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ii

a0824809@gmail.com

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i

Contents

1Part

Chapter 1 3

1.1 5

1.2 8

1.3 10

1.4 12

Chapter 2 15

Chapter 3 19

Chapter 4 21

Chapter 5 25

Chapter 6 27

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ii

Contents

2Part

Chapter 7 33

7.1 36

7.2 43

7.3 46

7.4 51

7.5 55

Chapter 8 59

8.1 60

8.2 62

8.3 658.4 68

8.5 70

8.6 72

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iii

Chapter 9 77

9.1 79

9.2 82

9.3 85

9.4 87

9.5 88

9.6 90

9.7 92

95

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R&D Project Management

Body of Knowledge

Par 1

Chapter 1

Chapter 2 Chapter 3

Chapter 4

Chapter 5

Chapter 6

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3

(product) (service)

(breakthrough) (killer product)

(collaborative product development)

(open innovation) (distributed innovation)

1.1

Chapter

1

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4R&D Project Management

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(fast innovation)

(product development process)

4 I(1) (intangible)

(2) (individualized)

(3) (insaperable)

(4) (instantenous)

1.1

(Research)

(Development)

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5Chapter 1

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1.1

(product development strategy)

(Customer)

(Users)

()

(Buyer)

()

(Consumer)

(Brand)

(trademark)

(brand development index)

(Intellectual

Property)

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6R&D Project Management

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1.2

(1) (customer driven)

(2) (competition driven)

(cycle time)

(3) (technology

driven)

(4) (resource

1.2

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7Chapter 1

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driven) (benchmarking)

(5) (culture driven)

(1)

(incremental product)(2)

(distinctive product)(3) (breakthrough

product)

(agile project

management)

(1) (prospector)(2) (follower)(3)

(defender) (4) (reactor)

(product strategy

vision)

(strategy vision)

(product platform

strategy)

(microprocessor)

(operating system)Apple

Macintosh Intel/Windows

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1.2

(introduction stage) (growth stage)

(maturity stage) (decline stage) (fadeout stage)

1.3

(product line

strategy)

(new product

development)

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9Chapter 1

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1.3

2.5%

(early adopters)

13.5% (early minority)

68%

34% (early majroity)

34% (late majority)

16% (laggards)

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10R&D Project Management

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1.3

(product portfolio management)

(1) (2)

(3)

(product development

committee)

(pipeline management) 1.4

1.4

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11Chapter 1

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1. (scoring)

2. (DPI, development productivity

index) NPV DPI

DPI(NPV)()

NPV

(bubble diagram)

NPV

1.5

1.5

1.0

0.9

0.8

0.7

0.6

0.5

0.4

0.3

0.2

0.1

0

0 10 20 30 40 50 60 70

NPV

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1.4

1.1

1.1

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15

2.1 (R&D project management)

(product concept) (product development)

(product commercilization)

(infrastructure)

Chapter

2

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(team)

(R&D project

management system)

(best

practice)

24 (core

competence)

(corporate

culture) 2.1

2.1

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17Chapter 2

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SMART

1. (specific)

2. (measurable)

3. (achievable)

4. (results-oriented)

5. (time-bound)

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(asynchronous groupware)

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(product development processes)

3.1

3.1

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21

4.1 (product concept)

(1) (opportunity identification)(2)

(opportunity analysis)(3) (idea generation)(4)

Chapter

4

4.1

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22R&D Project Management

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(idea selection) (5) (concept definition)

(iterative)

(product concept) 4.1

(idea)

(product development) (product

concept)

(stage gate model)

4.2

Stage Gate

(PAC, product approval committee)

(1)

(comceptual design)(2) (system analysis)(3)

(preliminary design)(4) (detailed design)(5)

(prototype development) (6) (product test)

Stage1

Stage2

Stage3

Stage4

Stage5

Stage6

Gate1

Gate2

Gate3

Gate4

Gate5

4.2

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23Chapter 4

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(commercilization)

4.3 (1) (launch

planning)(2) (promotion planning)(3) (channel

planning)(4) (product promotions)(5) (personnel

training)(6) (product sales) (7) (sales

evaluation)

4.3

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1063394

(02)2705-5066 (02)2706-6100

http://www.wunan.com.tw

wunanwunan.com.tw

01068953

/6

(04)2223-0891 (04)2223-3549

/290

(07)2358-702 (07)2350-236

20137

2 00

. .

, 2013.07

ISBN 978-957-11-7199-9 ()

1.

494 102013152

1FT2