research 2016년 pr업계 현황조사

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302SEPTEMBER OCTOBER 2016 vol.

Column

Close up 1, 2016

Interview 1 2016

Research2016 PR

-

Global Creative

302SEPTEMBER OCTOBER 2016

C O N T E N T S

15

32

19

47

: / CJ E&M / TBWA KOREA /

MBC / /

, www.adic.co.kr 35 137 () 901 2016 10 12 1991 3 4 ISSN 1227-2396 (02)2143-5800 , . tel (02)2144-0772 fax (02)2144-0759 e-mail [email protected]

.

42 Consumer Insight 1, 2 , P2P

51 AD Data

47 Global Creative

07 News Brief

04 Column

13 Close Up 1, 2, 3 , 2016

34 Special Issue

16 Interview 1, 2 2016

35 Media Insight 1, 2

21 Research 2016 PR

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Interview 2 19SEPTEMBER OCTOBER 2016 Vol.302

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Ketchum Korea1993.5.20

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AE : 16, : 1 2,618

2010.10 02-544-0931 - - - - -

2001.2.15 02-776-2540 http://leencomm.co.kr/ 28 : 3, : 6, : 7, : 12

PR AE : 26, : 2 2,600

1999.11.4 02-566-6644 www.metacomm.co.kr 23 : 4, : 3, : 1, : 4, : 5, : 6

PR AE : 21, : 1, : 1 2,158

2001.1.30 02-562-4172 luxuryliving.co.kr 5 - - 1,000

2005.1.3 02-2269-9288 www.brcomm.co.kr 11 : 2, : 2, : 3, : 4 AE : 11 1,350

( )

2007.2.1 02-568-1003 www.cdsand.co.kr 8 - - 40,000

1995.9.20 02-517-9447 www.accesspr.co.kr 34 : 3, : 10, : 21 : 4, PR : 27, : 3 3,126

2006.4.1 02-318-5840 www.enzaim.co.kr/ 57 : 1, : 1, : 3, : 1, : 3, : 6, : 10, : 7, : 18, : 7

PR : 30, : 12, : 5, & : 6, : 4

8,222

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2000.2.18 02-508-7238 www.wincommpr.co.kr 15 : 2, : 3, : 3, AE : 7 PR :13, : 2 1,800

2002.3,

02-566-1372 www.egispr.com 28 - - 3,625

2001.6.19 02-3143-5094 www.imabc.kr 130 - - 270

1993.10.27 02-3270-7900 www.prbank.co.kr 16 : 1, : 1, : 1, : 2, : 2, : 1, : 8

: 1, : 2, AE : 13 2,051

1989.9 02-3406-2100 www.kpr.co.kr 122

: 1, : 1, : 1, : 1, : 2, : 6, : 4, : 8, : 16, : 19, AE : 30, : 3, PD : 1, : 1, : 1, : 1, : 1, : 25

: 122

11,206

1995.4.10 02-6925-1511 www.korcom.com 50 - - 5,522

2000.7.27,

02-722-2693 www.prain.com 182 : 11, : 30, : 141

PR : 144, : 14, : 24

25,121

1998.1.15 02-2051-7077 fleishmanhillard.co.kr - - - -

2013.12 02-3454-1226 www.prwide.com 26 : 1, : 2, : 2, : 2, : 3, : 7, : 9

: 1, AE : 23, : 2 1,400

2016.6.12,

02-6370-3190 www.prone.co.kr 150 : 30, : 39, : 36, : 16, : 19, : 10

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02-6020-0500 www.hahmshout.com 88 - - -

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21SEPTEMBER OCTOBER 2016 Vol.302Research 2016 PR

Research 2016 PR

Ketchum Korea : PR , , , PR, , (, ), PR ,

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: MAGNA GLOBAL Sept. 2015 Programmatic Forecast

( : $bn)

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[ 3]


( : %)

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Advertiser

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3st party data

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Media Insight 2 39SEPTEMBER OCTOBER 2016 Vol.302

2015 43% 2019 62% .

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47SEPTEMBER OCTOBER 2016 Vol.302Global Creative

2.

. .

. . 1,

2... . Eterna Cadencia

,

.

, .

TV

, .

Global Creative

.

,

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Russian Ministry Of Press Reading

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Eterna Cadencia The Book That Cant Wait


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Handheld Culture

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Handheld Culture Read While You Are Waiting

50Global Creative

* AD Data , .

100 (2016 7)( : )

4

TV RADIO

1 7,301,272 248,681 6,257,141 189,000 13,996,094

2 LG 7,075,145 186,305 1,640,709 147,100 9,049,259

3 3,293,493 421,888 2,621,751 129,400 6,466,532

4 KT 3,784,739 458,533 1,316,072 18,500 5,577,843

5 LGU 5,020,930 123,021 13,104 11,000 5,168,056

6 3,972,731 137,981 362,563 206,500 4,679,775

7 3,968,062 507,667 9,032 0 4,484,760

8 1,943,306 427,027 1,777,145 65,200 4,212,678

9 3,414,666 246,924 99,247 0 3,760,837

10 1,393,070 183,357 2,070,000 0 3,646,426

11 3,203,538 119,076 0 0 3,322,615

12 2,992,683 97,948 172,608 19,300 3,282,538

13 2,838,423 42,965 174,477 83,500 3,139,365

14 2,909,059 71,162 0 0 2,980,221

15 AIA 777,982 0 1,906,188 0 2,684,171

16 2,627,549 4,140 0 4,500 2,636,189

17 2,235,283 70,067 328,419 0 2,633,769

18 2,482,109 37,304 3,485 40,500 2,563,398

19 1,934,803 113,023 365,665 82,000 2,495,490

20 OB 2,380,505 0 0 23,800 2,404,305

21 1,719,969 212,393 415,245 56,200 2,403,806

22 421,305 14,338 1,568,427 364,800 2,368,870

23 882,201 0 1,419,315 0 2,301,516

24 KB 1,848,742 134,804 256,361 17,500 2,257,407

25 1,012,760 23,934 1,183,733 11,000 2,231,427

26 1,663,383 49,619 462,315 33,000 2,208,317

27 2,060,963 44,428 102,890 0 2,208,281

28 1,724,276 376,067 0 70,700 2,171,043

29 1,727,000 0 407,695 0 2,134,695

30 1,131,604 201,507 791,777 0 2,124,888

31 2,123,587 0 0 0 2,123,587

32 2,116,364 0 0 0 2,116,364

33 CJ 726,381 0 1,335,329 45,000 2,106,710

34 15,716 0 2,037,456 47,500 2,100,672

35 2,008,062 61,419 0 16,500 2,085,982

36 0 0 1,961,289 9,000 1,970,289

37 1,185,656 44,757 732,524 0 1,962,937

38 1,587,817 230,460 0 80,000 1,898,277

39 KB 1,124,200 0 735,434 26,500 1,886,134

40 1,633,649 119,092 62,518 6,900 1,822,158

41 1,492,350 0 323,459 2,000 1,817,810

42 UPI 1,654,264 0 46,675 59,400 1,760,339

43 1,760,076 0 0 0 1,760,076

44 SK 1,388,910 0 283,519 25,500 1,697,929

45 1,617,934 67,496 0 2,500 1,687,930

46 949,115 166,616 543,489 0 1,659,220

47 1,361,526 72,352 194,713 9,500 1,638,091

48 1,496,608 50,147 22,202 38,600 1,607,556

49 1,169,747 244,462 50,595 53,500 1,518,305

50 KCC 1,511,134 0 0 0 1,511,134

TV RADIO

51 SK 14,712 0 1,486,143 0 1,500,855

52 1,455,591 12,935 0 30,400 1,498,926

53 1,325,263 120,070 0 0 1,445,333

54 1,159,305 56,790 134,568 50,000 1,400,663

55 1,284,345 104,272 0 0 1,388,617

56 0 0 0 1,362,600 1,362,600

57 0 85,779 1,248,009 20,500 1,354,288

58 869,886 0 272,370 206,900 1,349,156

59 1,345,955 0 0 0 1,345,955

60 1,165,758 158,330 1,080 11,000 1,336,168

61 954,545 127,047 183,151 56,500 1,321,244

62 569,250 0 725,381 4,000 1,298,631

63 0 0 1,268,500 24,000 1,292,500

64 1,250,397 35,783 0 0 1,286,179

65 1,255,650 0 0 0 1,255,650

66 380,814 14,341 850,324 0 1,245,478

67 SK 0 0 1,227,336 0 1,227,336

68 1,206,779 0 0 3,000 1,209,779

69 0 0 1,201,142 6,500 1,207,642

70 0 0 1,176,768 27,000 1,203,768

71 1,115,760 0 0 48,000 1,163,760

72 SK 1,054,628 40,411 55,548 10,500 1,161,087

73 G&G 0 0 1,132,855 10,500 1,143,355

74 0 0 1,128,045 0 1,128,045

75 1,058,539 54,073 11,524 0 1,124,136

76 0 0 1,099,049 22,500 1,121,549

77 1,115,084 0 0 3,000 1,118,084

78 786,500 0 320,581 3,500 1,110,581

79 0 0 1,008,735 82,400 1,091,135

80 1,085,766 0 0 3,000 1,088,766

81 1,065,900 0 0 10,000 1,075,900

82 431,705 0 593,849 20,000 1,045,553

83 0 148,089 881,056 0 1,029,146

84 CJE&M 848,013 0 6,430 172,700 1,027,143

85 SBI 984,288 0 0 0 984,288

86 F&B 840,478 90,179 0 17,000 947,657

87 0 0 898,514 15,000 913,514

88 709,500 0 186,100 0 895,600

89 870,417 24,216 0 0 894,633

90 869,343 0 0 9,500 878,843

91 0 0 845,589 27,000 872,589

92 223,631 0 647,833 0 871,464

93 765,600 0 86,611 0 852,211

94 LG 183,697 222,468 14,024 431,500 851,689

95 0 44,091 807,577 0 851,668

96 842,350 0 0 0 842,350

97 LG 0 0 791,956 37,300 829,256

98 824,501 0 0 0 824,501

99 726,000 0 96,866 0 822,866

100 367,856 193,358 206,069 43,000 810,283

* TV SPOT : net 6 . spot

* TV : net 1

* RADIO SPOT :

* : . .

:

AD Data 2016 7 51SEPTEMBER OCTOBER 2016 Vol.302

(2016 7)

:

1 naver.com 263 385 963 42.5 19,088,706

2 daum.net 118 165 353 28.7 12,904,907

3 nate.com 64 104 349 8.1 3,639,201

4 facebook.com 909 1,314 1,644 2.8 1,255,095

5 youtube.com 595 994 1,614 1.8 827,598

6 inven.co.kr 51 72 306 1.2 551,250

7 donga.com 392 501 1,521 1.1 504,988

8 etnews.com 176 251 448 1.0 452,686

9 chosun.com 211 284 797 0.8 359,268

10 moneta.co.kr 36 53 370 0.7 333,931

11 zum.com 33 41 122 0.6 281,461

12 joins.com 174 270 655 0.6 278,000

13 khan.co.kr 257 348 966 0.5 230,188

14 yonhapnews.co.kr 56 62 165 0.5 226,783

15 dt.co.kr 155 179 529 0.5 202,141

16 gamemeca.com 27 35 132 0.4 194,165

17 hankooki.com 177 230 564 0.4 166,895

18 jobkorea.co.kr 26 30 102 0.4 159,036

19 kmib.co.kr 197 277 858 0.3 156,078

20 tf.co.kr 228 316 890 0.3 146,900

21 cgv.co.kr 32 49 277 0.3 141,806

22 hungryapp.co.kr 24 32 166 0.3 132,062

23 ddaily.co.kr 26 45 94 0.3 113,614

24 newdaily.co.kr 97 102 336 0.2 105,864

25 munhwa.com 61 72 172 0.2 105,651

26 sbsgolf.com 7 18 128 0.2 103,737

27 nocutnews.co.kr 121 144 314 0.2 103,651

28 sportsseoul.com 146 215 474 0.2 101,261

29 ohmynews.com 102 117 197 0.2 99,956

30 hankyung.com 67 105 212 0.2 90,891

31 thisisgame.com 33 49 181 0.2 88,304

32 asiae.co.kr 152 223 495 0.2 80,248

33 ytn.co.kr 41 60 115 0.2 76,194

34 pressian.com 186 252 458 0.2 72,563

35 ezday.co.kr 26 48 119 0.2 71,824

36 focus.kr 107 139 317 0.2 70,697

37 enuri.com 25 58 228 0.1 66,132

38 danawa.com 20 28 59 0.1 65,150

39 mt.co.kr 62 85 212 0.1 63,569

40 hani.co.kr 56 70 126 0.1 62,809

41 11st.co.kr 15 17 123 0.1 55,503

42 gamechosun.co.kr 11 16 105 0.1 50,707

43 imbc.com 16 19 42 0.1 50,120

44 reviewstar.net 149 191 555 0.1 49,781

45 seoul.co.kr 56 83 176 0.1 45,498

46 mediatoday.co.kr 112 150 264 0.1 44,185

47 korea.com 21 25 53 0.1 40,814

48 chol.com 7 8 35 0.1 40,265

49 dcinside.com 97 134 258 0.1 40,229

50 r114.com 14 14 33 0.1 39,137

( : , %, )

1 8 101 4.2 1,894,426

2 6 49 3.1 1,388,547

3 7 62 2.8 1,255,481

4 35 328 2.4 1,073,850

5 Expedia 6 6 1.8 810,558

6 2 3 1.7 779,512

7 18 100 1.7 753,810

8 6 38 1.6 728,258

9 7 25 1.6 726,577

10 18 84 1.6 725,495

11 8 26 1.5 686,086

12 8 36 1.4 643,006

13 2 13 1.3 577,671

14 7 13 1.3 564,104

15 1 2 1.2 559,486

16 9 34 1.2 521,187

17 13 113 1.1 511,508

18 8 40 1.1 510,193

19 4 51 1.1 479,991

20 5 33 1.1 477,841

21 KB 8 32 1.0 460,723

22 19 73 0.9 421,511

23 1 2 0.9 412,460

24 8 21 0.9 407,678

25 7 13 0.9 404,995

26 27 124 0.9 404,094

27 4 33 0.9 388,441

28 KT 12 80 0.8 366,623

29 4 18 0.8 354,345

30 6 63 0.7 321,025

31 SK 1 3 0.7 310,233

32 1 5 0.7 301,392

33 1 1 0.6 289,732

34 EBS 8 62 0.6 281,301

35 6 21 0.6 281,047

36 5 18 0.6 264,039

37 4 12 0.6 258,669

38 16 125 0.6 257,016

39 5 42 0.6 251,813

40 1 1 0.6 250,707

41 UPI 8 53 0.6 249,024

42 SKY 5 17 0.6 247,674

43 3 24 0.5 246,675

44 1 3 0.5 227,154

45 8 120 0.5 225,644

46 7 9 0.5 223,029

47 2 44 0.5 212,969

48 9 40 0.5 212,952

49 1 29 0.5 202,343

50 1 2 0.4 199,699

(2016 7)

:

( : , %, )

* AD Data , .

AD Data 2016 7 52

:

TV RADIO () () () () () ()

1,500,600 184,582 1,941,589 1,931,229 43,540 43,540 3,670,311 3,659,951

14,584,720 996,380 12,092,184 11,888,014 626,430 545,430 28,299,714 28,014,544

25,520,952 1,182,866 1,767,145 1,718,005 384,730 358,330 28,855,693 28,780,153

16,074,955 1,505,603 8,285,849 8,200,874 538,580 471,180 26,404,987 26,252,612

11,130,305 614,855 6,267,390 6,094,485 4,337,380 3,637,600 22,349,930 21,477,245

358,253 140,523 11,960,478 11,843,281 158,810 145,810 12,618,064 12,487,867

347,250 372,514 8,819,560 8,714,530 5,516,800 3,594,240 15,056,124 13,028,534

4,620 43,335 1,000,238 990,803 112,020 112,020 1,160,213 1,150,778

634,047 174,065 2,202,078 2,192,796 2,972,690 1,876,690 5,982,880 4,877,598

12,545,757 317,318 10,126,415 9,855,797 691,100 524,200 23,680,590 23,243,072

16,548,212 1,076,664 11,468,830 11,282,415 627,970 595,970 29,721,676 29,503,261

18,667,749 2,591,989 7,745,202 7,716,897 1,619,860 1,036,860 30,624,800 30,013,495

7,649,734 1,019,310 9,548,823 9,434,304 1,568,260 1,315,360 19,786,127 19,418,708

53,263 138,434 45,039 45,039 55,400 55,400 292,136 292,136

, 4,788,289 2,278,137 23,531,684 23,461,500 201,140 171,340 30,799,250 30,699,266

7,411,419 1,464,607 5,756,884 5,749,324 231,850 196,850 14,864,760 14,822,200

, 11,626,056 1,693,427 13,551,278 12,995,948 493,100 493,100 27,363,861 26,808,531

24,661,225 4,217,410 27,847,969 27,614,641 1,539,060 1,309,760 58,265,664 57,803,036

13,445,240 306,553 21,087,479 20,771,634 424,650 413,850 35,263,922 34,937,277

1,372,750 453,972 3,692,588 3,682,566 79,010 77,010 5,598,320 5,586,298

262,212 0 4,820,570 4,726,322 60,300 60,300 5,143,082 5,048,834

189,187,608 20,772,542 193,559,271 190,910,403 22,282,680 17,034,840 425,802,101 417,905,393

(2016 7)( : )

4

:

(2016 7)( : , %, )

()

1 459 786 3,488 15.6 7,008,898

2 365 620 2,928 14.7 6,610,636

3 , 135 262 1,571 14.1 6,313,201

4 , 58 90 616 10.0 4,502,509

5 188 309 1,018 8.8 3,944,831

6 494 862 4,055 8.3 3,731,564

7 223 455 2,297 6.7 3,004,516

8 196 335 2,659 5.3 2,383,608

9 50 77 373 5.0 2,239,575

10 44 64 272 4.2 1,870,965

11 110 164 650 1.9 873,741

12 44 100 646 1.2 530,092

13 11 22 150 1.0 467,855

14 32 38 81 0.8 345,034

15 49 64 270 0.8 342,830

16 / 64 102 217 0.5 242,421

17 71 86 230 0.4 190,345

18 7 7 17 0.3 131,299

19 // 13 14 52 0.2 83,521

20 17 27 114 0.1 49,735

21 6 12 19 0.1 41,520

2,636 4,496 21,723 100.0 44,908,696


54

* /( )

*

1 Google Play Android 29,975,432 97.95

2 29,886,759 97.66

3 Kakao 29,653,619 96.90

4 29,115,231 95.14

5 29,088,638 95.05

6 28,472,789 93.04

7 27,791,483 90.81

8 / 26,315,044 85.99

9 22,795,289 74.49

10 21,567,457 70.48

11 YouTube Google 21,524,274 70.33

12 Naver 21,020,927 68.69

13 20,479,571 66.92

14 Google Google 17,478,562 57.11

15 17,089,007 55.84

16 Camp Mobile 15,458,079 50.5

17 Kakao 14,946,454 48.84

18 InCallUI Android 14,607,479 47.73

19 AhnLab V3 Mobile Ahnlab 11,540,264 37.71

20 Facebook Facebook 10,716,195 35.02

21 SKT T world SK Telecom 9,693,302 31.67

22 Samsung S Samsung Electronics 9,629,118 31.47

23 Samsung Samsung Electronics 9,164,459 29.95

24 T store One store 8,727,704 28.52

25 11 SK Planet 8,695,554 28.41

26 DMB 8,630,778 28.20

27 Naver 8,497,431 27.77

28 Syrup Wallet SK Planet 8,423,749 27.53

29 Documents Android 8,381,894 27.39

30 Samsung Electronics 8,358,109 27.31

31 KT Cs 8,173,240 26.71

32 OK SK Planet 7,886,919 25.77

33 Kakao 7,868,075 25.71

34 7,596,437 24.82

35 (Coupang) Coupang 7,521,204 24.58

36 Google Google 7,292,701 23.83

37 Samsung Apps Samsung Electronics 7,081,155 23.14

38 Google+ Google 7,044,515 23.02

39 Gmail Google 7,035,557 22.99

40 NBT Partners 7,027,278 22.96

41 LG Shutdown Monitor LG Electronics 6,945,006 22.69


43 Google Google 6,902,432 22.56

44 SKT T SK Telecom 6,756,869 22.08

45 SKT T SK Telecom 6,610,893 21.60

46 T map SK Telecom 6,485,174 21.2

47 Naver 6,393,861 20.89

48 KB KB Kookmin Card 6,267,401 20.48

49 6,257,514 20.5

50 Ticketmonster 6,231,473 20.36

:

(2016 7)

( : , %)

TV (2016 7)

( : %)

:

1 () KBS2 28.80 42.14

2 () KBS1 24.16 38.43

3 () SBS 21.48 33.52

4 () MBC 20.88 31.54

5 () MBC 18.24 25.69

6 KBS9 KBS1 17.20 26.15

7 () KBS2 15.44 26.62

8 () SBS 15.27 22.81

9 KBS2 14.30 24.57

10 1 MBC 13.78 24.95

11 IN SBS 13.75 22.67

12 MBC 13.55 23.89

13 KBS1 12.65 26.98

14 (W) MBC 12.59 21.04

15 () KBS2 12.13 20.53

16 KBS1 11.96 18.33

17 TV() KBS2 11.52 28.54

18 KBS1 11.35 27.76

19 MBC() MBC 11.28 27.62

20 () MBC 11.21 17.48

21 TV SBS 10.91 23.25

22 () SBS 10.64 16.80

23 () SBS 10.62 15.06

24 () MBC 10.50 16.41

25 KBS1 10.43 18.82

26 KBS1 10.02 23.79

27 KBS2 9.94 17.91

28 KBS7 KBS1 9.88 20.09

29 Y SBS 9.82 15.12

30 KBS1 9.75 16.91

31 KBS2 9.72 13.73

32 () SBS 9.70 23.22

33 SBS 9.67 22.73

34 SBS 9.66 15.24

35 SBS 9.56 18.56

36 2 MBC 9.54 15.17

37 tvN 9.54 15.70

38 TV MBC 9.40 20.42

39 MBC 9.13 14.32

40 () SBS 9.06 12.81

41 KBS1 8.95 21.53

42 SBS 8.94 20.10

43 KBS2 KBS1 8.87 28.71

44 6 KBS1 8.64 21.09

45 KBS1 8.63 15.16

46 KBS1 8.59 14.88

47 KBS1 8.56 24.71

48 SBS 8.55 20.78

49 SBS 8.50 13.28

50 KBS1 8.48 15.63

* ( )

* /

* : TV, TV, TV

( TV )

PC (2016 7)

( : , %)

:

1 naver.com 29,779,501 93.18

2 daum.net 22,382,728 70.04

3 tistory.com 17,369,121 54.35

4 youtube.com 12,626,627 39.51

5 11st.co.kr 12,192,749 38.15

6 google.com 12,101,760 37.87

7 gmarket.co.kr 11,175,587 34.97

8 google.co.kr 10,637,174 33.28

9 auction.co.kr 9,759,266 30.54

10 zum.com 8,672,538 27.14

11 microsoft.com 8,562,648 26.79

12 facebook.com 8,005,881 25.05

13 interpark.com 7,999,157 25.03

14 wemakeprice.com 7,709,735 24.12

15 nate.com 6,944,206 21.73

16 kakao.com 6,772,334 21.19

17 coupang.com 6,634,818 20.76

18 bing.com 6,572,672 20.57

19 ticketmonster.co.kr 6,218,936 19.46

20 kbstar.com 6,008,169 18.80

21 chosun.com 5,576,473 17.45

22 nonghyup.com 5,222,599 16.34

23 gsshop.com 5,166,882 16.17

24 donga.com 5,100,476 15.96

25 yonhapnews.co.kr 5,062,273 15.84

26 ssg.com 5,024,415 15.72

27 shinhancard.com 4,865,869 15.23

28 uplus.co.kr 4,792,237 15.00

29 joins.com 4,639,170 14.52

30 asiae.co.kr 4,505,420 14.10

31 mt.co.kr 4,469,931 13.99

32 mk.co.kr 4,360,735 13.65

33 hometax.go.kr 4,203,749 13.15

34 siren24.com 4,191,928 13.12

35 cafe24.com 4,148,240 12.98

36 wooribank.com 4,068,452 12.73

37 nexon.com 4,027,758 12.60

38 sbs.co.kr 3,941,475 12.33

39 ppomppu.co.kr 3,908,618 12.23

40 samsungcard.com 3,744,893 11.72

41 kmcert.com 3,727,940 11.66

42 lotteimall.com 3,631,157 11.36

43 lotte.com 3,622,285 11.33

44 cjmall.com 3,619,370 11.33

45 shinhan.com 3,565,415 11.16

46 twitter.com 3,362,438 10.52

47 wikipedia.org 3,339,919 10.45

48 kebhana.com 3,247,460 10.16

49 adobe.com 3,187,092 9.97

50 hyundaicard.com 3,150,322 9.86

* /( )

* MS Windows (/ )

* AD Data , .

AD Data 2016 7


100 (2016 8)( : )

4

TV RADIO

1 13,936,082 249,702 6,976,129 302,300 21,464,213

2 4,934,679 427,824 2,071,216 273,800 7,707,518

3 KT 5,031,949 225,047 1,793,981 17,500 7,068,476

4 LG 4,873,462 140,075 1,812,681 154,900 6,981,118

5 3,789,368 137,003 1,231,333 38,500 5,196,203

6 4,922,776 0 0 0 4,922,776

7 4,482,137 92,554 3,269 15,500 4,593,460

8 LGU 4,326,300 126,331 100,636 2,500 4,555,766

9 3,615,115 516,945 1,950 14,000 4,148,010

10 3,731,504 197,647 104,791 0 4,033,942

11 OB 3,899,348 0 0 29,000 3,928,348

12 3,766,313 65,465 0 0 3,831,778

13 3,730,296 58,736 0 0 3,789,031

14 2,960,343 114,920 394,716 24,300 3,494,278

15 1,448,387 0 1,906,145 8,500 3,363,032

16 3,328,708 0 0 0 3,328,708

17 3,251,561 0 2,025 4,500 3,258,086

18 KB 1,651,100 0 1,423,089 25,800 3,099,989

19 KB 2,735,882 102,634 222,802 2,000 3,063,318

20 2,628,683 183,854 222,095 2,500 3,037,132

21 1,016,035 0 2,003,183 8,500 3,027,718

22 2,936,839 0 0 70,000 3,006,839

23 1,838,758 304,688 598,317 55,500 2,797,263

24 2,378,815 80,377 159,445 3,500 2,622,137

25 2,261,394 25,183 213,959 101,500 2,602,037

26 2,149,314 312,465 0 47,800 2,509,579

27 SK 1,613,079 62,088 749,887 13,500 2,438,555

28 AIA 878,929 0 1,517,084 0 2,396,013

29 206,655 179,792 1,940,627 8,500 2,335,573

30 SK 0 0 2,032,899 0 2,032,899

31 SK 0 0 1,978,331 8,000 1,986,331

32 1,759,202 119,971 0 102,000 1,981,173

33 1,660,828 0 0 286,000 1,946,828

34 1,267,234 0 519,047 159,400 1,945,681

35 1,767,099 85,480 0 69,000 1,921,579

36 1,851,453 0 15,709 13,500 1,880,662

37 CJ 533,956 91,310 1,180,704 39,000 1,844,970

38 4,566 0 1,467,775 349,200 1,821,541

39 SBI 1,805,105 0 0 0 1,805,105

40 1,236,615 131,650 348,640 72,500 1,789,404

41 1,714,255 69,889 0 0 1,784,144

42 1,299,080 34,016 440,791 0 1,773,887

43 1,586,194 38,512 122,481 0 1,747,187

44 1,246,875 331,911 0 125,000 1,703,787

45 1,469,634 0 18,315 152,500 1,640,449

46 893,543 35,965 691,290 0 1,620,799

47 1,546,755 0 13,152 2,000 1,561,907

48 0 0 1,539,702 17,500 1,557,202

49 0 192,957 1,364,007 0 1,556,964

50 0 0 1,519,026 0 1,519,026

TV RADIO

51 1,454,435 0 0 35,000 1,489,435

52 KB 1,176,576 0 285,536 24,500 1,486,612

53 1,449,800 0 0 0 1,449,800

54 1,220,741 45,710 123,795 36,500 1,426,746

55 1,105,322 208,249 66,596 36,000 1,416,166

56 146,592 10,581 1,232,844 7,000 1,397,017

57 252,372 94,941 1,030,244 0 1,377,557

58 1,352,277 6,417 0 2,500 1,361,194

59 0 0 1,292,276 50,000 1,342,276

60 LG 506,947 149,473 16,254 664,600 1,337,274

61 0 0 1,317,783 0 1,317,783

62 323,169 0 633,840 354,500 1,311,509

63 557,700 0 735,683 0 1,293,383

64 1,167,156 52,908 61,315 0 1,281,378

65 383,677 56,000 821,667 0 1,261,344

66 1,212,145 23,959 496 8,000 1,244,600

67 1,206,072 0 0 0 1,206,072

68 1,205,491 0 0 0 1,205,491

69 1,169,722 0 0 0 1,169,722

70 58,996 0 1,104,471 0 1,163,467

71 138,355 87,930 928,575 7,000 1,161,860

72 KCC 1,106,036 0 48,893 0 1,154,929

73 0 118,143 1,025,023 2,000 1,145,166

74 1,048,849 0 0 45,000 1,093,849

75 SK 830,356 0 225,501 35,000 1,090,858

76 1,049,702 0 0 38,000 1,087,702

77 1,085,700 0 0 0 1,085,700

78 973,898 86,522 0 20,500 1,080,920

79 888,511 158,752 864 22,000 1,070,127

80 BG 939,187 0 100,381 15,000 1,054,568

81 926,039 0 0 112,950 1,038,989

82 0 0 1,024,800 2,500 1,027,300

83 0 0 989,402 25,500 1,014,902

84 470,161 210,825 207,560 122,700 1,011,245

85 952,600 0 46,146 1,500 1,000,246

86 G&G 0 0 972,426 10,500 982,926

87 0 0 879,794 95,800 975,594

88 971,030 0 0 0 971,030

89 F&B 816,419 153,719 0 0 970,138

90 0 0 961,584 0 961,584

91 538,059 196,428 80,811 131,600 946,897

92 434,457 0 420,781 90,100 945,337

93 676,500 0 257,273 3,500 937,273

94 850,318 0 0 19,000 869,318

95 0 0 869,136 0 869,136

96 557,700 0 292,848 2,500 853,048

97 735,091 0 0 105,100 840,191

98 0 0 832,866 5,800 838,666

99 782,650 0 32,579 0 815,229

100 UPI 806,814 0 0 1,500 808,314

* TV SPOT : net 6 . spot

* TV : net 1

* RADIO SPOT :

* : . .

:

AD Data 2016 8

56

* AD Data , .

(2016 8)

:

1 naver.com 251 357 952 43.8 18,468,432

2 daum.net 105 132 300 25.0 10,530,255

3 nate.com 75 115 358 8.9 3,759,426

4 youtube.com 635 1,113 1,974 2.6 1,087,843

5 facebook.com 731 1,014 1,258 1.9 789,184

6 donga.com 361 478 1,437 1.4 592,807

7 inven.co.kr 49 61 258 1.4 577,311

8 etnews.com 128 197 413 1.2 490,762

9 chosun.com 219 287 800 1.1 465,554

10 moneta.co.kr 41 62 463 0.8 329,761

11 zum.com 35 46 104 0.7 293,768

12 yonhapnews.co.kr 73 87 162 0.7 276,819

13 khan.co.kr 206 284 904 0.6 238,925

14 joins.com 147 212 577 0.5 191,695

15 hankooki.com 167 201 488 0.4 182,170

16 gamemeca.com 24 30 119 0.4 168,330

17 kmib.co.kr 228 313 834 0.4 160,401

18 zdnet.co.kr 36 47 87 0.3 141,727

19 dt.co.kr 126 146 335 0.3 139,458

20 cgv.co.kr 35 52 295 0.3 127,580

21 hungryapp.co.kr 17 21 170 0.3 126,759

22 nocutnews.co.kr 125 167 433 0.3 123,435

23 munhwa.com 66 82 169 0.3 120,389

24 jobkorea.co.kr 27 28 70 0.3 117,732

25 ddaily.co.kr 28 44 95 0.3 113,193

26 hankyung.com 63 109 226 0.3 113,161

27 sbsgolf.com 6 18 99 0.3 112,122

28 sportsseoul.com 154 213 508 0.3 106,385

29 ohmynews.com 126 157 262 0.2 101,842

30 tf.co.kr 201 257 792 0.2 101,114

31 thisisgame.com 35 53 141 0.2 94,528

32 11st.co.kr 16 19 127 0.2 87,030

33 ytn.co.kr 39 52 100 0.2 84,219

34 asiae.co.kr 146 205 441 0.2 81,193

35 pressian.com 155 225 487 0.2 80,812

36 focus.kr 98 129 292 0.2 77,527

37 seoul.co.kr 96 123 263 0.2 71,739

38 newdaily.co.kr 81 84 237 0.2 71,503

39 enuri.com 28 52 173 0.2 64,856

40 imbc.com 18 23 77 0.2 63,730

41 hani.co.kr 61 89 179 0.1 62,820

42 reviewstar.net 136 169 540 0.1 62,571

43 mt.co.kr 47 62 136 0.1 59,275

44 dcinside.com 115 168 398 0.1 57,003

45 maxmovie.com 14 15 49 0.1 56,075

46 danawa.com 20 24 57 0.1 48,829

47 tooniland.com 6 8 24 0.1 45,547

48 chol.com 10 10 26 0.1 44,709

49 mediatoday.co.kr 100 139 267 0.1 42,641

50 ezday.co.kr 26 41 89 0.1 38,760

( : , %, )

1 4 36 2.9 1,220,262

2 12 61 2.8 1,176,495

3 7 57 2.7 1,157,527

4 12 71 2.3 955,249

5 8 9 1.8 762,731

6 6 23 1.7 716,756

7 7 49 1.7 707,616

8 4 37 1.7 702,563

9 2 7 1.6 683,322

10 2 44 1.6 669,622

11 13 74 1.6 668,605

12 17 159 1.5 633,538

13 8 25 1.5 617,466

14 3 90 1.4 582,058

15 13 63 1.4 575,763

16 33 195 1.3 546,488

17 23 61 1.3 545,233

18 1 2 1.2 507,960

19 UPI 7 71 1.1 467,873

20 2 33 1.1 443,944

21 12 97 0.9 391,467

22 3 40 0.9 389,508

23 7 46 0.9 375,739

24 2 9 0.9 366,928

25 MAKTB 1 29 0.9 364,050

26 19 34 0.9 360,776

27 8 24 0.9 360,732

28 1 4 0.8 358,207

29 NHN 2 7 0.8 354,636

30 8 84 0.8 352,695

31 4 21 0.8 345,862

32 KB 7 33 0.8 332,623

33 4 7 0.7 277,999

34 6 9 0.6 271,237

35 3 33 0.6 266,539

36 2 3 0.6 260,382

37 Expedia 4 6 0.6 259,090

38 2 8 0.6 259,042

39 2 7 0.6 258,719

40 3 3 0.6 257,251

41 17 77 0.6 251,195

42 SK 2 23 0.6 246,202

43 1 1 0.6 243,415

44 4 20 0.6 234,909

45 5 12 0.6 234,604

46 6 11 0.6 233,499

47 2 6 0.5 226,492

48 4 55 0.5 215,263

49 17 97 0.5 211,645

50 6 21 0.5 209,804

(2016 8)

:

( : , %, )

AD Data 2016 8


:

TV RADIO () () () () () ()

1,378,704 232,953 1,647,569 1,647,569 65,180 65,180 3,324,406 3,324,406

10,303,104 1,092,975 12,648,187 12,386,635 517,140 458,340 24,561,406 24,241,054

23,559,233 845,902 2,492,722 2,407,840 498,150 453,950 27,396,007 27,266,925

13,979,525 1,472,373 9,004,178 8,892,773 524,210 451,410 24,980,286 24,796,081

8,565,893 688,584 6,432,760 6,351,910 4,228,780 3,348,150 19,916,017 18,954,537

298,411 161,458 11,044,488 10,893,415 198,480 194,480 11,702,837 11,547,764

3,781,453 226,582 7,536,606 7,435,170 6,962,000 4,707,320 18,506,641 16,150,525

1,851,453 21,661 378,095 378,095 72,040 72,040 2,323,249 2,323,249

893,184 254,827 2,768,620 2,733,718 2,000,500 1,284,900 5,917,131 5,166,629

9,404,167 266,785 6,008,609 5,800,223 574,060 472,560 16,253,621 15,943,735

29,336,703 863,756 16,734,189 16,488,498 872,510 866,510 47,807,158 47,555,467

15,580,987 2,257,883 6,140,771 6,097,361 1,485,060 989,860 25,464,701 24,926,091

11,271,315 1,118,768 8,801,183 8,707,546 1,475,840 1,174,040 22,667,106 22,271,669

9,334 141,025 15,672 15,672 46,500 46,500 212,531 212,531

, 3,129,309 2,995,508 20,523,773 20,459,068 256,940 208,540 26,905,530 26,792,425

7,921,386 1,779,299 5,816,877 5,787,801 342,910 320,910 15,860,472 15,809,396

, 18,813,773 1,607,081 14,526,328 13,867,087 395,600 395,600 35,342,782 34,683,541

18,194,907 4,003,719 28,967,562 28,839,242 1,502,940 1,225,240 52,669,128 52,263,108

12,430,933 231,421 18,802,828 18,553,689 380,300 370,500 31,845,482 31,586,543

940,312 461,951 7,782,902 7,739,066 116,250 114,250 9,301,415 9,255,579

3,251,561 0 6,215,296 6,102,356 61,000 61,000 9,527,857 9,414,917

194,895,646 20,724,511 194,289,215 191,584,735 22,576,390 17,281,280 432,485,762 424,486,172

(2016 8)( : )

4

:

(2016 8)( : , %, )

()

1 335 567 2,520 18.1 7,623,216

2 , 139 269 1,659 16.7 7,044,776

3 434 707 3,157 13.1 5,517,928

4 182 316 1,065 9.5 3,993,863

5 410 710 3,448 7.9 3,331,165

6 234 468 2,229 6.2 2,628,526

7 , 75 107 513 5.7 2,413,817

8 52 83 441 5.5 2,321,562

9 38 64 333 3.8 1,592,786

10 207 338 3,143 3.4 1,422,090

11 17 29 206 2.8 1,170,527

12 51 105 633 1.2 522,646

13 84 113 451 1.2 522,292

14 57 74 420 1.0 424,576

15 15 27 110 1.0 412,338

16 / 59 107 249 0.8 331,979

17 8 8 24 0.7 276,446

18 32 45 103 0.5 227,168

19 // 11 14 52 0.5 203,868

20 69 77 196 0.3 136,889

21 7 12 44 0.1 31,267

2,516 4,240 20,996 100.00 42,149,725

58

* AD Data , .

* /( )

*

1 . 29,767,747 97.27

2 Google Play Android 29,692,346 97.03

3 Kakao 29,457,640 96.26

4 28,925,012 94.52

5 28,865,762 94.32

6 28,390,334 92.77

7 27,711,844 90.55

8 / 25,779,269 84.24

9 22,231,825 72.65

10 21,162,370 69.15

11 . 20,938,676 68.42

12 Naver 20,837,164 68.09

13 YouTube Google 20,674,598 67.56

14 Google Google 16,947,253 55.38

15 . 16,247,306 53.09

16 ONE store 16,235,833 53.1

17 Camp Mobile 15,185,288 49.62

18 InCallUI Android 14,989,433 48.98

19 Kakao 14,212,255 46.44

20 AhnLab V3 Mobile Ahnlab 10,683,753 34.91

21 Facebook Facebook 10,654,997 34.82

22 SKT T world SK Telecom 9,604,112 31.38


24 DMB 9,100,548 29.74

25 11 SK Planet 8,965,287 29.30

26 Naver 8,956,589 29.27

27 Documents Android 8,888,716 29.05

28 Samsung Electronics 8,888,618 29.05

29 Samsung S Samsung Electronics 8,700,762 28.43

30 (Coupang) Coupang 8,517,236 27.83

31 Syrup Wallet SK Planet 8,456,992 27.63

32 Kakao 8,405,495 27.47

33 OK SK Planet 8,053,580 26.32

34 T map SK Telecom 7,915,806 25.87

35 Whowho&Company 7,859,708 25.68

36 Gmail Google 7,528,674 24.60

37 Samsung Apps Samsung Electronics 7,263,798 23.74

38 Google Google 7,166,241 23.42

39 7,072,958 23.11

40 SKT T SK Telecom 6,913,650 22.59

41 SKT T SK Telecom 6,597,182 21.56

42 LG Shutdown Monitor LG Electronics 6,577,528 21.49

43 NBT Partners 6,568,123 21.46

44 Google Google 6,539,854 21.37

45 Ticketmonster 6,417,448 20.97

46 KB KB Kookmin Card 6,404,616 20.9

47 Naver 6,195,306 20.24


49 ISP Vp 6,091,846 19.9

50 Download Manager Android 6,045,685 19.76

:

(2016 8)

( : , %)

TV (2016 8)

( : %)

:

1 () KBS2 28.94 44.80

2 () KBS2 24.93 37.73

3 () SBS 21.82 34.73

4 () KBS1 21.41 34.47

5 () MBC 20.48 32.13

6 () MBC 18.27 26.41

7 2 KBS2 17.64 29.76

8 KBS9 KBS1 16.47 25.57

9 () KBS2 15.49 26.98

10 MBC 14.03 26.54

11 (W) MBC 13.18 21.77

12 1 MBC 13.15 24.62

13 () KBS2 12.88 20.27

14 KBS1 12.48 19.62

15 IN SBS 12.10 19.88

16 () MBC 11.98 17.71

17 TV() KBS2 11.71 29.89

18 () SBS 11.64 16.60

19 KBS1 11.60 25.80

20 1 KBS2 10.96 20.93

21 tvN 10.92 18.00

22 KBS1 10.63 29.34

23 KBS1 10.54 28.51

24 MBC 10.52 24.86

25 2 MBC 10.48 17.38

26 () MBC 10.45 16.53

27 () SBS 10.44 16.53

28 () MBC 10.27 16.32

29 SBS 10.11 15.83

30 MBC() MBC 10.04 27.42

31 TV SBS 9.78 21.80

32 2016 KBS1 9.75 23.02

33 Y SBS 9.62 15.40

34 KBS2 9.61 14.10

35 () SBS 9.60 24.66

36 KBS1 KBS1 9.50 17.09

37 KBS1 9.46 16.66

38 KBS2 KBS1 9.44 14.88

39 SBS 9.29 14.45

40 () SBS 9.10 15.31

41 SBS 9.04 21.07

42 SBS 8.98 20.71

43 MBC 8.89 14.09

44 () SBS 8.83 15.51

45 () KBS2 8.81 14.48

46 KBS KBS1 8.68 16.53

47 KBS30000KM1 KBS1 8.68 15.76

48 KBS1 8.63 13.24

49 KBS1 8.60 24.78

50 KBS7 KBS1 8.59 17.80

* ( )

* /

* : TV, TV, TV

( TV )

PC (2016 8)

( : , %)

:

1 naver.com 29,830,858 93.34

2 daum.net 22,451,711 70.25

3 tistory.com 17,060,691 53.38

4 youtube.com 12,393,128 38.78

5 11st.co.kr 11,917,015 37.29

6 google.com 11,632,604 36.40

7 gmarket.co.kr 11,319,619 35.42

8 google.co.kr 10,183,770 31.87

9 auction.co.kr 9,669,112 30.26

10 zum.com 8,099,415 25.34

11 microsoft.com 7,882,733 24.67

12 facebook.com 7,662,264 23.98

13 interpark.com 7,303,545 22.85

14 nate.com 7,199,999 22.53

15 coupang.com 7,180,543 22.47

16 kakao.com 7,163,780 22.42

17 bing.com 6,709,785 21.00

18 wemakeprice.com 6,653,665 20.82

19 kbstar.com 6,259,080 19.59

20 chosun.com 5,925,604 18.54

21 ticketmonster.co.kr 5,825,759 18.23

22 yonhapnews.co.kr 5,658,939 17.71

23 nonghyup.com 5,057,606 15.83

24 uplus.co.kr 5,041,351 15.77

25 donga.com 5,014,688 15.69

26 ssg.com 4,885,093 15.29

27 gsshop.com 4,811,502 15.06

28 joins.com 4,606,524 14.41

29 mt.co.kr 4,524,825 14.16

30 shinhancard.com 4,501,310 14.08

31 mk.co.kr 4,355,271 13.63

32 asiae.co.kr 4,248,879 13.30

33 sbs.co.kr 4,238,401 13.26

34 wooribank.com 4,201,493 13.15

35 lotte.com 4,087,588 12.79

36 heraldcorp.com 3,974,925 12.44

37 cafe24.com 3,973,985 12.43

38 hometax.go.kr 3,865,521 12.10

39 ppomppu.co.kr 3,801,006 11.89

40 lotteimall.com 3,743,683 11.71

41 siren24.com 3,673,033 11.49

42 samsungcard.com 3,648,995 11.42

43 shinhan.com 3,596,164 11.25

44 nexon.com 3,581,804 11.21

45 kbs.co.kr 3,512,694 10.99

46 wikipedia.org 3,467,693 10.85

47 kmcert.com 3,427,063 10.72

48 hankyung.com 3,421,276 10.71

49 seoul.co.kr 3,225,821 10.09

50 twitter.com 3,192,687 9.99

* /( )

* MS Windows (/ )

AD Data 2016 8

or 7

(www.the-pr.co.kr)

(070-7728-8567/[email protected])

8, 9 (VAT ) * 6

or 7

(www.the-pr.co.kr)

(070-7728-8567/[email protected])

8, 9 (VAT ) * 6