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จอหน แวน เมาริค (2549). คัมภีร การพัฒนาภาวะผูนํา (แปลจาก Writers on Leadership โดย

ฝายวิชาการ เอ็กปอรเน็ท). กรุงเทพมหานคร: บริษัท เอ็กปอรเน็ท จํากัด.

ชนินทร อรรจนานันท (2546) การควบคุมและการประเมินผลทางการตลาด โดยสํานักพิมพสุโขทัย

ธรรมาธิราช : เอกสารชุดวิชาประสบการณวิชาชีพการตลาด, (หนา 1193-246). กทม.

สํานักพิมพสุโขทัยธรรมาธิราช.

ชื่นจิตต แจงเจนกิจ. (2546) IMC & Marketing communication: กลยุทธสื่อสารการตลาด.

กรุงเทพฯ. บริษัท ทิปปง พอยท จํากัด.

เชาว เขียวอิ่ม. (2548, สิงหาคม 203).Market Record. บิสิเนสไทย. หนา 6.

บริษัทกรีนสปอต ไทยแลนด www.greenspotthailand.com/Vitamilk

บริษัทไทยเทพรสผลิตภัณฑอาหาร จํากัด www.goldenmountainsauce.com

ปรเมศร รัชไชยบุญ. (2548, สิงหาคม 203).เปดกลยุทธเชิงรุกทาทายครึ่งปหลัง: ตอกย้ําแบรนด-

แกเกมสงครามราคา. บิสิเนสไทย. หนา 10.

ประยูร บุญประเสริฐ (2520). การวิจัยตลาด . กรุงเทพฯ: ไทยวัฒนาพาณิชย จํากัด.

เปดสถิติโฆษณา 10 เดือนผานสื่อทีว-ีวิทยุ-ส่ิงพมิพ, บิสิเนสไทย [27-11-2007]

พยุงศักดิ์ วิริยะบัณฑิตกุล. (2548).4Cs: Cross cultural consumer characterisation. วารสาร

BrandAge, 6 (6), 194-197.

พยุงศักดิ์ วิริยะบัณฑิตกุล. (2550). จับตากลุมสินคา อัดโฆษณาสวนกระแสจตุคาม. วารสาร

BrandAge, 8 (8), 180-183.

พรรณี สุทธิราวี. (2548, สิงหาคม 203).Smart Moving for Smart. บิสิเนสไทย. หนา 15.

พันธุอาจ ชัยรัตน (2005, July) การสรางคุณคาดวยนวัตกรรม (Value creation through

innovation). MBA, 7 (76); 122-123.

พิษณุ จงสถิตวัฒนา และ ศิริโสภา เขตตานุรักษ (2546) การจัดการชองทางการจัดจําหนายและ

การกระจายสินคา โดยสํานักพิมพสุโขทัยธรรมาธิราช : เอกสารชุดวิชาประสบการณ

วิชาชีพการตลาด, (หนา 145-199). กทม. สํานักพิมพสุโขทัยธรรมาธิราช.

ฟลิป คอตเลอร และแกรี่ อารมสตรอง. (2545). หลักการตลาด (แปลจาก Principles of

Marketing โดย วารุณี ตันติวงศวาณิช, นิภา นิรุตติกุล, สุนทรี เหลาพัดจัน พรพรหม

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พรหมเพศ, นิตยา งามแดน และจุฑามาศ ทวีไพบูลวงษ). กรุงเทพมหานคร: บริษัท เพยีรสัน

เอ็ดดูเคชั่น อินโดไชนา จํากัด.

ฟลิป คอตเลอร. (2541). การบริหารการตลาด: วิเคราะห วางแผน ปฏิบัติ และควบคุม (แปล

จาก Marketing Management: analysis, planning, implementation, and control โดย

ฝายวิชาการ คูแขง บิสสิเนส สคูล). กรุงเทพมหานคร: บริษัท คูแขง จํากัด.

ฟลิป คอตเลอร. (2547). การจัดการการตลาด (แปลจาก Marketing Management โดย

ธนวรรณ แสงสุวรรณ, อดิลลา พงศยี่หลา, อุไรวรรณ แยมนิยมม ยุทธนา ธรรมเจริญ และ

ยงยุทธ ฟูพงศศิริพันธ). กรุงเทพมหานคร: บริษัท เพียรสัน เอ็ดดูเคชั่น อินโดไชนา จํากัด.

ภาณุ ลิมมานนท (2546). กลยุทธการจัดการนวัตกรรมทางธุรกิจ . กรุงเทพฯ: พีดับบลิว พร้ิน

ต้ิง.

ภาวนา อรัญญิก. (2008, January-March). Green Marketing เติบโตอยางยั่งยืนดวยการตลาดสี

เขียว. Marketing Review, 1(1), 1-5.

วงหทัย ตันชีวะวงศ. (2548). การบริหารตราสินคาไทยดวยกลยุทธ Brand Portfolio.

กรุงเทพฯ. สํานักพิมพธรรกมลการพิมพ.

ศิริวรรณ เสรีรัตน และคณะ. (2534) การบริหารการตลาดยุคใหม. กรุงเทพฯ พัฒนาศึกษา.

________. และคณะ . (2538) กลยุทธการตลาด และกรณีตัวอยาง . กรุงเทพฯ :

พัฒนาศึกษา.

________. ปริญ ลักษิตานนท และศุภร เสรีรัตน (2533). การบริหารกรตลาดยุคใหม. กรุงเทพฯ:

สํานักพิมพพัฒนาศึกษา.

________. และคณะ (2545). หลักการตลาด . กรุงเทพฯ: โรงพิมพ

วงหทัย ตันชีวะวงศ. (2548). การบริหารตราสินคาไทยดวยกลยุทธ Brand Portfolio.

กรุงเทพฯ. สํานักพิมพธรรกมลการพิมพ.

วิเทียน นิลดํา. (2548, สิงหาคม 203).Smart Moving for Smart. บิสิเนสไทย. หนา 15.

ศรีกัญญา มงคลศิริ. (2548). PowerGens Branding. กรุงเทพฯ. สํานักพิมพBrandAgebooks.

ศิ ริ ภู พ งษ วัฒนา , รศ . ( 2533 ) . การบริหารการตลาด . ก รุ ง เทพฯ : โ ร งพิมพ

มหาวิทยาลัยเกษตรศาสตร.

สืบชาติ อันทะไชย (2546) การวิจัยการตลาด. อุดรธานี. โรงพิมพมหาวิทยาลัยราชภัฏอุดรธานี.

________. (2550). กระบวนการตัดสินใจซื้อของผูบริโภค: การประยุกตใชแบบจําลองโลจิต.

วารสารมหาวิทยาลัยราชภัฏสุราษฎรธานี. 1(1), 113-132.

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________. (2551) . อิทธิพลเชิ งสาเหตุของภาพพจน ร านคาปลีกตอการตัดสินใจซื้ อ .

วารสารบริหารธุรกิจมหาวิทยาลัยธรรมศาสตร. 120 (ต.ค.-ธ.ค.), 9-29.

________. (2552). หลักการตลาด. อุดรธานี. โรงพิมพแมละมุน.

สุวิมล แมนจริง. (2546). การบริหารการตลาด. กรุงเทพฯ. บริษัท เอช.เอ็น.กรุป จํากัด.

________. (2546). การจัดการการตลาด. กรุงเทพฯ. บริษัทวีเอ็ดยูเคชั่น จํากัด.

อดุลย จาตุรงคกุล (2544). กลยุทธการตลาด. กรุงเทพฯ. โรงพิมพมหาวิทยาลัยธรรมศาสตร.

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