komastu case study

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Komastu Case Study

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RecommendationsMaking strategic partners for dealer and service network so that deep market presence can be felt by the consumers.Strengthening of the TQC and PDCA methodologies to achieve the desired quality expectation of the customers. Increasing the production base across all the strategic locations. This will strengthen not only the distribution system but also compensate for the currency fluctuations.Speedy process of new product introduction and customized products required by customers. This will also help increasing the market share.Strengthening the R & D which will decrease their dependency on other suppliers.Market penetration in LDC to capture the growing demand from EMEExisting product should cater multiple application.Opportunity in service market like renting of equipments.IB is all about the survival of the fittest ; we have to constantly do SWOT analysis and have strong vision and mission for the sustenance and growth of business internationally.The biggest players in the business can face crises due to very dynamic business scenarios. Hence it is key to be prepared for such situations. The strength and weaknesses of the competitors cannot be ignored at any point of time.Doing business globally and locally are two opposite ends ; the needs of customers, economic situations and different geographies are key in doing IB.World economics and politics has a big impact on IB. RecommendationsMaking strategic partners for dealer and service network so that deep market presence can be felt by the consumers.Strengthening of the TQC and PDCA methodologies to achieve the desired quality expectation of the customers. Increasing the production base across all the strategic locations. This will strengthen not only the distribution system but also compensate for the currency fluctuations.Speedy process of new product introduction and customized products required by customers. This will also help increasing the market share.Strengthening the R & D which will decrease their dependency on other suppliers.Market penetration in LDC to capture the growing demand from EMEExisting product should cater multiple application.Opportunity in service market like renting of equipments.Problem statement derived from above models1) Weak distribution system and dealer network.2) Poor quality compared to competitors.3) Low market share.4) Production in Japan only.5) Yen fluctuation6) Licensing relationship with technological partners.7) Maintaining the status of low cost manufacturer in EME industry.8) Industry long term sustenance and relative growth to fulfill business needs.Komatsu was under threat that , what if Caterpillar puts up same price.