erichansenportfolio

EERRIICC HHAANNSSEENN 110 Spook Rock Road Suffern, New York 10901 (845) 323-1315 [email protected]

EDUCATION

COLUMBIA UNIVERSITY Masters Degree Completed December, 2013 Major: Strategic Communications Cum GPA: 3.6561

Marist College Bachelors Degree, Class of 2005 Major: Communications

PROFESSIONAL EXPERIENCE

PEONY ONLINE, MONTVALE, NJ JULY 2012 - PRESENT

ONLINE MARKETING STRATEGIST

Established web presence in social media platforms (Facebook, Twitter, Youtube)

Conducted online engagement

Responsible for all areas of internal and external strategic writing, including industry newsletter service

Perform market research on scrap metal industry trends VERN ANASTASIO FOR PHILADELPHIA CITY COUNCIL, PHILADELPHIA, PA MAY 2010 - MAY 2011 DEPUTY DIRECTOR OF COMMUNICATIONS

Coordinated advertising (mailers, e-blasts, robo-calls, scripts, etc.) for city council candidate Vern Anastasio’s primary campaign

Oversaw crisis management to counter competitor’s last-minute smear campaign

Identified visibility initiatives (e.g. survey, study or index, speech and presentation opportunities)

Developed and maintained relationships with press contacts to generate publicity

Monitored results from major marketing initiatives qualitatively and quantitatively and assessed efficacy

Managed Facebook, Twitter and Foursquare accounts THE MEDIA & MARKETING GROUP, VOORHEES, NJ AUGUST 2008 - DECEMBER 2009 COPYWRITER

Composed print ads, direct mail, outdoor, Internet, radio and TV spots for clients including the Tropicana in Atlantic City, Atlantic City Hilton, Prairie Band, Greektown and the Isle of Capri Casinos. Never missed a deadline

Worked as part of a team to create, reposition and intensify brand recognition through integrated marketing

Proofread and copyedited ads in various media

Quickly produced concise, eye-catching copy that effectively communicates message on multifaceted levels FREELANCE COPYWRITER OCTOBER 2007 - PRESENT

Several assignments composing advertising and press releases in various media; including blogs, web copy, extensive SEO/SEM optimization and social media for clients in fields such as estate law, business to business, publishing and technology

Identify and develop value propositions needs and client issue resolutions

Participate in the development of value proposition, strategy, general sales & marketing communications RENAISSANCE ENTERTAINMENT CORPORATION, TUXEDO, NY JUNE 2005 – OCTOBER 2007 MARKETING ASSISTANT

Wrote copy for press releases, press kits, print, eblasts, radio and TV advertising

Successfully rebranded event, expanding its appeal to young adults

Compiled and composed a direct mail campaign with a high return rate from diverse demographics

Assisted media representatives in their coverage of the event, frequently providing a comprehensive overview

Composed, conducted and compiled market research surveys

PROFESSIONAL MEDIA DEVELOPMENT

Conducted and supervised telephone surveys as part of nationally recognized Marist Institute for Public Opinion, colloquially known as “The Marist Poll”

Experience in TV/film production including an internship with MTV-2’s “Wonder Showzen” and as a production assistant on HGTV’s “Save My Bath”

SKILLS

Never missed a deadline

Experience copy-editing/proofreading

Skilled with Facebook, Twitter and various social media

Blogger

15 years experience MS/Mac/Photoshop/HTML

Public speaker with stand-up comedy experience

Outside the box thinking

Can instantly produce copy in distinct voices

mailto:[email protected]

SAMPLE #1: My admissions essay to Columbia… It took me until the age of 28 to realize what I want to be when I grow up. This epiphany, like all good epiphanies, came courtesy of Sarah “I can see Russia from my house” Palin. When her representative said the crosshairs she had imposed over Senator Giffords were actually surveyors’ marks, I thought “is she paying this imbecile? I could do a better job than that; wait a second I COULD do a better job than that!” Although I’ve always followed politics and the media, I had previously seen myself as a satirist – a field in which, as of my last visit to Craig’s List, openings are few and far between. Like many communications majors, I began my undergraduate degree at Marist with little thought of what career it might lead to beyond “I like movies, I could be a screenwriter!” Alas, despite a few TV internships, the only job I could find upon graduation was in the marketing department of the New York Renaissance Faire. This was obviously an unconventional employer but, garb and Ye Olde English aside, it was a great opportunity to sink my teeth into various media responsibilities, from writing press releases to market research to collaborating with journalists. My tenure went so well that I was invited to return the following season, unprecedented for that position, when, based on my research, we successfully rebranded the event to appeal to a different demographic. I then moved on to a similar position at the legal website My Pet Protection (now a service of LegalZoom) before becoming a copywriter at The Media & Marketing Group, a New Jersey advertising agency. I quickly adapted to the fast-paced environment, consistently producing quality, detailed copy in a variety of voices and proved myself worthy of professional employment in the media. Sadly, the recession came, my job went and I was well into my ninety-nine weeks when I had the revelation described in the opening paragraph. I soon afterwards took my first steps towards this career by volunteering for a Philadelphia city councilman campaign where I impressed the seasoned staff with my dedication; working 12-hour days for a slice of pizza and applying the skills I’d learned from the media to this new, exciting field, eventually being promoted to deputy director of communications. I conducted 25% of voter contacts and even created a strategic response when, less than a week before the election, our competitor smeared our campaign. Although we ultimately lost the election, the experience left me convinced I have a future as a strategist as did my coworkers’ saying “dude, let me know when you’re running for office!” Which, long story short, explains my interest in pursuing a degree in strategic communications; my background in the media and proven ability to solve problems immediately combined with my fascination with politics makes it an ideal match for my skill set. The rise of social media (particularly Twitter) has also influenced my interest in the field; such outlets provide revolutionary means for combating negative publicity – instead of begging a reporter to include a two sentence quote, you can instantly respond with pictures, videos and blog posts derailing such unwanted press point by point which, through shares and re-tweets, can be spread throughout the world in a matter of minutes, like an instant word-of-mouth campaign. My acclaimed dedication to the campaign proves that I’m ready to work hard to make it in this field. The most challenging aspect of the program is, without question, the competition. As if entering an Ivy League school weren’t difficult enough, many of the students pursuing their Master’s at Columbia have successful, decades-long careers with Fortune 500 companies and the strategic communications program accepts less than fifty applicants annually. By contrast, I was a just-good-enough student who is able to find steady work, if I’m lucky, once a leap year. Entering a situation where people with distinguished careers would be my peers is intimidating to say the least. However, I believe that my only sporadic employment has been due to my lack of a clear career goal – I didn’t know what I was doing when I began college and was just as clueless (if not more so) upon graduation. But, with my mama-grizzly-induced epiphany, passion for politics, knowledge of media perception and tremendous experience on the political campaign, I have finally found a career goal worthy of my dedication - becoming a communications strategist and I won’t rest until I have attained it.

SAMPLE #2: I once applied to a PR firm in Chicago, they asked me to write a press release announcing their hiring me, this is what I submitted...

Cooper Hong Inc. Public Relations ensures unprecedented success by hiring superstar copywriter Eric Hansen

St. Charles, IL – August 17, 2010 – In what industry insiders are calling “the most impressive move by any firm in decades,” Illinois based public relations and marketing communications firm Cooper Hong Incorporated have hired world renowned copywriter Eric Hansen to serve as their newest writer on their team. Hailed as the greatest genius in advertising history, Eric Hansen rose from his humble beginnings as marketing assistant for The New York Renaissance Faire where he composed press releases among other promotional materials to a similar position for My Pet Protection, a legal website providing the unusual but sought after service of estate contracts similar to wills ensuring care for one’s pets, to establish himself as a force to be reckoned within the copywriting department of New Jersey advertising agency The Media & Marketing Group. “Take a generous helping of wit, mix thoroughly with out-of-the-box concepts, add a heaping tablespoon of unparalleled organization and voila -- you have Eric Hansen -- serving up some pretty tasty morsels of copy” says W. Bruce Grant, the creative group head of copy at The Media & Marketing Group. Senior copywriter and former supervisor Linda Adams concurs, saying “Eric is a smart, quick and creative person with a real talent for writing. His willingness to help out and contribute ideas makes him a great team player.” “I am thrilled to accept this position from such a prestigious firm as Cooper Hong, Inc.,” says Hansen. “As I am well known for my unparalleled genius in advertising with limitless potential, I can obviously find work at any agency I wanted. Nevertheless, I’m honored to have been offered a position with the firm that produced such innovative, successful campaigns as ‘Easy’ for Jetstream of Houston and ‘Room, With a View’ for Elgin Sweeper. Their public relations work has also been consistently impressive, particularly for the Case Rodeo Habitat For Humanity Fundraiser, and a position with such a respected firm is an opportunity no one can turn down, not even someone possessing the extensive experience and brilliant creative talent that I do.” Cooper Hong Inc. provides full-service marketing, advertising and PR solutions to clients in a diverse array of fields. Their innovative solutions and creative work have been consistently successful, earning the company numerous awards as well as industry recognition.

…they called me for a phone interview, but decided to go with someone local.

SAMPLE #3: I once sent a resume to a marketing position on Craig’s List. Somebody responded, saying “if you could writing a sample blog post about home lighting that would be great” but giving no further information: nothing about the company, nothing about the position, no samples, no specific home lighting products, not even the guy’s last name. This is what I submitted…

New Murray Feiss 8 Light Tres Chic Belle Fleur Chandelier Perfect For Swinging On Thanks in no small part to Johnny Depp's Oscar-nominated turn in the blockbuster Pirates Of The Caribbean movie franchise; pirates, buccaneers and swashbucklers alike have become in vogue once again, making eyepatches, peglegs and parrots to the forefront of this high society fashion craze. This return to the style of the high seas comes hand in hand with a new demand for chandeliersamong the most elite of interior decorators, a fact that Murray Feiss kept clearly in mind when designing their new 8 Light Tres Chic Belle Fleur Chandelier. Anyone looking to make a grand entrance when entertaining guests at their next cocktail party would be hard-pressed to find a more beautiful, sensibly-priced chandelier to swing in on as they shout "arrrrr!" The 35.75" by 38.25" 8 Light Tres Chic Belle Fleur Chandelier was designed specifically to support human weight, so you can show off your swashbuckling skills while keeping the room illuminated by the warming glow of six C 60 watt 2 - G-16 1/2 C 25 watt bulbs. This elegant fixture embodies the style from days of yore, emulating 18th century Chippendale and Adams style chandeliers with bell flower decorative chain links, double frame mirrors and deeply carved translucent fonts that will have everyone believing that it was taken directly from the deck of the Jolly Roger. Plus, the antique firenze gold finish with excavation resin and beige linen shades perfectly compliment any skull and crossbones flag; bringing a level of class to your that is simply worth walking the plank for!

…and I’ve still yet to hear back from them. I probably shouldn’t have ended that closing sentence with a preposition.

more indulgence

Only one hour away from Philadelphia, PA; the Tropicana Casino and Resort in Atlantic City gives you a world-class escape. Want more games with bigger payouts? We’re your source

for progressive slots and table games with real, LIVE dealers (what a concept). Make it a weekend with a stay in our incredible guest rooms. Need a break from the action? Pump up

at our health club and indoor pool. With endless opportunities to party, stay, play and win all under one roof, the Tropicana is your ultimate getaway for just a half tank of gas!

Mid-week rates starting at $59 weekend rates starting at $149

don’t miss out on the value, book your getaway today! Call 1-800-tHe-trOP or visit tropicana.net and mention code tPHiL.

Rates are based on availability and do not include 14% tax and $8 occupancy fee. Valid now through February 28, 2009.

Why Play At The Tropicana?

3 Only one hour from Philadelphia

3 Play for a day or stay overnight

3 6-Deck Blackjack throughout the Casino

3 4-Deck Blackjack at select tables, giving your more chances

to win for a limited time only

3 Win more with progressive slots including Wheel of Fortune, John Wayne,

Wizard of Oz, Indiana Jones, Spin Poker, Super Spin and more!

3 Earn more cashback and comps

3 New members receive $50 EZ Promo Dollars instantly with your Premium Card

3 The Quarter, AC’s hottest location to dine, shop and party

HeY PHillY, We’Ve gOT MORe.

turn a day triP intO an OvernigHt getaway.

relax at our spa. The Quarter invites you to indulge in the spa services at bluemercury apothecary and spa. Stylists at The Salon at Tropicana are sure to please with a variety of services including haircuts, color, waxing, manicures and pedicures. Make stress a thing of the past at our health club with swimming pools and more!

Wine and dine. We have what it takes to satisfy your appetite for the good life. Variety. Lobster and prime aged steak. Robust, authentically prepared Italian, Irish, Cuban and Asian specialties. And let’s not forget the ultimate burger or sandwich, piled high with all your favorite accompaniments. Enjoy gourmet flavor without the gourmet price. wellington’s is offering an incredible $35 Price Fix Menu. Truly, Tropicana is Atlantic City’s most tasteful experience. Call 1-800-THE-TROP to make your reservations today.

splurge in our shops.Spend the day at our variety of shops, from the retail of Chico’s to

the classic looks of White House/Black Market. Brandeis Jewelers has every accompaniment to any outfit, while Erwin Pearl offers fashion

jewelry. Visit Salsa Shoes for designer names. Shop at Brooks Brothers and Barron Gentlemen for the best men’s fashions and top your outfit

at the Hat Emporium.

Brighton and the Boardwalk, Atlantic City, NJ 08401 · 1-800-THE-TROP · www.tropicana.net

D I N E Carmine’s

Cuba Libre Restaurant & Rum Bar P.F. Chang’s China Bistro

Palm Restaurant Red Square

A Dam Good Sports Bar The Comedy Stop Cafe & Cabaret

Rí-Rá Irish Pub & Restaurant Zeytinia – New York’s Gourmet Choice

S H O P Accents

Barron Gentlemen bluemercury apothecary

and resort spa Brandeis Jewelers

Brooks Brothers Brookstone

Caché Chico’s

Erwin Pearl Godiva Chocolatier

Hat Emporium Havana Sundries Jake’s Dog House

Klassic Kollectables Old Farmer’s Almanac

General Store Perfect Accessories

& Leather Salsa Shoes Swarovski

Tahari The Spy Store

Trick Zone White House/Black Market

Zephyr Gallery Zeytinia – New York’s Gourmet Choice

PA R T y 32° Luxe Lounge

A Dam Good Sports Bar Cuba Libre Restaurant & Rum Bar

IMAX Missile Bar

Planet Rose Karaoke Bar Providence Night Club

Red Square Rí-Rá Irish Pub Tango’s Lounge

The Comedy Stop Cafe & Cabaret

all the shopping and rejuvenation all in one place!

THE QuARTER — DINE, SHOP & PARTy

yOu DESERVE MORE! GREAT DEALS ALL AROuNDMore Ways to WinFeel the dice in your hand. Hear the cards shuffling. See the lights of a winning slot jackpot. The Tropicana has progressive slot machines with big jackpots, LIVE table games, a high-style poker room and more. we’ve got a new kind of action with 6-deck and 4-deck blackjack throughout the casino floor, for a limited time only. Less Cards. Better Odds. Can you get all this in Philly? I don’t think so! No matter what you’re looking for, the Tropicana gives you more ways to go home a winner!

evening entertainMent. late night partying.The Quarter is your location for electrifying entertainment. Visit Tango’s Lounge and experience LIVE performances seven days a week. Catch a movie at IMAX. Laugh with the funniest comedians at The Comedy Stop. Grab a drink at Rumba Lounge in the midst of all the non-stop action of the casino. With unmatchable value all around, come to the Tropicana and feel the heat!

NOW PLAyING!dark knight • Now – March 5 WatchMen • Beginning March 6

For complete movie schedules, visit tropicana.net.

headlinerentertainMentspirit oF the dance NOW THROuGH FEBRuARy 18

Don’t miss out on the value! Buy One tiCket, get One Free! See Promotions Booth for details.

yesterday – a tribute to the beatles NOW PLAyING, WedNesday – suNday

lou neglia’s chaMpionship Mixed Martial arts ring oF coMbat FEBRuARy 20

jesse Mccartney SATuRDAy, FEBRuARy 28

johnny Mathis MARCH 13 & 14

chris botti APRIL 4

More Winners. More variety.Tropicana paid out more than $2.5 billion in jackpots in 2008! We have

your favorite progressive slot machines such as Wheel of Fortune, John Wayne, Wizard of Oz, Indiana Jones, Spin Poker, Monopoly Money

Grabbers, Wheel of Fortune Super Spin and many more.

shoW us your preMiuM card — get $50*New members, now when you show us your Premium Club Card from another casino you’ll get $50 in eZ Promo dollars*.

Plus, new members can sign up for their free Diamond Club Card to get a room*, 2X eZ Promo dollars and free parking!

Visit the Promotions Booth for complete details.

*Certain restrictions apply. Must be 21 or older. Gambling Problem? Call 1-800-GaMBLeR. Show schedule subject to change.

more acTiOn

We’ve got the gaMes you Won’t Find in philly!

park once, then party all night long Without going outdoors!

more fun

show tickets may be purchased at www.ticketmaster.com, by calling 1-800-745-3000 or at the tropicana box office.

L i v e g a M e s

!

tropicana loves philly!visit tropicana.net/philly

for special offers.

Holiday Smash

RADIO 60

Client IOC BV

Title Holiday Smash Radio

Writer Eric Hansen Job # 74265

Date 6.24.15

Length :60

MUSIC: Up and under with IOC custom music bed.

VO: Get away from the stress of the season at the Isle

of Capri Boonville with your chance to win cold hard

cash in our fifteen thousand dollar Holiday Smash

Giveaway!

SFX: SMASH NOISE, LIKE DROPPING CERAMIC FOLLOWED BY

JINGLING COINS

VO: Earn entries starting December first. Then be here

Saturdays, December sixth, thirteenth and twentieth,

when we’ll be calling a winner every half hour from

six pm to nine pm. But we’re giving you a new way to

win: hear your name, come up and smash, that’s

right: SMASH a piggy bank guaranteed to be filled

with a prize as high as one thousand dollars! With

all the pressures that come this time of year, we’re

providing a break by giving you a gift.

SFX: SMASH NOISE, LIKE DROPPING CERAMIC FOLLOWED BY

JINGLING COINS

VO: Only at the Isle of Capri Boonville! For more

information, please visit our website at www-dot-

isleofcapricasino-dot-com-slash-boonville

DISC: Must be 21. Subject to change or cancellation at

any time. Bet with your head, not over it. Gambling

Problem? Call 1-888-BETS-OFF.

# # #

Client: Trop

Project: Web Commercial

Job #: 80134

Medium: n/a

Length: n/a

Writer: Hansen

AE: Anderson

Date: 1/5/2009

MUSIC: Salsa style music up and under throughout.

VOICEOVER:

Tropicana. Because you demand optimum staying power.

ON SCREEN: “More relaxing. We’re all about amenities.” [Morphs into various hotel

photos.]

VOICEOVER:

Tropicana. Because you appreciate variety.

ON SCREEN: “More taste. Everything from hamburgers to haute cuisine.” [Morphs into

various restaurant/eating photos.]

VOICEOVER:

Tropicana. Because you love to play and win.

ON SCREEN: “More winners. Too much of a good thing? Never.” [Morphs into various

photos of games, slots, tables, players winning, etc.]

VOICEOVER:

Tropicana. Because you want to experience it all.

ON SCREEN: “More action. So much to see, so much to do.” [Morphs into photos of

shopping, nightlife, etc.]

ON SCREEN: “The heat is on 365 days a year.” [Morphs into various photos of guests

having fun.]

VOICEOVER:

Tropicana. Because you want a destination unlike any other.

ON SCREEN: [Tropicana Logo] Start your experience now. www.tropicana.net

DISCLAIMER: Gambling problem? Call 1-800-GAMBLER

FOR IMMEDIATE RELEASE CONTACT: Eric Hansen

July 18th, 2006 PHONE: 845-323-1315

E-MAIL: [email protected]

AIM FOR ADVENURE AT THE NEW YORK RENAISSANCE FAIRE!

Saturdays and Sundays (Including Labor Day) August 5th – September 24th, 10:00 am-7:00pm

www.renfair.com

Tuxedo, NY – Summer Season 2006 – Hear ye! Hear ye! Good times abound to all those who spend a day

at the New York Renaissance Faire in nearby Tuxedo where fantasy rules! Come one, come all to

encounter Robin Hood and his Merry Band of Outlaws as they foil the Sheriff of Nottingham. Feast upon a

mouth-watering turkey leg as you experience the thrill of two knights clashing on horseback at the twice-

daily joust. Gasp with excitement as you witness the skilled swords and shields battles of the living chess

match. Immerse yourself in a magical realm of royalty from 10:00 AM to 7:00 PM on Saturdays, Sundays

and Labor Day Monday from August 5 through September 24.

For it’s twenty-ninth season, the Faire is proud to announce the addition of the Peacock Pavillion.

A separate section across the beaten track where mature visitors can indulge themselves in naughty, baudy

delights as they participate, vote and compete in the wet chemise contest and vie for the best buns in the

shire. Also new this season is The Blue Boar Inn, a known haunt of Robin Hood and his men, the Faire’s

first pub to feature table service.

- more -

http://www.renfair.com/

/ Renaissance

Returning entertainment to the Faire includes not only the knights of the aforementioned jousts

and chess matches, but the comedy of the Mudd Brothers, the death-defying stunts of Dextre Trippe, the

humor of the silent Danny Lord as well as the knife-throwing father and son team of Stewart & Arnold.

The Faire’s tradition of fine Elizabethan performances continues this year with the production of Henry V.

And those with wee ones will find no shortage of activities, not only in the Maypole Dance and costume

contests, but in the wonderful rides and games, appealing to all ages, that the Faire has become known for.

A boisterous marketplace is alive with over one hundred shops of fine handcrafted wares. Patrons

can shop for various old-world delights or stroll around shops featuring goods from days of yore. Visitors

will find no shortage of food in over 30 eateries teeming with succulent sustenance including the popular

Turkey Legs, Steak-on-a-Stake, falafels and more! Palatable potions including juices, soft drinks, ales,

wine mead and newly added micro-brews will quench even the direst of thirsts.

The New York Renaissance Faire is located on over 35 beautiful acres on 600 Rt 17A in Tuxedo,

New York and is open Saturdays, Sundays and Labor Day Monday from August 5 until September 24 from

10:00 AM to 7:00 PM. For further information, call (845) 323-1315 or visit www.renfair.com, where

details about promotions and discounts can be found.

-end-

State of Social Financial Services Webinar Executive Summary Overall social engagement expanded 126% during 2014, but financial services grew only 23%. Additionally, the top five most social financial services brands generated almost as much content as the rest of the field’s over 200 brands combined. The gap between these figures indicates that financial services brands presently have a massive opportunity to take advantage of proven strategies that will expand their social presence, strengthen their branding and grow their business. While Facebook’s upcoming news feed redesign has caused much concern amongst social media marketers, by making the platform more palatable to users, it will increase usage and, in turn, benefit any brand with an established presence on the platform. If anything, the coming changes to Facebook present brands with the opportunity to diversify their social media strategies. Because social media is a constantly evolving field, brands need to expand beyond Facebook and create an active presence across multiple platforms. Still, 2014 saw Instagram and Twitter engagement skyrocket across the board, especially for financial services brands. The nature of these platforms illustrate the strategies that work best: frequent posting, consistent themes and contribution to popular topics. Due to its visual nature, the most shared content on social networks (apart from Twitter) has been images. For this reason, the image-based Instagram has seen a massive post-to-action ratio, with some bullish posters seeing a 300% return rate on their posts to the platform. Twitter’s engagement rate is approximately equal to output rate for financial services brands. Strong worded calls-to-action in addition to Tweeting on trending subjects are the factors driving financial services’ Twitter success. Brands effectively doing so are utilizing a key advantage of Twitter: since social networks are social, brands can observe what their consumers care about and which users are most likely to advocate their services among their personal networks. Though some of these posts seem to be off-topic, shared posts originating from a brand, even those indirectly related to the brand itself, have been shown to lead to discussions of that brands’ services among consumers, reenforcing its image and driving new business. This whitepaper gives examples of specific financial services brands and campaigns that have generated solid results, solidifying branding and bringing more to their companies’ bottom lines. It divides financial services into five subcategories: insurance, banking, payment services, loans, investment products and services. The analysis determines the trends and strategies that have generated results and

provides solid data on the direct and indirect value of each interaction. Additionally, it evaluates the media, posts, timelines are most effective now and which have the most potential for the future; such as the recent growth video has seen due to its more easily shareable redesign on social platforms. Since financial service brands have lower engagement rates than brands in other fields, any proven strategies to move consumers to action must not go overlooked.

State of Social Media in the Financial Services Industry The constant evolution of the social media landscape has left many financial services brands working hard to catch up while new strategies to connect with consumers and bring more to their ROI spring up, seemingly on a daily basis. Just recently, Facebook announced that it would be releasing a redesigned news feed on January 15, leaving many social media marketers questioning how it will impact their present strategy. While this change will benefit Facebook users and, in turn, brands with an established presence on the platform, it illustrates why it is crucial for brands to think beyond Facebook to strategize social media from a cross-platform perspective. This article analyzes the current social media trends in financial services; both overall and for brands in the insurance, banking, payment services, loans, investment products and services fields. While social engagement as a whole expanded 126% during 2014, but financial services grew only 23%. The gap between these figures indicates that, although the financial services industry is less social than other fields, there is plenty of room for brands in the field to grow and no shortage of proven strategies for them to reach more consumers and have a bigger impact as social media continues to reinvent itself.

State of the Social - As A Whole 2014 saw financial services brands generate user action across platforms at a faster pace than did brands in nearly all other fields

0"

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January" February" March" April" May" June" July" August" September" October"

Th

ou

san

ds!

Automotive" Financial Services" Food/Beverage" Retail" Telecom" Travel/Leisure"

Cross platform actions by industry

-13%" +47%" +41%"+4%" +57%"+19%"

Source: Shareablee Social Loyalty Platform 2014

Platforms: Facebook, Twitter, Instagram, Google+

Period: Jan - Oct 2014

Still, what matters most in social media marketing is the unique engaged audience, or the number of consumers who will take the time to interact with a brand. These figures determine the efficacy of a social presence and a company’s ROI on social media marketing. Financial services have a long way to go to catch up with other industries in this regard.

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January" February" March" April" May" June" July" August" September" October"

Th

ou

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s!

Unique Engaged Audience!

Automotive" Financial Services" Food/Beverage" Media/News/Publishing" Retail" Telecom" Travel/Leisure" TV"

By measuring by size of a company’s active audience, you can get an idea of the ROI for social media


Platforms: Facebook


That other fields are able to inspire that much more activity indicates the massive opportunity financial services brands have to strengthen their branding by further developing their presence across social media platforms.

State of the Social - Financial Services: Key Trends Nevertheless, financial services companies still achieved a considerable increase in social engagement during 2014. This time period also saw financial services expand their presence on the non-Facebook platforms, with Twitter use growing 500%. This is a step in the right direction because, while Facebook use is as popular as ever, the growth of other platforms in 2014, Instagram in particular, has quashed the misconception that social begins and ends with Facebook.

94%"

5%"

1%"

Facebook"

Twitter"

Instagram"

Google Plus"

Jan - Oct 2014"

29.2 Million

Actions"

98%"

1%"

1%"

Facebook"

Twitter"

Instagram"

Google Plus"Jan - Oct 2013"23.8 Million

Actions"

Engagement by platform (Financial Services): The overall pie grew 23%, with 380% for Twitter, 265% for Google Plus, 134% for Instagram, and 17% for

Facebook

Financial Services accounts for 0.4% of all social

activity… but 13% of all internet ad spending*!

*PWC/IAB)Internet)AdverOsing)Revenue)Report)2013)



Period: Jan 2013 - Oct 2014 Based on this data, many would speculate that the increased engagement, particularly on Twitter and Instagram, is achieved mostly by bullish posting and this assumption is, for the most part, true, as seen in the first 10 months of 2014:

On Facebook, banking brands posted 18% more, leading to 238% more monthly actions while payment services companies decreased posting by 11% and their engagement went down 15%.

An increase in monthly Twitter posting generated nearly as much of an increase in Twitter action, sometimes even more.

Bullish posters on Instagram saw average monthly consumer actions increase dramatically, sometimes at triple-digit percentage rates.

Activity on Google Plus increased, despite the relative slow pace at which financial services are posting to it, indicating that the platform is gaining popularity.

However, it must be taken into account that, of the over-200 financial services brands with a social media presence, there are five that dominate the share of voice for the field.

This dominance can also be shown leading to a strong showing on the most important social media data, the number of actions generated per post which, again, shows the level of exposure and consequent success a brand’s social presence has achieved.

Top performing brands across key verticals: Actions per post

1,424"

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Citi"

Bank of America"

Wells Fargo"

Citibank (US)"

Capital One"

Banking!

3,667"

908"

625"

447"

380"

Liberty Mutual Insurance"

Prudential - Bring Your

Safeco Insurance"

State Farm"

USAA"

Insurance!

1,100"

333"

259"

186"

100"

Ameriprise Financial"

Primerica"

Thrivent Financial"

Voya"

H&R Block"

Investment Products & Services!




Top performing brands across key verticals: Actions per post

386"

85"

69"

53"

36"

Lower My Bills"

J.G. Wentworth"

e-loan"

OneMain Financial"

Quicken Loans"

Loans!

3,234"

862"

415"

268"

207"

Visa (US)"

Diners Club International"

Western Union"

MasterCard (US)"

American Express (US)"

Payment Services!




That only five brands can generate nearly as much social media activity as over 200 other brands combined indicates that there are effective social strategies that financial services brands can implement. This cannot go overlooked, especially with social media loyalty rates for financial services at an all-time low across the board.

3%"

8%"

10%"

11%"

12%"

22%"

Payment Services"

Banking"

Investment Products"

Insurance"

Loans"

USA - All"

% FB Returning Engagers!

8%"

10%"

10%"

12%"

15%"

20%"

Payment Services"

Loans"

Investment Products"

Banking"

Insurance"

USA - All"

% TW Returning Engagers!

BarclayCard – 48%!

Bank of America– 11%!

US Bank – 26%!

Loyalty is at an all-time low across Financial Services categories


Platforms: Facebook, Twitter


Best practices Because social platforms are visual media, images have consistently attracted the most attention and driven the most engagement. This trend can be observed for financial services brands on Facebook between January and October, 2014 with photos generating substantially more engagement than other media posts.

64%"57%"

52%"

5%" 6%" 4%"14%"

7%"15%"17%"

30%" 28%"

Banking" Insurance" Investment Products & Services"

% Post!Photo" Video" Status" Link"

85%" 86%" 88%"

11%" 5%" 4%"2%" 3%" 2%"4%" 7%" 6%"

Banking" Insurance" Investment Products & Services"

% Engagement!

How much is post type strategy affected by vertical?


Platforms: Facebook


53%"

78%"

3%"13%"11%"

0%"

33%"

9%"

Loans" Payment Services"

% Post!Photo" Video" Status" Link"

76%" 79%"

1%"

19%"

3%" 0%"

20%"

2%"

Loans" Payment Services"

% Engagement!

How much is post type strategy affected by vertical?


Platforms: Facebook


The three most social financial services brands, Liberty Mutual, Citibank and Visa, have taken advantage of this, posting shareable photography to their platform on a regular basis to impressive results, with Liberty Mutual expanding its Instagram audience engagement 792% in 2014. These two brands illustrate the most effective social practices for the financial services industry:

Consistency: Liberty Mutual has created solid social branding through its frequent posts on family-related subjects.

Popular Trends: Posts about the Olympics and World Cup lead to a spike in Visa’s Instagram engagement. Similarly, the abovementioned Instagram growth for Liberty Mutual came during its holiday-themed “Home is where…” campaign.

Active encouragement: Citibank experienced sustained growth in Instagram audience engagement following its CitiVolunteer campaign which encouraged followers to post photos to the hashtag #CitiVolunteer.

Additionally, the newly designed, easily shareable microvideos have experienced massive growth in recent months, particularly on Instagram. Though engagement rates are still relatively low and videos can be expensive to produce, they are visual, now easier to share and gaining traction on social media. Financial services brands should consider adding them to their social platforms. Still, despite the proven results of Instagram, many in the industry have yet to take advantage of the platforms rapid growth.

65"

81"

71"

56"

65"

54"

0" 20" 40" 60" 80" 100"

Overall"

Banking"

Insurance"

Investment

Loans"

Payment

% of Brands on Twitter!

Among all the Financial Services brands we monitored

11"

12"

16"

5"

5"

8"

0" 20" 40" 60" 80" 100"

Overall"

Banking"

Insurance"

Investment

Loans"

Payment

% of Brands on Instagram!

44"

39"

43"

43"

57"

62"

0" 20" 40" 60" 80" 100"

Overall"

Banking"

Insurance"

Investment

Loans"

Payment

% of Brands on Google+!

71"

87"

82"

61"

73"

61"

0" 20" 40" 60" 80" 100"

Overall"

Banking"

Insurance"

Investment

Loans"

Payment

% of Brands on Facebook!

Because pictures have been the most shared content in social media, Instagram’s efficacy as a tool for marketers is self-evident. That a mere 11% of financial services brands have a presence there indicates a massive opportunity to reach more consumers. Conclusion The growth of new social media platforms can lead financial services brands to generate new business, strengthen ties to consumers and bring more to their bottom line. Now is the time to think beyond Facebook and utilize the strategies that will expand their presence across platforms while maintaining consistency and generating a relationship with followers. It is also noteworthy that, with social media activity on the rise, it would be impossible to engage with every follower. Therefore, brands must observe their followers and engage with the users or trends most likely to generate solid growth for that brand’s social presence. Observation can also prove useful in terms of competition.

Social media is constantly changing, which can be a challenge, but also an opportunity. Mastering the practices that work best at the present will make a brand stronger and better equipped to learn what will work in the future.

Five Challenges That Can Confront Family Businesses Of all the relationships one has, few are more paramount, or complex, than those in their family and business lives. Therefore, when the two intertwine in a family business situation, extraordinary problems can arise. However, by planning ahead, establishing boundaries and maintaining healthy communications, people involved in family businesses can maintain happy, healthy and successful relationships in both fields, as can be seen in the following five common issues faced in such areas... The Issue: Vision. Different generations can have wildly different points of view on how business should be conducted and, at the same time, both be equally right. On the one hand, a business should never lose sight of what made them successful in the first place. On the other, businesses need to evolve in order to stay relevant and competitive in a cutthroat marketplace. Finding a balance between the new and old can be difficult, but is crucial for any family business. How To Deal: A baptism by fire. When such conflict arises, it provides younger, less-experienced parties an opportunity to prove themselves to their elders. Once their plans are communicated in terms that can be understood by all-involved which include, at the very least, examples of similar ideas being successfully implemented or, more convincingly, an experiment conducted by the younger party, if only on a small scale, that indicates its potential. In fact, a familial bond can often prove to be an asset in such a scenario because family members already know how to communicate with one another and have some idea of what they will respond to. Of course making changes to one’s family business can be a touchy issue and will often, if not always, lead to some tension, but if the new plans are introduced respectfully and effectively, they can strengthen both the professional and personal relationship between two generations. (Poza, 100-105) The Issue: Emotions. A family relationship and a business relationship are two different dynamics and when they overlap, some complication is bound to ensue. Trouble such as divorce, health and financial issues will influence family relationships both inside and outside the office. A balance must be maintained in order to keep all relations functioning at maximum efficiency. How To Deal: Frequent family meetings. The best way to simplify the complex dynamic within a family business is to always be on the same page. Since employees have a different relationship to a boss who is a family member, communication about this overlap must be established, enforced and understood as often as possible. Scheduling a regular meeting is the best way to keep abreast of any potential complication. (Poza, 36-46) The Issue: Paternalism. For some family businesses, employment and advancement are passed from one generation to another as a birthright. When putting the family first, businesses can bring about charges of nepotism, warranted or otherwise, and jeopardize the business’ future by giving younger generations too much too soon, in

matters of responsibility and compensation. On the other hand, when a family business puts business first, it can result in strained familial bonds, leaving family members to spend social celebrations discussing business matters. Other complications can arise when boundaries between working and familial relationships are left undefined, when an employee is given an advantage or disadvantage by a superior who is also a relative, therefore putting both their familial and business relationships in jeopardy. How To Deal: Joint Optimization. Business policies are written establishing explicit guidelines for employees who are also family members. Family members are encouraged to start at the bottom, as would other employees, involve themselves in the business’s charitable interests or even start their careers at other companies. Once they are under the employment, they receive the same performance review as other employees would, where their strengths, weaknesses and contributions are evaluated honestly. Businesses who establish such practices often have smooth, successful transitions from one generation to the next.(Poza, 7-13) The Issue: Succession Planning. Many family businesses fail to establish a procedure for handing control over their organization from one generation to the next. Complications can arise when a family member is given or not given greater responsibility once present managers, to whom they are related, leave. How To Deal: Make them earn it. There’s nothing wrong with considering somebody for a position or promotion who happens to be a relative, so long as they are qualified. However, once they are in that position, make it clear to all concerned that they were hired for their merit, not their last names and be sure to provide them with challenges to prove it. Doing so will not only garner the employee the respect of non-family co-workers, but strengthen his skills and boost his confidence. Though some short-term awkwardness is likely inevitable, the benefits of challenging a family member will pay off in the long run as when it comes time to run the company, they have acquired the skills, experience, confidence and, last but not least, respect to do so. (Poza, 85-105) The Issue: Exit strategy. Though individuals enmeshed in a family business often have common interests, they also often do not or change over time. When the decision is made to end a business relationship with a family member, this will almost always put their familial bond under pressure. How To Deal: Plan ahead, making sure to enact plans in a gradual manner. An effective family-business relationship is defined by frequent communication on both fronts, with boundaries established and affirmed. One of the benefits to a business of a family member exiting is the opportunity for a slow transition. A family member will have a better grasp of the future plans than would a mere boss, so when it comes time for someone to leave, they can prepare for the smoothest changing of the guard that is possible. Many successful family-run businesses even appoint a Transition Czar for this purpose.

(Poza, 107-125) Poza, Ernesto J. Family Business: Third Edition. South-Western Cengage Learning, 2010.

PEONY ONLINE, INC. MORNING MARKET REPORT FRI JUN 06, 2014═════════════════ LONDON METAL EXCHANGE (RING CONTRIBUTOR) ══════════════════Contract(US$/mt) Time Last +/- High Low Prev_Cls Open SettleALUMINUM (3-mo) 8:15 1838 -12 1838 1838 1850 1838ALUMINUM (spot) 8:15 1817 -7.3 1817 1817 1824.3 1817 1817N_A_ALLOY(3-mo) 8:15 2300 -90 2300 2300 2390 2300N_A_ALLOY(spot) 8:15 2295 -92 2295 2295 2387 2295 2295AL_ALLOY (3-mo) 8:15 1970 -20 1970 1970 1990 1970AL_ALLOY (spot) 8:15 1970 -20 1970 1970 1990 1970 1970COPPER (3-mo) 8:15 6656 -124 6656 6656 6780 6656COPPER (spot) 8:15 6660.5 -142.5 6660.5 6660.5 6803 6660.5 6660.5LEAD (3-mo) 8:15 2084 -24.5 2084 2084 2108.5 2084LEAD (spot) 8:15 2063 -23.3 2063 2063 2086.3 2063 2063NICKEL (3-mo) 8:15 18520 -510 18520 18520 19030 18520NICKEL (spot) 8:15 18465 -508 18465 18465 18973 18465 18465TIN (3-mo) 8:15 22975 -270 22975 22975 23245 22975TIN (spot) 8:15 23025 -200 23025 23025 23225 23025 23025ZINC (3-mo) 8:15 2070 -18 2070 2070 2088 2070ZINC (spot) 8:15 2069.5 -19.5 2069.5 2069.5 2089 2069.5 2069.5Contract(Cents/lb)Time Last +/- High Low Prev_Cls Open SettleALUMINUM (3-mo) 8:15 83.37 -0.54 83.37 83.37 83.91 83.37ALUMINUM (spot) 8:15 82.42 -0.33 82.42 82.42 82.75 82.42 82.42N_A_ALLOY(3-mo) 8:15 104.33 -4.08 104.33 104.33 108.41 104.33N_A_ALLOY(spot) 8:15 104.10 -4.17 104.10 104.10 108.27 104.10 104.10AL_ALLOY (3-mo) 8:15 89.36 -0.91 89.36 89.36 90.26 89.36AL_ALLOY (spot) 8:15 89.36 -0.91 89.36 89.36 90.26 89.36 89.36COPPER (3-mo) 8:15 301.91 -5.62 301.91 301.91 307.54 301.91COPPER (spot) 8:15 302.12 -6.46 302.12 302.12 308.58 302.12 302.12LEAD (3-mo) 8:15 94.53 -1.11 94.53 94.53 95.64 94.53LEAD (spot) 8:15 93.58 -1.06 93.58 93.58 94.63 93.58 93.58NICKEL (3-mo) 8:15 840.05 -23.13 840.05 840.05 863.19 840.05NICKEL (spot) 8:15 837.56 -23.04 837.56 837.56 860.60 837.56 837.56TIN (3-mo) 8:15 1042.1 -12.25 1042.1 1042.1 1054.4 1042.1TIN (spot) 8:15 1044.4 -9.07 1044.4 1044.4 1053.5 1044.4 1044.4ZINC (3-mo) 8:15 93.89 -0.82 93.89 93.89 94.71 93.89ZINC (spot) 8:15 93.87 -0.88 93.87 93.87 94.76 93.87 93.87 LME STOCKS (06-09-14) (metric ton) Aluminum Al Alloy NA_Alloy Copper Nickel Lead Tin Zinc 5,160,575 38,460 63,740 167,775 283,992 191,375 10,950 701,825 -9,800 UNCH. UNCH. -150 -324 +1,000 +65 +1,450════════════════════════════════ COMEX/NYMEX ════════════════════════════════Contract Time Last +/- High/Low Prev_Cls Open SettleCOPPER Jun' 14 8:11 303.75 -5.35 309.05/303.75 309.10 309.05COPPER Jul' 14 8:15 303.75 -5.30 309.40/302.60 309.05 309.25COPPER Sep' 14 8:15 303.65 -5.20 309.00/302.50 308.85 309.00GOLD Aug' 14 8:15 1253.9 +0.60 1256.9/1251.4 1253.3 1253.7SILVER Jul' 14 8:15 19.055 -0.028 19.150/18.995 19.083 19.040PLATINUM Jul' 14 8:15 1450.2 +5.10 1455.9/1442.9 1445.1 1447.8PALLADIUM Sep' 14 8:15 842.95 +3.50 842.95/838.30 839.45 839.70STOCKS: Cu 16,440 +45 Gold 8,265,765 UNCH. Silver 175,654,477 -91,159COPPER SCRAP 06-06-14 PRECIOUS METAL 06-05-14 CURRENCY 8:00 #1 bare bright 301.00│H&H Gold: 1252.50 │US$=EURO 0.7332#1 burnt 296.00│H&H Silver: 19.070 │US$=MPES 12.8565 US$=CAN 1.092#2 refinery 277.00│Engelhrd: Pt 1445 Pd 848│US$=B£ 0.5944 US$=J¥ 102.345 WEAK OPENING FOR METALS BEFORE U.S. EMPLOYMENT DATA, CHINESE INVESTIGATION Base metals opened Friday's trading with losses across the board. Tradersremain hesitant to invest ahead of the U.S. non-farm payroll report, due out8:30 EST, which economists predict will show an increase of 210,000 jobs overthe course of May. Also contributing to this feeling of caution, Chineseauthorities are currently investigating allegations of fraudulently inflatedmetal inventories in the port of Qingdao. This not only indicates that China'sdemand for metals may have been overstated, but has also led to fears thatChinese companies may sell off their metal stocks, flooding the market. This was enough to give copper a negative opening, with Comex July and Londonbenchmark starting the day at respective levels of $3.0925/lb and $6,785/mt.Red metal prices received little support from supply concerns as major U.S.mining company Newmont Mining Corp halted production in its Indonesianfacilities in response to an export tax. Aluminum also slipped ahead of this morning's employment report. The start oftrading saw its LME three-month below yesterday at $1,845/mt. Additionally, nickel was unable to extend yesterday's closing gains into thismorning's sessions. London futures nickel opened at $19,090/mt, representing aloss from Thursday.═════════════════════════════════════════════════════════════════════════════ Copyright © Peony Online, Inc., 2014, All rights Reserved.

PEONY ONLINE, INC. MIDDAY MARKET REPORT FRI JUN 06, 2014═════════════════ LONDON METAL EXCHANGE (RING CONTRIBUTOR) ══════════════════Contract(US$/mt) Time Last +/- High Low Prev_Cls Open SettleALUMINUM (3-mo) 11:18 1870 +20 1870 1838 1850 1838 1870ALUMINUM (spot) 11:18 1847.5 +23.2 1847.5 1817 1824.3 1817 1847.5N_A_ALLOY(3-mo) 11:18 2325 -65 2325 2300 2390 2300 2325N_A_ALLOY(spot) 11:18 2322.5 -64.5 2322.5 2295 2387 2295 2322.5AL_ALLOY (3-mo) 11:18 1985 -5 1985 1970 1990 1970 1985AL_ALLOY (spot) 11:18 1985 -5 1985 1970 1990 1970 1985COPPER (3-mo) 11:18 6690 -90 6690 6656 6780 6656 6690COPPER (spot) 11:18 6697 -106 6697 6660.5 6803 6660.5 6697LEAD (3-mo) 11:18 2103 -5.5 2103 2084 2108.5 2084 2103LEAD (spot) 11:18 2080 -6.3 2080 2063 2086.3 2063 2080NICKEL (3-mo) 11:18 18900 -130 18900 18520 19030 18520 18900NICKEL (spot) 11:18 18845 -128 18845 18465 18973 18465 18845TIN (3-mo) 11:18 23100 -145 23100 22975 23245 22975 23100TIN (spot) 11:18 23080 -145 23080 23025 23225 23025 23080ZINC (3-mo) 11:18 2085 -3 2085 2070 2088 2070 2085ZINC (spot) 11:18 2085 -4 2085 2069.5 2089 2069.5 2085Contract(Cents/lb)Time Last +/- High Low Prev_Cls Open SettleALUMINUM (3-mo) 11:18 84.82 +0.91 84.82 83.37 83.91 83.37 84.82ALUMINUM (spot) 11:18 83.80 +1.05 83.80 82.42 82.75 82.42 83.80N_A_ALLOY(3-mo) 11:18 105.46 -2.95 105.46 104.33 108.41 104.33 105.46N_A_ALLOY(spot) 11:18 105.35 -2.93 105.35 104.10 108.27 104.10 105.35AL_ALLOY (3-mo) 11:18 90.04 -0.23 90.04 89.36 90.26 89.36 90.04AL_ALLOY (spot) 11:18 90.04 -0.23 90.04 89.36 90.26 89.36 90.04COPPER (3-mo) 11:18 303.45 -4.08 303.45 301.91 307.54 301.91 303.45COPPER (spot) 11:18 303.77 -4.81 303.77 302.12 308.58 302.12 303.77LEAD (3-mo) 11:18 95.39 -0.25 95.39 94.53 95.64 94.53 95.39LEAD (spot) 11:18 94.35 -0.29 94.35 93.58 94.63 93.58 94.35NICKEL (3-mo) 11:18 857.29 -5.90 857.29 840.05 863.19 840.05 857.29NICKEL (spot) 11:18 854.80 -5.81 854.80 837.56 860.60 837.56 854.80TIN (3-mo) 11:18 1047.8 -6.58 1047.8 1042.1 1054.4 1042.1 1047.8TIN (spot) 11:18 1046.9 -6.58 1046.9 1044.4 1053.5 1044.4 1046.9ZINC (3-mo) 11:18 94.57 -0.14 94.57 93.89 94.71 93.89 94.57ZINC (spot) 11:18 94.57 -0.18 94.57 93.87 94.76 93.87 94.57 LME STOCKS (06-06-14) (metric ton) Aluminum Al Alloy NA_Alloy Copper Nickel Lead Tin Zinc 5,160,575 38,460 63,740 167,775 283,992 191,375 10,950 701,825 -9,800 UNCH. UNCH. -150 -324 +1,000 +65 +1,450════════════════════════════════ COMEX/NYMEX ════════════════════════════════Contract Time Last +/- High/Low Prev_Cls Open SettleCOPPER Jun' 14 10:52 304.75 -4.35 309.05/303.75 309.10 309.05COPPER Jul' 14 11:15 305.20 -3.85 309.40/302.60 309.05 309.25COPPER Sep' 14 11:15 305.10 -3.75 309.00/302.50 308.85 309.00GOLD Aug' 14 11:15 1252.4 -0.90 1258.2/1245.7 1253.3 1253.7SILVER Jul' 14 11:15 19.005 -0.078 19.200/18.880 19.083 19.040PLATINUM Jul' 14 11:15 1451.2 +6.10 1458.4/1442.9 1445.1 1447.8PALLADIUM Sep' 14 11:15 844.95 +5.55 845.90/836.70 839.45 839.70STOCKS: Cu 16,440 +45 Gold 8,265,765 UNCH. Silver 175,654,477 -91,159COPPER SCRAP 06-06-14 PRECIOUS METAL 06-06-14 11:00 DJ 16904 +67 NAS 4316 +20#1 bare bright 302.00│H&H Gold: 1247.50 │CURRENCY 11:00 US$=EURO 0.7335#1 burnt 297.00│H&H Silver:19.070(06-05)│US$=MPES 12.8909 US$=CAN 1.0936#2 refinery 278.00│Engelhrd: Pt 1458 Pd 849│US$=B£ 0.5955 US$=J¥ 102.555 CHINESE INVENTORY INVESTIGATION KEEPS METALS DOWN Despite boosts from stronger than expected U.S. labor news, metals areoverwhelmingly continuing to trade in negative regions. Announced this morning,the U.S. non-farm payroll reported an increase of 217,000 jobs during May,surpassing predictions of 210,000 and, as this follows last month's multi-yearU.S. payroll peak, shows signs of continuing growth for the U.S. labor force. However, investors remained fixated on investigations of fraud amongst Chineseinventories in copper, aluminum and iron, by both the government and the StandardBank. Many worry that these investigations may result in Chinese companies sellingoff their stocks, flooding the metal market. Additionally, Standard Chartered Bankhas suspended metal loans, generating fears of a slowdown in consumption. Copper has been hit by this data, with Comex July sinking to a one-month low of$3.026/lb during trading. The red metal rebounded somewhat with this morning'soptimistic U.S. employment data, but still remains firmly entrenched in the red.London benchmark lost $6,700/mt support, currently trading at $6,690/mt. On the other hand, aluminum regained positive footing. At present, its LMEthree-month is trading $1,870/mt, making it the only base metal in the black. In precious metals, gold lost yesterday's strength due to the jobs news, and isnow edging downwards at $1,252.4/troy ounce. Copyright © Peony Online, Inc., 2014, All rights Reserved.

PEONY ONLINE, INC. AFTERNOON MARKET REPORT FRI JUN 06, 2014═════════════════ LONDON METAL EXCHANGE (RING CONTRIBUTOR) ══════════════════Contract(US$/mt) Time Last +/- High Low Prev_Cls Open SettleALUMINUM (3-mo) 14:05 1879 +29 1879 1838 1850 1838 1879ALUMINUM (spot) 14:05 1856.8 +32.5 1856.8 1817 1824.3 1817 1856.8N_A_ALLOY(3-mo) 14:05 2332.5 -57.5 2332.5 2300 2390 2300 2332.5N_A_ALLOY(spot) 14:05 2330 -57 2330 2295 2387 2295 2330AL_ALLOY (3-mo) 14:05 1990 UNCH. 1990 1970 1990 1970 1990AL_ALLOY (spot) 14:05 1990 UNCH. 1990 1970 1990 1970 1990COPPER (3-mo) 14:05 6688 -92 6690 6656 6780 6656 6688COPPER (spot) 14:05 6696 -107 6696 6660.5 6803 6660.5 6696LEAD (3-mo) 14:05 2109 +0.5 2109 2084 2108.5 2084 2109LEAD (spot) 14:05 2086.8 +0.5 2086.8 2063 2086.3 2063 2086.8NICKEL (3-mo) 14:05 18875 -155 18900 18520 19030 18520 18875NICKEL (spot) 14:05 18810 -163 18845 18465 18973 18465 18810TIN (3-mo) 14:05 23195 -50 23195 22975 23245 22975 23195TIN (spot) 14:05 23173 -52 23173 23025 23225 23025 23173ZINC (3-mo) 14:05 2104 +16 2104 2070 2088 2070 2104ZINC (spot) 14:05 2103.3 +14.3 2103.3 2069.5 2089 2069.5 2103.3Contract(Cents/lb)Time Last +/- High Low Prev_Cls Open SettleALUMINUM (3-mo) 14:05 85.23 +1.32 85.23 83.37 83.91 83.37 85.23ALUMINUM (spot) 14:05 84.22 +1.47 84.22 82.42 82.75 82.42 84.22N_A_ALLOY(3-mo) 14:05 105.80 -2.61 105.80 104.33 108.41 104.33 105.80N_A_ALLOY(spot) 14:05 105.69 -2.59 105.69 104.10 108.27 104.10 105.69AL_ALLOY (3-mo) 14:05 90.26 UNCH. 90.26 89.36 90.26 89.36 90.26AL_ALLOY (spot) 14:05 90.26 UNCH. 90.26 89.36 90.26 89.36 90.26COPPER (3-mo) 14:05 303.36 -4.17 303.45 301.91 307.54 301.91 303.36COPPER (spot) 14:05 303.73 -4.85 303.73 302.12 308.58 302.12 303.73LEAD (3-mo) 14:05 95.66 +0.02 95.66 94.53 95.64 94.53 95.66LEAD (spot) 14:05 94.66 +0.02 94.66 93.58 94.63 93.58 94.66NICKEL (3-mo) 14:05 856.16 -7.03 857.29 840.05 863.19 840.05 856.16NICKEL (spot) 14:05 853.21 -7.39 854.80 837.56 860.60 837.56 853.21TIN (3-mo) 14:05 1052.1 -2.27 1052.1 1042.1 1054.4 1042.1 1052.1TIN (spot) 14:05 1051.1 -2.36 1051.1 1044.4 1053.5 1044.4 1051.1ZINC (3-mo) 14:05 95.44 +0.73 95.44 93.89 94.71 93.89 95.44ZINC (spot) 14:05 95.40 +0.65 95.40 93.87 94.76 93.87 95.40 LME STOCKS (06-06-14) (metric ton) Aluminum Al Alloy NA_Alloy Copper Nickel Lead Tin Zinc 5,160,575 38,460 63,740 167,775 283,992 191,375 10,950 701,825 -9,800 UNCH. UNCH. -150 -324 +1,000 +65 +1,450════════════════════════════════ COMEX/NYMEX ════════════════════════════════Contract Time Last +/- High/Low Prev_Cls Open SettleCOPPER Jun' 14 13:13 305.30 -3.80 309.05/303.75 309.10 309.05 305.30COPPER Jul' 14 13:13 305.10 -3.95 309.40/302.60 309.05 309.25 305.10COPPER Sep' 14 13:13 305.00 -3.85 309.00/302.50 308.85 309.00 305.00GOLD Aug' 14 13:41 1252.5 -0.80 1258.2/1245.7 1253.3 1253.7 1252.5SILVER Jul' 14 13:57 18.991 -0.092 19.200/18.880 19.083 19.040 18.991PLATINUM Jul' 14 13:13 1453.0 +7.90 1458.4/1442.9 1445.1 1447.8 1453.0PALLADIUM Sep' 14 13:12 844.25 +4.80 845.90/836.70 839.45 839.70 844.25STOCKS: Cu 16,440 +45 Gold 8,265,765 UNCH. Silver 175,654,477 -91,159COPPER SCRAP 06-06-14 PRECIOUS METAL 06-06-14 13:42 DJ 16914 +78 NAS 4315 +18#1 bare bright 302.00│H&H Gold: 1247.50 │CURRENCY 13:42 US$=EURO 0.7332#1 burnt 297.00│H&H Silver: 19.010 │US$=MPES 12.9057 US$=CAN 1.0931#2 refinery 278.00│Engelhrd: Pt 1458 Pd 849│US$=B£ 0.5953 US$=J¥ 102.5853 METALS FINISH OUT THE WEEK IN MIXED FASHION; U.S. JOBS DATA GIVES SUPPORT The complex went into the weekend mixed with some metals able to overcome negativetrends from earlier today. A 217,000 spike in U.S. non-farm payrolls provided amodest boost, particularly since analysts forecasted a 210,000 rise. However,concerns about demand and overselling in China, due to the current government probe,capped gains and restricted some metals to negative territory. The biggest winner in today's action was aluminum. Despite getting off to a slowstart, aluminum was propelled into positive territory following this morning'spromising U.S. labor report. LME three-month metal finished out action at $1,879/mt,a level not seen in over a month. On the other hand, Friday proved bearish for copper, as London benchmark lost$6,700/mt support, sinking to a one-month low of $6,640/mt. The red metal is mostimpacted by the Chinese investigation into warehouse financing, as many investorsfear it is a sign of lessening demand from the world's largest copper consumer. Nickel also experienced a weak day of trading, unable to extend Thursday'spositive sentiment, with LME three-month metal settling negative at $18,875/mt. Inrecent weeks, tensions in the Ukraine have calmed down, lessening supply-sideconcerns for the market. As a result, nickel has often faltered from its bullishstance noted earlier in 2014.═════════════════════════════════════════════════════════════════════════════ Copyright © Peony Online, Inc., 2014, All rights Reserved.

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