

Google Adwords: Search Ads: Runs Google Adword, PPC campaign for web portal's delivering best possible conversion and traffic solution, having experience of handling various type of PPC campaigns such as for e-commerce, software, travelling agencies etc. Display Ads: Runs Google display Ads network to generate new leads and conversions. Running display ads as per different placement, topics, remarketing audience and demographics. Remarketing Ads: Targeting audiences through adwords and analytics remarketing tags. Running RLSA & Display ads as per various matrix and parameters. Different strategies for brands and products ads campaigns. PLA Ads: Creation of datasheet for Product Listing Ads, running ads through merchant center, optimization as per performances. Dynamic Search Ads: Targeting audiences through Dynamic Search Ads network.

Web Analytics: Proficient with, Kenshoo, Google Analytics and webmaster tools. Excellent analytics command over how to analyze and use data for improving ROI of websites. Have created customized dashboards for easy reporting.

Search Engine Optimization: Excellent command on Keyword Research on targeted markets searching habits. Creates competition analysis reports, rank reports, analyzed existing data from server logs and creates statistical analysis to project current search engine traffic patterns. Used ethical "white-hat" Search Engine Optimization techniques to produce solid high rankings for numerous keywords in Google, Yahoo, MSN & other search engines.

SEO Management: Managed relationship with internal/external SEO/SEM Agencies, coordinating internal web marketing team by motivating and guiding them. Work with Design and Code Teams to ensure Design and Coding maintains SEO Standards set forth delivering best possible ranking and traffic solution to web portal.

Internet Marketing: Developed Company/Product Branding strategies with high success rates. Create in-house research plans, which included: Focus and Peer Groups, Online Polls and Public Awareness functions, Blog and Forum's posting. Manage all facets of search engine marketing campaigns including paid and natural search.

Web 2.0 (Social Media Optimization & Marketing, Social Channel Promotion) Marketing:Web 2.0/3.0--> Other marketing methods to increase the website traffic mainly Social Networking, Social Bookmaking, Social Media Optimization & Marketing, Articles, Press Releases, Niche Group Creation & Promotion.

Work experience

18th TechnologyPPC Manager, September 2015 to till date

Responsibilities PPC accounts management on Google AdWords & Bing for a variety of clients. Monitoring and optimizations of keywords bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics. Provide recommendations and execute strategies for keyword opportunities, campaign structuring,

targeting, shopping campaigns, display network, and other facets of paid search in order to meet client’s goals.

Support the generation new paid campaigns, ad groups, aid in the creation of new paid marketing initiatives.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Communication to team and management on project development, timelines, and results. Work closely with the other team members to meet client goals.

RS Components & Controls (India) LtdSr. Digital Marketing Associate, October 2013 to September 2015

Responsibilities Managing and adding new PPC Campaigns into account Optimization and refining new keywords Perform keyword research and write effective PPC ads to increase transactions and goal AB Testing to give better performance through campaigns Budget management (Search, Remarketing, Display and PLA) Analysis Google Analytics data and to implement into campaigns Perform competitor analysis   Implementation of new Ideas and goal to increase high ROI Day to Day performance reporting Managing email campaigns, reporting and analysis

CorporateServe Solutions Pvt. Ltd. (Gurgaon, India)Sr. Technical Executive, January 2010 to October 2013.

Responsibilities Keywords Analysis( Word tracker& Google keywords analytics) Preparing Search Engine Optimization (SEO) Strategies SEO Technical Website Evaluation of Site. Link Analysis&Local Reputation Management Google Base (Product Search) & Data Feed Optimization Video Optimization SEO Copywriting Online Press Release Distribution, Article Marketing Blog Set-up, Blog Design, Blog Marketing Pay Per Click (PPC Advertising) - Google Adwords, Yahoo Paid Marketing etc. Social Media Optimization (SMO) Social Media Marketing (Social Bookmarking) Managing, operating, optimizing & analyzing online marketing activities for the Indian market LinkedIn Ads/ Facebook Ads (to increase traffic and transactions.) Web Analytics (Omniture, Google Analytics) & Analytics Data Usability

Display Advertising&Landing Page Optimization Lead Generation&Account Management

EducationMCA from Punjab Technical University BA (Bachelor of Arts) in EnglishFull-Stack Digital Marketer Masters Program - Simplilearn