kawasaki conecta2010

8/8/2019 Kawasaki Conecta2010

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Guy Kawasaki

Thursday, December 16, 2010


http://slidepdf.com/reader/full/kawasaki-conecta2010 4/62Thursday, December 16, 2010



MEANING

MAKE1.




A woman is often measured bythe things she cannot control.

She is measured by the way herbody curves or doesn’t curve.




And so if a woman is to bemeasured, let her be measured by

the things she can control, bywho she is and who she is tryingto become because as everywoman knows, measurements are

only statistics, and statistics lie.




MANTRA

MAKE2.




The mission of Wendy’s is todeliver superior quality products

and services for our customersand communities throughleadership, innovation, andpartnerships.




• WENDY’S

“Healthy fast food”




• WENDY’S

“Healthy fast food”• NIKE

“Authentic athleticperformance”




• WENDY’S



• FEDEX“Peace of mind”




• WENDY’S



• FEDEX“Peace of mind”

• EBAY

“Democratizecommerce”




TO THE NEXT

JUMP

CURVE

3.




1.0

HARVEST

I C E




FACTORY

2.0 I C E




FRIDGE

3.0 I C E




4.

the DICE

ROLL




DEEPFanning, Reef




DEEPStash, Reef




INTELLIGENTBF-104 Flashlight(Panasonic)




COMPLETELS, Lexus




ELEGANTAir (Apple)




BE CRAPPY

DON’T5.




100 FLOWERS

LET

BLOSSOM

6.




7.

PEOPLE

POLARIZE




8.

BABY, CHURN

CHURN




THYSELF

NICHE9.


U i



Value

Unique


Unique



Value

Unique




10.FOLLOW

RULE

10 20 30




10 slides




20 min




30 point font

This is 20 pointsThis is 14 points

This is 12 points




THE BOZOS GRIND

DON’T LET

YOU DOWN

11.




I think there is a world marketfor maybe five computers.

Thomas WatsonChairman, IBM1943




This telephone has too manyshortcomings to be seriouslyconsidered as a means ofcommunication. The device isinherently of no value to us.

Western Union internal memo1876




There is no reason why anyonewould want a computer in theirhome.

Ken OlsenFounder, Digital Equipment Corp.

1977




It’s too far to drive, and I don’tsee how it can be a business.

Guy KawasakiBozo




Innovation.alltop.com




Innovation.alltop.comhttp://chile.alltop.com/





Copy: [email protected]





Copy: [email protected]

Slides: Duarte.com


kawasaki conecta2010

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