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I will balancemy day job withvolunteer workhelping newimmigrantsliving in theneighborhood. I will go on a

studentexchangeprogram toHyderabad,India.

I will sharemy apartmentwith two collegestudents.

I will drop myson off at day-care and returnhome to work.

I will retire andstart a companythat providesjob re-trainingcounseling.

I will finally

sell that oldelectric-hybridjalopy to theautomobilerecycling center!

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Age 14Age 14

Age 36Age 36

Age 30 and 4Age 30 and 4

Age 68Age 68

Age 91Age 91

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2010010 ,

2011011 Key Wordey Word

2011011 7

Epiloguepilogue

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2010010

: 2010 10 (, 2010.11.02

1. () 2. 3D 3.

7. LED

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2011011

: 2011 (, 2010.11.02

8. & EV 10. 9.

1. GPS 2. 3.

7. 5. 6. 4. ( )

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Tiny Makes Big

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5/20/2018 2011 7 - 1

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11 CRUCIAL CONSUMER TRENDS FOR 20111 CRUCIAL CONSUMER TRENDS FOR 2011

: trendwatching.com

1. RANDOMANDOM ACTSCTS OFF KINDNESSINDNESS

SNS

. , .

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2011011 KEYWORDEYWORD

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Lifeife-styletyle

1 3

; ( ),,

,

;

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(6565 10.9%),0.9%),

1 , ( & )

Key Wordey Word

5/20/2018 2011 7 - 1

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0

200,000

400,000

600,000

800,000

1,000,000

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 9095+

(:)

0

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0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 9095+

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: , U.S. Census Bureau,

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(1955~1964)1955~1964)

(1947~1949)1947~1949)

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1 3

45% .. 2

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-

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D&G 80

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1

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47.2 47.6 48.7 49.5

51.1 51.7 52 53.5 52.3 52.0

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37.1 38.1 38.5

10.4 10.1 10 9.5 9.6 9.6 9.5 9.4 9.6 9.5

0

10

20

30

40

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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009p

: 2009 (

- 2009 2008 0.3%p, - 2008 0.4%p , 20080.1%p

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:

45.07

49.82

55.52

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56.90

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40% 45% 50% 55% 60% 65% 70%

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2006

2007

2008

2009

( : )

433,143

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200,000

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* : // / 90

() 481,434 625,861 759,163 844,397 858,762

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0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

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: ,

;

() ()

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51.4 53.4 47.5 58.1 60.2 61.5 64.4 68.9 78.1

() 2.9 2.8 2.2 3.2 3.7 4.6 5.4 5.4 6.3

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DEV

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:

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DEV

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- (Meeting), (Incentives), (Convention), (Exhibition)

- MICE , B2C(Business-to-consumer) MICE B2B(Business-to-Business) MICE - UIA 2008 1 1,085, 5,864 52.7% (2,40221.7%) (1,97617.8%) 1

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5/20/2018 2011 7 - 1

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[ ] , 2

-- '

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;

: (http://www.dgcn.org/blog/lss416/655), (http://blog.daum.net/shinhwakorea/6374681), (http://pgs1071.tistory.com/530)

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; (VVegetable Factory, Plant Farm)getable Factory, Plant Farm)

: (www.maff.go.jp), (www.meti.go.jp), ()(www.enzan-green.com

- , ,

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: MRT Corporation (www.mrt-sensor.com/living-vegista) , Japan Greenfarm(www.j-greenfarm.co.jp

- , ,

MRT Corporation Japan Greenfarm Chateau Vert

(size : 900mm800mm1,950mm/ 1,490mm800mm1,950mm)(size : 430mm360mm400mm / 64,800)

; (VVegetable Factory, Plant Farm)getable Factory, Plant Farm)

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DEVELOPMENT

: (www.insungtec.co.kr), blog.naver.com/gurumeasob

LA BEFANA

; (VVegetable Factory, Plant Farm)getable Factory, Plant Farm)

5/20/2018 2011 7 - 1

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_

- , , (AR)

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KB

114

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DEVELOPMENT

_

- 50% , 50% 25% - (get) (share) (enjoy)

Groupon

: www.groupon.com

()

1

,

(super deal)

, 3

90%

,

5/20/2018 2011 7 - 1

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37.2% 32.4% 3.9% 1.8%

() 42,021 37,460 4,453 2,087

1.7 2.2 2.5 3.5

() 72,114 81,721 11,199 7,295

$356 $190 $25 $360

: American Veterinary Medical Association(2006 )

: , , KOTRA

49.7%

2005 Dog Friendly Concept Car W.O.W

_

5/20/2018 2011 7 - 1

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29

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DEVELOPMENT

74,487

90,010102,921

140,694

119,248110,552

94,643 102,900

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

2001 2002 2003 2004 2005 2006 2007 2008

4,080,000

(6.1%)

6,740,000

(10.4%)

10,200,000

(15.2%)

12,950,000

(20%)

0

2,000,000

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6,000,000

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12,000,000

14,000,000

2002 2005 2008 2010

- 2013 22 550 (CO)981(1 44.6) - 2(, ) , 4, 6, 201310

: (2010), www.telework.go

( : )

( : )

2008 5.2%

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- 10 25 - -

: www.fastcompany.com

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DEVELOPMENT

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: homestay.jongno.go.kr , korean.visitkorea.or.k

,

()

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DE

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: 2010 Award _Urban Land Institute(www.uli.org

Palazzoalazzo Tornabuoniornabuoni (Florence , Italy)Florence , Italy)

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,

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Palazzoalazzo Tornabuoniornabuoni (Florence , Italy)Florence , Italy)

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: , , LG

15.6% 20.0% 20.3% 20.7% 21.6% 22.6% 23.7%

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0%

20%

40%

60%

80%

100%

2000 2005 2010 2015 2020 2025 2030

1 2 3 4 5

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3.8 3.2 2.8 2.6 2.4

1970 1980 1990 2000 2010 2020 2030

( : )

()

14.5 15.9 17.1 18.2 19.0 19.6 19.8

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:

341

698536

811 883 780

1,201

1,698

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Story for LADYtory for LADY

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, ( )

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5/20/2018 2011 7 - 1

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: www.celegon.it, www.bartelsdoors.com, samsungtomorrow.com

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: (www.insungtec.co.kr), miraclegreen.j

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- Antoine Lebrun -

,

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: www.antoinelebrun.f

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: (www.asahi-kasei.co.jp

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(Pet Corner)

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