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(Corporate Chain Store)

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(Voluntary Chain Store)

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1, 2

50 70

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2

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MWC 50%

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( ) ( ) (1967 ) ( ) (1928 ) USA ( ) ( ) ( , /1994 ) ( ) ( ) (1964 ) ( ) (1972 ) ( ) (1974 ) (1985 ) (1976 ) 26.

2, 3 1,500~3,000

70 ,

( ) K GIANT FOOD FOOD 4LESS SUPERSAVER ( ) MAX VALU ( ) ( ) 27.

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30~70%

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SFA( ) OFF FIFTH

( ) OFF FIFTH ( ) 28.

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30~70%

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29. 4. (Wheel of Retailing) 1958 McNair , , , . , . . , . , , - : , , G( ) - S( ) - G( ) , 30. (Dialectic Process) < A> < A> , < B> < B> ( -- ) (Natural Selection) . / / / 31. , / / / , , 32. 5.

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2. 39.

( Need/trend ) , ( / ) , , , , / / / , / 40. / , , / / / / ( ) ( ) 41. MD - MIX Loss 42. . On-line (shopping mall) Off-line E-business ERP KMS DW CRM (mass customization) Supply Chain Integration Supply Chain Supply Chain Changing Customer Needs T E X T 1. SCM Competition E-Business 43. GDP GDP 11% 15% 2. 44.

( , )

:

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45.

:72%

4 :92%

30 :90%

:78%,75%,31%

( ) 58 127 56 186 ( ) 1405 610 799 127 46.

POS :12.2%

: 30%

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53%,32%,32%

55% ~ 60%

:8%

5.8%,8.5%,9%,12.9%

47.

-

= 98 26.3%>5 12.3% >2003 31.0%

= 98 26.3%>99 28.2%>2003 35%

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2005 =40% 48.

2005

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15~35% (

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04

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300 150

51.

16

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1

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53. 4.

2004 Review

1) 1999

* 2004 16 6 17 3 3.7% 2001

* ,

5.2%

* 79

2) Big 3

* , , 3 2.3% .

* Big 3 M/S 76% 78% ,

.

-`01 M/S : 68%,`02 M/S: 72.3 %

54.

2005

1) 17 1 16 6 2.2% 2)IMF * , * (16,610 ), (16,784 / , 22,386 ) (9,669 ) *99~2003: , 2004~2005:

99 2000 2001 2002 2003 2004F 2005F ( ) 13.3 15.2 16.1 17.8 17.3 16.6 17.1 ( ) 95 94 90 89 87 89 89 55. 3) * - , , * , , , , Beauty Salon - , 4) ( ) Price Line 600 150 :7,700 :400 05 .2 :1,600 :50,000 250 :650 :20,000 , , , 4 (03.2 ) , , E 03.8 56.

2004 Review

1)

2004 21 6 19 5 11%

BIG 5 (18 )

2003 2004

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2005

1)

2005 24 4 13%

29

2001 2002 2003 2004F 2005F ( ) 13.9 17.4 19.5 21.6 24.4 ( ) 198 230 249 267 296 57. 2)

( ) SSM( )

100

( ), ZARA( ) SPA ,

MD

( ) :200 `04 5 -> `05 20 (SSM) :700~1000 40 -> (26 ) -> 05 15 100 shop ( ) (320 ) -> `04 340 `05 500 (SPA) / (05 9 , -> `07 8 ZARA (SPA) * (05 , -> -> `08 100 58. 3)

7 5 1,000

4)

(2005 3 )

5)M&A

BIG 4 70%

M&A

6) MD Transfer

2004

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59.

8,300 4.2 15%

* 20% 10%

05 15% 4.8

* PB

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`04 7.1

*

`05 , M&A

60.

04 4.1 1.8%

* TV ,

05 4.4 6%

* 3 T 5 ,

*M&A

*

04 7.6 8%

* B2C6.3 4%

* Off-line( ,PC , , )

`05 11%(8.4 )

* / /

on-off line

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