Inside

Advertising

Unit 5Unit 5

Enjoy the advertisementsEnjoy the advertisements

Which one do you think is the most effective ?

广告语欣赏

Obey your thirst.

Feel the new space

感受新境界

The new digital era

数码新时代

Take time to indulge.

尽情享受吧！

Just do it.

The taste is great

味道好极了

科技以人为本

Intelligence everywhere.

Let’s make things better.

让我们做得更好

No business too small, no problem

too big.

没有不做的小生意 , 没有解决不了的大问题。

Start Ahead.  

To me, the past is black and white,

but the future is always color。

Things go better with Coca-Cola.

饮可口可乐 , 万事如意。

Share moments; Share life.

Where there is a way, there is a Toyota.

Advertisements

WHERE?

On billboards

On buses

On TV

On the radioIn train stations

In newspapersIn magazines

At the cinema

At the airport

Everywhere

Where do you see or hear advertisements?Where do you see or hear advertisements?

Discussion

1. How do advertisements affect

your life?

2. Do you believe ads?

3. Can you remember the names of

any products that were being

advertised?

go slow

on the

h2o

Understanding the advertisements on page 44:

SUPER SHOOZE

HOT DEAL Absolutely free3 Smith Street Boxbill 2246Tel: 9386 3420www. refreshwater. com .uk

Speeding

$110 just like that

How fast am I going?

How quickly will I

Stop?

1. Water

A. What is the most common name

for H2O? Why did they call it H2O?

Water. Because it rhymes with

“slow”.

B. What is the purpose of this

advertisement?

To encourage people to use water

wisely and to save water where

they can.

A. What group of people is the

advertisement made for?

Young people who like sports, the

latest fashions and like to be part

of a group.

2. Super Shooze

B. What message does the

advertisement give?

If you wear our shoes you’ll have

an exciting life, and be popular

and have fun.

C. Do you think the message is true?

Give reasons.

No, because just wearing a certain

brand of shoes won’t make you

exciting, popular or have fun—it

takes much more effort than that.

A. Why are the first two lines written

bigger than the rest of the

advertisement?

These lines appear bigger so that they

are the first thing people notice

about the ad.

3. Refresh water

B. The advertisement says that when

you buy two, they will give you

two more at no extra cost. Does

this mean the advertiser will lose

money on the sale?

No, the advertiser will have worked

out a price that will still give him a

profit even if he is giving away two

bottles free. The advertiser also

benefits by selling more bottles than

he would have if he hadn’t offered the

free bottles.

C. Why do advertisers often use the

“Buy one get one free” message?

People love a bargain, so they are

attracted to free offers and are more

likely to buy the product if they

think they are getting something for

free.

A. What does this advertisement

encourage you to think?

It encourages us to think of the sky,

air and our environment and about

how the environment is being spoiled.

4. Environment

B. What do you think causes air

pollution?

Human beings cause air pollution by

burning fossil fuels, such as gas, oil,

coal, etc by using some modern

machines, transportation vehicles and

also by manufacturing modern

products.

C. How else can advertisers make

people more aware of our fragile

environment?

Tell people more and help them to be

more aware of the importance of

protecting our environment.

5. “Speeding” and “How fast am I

going”?

A. Both of these advertisements have the

same purpose. What do both ads want

people to do?

They want people to stop speeding.

B. Both ads target a certain group of

people. Who are they?

Drivers.

C. If you were a driver, which

advertisement would have most

effect on you? Why?

Students give their own answers.