pinoydelikasi

8/9/2019 Pinoydelikasi

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www.pinoydelikasi.com

Jovel Cipriano

FounderPinoydelikasi.com

PINOYDELIKASIYour convenient

Filipino delicacy store.


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Vision

To build Pinoydelikasi stores and distributioncenters worldwide.

To bring Filipinos abroad closer

to home.


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How it all started (Background)

g Started with P10 K working capitalg The name Pinoydelikasi

Lutong Pinoy, Delicious kasig The Sony Mavica Storyg Friends were laughingg Started with 9 products online (e.g. 7D dried mangoes)

now over 100 products online and over

150 products in the brick n mortarg Made use of all resources - friends, family, etc.

The LogoWebsite design/hosting servicesLawyer

Graphic artistsg God given


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Awards and RecognitionsAwards and Recognitions (Results)(Results)

Winner,Winner, Global ExcellenceGlobal Excellence Awards(GEAAwards(GEA),), AsiaAsia

Pacific Awards Council & GEA, Manila 2006Pacific Awards Council & GEA, Manila 2006

Winner,Winner, Best Practices in EBest Practices in E--commercecommerce, APEC,, APEC,Taipei 2006Taipei 2006

Nominee,Nominee, Golden Shell AwardsGolden Shell Awards, CITEM 2005, CITEM 2005

Winner,Winner, Blazing GloryBlazing Glory, Philippine Internet, Philippine InternetReview 2004Review 2004

Winner,Winner, EE--Business CategoryBusiness Category, World Summit, World SummitAward Global Contest, WSISAward Global Contest, WSIS Dubai,UAEDubai,UAE 20032003

Winner,Winner, WWW Case Writing ContestWWW Case Writing Contest, E, E--TradeTradeBridge Program, World Summit Awards, WTOBridge Program, World Summit Awards, WTOGeneva Switzerland 2002Geneva Switzerland 2002

Semi Finalist, Asian Internet Awards 2001Semi Finalist, Asian Internet Awards 2001


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OpportunitiesOpportunities

Retail/DistributionRetail/Distribution

FranchisingFranchising

ManufacturingManufacturing

ExportExport

Over 12 investors in lineOver 12 investors in line


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ChallengesChallenges

Country RegulationsCountry Regulations--HACCP, FCE, etc.HACCP, FCE, etc. PerishabilityPerishability

LogisticsLogistics

Payment solutionPayment solution

CommunicationCommunication

EducationEducation


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Jovel M. Cipriano

FounderPinoydelikasi.com

Is it reaL or is it alljust hYPe?


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Is it reaL or is it all just hYPe?

We now have more thana BILLION people on theInternet, a few hundredmillion of whom are

online at any givenmoment.

Source: Web 2.0 by Troy Angrignon with Nick

Kellet, Gary Ralston


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Amazon sold 2.8 millionitems in a single day

Source: 1) comScore; 2005 2) Goldman Sachs,Harris Interactive and Nielsen/Net Ratings


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Half a million people

MAKE A LIVING on eBay.

People said they wouldnever buy a car over theInternet. In 2005, eBaysold $11 billion worth ofautomobiles

Source: Web 2.0 by Troy Angrignon

with Nick Kellet, Gary Ralston


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Rakuten.co.jp sells USD5M worth of wines aloneper month online. Theyexpect to overtakeAmazon.com in online

sales next year.

Source: Source: Web 2.0 by TroyAngrignon with Nick Kellet, GaryRalston


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Google boughtYoutube.com Octoberlast year for USD 1.65 Beven if Youtube is notmaking money. And

bought Doubleclick.comAug of the same year forUSD 3.1B

Source: Web 2.0


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Benefits of going onlineBenefits of going online (Benefits)(Benefits)

Reach more peopleReach more people

Make money. Save money. Reduce cost.Make money. Save money. Reduce cost.

Your cheapest employeeYour cheapest employee Showcase your goodsShowcase your goods

Trade aroundTrade around--thethe--clockclock

Reach the specialized marketReach the specialized market

Provide customer careProvide customer care

Gain Competitive advantage and CredibilityGain Competitive advantage and Credibility

Enhance your CompanyEnhance your Companys Brand Images Brand Image

Go globalGo global

ActionAction


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7 Reasons why customers don7 Reasons why customers dont buy onlinet buy online

Scenario:

You've got a great product / service.

You've advertised in the Yellow Pages,

sent out fliers and brochures, and still no

one's buying.

What's wrong? There are many reasons

why customers may not be flocking to

your store (or web site).


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7 Reasons why customers don7 Reasons why customers dont buy online (cont.)t buy online (cont.)

1. Inconvenience

2. Customer doesn't need / want what you'reselling

3. Customer doesn't understand what you'reselling

4. Customer doesn't trust you5. Perceived poor quality6. Perceived poor value7. Failing to ask for the sale


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4 Pillars of E4 Pillars of E--commercecommerce

a Functional websitea Functional website

MarketingMarketing

LogisticsLogistics PaymentPayment


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Profile of a Filipino Entrepreneur:Profile of a Filipino Entrepreneur:

Goal : Create 3M entrepreneurs by 2010. HOW?Given this scenario :

0

1

2

3

4

5

6

Product Creativity Operations Management Marketing and Distribution Business Development

and Grow th Management


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DonDont be left behindt be left behind

Don't waste timeDon't waste time scratching yourscratching yourhead wondering what the Internet canhead wondering what the Internet can

do for your business.do for your business. You will be leftYou will be left

behindbehind..

Instead, think about how you canInstead, think about how you can TakeTakeAdvantageAdvantage of this new and costof this new and cost--effective form of industry awareness.effective form of industry awareness.


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Video PresentationVideo Presentation

Show Mel and Joey FeatureShow Mel and Joey Feature


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Lessons Learned:Lessons Learned:

The Pinoydelikasi Experience


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Lesson no. 1Lesson no. 1

The internet is here to stay. It will be crucialif not paramount to business success.


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Brands will play an important role on theinternet since they are the key source of

trust and confidence for consumers.


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Since people cannot see, touch and feel the actualproduct online, having a strong brand and strongequity, along with high awareness, becomes akey factor to Internet success.

- Vivienne Lee BechtoldDirector, I-KnowledgeP&G


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Competition is strong. Attention span isgetting shorter and shorter. You needexposure. You need to be heard. Stars are

the only ones who the catch light. - Al Pacino

Film, People I know


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Grow with your customers and be part oftheir success.


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What gets measured gets done !


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How to get startedHow to get started (Methodology)(Methodology)

Start Small, Grow fastStart Small, Grow fast Think of an idea /Think of an idea / conceptconcept Create a unique name for your domainCreate a unique name for your domain Protect your domain! Buy it!Protect your domain! Buy it!

-- its like real estate, it has a value.its like real estate, it has a value. Build the websiteBuild the websiteMarket !Market !

-- SEO, Affiliate marketing, etc.SEO, Affiliate marketing, etc. The rest followsThe rest follows

-- backback--end, shopping cart, payment solutionend, shopping cart, payment solution


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To closeTo close

In business time is money. The longeryou wait, the more you lose.

You have to be FIRST.You have to be FAST.You have to be FOCUSED.

So, if you have a great idea with you rightnow, WORK ON IT ! ACHIEVE IT! Dontlet anyone take that Brilliant Idea awayfrom you.


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Thank you !Email: [email protected]

URL: www.pinoydelikasi.com


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pinoydelikasi

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