television 한류 국내보도 현황 분석 및 정책적 시사점...
TRANSCRIPT
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Report
Press
Newspaper
Journal
Television
Media
2013- 09
2013-09
-
2013-09
( ) ( )
( )
( )
( )
2013 8 31 1
100-750 124
(02)2001-7744 (02)2001-7740
www.kpf.or.kr
.
, 2013
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( ) ( )
( )
( )
( )
-
. 15
1. 15
2. 18
3. 19
1) 19
2) (FGI) 25
. 27
1. 27
1) 27
2) 31
3) 36
4) : (, ) 40
2. 43
1) 44
2) (Cultural Hybridity) 49
3) 52
. 57
1. 57
2. 64
3. 65
-
. 68
1. 68
1) 68
2) 70
3) 73
2. 74
1) 75
2) 76
3. 77
1) 77
2) 78
. 83
1. 83
1) 83
2) 85
3) 86
4) 87
2. 89
1) 89
2) 91
3) 93
4) 95
3. 96
1) 96
2) 98
3) 99
4) 101
4. 102
1) 102
2) 104
5. 105
1) 106
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2) 106
3) 107
4) 108
. 109
1. 109
1) 109
2) 111
3) 112
4) 113
5) 114
2. 115
1) 115
2) 116
. 118
1. 118
1) 118
2) 120
2. 122
1) 122
2) 126
3) 135
3. 137
141
-
20
21
21
22
22
23
24
25
FGI 26
28
37
69
71
74
75
77
79
80
82
84
85
86
88
88
90
92
93
93
95
96
98
100
-
100
102
103
105
106
106
108
108
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[ 1] FGI 25
[ 2] K-Pop 30
[ 3] (2010 ) 33
[ 4] K-Pop (2011 ) 34
[ 5] K-Pop 35
[ 6] K-Pop 36
[ 7] 38
[ 8] 39
[ 9] 73
[ 10] 131
-
.
. ,
.
,
.
.
3(, ,
), 3(KBS, MBC, SBS), 2(,
) 2003 1 1 2012
12 31 10 ,
.
,
,
.
1,455
333(22.89%) ,
298(20.48%), 163(11.2%), 137(9.42%),
-
129(8.87%) .
, K-Pop
.
, 34.23% ,
23.99% .
. 9.42% ,
5.7%, 5.57% .
5.43% .
, 1,455
904 62.1% , 382 26.25%,
166 11.41% .
, 2004 56 58.3% ,
2005 2007 50% ,
30% , 20% . 2008
60% ,
. ,
,
.
.
.
,
59.2%, 71.1%
.
, .
-
512 35.19% , 447
30.72% . 243
(16.7%), 111(7.63%), 87(5.98%)
.
.
.
,
.
.
.
.
(, 2006).
(2013)
(p.286).
,
, 10
.
,
.
.
,
-
. ,
.
,
.
,
,
. .
.
K-Pop
.
,
,
.
-
15
.
1.
.
,
.
,
.
.
, 2008 1 K-Pop
1)
1) , 2008 1 11 ,
-
16
2009
, 2010 () 2), 2012 () (, ) 3) .
,
.
.
,
.
.
2008
4)
.
.
, ,
.
2) () 2010 1 283) 2012 4 14
4) 2008 4 28. ... 2008 4 28.
' '
-
17
.
,
,
(trackback,
) ,
.
.
, SNS
.
, ,
,
.
.
,
, , ,
, ,
.
-
18
.
.
.
.
,
.
.
2.
1 K-Pop
2, 3
, ,
.
,
, ,
.
.
-
19
.
(, ,
) ,
.
,
,
.
.
3.
1)
(1)
,
(www.mediagaon.or.kr)
KINDS .
2003
.
3, 3, 2 .
,
, , , 3
8 .
KINDS
, KINDS
-
20
KBS MBC SBS
223 181 188 329 243 249 31 111
. KINDS 10
, ,
KINDS
.
2003 1 1 2012 12 31
10 ,
.
3,080 ,
(, ),
.5)
1,555
223, 181, : 188, KBS: 329, MBC: 243,
SBS 249, 31, 111.
(2)
10
.
, ,
, ( ) .
5) , (, , )
, (
10 ) .
-
21
,
K- K-Pop
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()
( . )
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1 () 4 ()
2 5 ()
3 / 6
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-
22
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( , 2012)
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1 5 9
2 6 10
3 7 11 ()
4 // 8 12
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,
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,
.
-
25
1 4
2 5
3 6 ()
[ 1] FGI
2013 6 1 6 30
, (
) 0.910 .
2) (FGI)
,
.
.
,
.
-
26
,
15
(FGI)
- -
- -
2013. 7 (10)
FGI
,
.
-
27
.
1.
1)
() 1990 , , , TV
. ()
, CD
(, 2005).
.
,
, ,
, CIS,
.
,
,
.
,
-
28
1.0 2.0 3.0
97 - 00 00 -10 10
K-Pop K-Culture
, , K-Pop, ,
, ,
, , ,
, ,
20
TV, TV, , SNS
.
* : (2013),
1997 CCTV
. ,
, , H.O.T
.
2000 , .
. 2004
,
.
2004 () 3
,
.
-
29
(, 2004).
, .
, ,
.
.
.
,
(, 2005).
,
. .
. , ,
.
1 .
.6)
2000 2000
K-Pop .
2000
6) , ' ', ?, http://blog.daum.net/hellopolicy /6981307
-
30
[ 2] K-Pop
. ,
.
*: (2012), K-Pop , , 2012. 2. 15.
2011 6 SM K-Pop
, K-Pop
.
(2012) K-Pop , ,
, , K-Pop , J-Pop () , K-Pop
. K-Pop
, TV
, K-Pop
2011 K-Pop
.
-
31
2)
, 2000 K-Pop
,
,
(Youtube),
(iTunes), (Facebook), (twitter)
(, 2011).
(, 2010), (YouTube)
. 45%,
60%
.
,
.
,
.
. ,
5, 4
1 .
SNS
-
32
,
. 2NE1, , , , 2PM,
, .
3 1
(, 2011).
.
,
.
1020 . SM ,
TV
. .
2
2000 (, , 2013).
, ,
, .
,
.7)
(PSY)
IT
, ,
7) 2013 6 10 5 , 1 (,
3,551,176), 2 (, 3,334,831), 3 (2,973,383), 4 (,
2,298,512), 5 (2,229,321) , , ( ), ,
(2PM), (missA) 10 K-Pop
.
-
33
[ 3] (2010 )
.
.
, .
, , ,
. , ,
2013 1 6 .
339,
624, 603 , 1,227 .
. 715
3
, 3 330, 7 150
. 8 2~4 734 , 8 3~10 918, 9 20~22
1,079 . ,
(, , 2013).
*: , 2011 1 6, 229 8
-
34
[ 4] K-Pop (2011 )
SNS
, . 2010
2011 155%,
168%, 258% .
*: 2012 1 2, K-Pop 235 23
-
35
[ 5] K-Pop
2011 K-Pop 23 2010 8
191% , K-Pop
2
.
TV ,
.
2011 K-Pop 23
, 2012
70 .
2011 K-Pop
,
.
*: , 2013 7 16, 1, K-Pop .
(http://youtubekrblog.blogspot.kr/2013/07/1-K-Pop.htm)
1 , K-Pop 91%
.
-
36
[ 6] K-Pop
*: , 2013 7 16, 1, K-Pop .
(http://youtubekrblog.blogspot.kr/2013/07/1-K-Pop.htm)
K-Pop
.
K-Pop
5 ,
.
3)
, 2011 41.6 ,
2.2% 9 .
6 20% ,
(17.7%) (
, 2012).
, 2011 3 3,730 , 2011 2012
-
37
2008 2009 2010
4,933,688 3,960,623 4,982,470 25.8 0.5
1,713,952 1,466,022 1,919,254 30.9 5.8
12,503 35,657 51,545 44.6 103
(: , %)
K-Pop (,
2012).
*: (2012), 2010
1996 , K-Pop . 2006
19.1 , 2008 3.5 , 2010
15.3 .
IT .
(86.7%), (85.7%), (75.0%),
(45.2%), (43.3%), (35.5%), (28.1%),
(23.3%) ( (12. 3)).
,
, 2011 980 , 11%
, 3 15 .
2012 1,000 .
2000 500600 , 2009
100 ,
.
-
38
[ 7]
, .
2005 ,
K-Pop 2.0
.
*: (2013),
.
,
,
.
() ,
1988 , ,
1990 2000
. 2000
-
39
[ 8]
, K-Pop
.
2012 2 9 3,600
(, (), 2012)
(18.3%), K-Pop(14.9%),
(14.5%), (14.0%), (7.7%), (6.7%)
. ,
.
*: , 2011 6 25,
-
40
, K-Pop, ,
. .
K-Pop ,
, , ,
(, 2013, p.135~136).
.
,
. 2011 KOTRA
85.5%, 27.5%, 19.8%
(Kotra, 2012). ,
,
.
2012 11, ,
1 6242 ( 1734) 39 9
, 2006 10 .
2012 (.
2012. 11. 28).
4) : (, )
,
.
,
,
. 2005
. 2005
7 26 3 40
-
41
.
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(
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(, 2012),
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K-Pop
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K-Pop
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2.
,
. 1998 10 250
(2009)
,
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.
(2011) 1990 2000 IMF
. (2005)
.
2000
2006
.
,
-
44
(
, 2009).
1)
. ,
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.
, .
,
(, 2010,
p.323).
,
.
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.
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.
-
45
( , 2008, p.10).
.
(,
, 2005).
(2005)
.
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.
.
(, 2003; ,
, 2003).
, (2006)
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(
, 2006).
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(
, 2003).
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46
,
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(, , 2008).
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,
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(, 2013).8) (2012)
86 43%(37)
( , )
. 2011 6
K-Pop
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(2013) ,
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8) (2013) , 2010 11 23 2011 11 23
37 323
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(2012)
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(2002) ,
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(, 2007,
p.110).
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(,
2005).
-
48
,
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.
(, 2002; , 2007,
).
.
(, 2000). (Waterman, 1994)
,
.
(gravity model)
, ,
,
,
(, 2006).
,
3
.
.
-
49
2) (Cultural Hybridity)
(, 2002; , , 2003)
(, 2001; , 2004 ;
, 2006; , 2009; , 2012) .
,
.
,
(, 2003; ,
, 2007; , 2010; , 2011; , 2012)
.
.
, .
,
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(Economic Flow Model)
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,
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,
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-
50
(, , 2002).
, ,
,
(Mattos, 1984Antola & Rogers, 1984).
,
(Telenovela) ,
.
(reverse media imperialism)
(Straubhaar, 1984).
(
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)
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, (Ishii, Su & Watanabe, 1999) ,
.
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(Straubarr, 1997) ,
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,
(Straubharr, 1991, p.56).
, (geo-cultural
market) .
,
,
,
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,
,
(, 2003).
(2012)
.
,
, (2011)
,
(,
2012, pp.13~17).
(2011)
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, () . () () , () .
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2007).
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(,
2009).
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(2012) , (),
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(, , 2013).
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,
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9)
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,
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() . 2004 2007 ,
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(market)
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(
, 2010, 2011).
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. 2003 2008
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, (2013)
. 2009 1 1
2012 5 31
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347 6 ,
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.
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(2012) 20
1
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~ .
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K-Pop
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-
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.
BBC 6 ,
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,
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.
. .
K-Pop , K-Pop
. .
.
2.
,
,
(, 2005; , 2006; , 2006; Hayashi & Lee, 2007)
. (2007)
,
. (2006)
.
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-
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(2002) 2001 2002
. 2000 1 2002 5 , ,
123 ,
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10
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(mediated reality) . (Galtung
& Ruge, 1965)
,
(Tuchman, 1978)
. (Sillberman, 1991)
(Sillberman, 1991; , 2012,
p.206, ).
(Gitlin, 1980; Entman, 1993; ,
2012). ,
.
(Goffman, 1974)
(, , , 2012, p.206).
.
(McCombs & Shaw, 1972)
(Pan & Kosicki, 1993)
. ,
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.
.
, , ,
,
(, 2005),
.
-
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. ,
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(, ,
, 2012, p.269). ,
(, 2006; ,
2011). , (stock phrase), ,
, (tone)
(contextual cue) ,
(Entman, 1993;
, 2009).
,
.
.
(Iyengar, 1991)
,
(de Vreese, 2005).
(Semetko & Valkenburg, 2000)
, , , (
) , ,
(, 2002).
.
-
68
.
1.
KINDS 3(, , ),
3(KBS, MBC, SBS), 2(, )
2003 2012 10
1,455 .
1)
1,455 2003
21 , 2004
96 4.5 . 2005 2006 159
135
. 2007 2008 94 96
2009 2010 161
164 . 2007 2008
2009 K-Pop .
2011 334 , K-Pop
-
69
/ /
2003 7 4 10 21
%() 33.33 19.05 0.00 47.62 0.00 0.00 100.00
%() 1.84 1.84 0.00 1.74 0.00 0.00 1.44
2004 18 25 9 36 7 1 96
%() 18.75 26.04 9.38 37.50 7.29 1.04 100.00
%() 4.74 11.52 9.89 6.25 3.78 25.00 6.60
2005 34 33 19 50 22 1 159
%() 21.38 20.75 11.95 31.45 13.84 0.63 100.00
%() 8.95 15.21 20.88 8.68 11.89 25.00 10.93
2006 42 29 15 28 21 135
%() 31.11 21.48 11.11 20.74 15.56 0.00 100.00
%() 11.05 13.36 16.48 4.86 11.35 0.00 9.28
2007 25 22 4 35 8 94
%() 26.60 23.40 4.26 37.23 8.51 0.00 100.00
%() 6.58 10.14 4.40 6.08 4.32 0.00 6.46
2008 25 14 7 40 10 96
%() 26.04 14.58 7.29 41.67 10.42 0.00 100.00
%() 6.58 6.45 7.69 6.94 5.41 0.00 6.60
2011 SM
, SM Town
. 2012
195 . 2012
, SM Town
,
2011
.
1,455 576 39.59%
, 380(26.12%), / 217
(14.91%), 185(12.71%) .
-
70
2009 52 18 6 58 27 161
%() 32.30 11.18 3.73 36.02 16.77 0.00 100.00
%() 13.68 8.29 6.59 10.07 14.59 0.00 11.07
2010 40 25 9 74 14 2 164
%() 24.39 15.24 5.49 45.12 8.54 1.22 100.00
%() 10.53 11.52 9.89 12.85 7.57 100.00 11.27
2011 79 32 15 170 36 2 334
%() 23.65 9.58 4.49 50.90 10.78 0.60 100.00
%() 20.79 14.75 16.48 29.51 19.46 50.00 22.96
2012 58 15 7 75 40 195
%() 29.74 7.69 3.59 38.46 20.51 0.00 100.00
%() 15.26 6.91 7.69 13.02 21.62 0.00 13.40
380 217 91 576 185 6 1455
%() 26.12 14.91 6.25 39.59 12.71 0.41 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2004 2005 2006
(28) (42) ,
2009 (58) (52)
. 2012 20.5%
.
2)
1,455
333(22.89%) ,
298(20.48%), 163(11.2%), 137(9.42%),
129(8.87%) .
,
K-Pop .
-
71
2003 2 1 1 1 2 6 2 1 5 21
%() 9.52 4.76 0.00 4.76 4.76 9.52 28.57 9.52 0.00 0.00 4.76 23.81 100.00
%() 0.60 0.73 0.00 3.13 0.61 2.94 4.65 0.67 0.00 0.00 8.33 6.25 1.44
2004 30 9 5 1 2 18 10 7 10 4 96
%() 31.25 9.38 5.21 1.04 0.00 2.08 18.75 10.42 7.29 10.42 0.00 4.17 100.00
%() 9.01 6.57 13.51 3.13 0.00 2.94 13.95 3.36 13.46 8.77 0.00 5.00 6.60
2005 50 26 5 5 2 2 22 18 3 22 4 159
%() 31.45 16.35 3.14 3.14 1.26 1.26 13.84 11.32 1.89 13.84 0.00 2.52 100.00
%() 15.02 18.98 13.51 15.63 1.23 2.94 17.05 6.04 5.77 19.30 0.00 5.00 10.93
2006 36 7 3 1 5 9 13 20 13 17 1 10 135
%() 26.67 5.19 2.22 0.74 3.70 6.67 9.63 14.81 9.63 12.59 0.74 7.41 100.00
%() 10.81 5.11 8.11 3.13 3.07 13.24 10.08 6.71 25.00 14.91 8.33 12.50 9.28
2007 19 8 5 2 4 5 9 22 1 13 1 5 94
%() 20.21 8.51 5.32 2.13 4.26 5.32 9.57 23.40 1.06 13.83 1.06 5.32 100.00
%() 5.71 5.84 13.51 6.25 2.45 7.35 6.98 7.38 1.92 11.40 8.33 6.25 6.46
2008 11 15 6 4 1 12 32 2 8 5 96
%() 11.46 15.63 0.00 6.25 4.17 1.04 12.50 33.33 2.08 8.33 0.00 5.21 100.00
%() 3.30 10.95 0.00 18.75 2.45 1.47 9.30 10.74 3.85 7.02 0.00 6.25 6.60
2009 26 13 2 8 11 9 15 57 8 6 6 161
%() 16.15 8.07 1.24 4.97 6.83 5.59 9.32 35.40 4.97 3.73 0.00 3.73 100.00
%() 7.81 9.49 5.41 25.00 6.75 13.24 11.63 19.13 15.38 5.26 0.00 7.50 11.07
2010 59 7 7 20 11 12 24 6 14 4 164
%() 35.98 4.27 4.27 0.00 12.20 6.71 7.32 14.63 3.66 8.54 0.00 2.44 100.00
%() 17.72 5.11 18.92 0.00 12.27 16.18 9.30 8.05 11.54 12.28 0.00 5.00 11.27
2011 61 31 7 5 82 20 18 68 7 10 1 24 334
%() 18.26 9.28 2.10 1.50 24.55 5.99 5.39 20.36 2.10 2.99 0.30 7.19 100.00
%() 18.32 22.63 18.92 15.63 50.31 29.41 13.95 22.82 13.46 8.77 8.33 30.00 22.96
2012 39 20 3 3 34 7 4 45 5 14 8 13 195
%() 20.00 10.26 1.54 1.54 17.44 3.59 2.05 23.08 2.56 7.18 4.10 6.67 100.00
%() 11.71 14.60 8.11 9.38 20.86 10.29 3.10 15.10 9.62 12.28 66.67 16.25 13.40
333 137 37 32 163 68 129 298 52 114 12 80 1455
%() 22.89 9.42 2.54 2.20 11.20 4.67 8.87 20.48 3.57 7.84 0.82 5.50 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00
-
72
, 2003
21 , 2004 2005
31% . 2006
26.6% , 14.8%,
12.6% . 2007 2009
, 2004
.
2010 59 ,
(24) (20) .
K-Pop
.
2011 82(24.5%)
. SM Town
K-Pop .
, 2011
22 , 5
44 .
K-Pop .
2012 , 45(23.08%)
, 39(20.0%),
34(17.4%) .
.
-
73
0102030405060708090
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
/
[ 9]
3)
,
, .
, 60%
,
, 26
.
,
.
,
10 11
. K-Pop
-
74
81 51 14 10 23 13 31 73 12 54 4 15 380
%() 21.32 13.42 3.68 2.63 6.05 3.42 8.16 19.21 3.16 14.21 1.05 3.95 100.0
%() 24.32 37.23 37.84 31.25 14.11 19.12 24.03 24.50 23.08 47.37 33.33 18.75 26.12
84 29 2 6 19 7 26 12 6 10 1 15 217
%() 38.71 13.36 0.92 2.76 8.76 3.23 11.98 5.53 2.76 4.61 0.46 16.91 100.0
%() 25.23 21.17 5.41 18.75 11.66 10.29 20.16 4.03 11.54 8.77 8.33 18.75 14.91
36 12 1 10 11 9 6 2 4 91
%() 39.56 13.19 1.10 0.00 10.99 0.00 12.09 9.89 6.59 2.20 0.00 4.40 100.0
%() 10.81 8.76 2.70 0.00 6.13 0.00 8.53 3.02 11.54 1.75 0.00 5.00 6.25
105 38 15 14 93 41 54 100 24 47 6 39 576
%() 18.23 6.60 2.60 2.43 16.15 7.12 9.38 17.36 4.17 8.16 1.04 6.77 100.0
%() 31.53 27.74 40.54 43.75 57.06 60.29 41.86 33.56 46.15 41.23 50.00 48.75 39.59
23 8 5 2 18 7 7 104 4 1 1 5 185
%() 12.43 4.32 2.70 1.08 9.73 3.78 3.78 56.22 2.16 0.54 0.54 2.70 100.0
%() 6.91 5.84 13.51 6.25 11.04 10.29 5.43 34.90 7.69 0.88 8.33 6.25 12.71
4 2 6
%() 66.67 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 33.33 100.0
%() 1.20 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 2.50 0.41
333 137 37 32 163 68 129 298 52 114 12 80 1455
%() 22.89 9.42 2.54 2.20 11.20 4.67 8.87 20.48 3.57 7.84 0.82 5.50 100.0
%() 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
.
2.
,
. 8
(, , ), (KBS, MBC, SBS),
(, ) ,
-
75
.
552 1,455 37.94% ,
762 52.37%, 141 9.69% .
,
.
1)
39.59%
.
552 180 32.61% ,
149(26.99%), 136(24.64%)
51 9.24% , 34(6.16%) .
762 363 47.64% ,
170(22.31%), 131(17.19%),
57(7.48%), / 37(4.86%) .
,
.
141 61 43.26%
, 33 23.4%, 24
17.02%, 20 14.18%, 3, 2.13%
.
.
-
76
/ /
149 136 51 180 34 2 552
%() 26.99 24.64 9.24 32.61 6.16 0.36 100.00
%() 39.21 62.67 56.04 31.25 18.38 50.00 37.94
170 57 37 363 131 4 762
%() 22.31 7.48 4.86 47.64 17.19 0.52 100.00
%() 44.74 26.27 40.66 63.02 70.81 50.00 52.37
61 24 3 33 20 141
%() 43.26 17.02 2.13 23.40 14.18 0.00 100.00
%() 16.05 11.06 3.30 5.73 10.81 0.00 9.69
380 217 91 576 185 6 1455
%() 26.12 14.91 6.25 39.59 12.71 0.41 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2)
,
157 28.44%, 66(11.96%),
63 11.41% . 48
(8.7%), 42(7.61%), 20(3.62%),
17(3.08%), 15(2.72%), 12(2.17%) .
213 27.95% ,
144(18.9%), 113(14.83%),
74(9.71%), 48(6.3%),
41(5.38%) .
22.7%, 15.6%,
12.7%, 10.64% .
,
.
,
-
77
157 48 12 17 42 20 63 63 15 66 5 44 552
%() 28.44 8.70 2.17 3.08 7.61 3.62 11.41 11.41 2.72 11.96 0.91 7.97 100.0
%() 47.15 35.04 32.43 53.13 25.77 29.41 48.84 21.14 28.85 57.89 41.67 55.00 37.94
144 74 16 6 113 39 48 213 29 41 7 32 762
%() 18.90 9.71 2.10 0.79 14.83 5.12 6.30 27.95 3.81 5.38 0.92 4.20 100.0
%() 43.24 54.01 43.24 18.75 69.33 57.35 37.21 71.48 55.77 35.96 58.33 40.00 52.37
32 15 9 9 8 9 18 22 8 7 4 141
%() 22.70 10.64 6.38 6.38 5.67 6.38 12.77 15.60 5.67 4.96 0.00 2.84 100.0
%() 9.61 10.95 24.32 28.13 4.91 13.24 13.95 7.38 15.38 6.14 0.00 5.00 9.69
333 137 37 32 163 68 129 298 52 114 12 80 1455
%() 22.89 9.42 2.54 2.20 11.20 4.67 8.87 20.48 3.57 7.84 0.82 5.50 100.0
%() 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
,
.
3.
1)
. 34.23% ,
23.99% .
-
78
. 9.42% ,
5.7%, 5.57% .
5.43%
2004 32 33.33% ,
2004
.
2005 2006 40% ,
15% 11% .
2007 25.53%, 2008 23.96%, 2009 33.54%
2010 23.78%, 2011 26.35%, 2012 20.51% . 2011
10.48%, 13.77%
, K-Pop
. 2012
4.10% 10.77%
.
3 2009 11.18%
2011 5.09%, 2012 7.69% ,
, , 2% .
2)
,
40% , 29.13%
.
,
17.03%,
29.27%, 22.70% .
9.78%, 8.53%,
-
79
2003 [ 9] KBS
2004 ?' '
2005 / -
2005
2005 '' SBS
2007 / '
2009 KBS
2010 ,
2010 MBC
2010 " " MBC
2010 MBC
2010 " " MBC
2010 MBC
2010 " " MBC
2011 ... SBS
2012 ... '' SBS
2012 " "
12.77% , 4.5% ,
6.7% , 3.55% .
79 5.4%
,
2003
.
-
80
-
81
-
82
-
83
.
1.
1)
. ,
. ,
.
1,455
904 62.1% ,
382 26.25%, 166 11.41% .
, 2003 21
17 80.95% . 2004
56 58.3% , 2005 2007
50% , 30% ,
20% .
2008 60% ,
. ,
,
-
84
2003 17 2 2 21
%() 80.95 9.52 9.52 0.00 100.00
%() 1.88 1.20 0.52 0.00 1.44
2004 56 13 27 96
%() 58.33 13.54 28.13 0.00 100.00
%() 6.19 7.83 7.07 0.00 6.60
2005 80 34 43 2 159
%() 50.31 21.38 27.04 1.26 100.00
%() 8.85 20.48 11.26 100.00 10.93
2006 68 22 45 135
%() 50.37 16.30 33.33 0.00 100.00
%() 7.52 13.25 11.78 0.00 9.28
2007 47 17 30 94
%() 50.00 18.09 31.91 0.00 100.00
%() 5.20 10.24 7.85 0.00 6.46
2008 67 8 21 96
%() 69.79 8.33 21.88 0.00 100.00
%() 7.41 4.82 5.50 0.00 6.60
2009 106 12 43 161
%() 65.84 7.45 26.71 0.00 100.00
%() 11.73 7.23 11.26 0.00 11.07
2010 109 11 44 164
%() 66.46 6.71 26.83 0.00 100.00
%() 12.06 6.63 11.52 0.00 11.27
2011 215 37 81 1 334
%() 64.37 11.08 24.25 0.30 100.00
%() 23.78 22.29 21.20 100.00 22.96
2012 139 10 46 195
%() 71.28 5.13 23.59 0.00 100.00
%() 15.38 6.02 12.04 0.00 13.40
904 166 382 3 1455
%() 62.13 11.41 26.25 0.22 100.00
%() 100.00 100.00 100.00 100.00 100.00
.
-
85
162 68 24 26 128 55 75 217 30 55 10 54 904
%() 17.92 7.52 2.65 2.88 14.16 6.08 8.30 24.00 3.32 6.08 1.11 5.97 100.0
%() 48.65 49.64 64.86 81.25 78.53 80.88 58.14 72.82 57.69 48.25 83.33 67.50 62.13
59 22 3 1 5 3 25 19 8 9 12 166
%() 35.54 13.25 1.81 0.60 3.01 1.81 15.06 11.45 4.82 5.42 0.00 7.23 100.0
%() 17.7 16.1 8.1 3.1 3.1 4.4 19.4 6.4 15.4 7.9 0.0 15.0 11.4
112 46 10 5 29 10 28 62 14 50 2 14 382
%() 29.32 12.04 2.62 1.31 7.59 2.62 7.33 16.23 3.66 13.09 0.52 3.66 100.0
%() 33.63 33.58 27.03 15.63 17.79 14.71 21.71 20.81 26.92 43.86 16.67 17.50 26.25
2012 71.3% ,
5.1%
.
2)
.
, 162 48.6%,
112 33.63% .
58% , 19.4%
15.4%
. ,
80% .
K-Pop
,
.
-
86
1 1 1 3
%() 0.00 33.33 0.00 0.00 33.33 0.00 33.33 0.00 0.00 0.00 0.00 0.00 100.0
%() 0.00 0.73 0.00 0.00 0.61 0.00 0.78 0.00 0.00 0.00 0.00 0.00 0.21
333 137 37 32 163 68 129 298 52 114 12 80 1455
%() 22.89 9.42 2.54 2.2 11.2 4.67 8.87 20.48 3.57 7.84 0.82 5.5 100.0
%() 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
130 23 227 380
%() 34.21 6.05 59.74 0.00 100.0
%() 14.38 13.86 59.42 0.00 26.12
3)
,
227 59.7%
, 130
34.2% .
, .
, 55,
12, 23
,
.
80%
.
-
87
/ 84 73 60 217
%() 38.71 33.64 27.65 0.00 100.0
%() 9.29 43.98 15.71 0.00 14.91
/ 55 12 23 1 91
%() 60.44 13.19 25.27 1.10 100.0
%() 6.08 7.23 6.02 33.33 6.25
468 52 55 1 576
%() 81.25 9.03 9.55 0.17 100.0
%() 51.77 31.33 14.40 33.33 39.59
/ 165 3 16 1 185
%() 89.19 1.62 8.65 0.54 100.0
%() 18.25 1.81 4.19 33.33 12.71
2 3 1 6
%() 33.33 50.00 16.67 0.00 100.0
%() 0.22 1.81 0.26 0.00 0.41
904 166 382 3 1455
%() 62.13 11.41 26.25 0.22 100.0
%() 100.0 100.0 100.0 100.0 100.0
4)
,
.
316 57.25%, 76 13.77%,
159 28.8% , 518
67.98%, 177 23.23%, 66 8.66%
. 70 49.65%,
46 32.62%, 24 17.02% .
.
10%
.
40 1 20
-
88
316 76 159 1 552
%() 57.25 13.77 28.80 0.18 100.00
%() 34.96 45.78 41.62 50.00 37.94
518 66 177 1 762
%() 67.98 8.66 23.23 0.13 100.00
%() 57.30 39.76 46.34 0.00 52.37
70 24 46 1 141
%() 49.65 17.02 32.62 0.71 100.00
%() 7.74 14.46 12.04 50.00 9.69
904 166 382 3 1455
%() 62.13 11.41 26.25 0.14 100.00
%() 100.00 100.00 100.00 100.00 100.00
2003 TV
2004 SBS
2005 / -
2006 /
2007 '
2008 ' / ' '
,
.
,
50%
,
.
.
-
89
2009 ' ' '
2010 '
2011 () ,
2012 " "
2003 "- "/
2004 /
2005 []" 5 " KBS
2006 ` `-
2007
2008 ' ... 4 KBS
2009 ' KBS
2010 " , " MBC
2011 , ...' ' SBS
2012 ' '
2003
2004 - '' - '
2005 + '
2006 ' '
2007 ?...
2008 " "
2009 2 KBS
2010 1 , KBS
2011 ?' ' MBC
2012 KBS
2.
1)
.
60.6%
.
, .
, .
-
90
2003 4 16 1 21
%() 0.00 19.05 76.19 4.76 0.00 100.00
%() 0.00 1.32 1.81 0.60 0.00 1.44
2004 3 23 49 20 1 96
%() 3.13 23.96 51.04 20.83 1.04 100.00
%() 3.16 7.57 5.56 11.98 20.00 6.60
2005 15 41 72 29 2 159
%() 9.43 25.79 45.28 18.24 1.27 100.00
%() 15.79 13.49 8.16 17.37 20.00 10.93
2006 9 29 82 14 1 135
%() 6.67 21.48 60.74 10.37 0.74 100.00
%() 9.47 9.54 9.30 8.38 20.00 9.28
2007 10 22 53 9 94
%() 10.64 23.40 56.38 9.57 0.00 100.00
%() 10.53 7.24 6.01 5.39 0.00 6.46
2008 7 29 52 8 96
%() 7.29 30.21 54.17 8.33 0.00 100.00
%() 7.37 9.54 5.90 4.79 0.00 6.60
2003 76.2% , 2004
51.0%, 23.9%,
20.8% , 2005
45.28%, 25.79%, 18.24%,
9.43% . 2006 60.7%,
21.4%, 10.37%, 6.67%
, 2007 56.38%, 23.4%
10.64%, 9.57%
.
2008 30.21%
, 2009 2010 70%
. 2011
63.47% ,
2012 59.49% . 2009 16.77%,
2010 14.63%, 2011 17.96%, 2012 23.08% .
-
91
2009 7 27 115 12 161
%() 4.35 16.77 71.43 7.45 0.00 100.00
%() 7.37 8.88 13.04 7.19 0.00 11.07
2010 6 24 115 19 164
%() 3.66 14.63 70.12 11.59 0.00 100.00
%() 6.32 7.89 13.04 11.38 0.00 11.27
2011 19 60 212 40 3 334
%() 5.69 17.96 63.47 11.98 0.81 100.00
%() 20.00 19.74 24.04 23.95 40.00 22.96
2012 19 45 116 15 195
%() 9.74 23.08 59.49 7.69 0.00 100.00
%() 20.00 14.80 13.15 8.98 0.00 13.40
95 304 882 167 7 1455
%() 6.53 20.89 60.62 11.48 0.48 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00
2)
,
192 57.6% , 83
(24.92%), 35(10.51%), 21(6.31%)
.
.
82,
59.85% , ,
13% .
, , ,
27 84.37% ,
.
, 33.3% .
15
-
92
35 21 192 83 2 333%() 10.51% 6.31 57.66 24.92 0.60 100.00() 36.84 6.91 21.77 49.70 28.57 22.89
18 82 18 19 137%() 13.14 59.85 13.14 13.87 0.00 100.00%() 18.95 26.97 2.04 11.38 0.00 9.42 3 8 23 3 37%() 8.11 21.62 62.16 8.11 0.00 100.00%() 3.16 2.63 2.61 1.80 0.00 2.54 27 5 32%() 0.00 84.38 15.63 0.00 0.00 100.00%() 0.00 8.88 0.57 0.00 0.00 2.20 4 16 132 9 2 163%() 2.45 9.82 80.98 5.52 1.23 100.00%() 4.21 5.26 14.97 5.39 28.57 11.20
1 10 53 4 68%() 1.47 14.71 77.94 5.88 0.00 100.00%() 1.05 3.29 6.01 2.40 0.00 4.67 5 30 79 15 129%() 3.88 23.26 61.24 11.63 0.00 100.00%() 5.26 9.87 8.96 8.98 0.00 8.87
/ 7 14 252 25 298%() 2.35 4.70 84.56 8.39 0.00 100.00%() 7.37 4.61 28.57 14.97 0.00 20.48 2 11 38 1 52%() 3.85 21.15 73.08 0.00 1.92 100.00%() 2.11 3.62 4.31 0.00 14.29 3.57 19 57 38 114%() 16.67 50.00 33.33 0.00 0.00 100.00%() 20.00 18.75 4.31 0.00 0.00 7.84 1 9 2 12%() 0.00 8.33 75.00 16.67 0.00 100.00%() 0.00 0.33 1.02 1.20 0.00 0.82 1 27 43 7 2 80%() 1.25 33.75 53.75 8.75 2.50 100.00%() 1.05 8.88 4.88 4.19 28.57 5.50 95 304 882 167 7 1455%() 6.53 20.89 60.62 11.48 0.48 100.00%() 100.00 100.00 100.00 100.00 100.00 100.00
,
.
-
93
32 180 627 63 2 904%() 3.54 19.91 69.36 6.97 0.22 100.00%() 33.68 59.21 71.09 37.72 28.57 62.13 12 31 73 47 3 166%() 7.23 18.67 43.98 28.31 1.81 100.00%() 12.63 10.20 8.28 28.14 42.86 11.41 51 92 181 57 1 382%() 13.35 24.08 47.38 14.92 0.26 100.00%() 53.68 30.26 20.52 34.13 14.29 26.25 1 1 1 3%() 0.00 33.33 33.33 0.00 33.33 100.00%() 0.00 0.33 0.11 0.00 14.29 0.21 95 304 882 167 7 1455%() 6.53 20.89 60.62 11.48 0.48 100.00%() 100.00 100.00 100.00 100.00 100.00 100.00
2004 [ ] -
2005 " 5 "
3)
,
59.2%, 71.1%
.
,
. ,
, .
.
-
94
2006 ``
2007
2008 KBS
2009 2 KBS
2010 ' ' !...'81 ' SBS
2011 , '' MBC
2012 [] " "
2003 TV
2004 SBS
2005 [][] KBS
2006 '', 10
2007 " "
2008 " , "
2009 , ? MBC
2010 f(x), !...'' SBS
2011 ' ' " " MBC
2012 ' ' ... SBS
2003 '''
2004 " "/
2005 [][] KBS
2006 [ ] (1)
2007 '
2008 2008 '' ! MBC
2009 ' ', MBC
2010 [ 9] - ' KBS
2011 , '' MBC
2012 [] , "" SBS
2003" "/ 3
2004- '' - '
2005 [] '
2006 4 4'
2007 []
2008 [ ]
2009 " '', MBC
2010 ,
2011 ... SBS
2012 KBS
-
95
34 127 296 94 1 552%() 6.16 23.01 53.62 17.03 0.18 100.00%() 35.79 41.78 33.56 56.29 20.00 37.94 45 130 527 56 4 762%() 5.91 17.06 69.16 7.35 0.52 100.00%() 47.37 42.76 59.75 33.53 60.00 52.37 16 47 59 17 2 141%() 11.35 33.33 41.84 12.06 1.41 100.00%() 16.84 15.46 6.69 10.18 20.00 9.69 95 304 882 167 7 1455%() 6.53 20.89 60.62 11.48 0.48 100.00%() 100.00 100.00 100.00 100.00 100.00 100.00
4)
.
53.62%(296) ,
23.01%(127), 17.03%(94),
6.16%(34) .
527 69.16%
, 130 17.06%, 56
7.53%, 45 5.91% .
41.84%(59),
33.33%(47), 12.06%(17), 11.35%(16)
.
,
.
.
, .
-
96
/ //
2003 3 8 10 21
%() 14.29 38.10 47.62 0.00 0.00 100.00
%() 6.25 2.84 1.02 0.00 0.00 1.44
2004 1 12 71 11 1 96
%() 1.04 12.50 73.96 11.46 1.04 100.00
%() 2.08 4.26 7.27 8.40 5.88 6.60
2005 7 27 94 29 2 159
%() 4.40 16.98 59.12 18.24 1.26 100.00
%() 14.58 9.57 9.63 22.14 11.76 10.93
2006 3 29 79 22 2 135
%() 2.22 21.48 58.52 16.30 1.48 100.00
%() 6.25 10.28 8.09 16.79 11.76 9.28
2007 5 19 65 5 94
%() 5.32 20.21 69.15 5.32 0.00 100.00
%() 10.42 6.74 6.66 3.82 0.00 6.46
2008 3 26 62 5 96
%() 3.13 27.08 64.58 5.21 0.00 100.00
%() 6.25 9.22 6.35 3.82 0.00 6.60
2009 3 33 121 4 161
%() 1.86 20.50 75.16 2.48 0.00 100.00
%() 6.25 11.70 12.40 3.05 0.00 11.07
3.
1)
. 1,455
976 67.08% .
282 19.38%, , 131
9% , 48(3.30%) .
-
97
2010 6 39 106 13 164
%() 3.66 23.78 64.63 7.93 0.00 100.00
%() 12.50 13.83 10.86 9.92 0.00 11.27
2011 7 61 224 36 6 334
%() 2.10 18.26 67.07 10.78 1.81 100.00
%() 14.58 21.63 22.95 27.48 29.41 22.96
2012 10 28 144 6 7 195
%() 5.13 14.36 73.85 3.08 3.59 100.00
%() 20.83 9.93 14.75 4.58 41.18 13.40
48 282 976 131 18 1455
%() 3.30 19.38 67.08 9.00 1.25 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00
, 2003 14.29%,
38.10%, 47.62% . 2004
73.96%(71) , 12.5%, /
11.46% . 2005 59.12%
, 16.98%, / 18.24%
. 2006 58.52%, 21.48%,
/ 16.30% 2005 .
2007 2008 / 5% 2009
2.48% 2010 2011 7.93%, 10.78%
, 2012 3.08% .
2007 2010 20% 2011 18.26% ,
2012 14.36% . , /
2012
.
-
98
/
/
11 74 178 63 7 333
%() 3.30% 22.22% 53.45% 18.92% 2.10% 100.00%
() 22.92% 26.24% 18.24% 48.09% 38.89% 22.89%
6 20 95 13 3 137
%() 4.38% 14.60% 69.34% 9.49% 2.19% 100.00%
%() 12.50% 7.09% 9.73% 9.92% 16.67% 9.42%
6 28 3 37
%() 0.00% 16.22% 75.68% 8.11% 0.00% 100.00%
%() 0.00% 2.13% 2.87% 2.29% 0.00% 2.54%
5 3 24 32
%() 15.63% 9.38% 75.00% 0.00% 0.00% 100.00%
%() 10.42% 1.06% 2.46% 0.00% 0.00% 2.20%
7 23 127 3 3 163
%() 4.29% 14.11% 77.91% 1.84% 1.84% 100.00%
%() 14.58% 8.16% 13.01% 2.29% 16.67% 11.20%
5 14 49 68
%() 7.35% 20.59% 72.06% 0.00% 0.00% 100.00%
%() 10.42% 4.96% 5.02% 0.00% 0.00% 4.67%
5 17 89 18 129
%() 3.88% 13.18% 68.99% 13.95% 0.00% 100.00%
%() 10.42% 6.03% 9.12% 13.74% 0.00% 8.87%
2)
,
74 63 .
, , 70%
,
.
,
. ,
30.7%
.
-
99
/ 1 56 222 17 2 298
%() 0.34% 18.79% 74.50% 5.70% 0.67% 100.00%
%() 2.08% 19.86% 22.75% 12.98% 11.11% 20.48%
2 16 28 6 52
%() 3.85% 30.77% 53.85% 11.54% 0.00% 100.00%
%() 4.17% 5.67% 2.87% 4.58% 0.00% 3.57%
2 29 79 1 3 114
%() 1.75% 25.44% 69.30% 0.88% 2.63% 100.00%
%() 4.17% 10.28% 8.09% 0.76% 16.67% 7.84%
3 9 12
%() 0.00% 25.00% 75.00% 0.00% 0.00% 100.00%
%() 0.00% 1.06% 0.92% 0.00% 0.00% 0.82%
4 21 48 7 80
%() 5.00% 26.25% 60.00% 8.75% 0.00% 100.00%
%() 8.33% 7.45% 4.92% 5.34% 0.00% 5.50%
48 282 976 131 18 1455
%() 3.30% 19.38% 67.08% 9.00% 1.24% 100.00%
%() 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
3)
,
.
52%
18.75% .
70%
.
,
74.8% ,
.
-
100
/
/
25 192 684 1 2 904%() 2.77% 21.24% 75.66% 0.11% 0.22% 100.00%%() 52.08% 68.09% 70.08% 0.76% 11.11% 62.13% 9 9 46 98 4 166%() 5.42% 5.42% 27.71% 59.04% 2.41% 100.00%%() 18.75% 3.19% 4.71% 74.81% 22.22% 11.41% 14 80 245 32 11 382%() 3.66% 20.94% 64.14% 8.38% 2.88% 100.00%%() 29.17% 28.37% 25.10% 24.43% 61.11% 26.25% 1 1 1 3%() 0.00% 33.33% 33.33% 0.00% 33.33% 100.00%%() 0.00% 0.35% 0.10% 0.00% 5.56% 0.21% 48 282 976 131 18 1455%() 3.30% 19.38% 67.08% 9.00% 1.24% 100.00%%() 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
()
/
2003
2004 []
2005 , (B-boy)!
2006 / '
2007 (edaily )``
2008 [ ]
2009 , ? MBC
2010- ,
2011 '' MBC
2012 VS ' MBC
2003 1 / ""
2004 ` ` 2 ..` `
2005 SBS
2006 ' 13 / () ' -
...
,
.
-
101
2007 '
2008 " "
2009 ' ', MBC
2010 100/ 10
2011 / ,
2012 " 3 "... SBS
2003 '''
2004 [ ] '
2005 [][] KBS
2006 [ ] (3)
2007 '
2008 " , "
2009 , ? MBC
2010 ''... SBS
2011 1 '' MBC
2012 " "
/
2004 " "/
2005 " "
2006 ``
2007 MBC
2008 ? MBC
2009 ? 57% " " MBC
2010 " " SBS
2011 , '' MBC
2012 , MBC
4)
326 59.06%, 134
24.28%, , 66 11.96%,
21 3.8% .
-
102
/ //
21 134 326 66 5 552
%() 3.80 24.28 59.06 11.96 0.91 100.00
%() 43.75 47.52 33.40 50.38 29.41 37.94
16 116 565 54 11 762
%() 2.10 15.22 74.15 7.09 1.44 100.00
%() 33.33 41.13 57.89 41.22 58.82 52.37
11 32 85 11 2 141
%() 7.80 22.70 60.28 7.80 1.42 100.00
%() 22.92 11.35 8.71 8.40 11.76 9.69
48 282 976 131 17 1455
%() 3.30 19.38 67.08 9.00 1.17 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00
565 74.15%
, 15.22%(116),
7.09%(54), 2.1%(16) .
60.28%(85), 22.70%(32),
7.8%(11) .
,
,
.
4.
1)
-
103
2003 5 8 5 1 2 21
%() 23.81 38.10 23.81 4.76 0.00 9.52 100.00
%() 1.12 1.56 2.06 1.15 0.00 3.85 1.44
2004 33 40 15 2 3 3 96
%() 34.38 41.67 15.63 2.08 3.13 3.13 100.00
%() 7.38 7.81 6.17 2.30 2.70 5.77 6.60
.
512 35.19%
, 447 30.72% .
243(16.7%), 111
(7.63%), 87(5.98%) .
30%
.
2003 23.81%, 2004 34.38%, 2005 11.95%, 2006 19.26%,
2007 29.79%, 2008 36.46%, 2009 43.48%, 2010 29.27%, 2011
35.03%, 3012 33.85% . 2009
10%
.
2003 23.81%, 2004
15.63%, 2005 21.38%, 2006 22.22%, 2007 9.57%, 2008 8.33%,
2009 9.94%, 2010 29.88, 2011 14.67%, 2012 14.36% .
2010 , 29%
.
2004 3.13% 2005
15.09% , 2006 14.07%, 2007 13.89%, 2008 8.33%,
2009 5.59%, 2010 5.49%, 2011 4.19%, 2012 5.64% .
-
104
2005 19 62 34 14 24 6 159
%() 11.95 38.99 21.38 8.81 15.09 3.77 100.00
%() 4.25 12.11 13.99 16.09 21.62 9.62 10.93
2006 26 43 30 12 19 5 135
%() 19.26 31.85 22.22 8.89 14.07 3.70 100.00
%() 5.82 8.40 12.35 13.79 17.12 9.62 9.28
2007 28 30 9 10 14 3 94
%() 29.79 31.91 9.57 10.64 14.89 3.19 100.00
%() 6.26 5.86 3.70 11.49 12.61 5.77 6.46
2008 35 36 8 7 8 2 96
%() 36.46 37.50 8.33 7.29 8.33 2.08 100.00
%() 7.83 7.03 3.29 8.05 7.21 3.85 6.60
2009 70 54 16 7 9 5 161
%() 43.48 33.54 9.94 4.35 5.59 3.11 100.00
%() 15.66 10.55 6.58 8.05 8.11 9.62 11.07
2010 48 49 49 7 9 2 164
%() 29.27 29.88 29.88 4.27 5.49 1.22 100.00
%() 10.74 9.57 20.16 8.05 8.11 3.85 11.27
2011 117 119 49 16 14 19 334
%() 35.03 35.63 14.67 4.79 4.19 5.69 100.00
%() 26.17 23.24 20.16 18.39 12.61 32.69 22.96
2012 66 71 28 11 11 8 195
%() 33.85 36.41 14.36 5.64 5.64 4.10 100.00
%() 14.77 13.87 11.52 12.64 9.91 15.38 13.40
447 512 243 87 111 55 1455
%() 30.72 35.19 16.70 5.98 7.63 3.78 100.00%() 100.00 100.00 100.00 100.00 100.00 100.00 100.00
2)
,
39.13%(216), 20.11%(111), 17.75%(98
), 10.69%(59), 9.24%(51) .
.
41.47%(316)
, 31.1%(237),
14.83%(113), 5.12%(39), 3.15%(24)
.
-
105
98 216 111 51 59 17 552
%() 17.75 39.13 20.11 9.24 10.69 3.09 100.00
%() 21.92 42.19 45.68 58.62 53.15 30.77 37.94
316 237 113 24 39 33 762
%() 41.47 31.10 14.83 3.15 5.12 4.34 100.00
%() 70.69 46.29 46.50 27.59 35.14 59.62 52.37
33 59 19 12 13 5 141
%() 23.40 41.84 13.48 8.51 9.22 3.55 100.00
%() 7.38 11.52 7.82 13.79 11.71 9.62 9.69
447 512 243 87 111 55 1455
%() 30.72 35.19 16.70 5.98 7.63 3.78 100.00
%() 100.00 100.00 100.00 100.00 100.00 100.00 100.00
.
, 41.84%(59), 23.40%(33),
13.48%(19), 9.22%(13),
8.51%(12) .
5.
2012
,
.
2012 7 15
2012 7 1 2013 5 31 , , (
3), KBS, SBS, MBC( 3), , (
2) .
309 ,
163 .
-
106
/ / 18 27 10 7 7 69
%() 26.09% 39.13% 14.49% 10.14% 10.14% 100.00%
%() 33.33% 64.29% 66.67% 17.95% 53.85% 42.33%
32 12 4 26 4 78
%() 41.03% 15.38% 5.13% 33.33% 5.13% 100.00%
%() 59.26% 28.57% 26.67% 66.67% 30.77% 47.85%
4 3 1 6 2 16
%() 25.00% 18.75% 6.25% 37.50% 12.50% 100.00%
%() 7.41% 7.14% 6.67% 15.38% 15.38% 20.25%
54 42 15 39 13 163
%() 33.13% 25.77% 9.20% 23.93% 7.98% 100.00%
%() 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
10 5 1 29 16 1 4 3 69%() 14.49 7.25 1.45 42.03 23.19 1.45 5.80 4.35 100.00%() 50.00 21.74 100.00 50.08 42.11 25.00 33.33 42.86 42.33
1)
2012 7 15,
2012 8 . 163
54(33.13%) ,
42(25.77%), 39(23.93%) .
. 27
18 13% ,
.
2)
57 34.97%
, 38 23.31% .
-
107
8 12 27 20 1 8 2 78
%() 10.26 15.38 34.62 25.64 1.28 10.26 2.56 100.00
%() 40.00 52.17 47.37 52.63 25.00 66.67 28.57 47.85
2 6 1 1 2 2 2 16
%() 12.50 37.50 6.25 6.25 12.50 12.50 12.50 100.00
%() 10.00 26.09 1.75 100.00 5.26 50.00 28.57 9.82
20 23 1 57 1 38 4 12 7 163
%() 12.27 14.11 0.61 34.97 0.61 23.31 2.45 7.36 4.29 100.00
%() 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
, ,
.
3)
101 61.96% ,
48 29.45%, 14 8.59% .
.
,
72 44.17% ,
39 31 .
31 39
. ,
.
-
108
5 26 60 10 101%() 4.95 25.74 59.41 9.90 100.00%() 23.81 66.67 83.33 32.26 61.96 1 1 1 11 14%() 7.14 7.14 7.14 78.57 100.00%() 4.76 2.56 1.39 35.48 8.59 15 12 11 10 48%() 31.25 25.11 22.92 20.83 100.00%() 71.43 30.77 15.28 32.26 29.45 21 39 72 31 163%() 12.88 23.93 44.17 19.02 100.00%() 100.00 100.00 100.00 100.00 100.00
32 23 2 4 4 4 69%() 46.38 33.33 2.90 5.80 5.80 5.80 100.00%() 45.07 38.33 33.33 57.14 40.00 44.44 42.33 33 32 3 2 5 3 78%() 42.31 41.03 3.85 2.56 6.41 3.85 100.00%() 46.48 53.33 50.00 28.57 50.00 33.33 47.85 6 5 1 1 1 2 16%() 37.50 31.25 6.25 6.25 6.25 12.50 100.00%() 8.45 8.33 16.67 14.29 10.00 22.22 9.82 71 60 6 7 10 9 163%() 43.56 36.81 3.68 4.29 6.13 5.52 100.00%() 100.00 100.00 100.00 100.00 100.00 100.00 100.00
4)
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.
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.
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.
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()
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23 50
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() 4813 .
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, CJ E&M 200 . KBS 62 , KBS
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.
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.
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,
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.
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8 63 1 KK 1
.
100 1 .
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, 4 . 12, 13
10 . 26, 27
.
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1)
.
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-
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(, 2006).
(2013)
(p.286).
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.
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-
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2012.9.25.)
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(, 2012.10.5.)
(, 2012.10.8.)
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1 .
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2012.10.01.)
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2012.10.01.).
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2012.9.26.)
.
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()
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-
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()
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1
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K-Pop
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K-Pop, SM (
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SM LA (, 2010 9 6)
LA (, 2010 9 6)
SM, 70% (, 2011 10 24)
.
K-Pop .
-
127
K, POP (, 2011 10 25)
(K-pop) 43
.
.
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)
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;
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.
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.
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14000
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Live in Paris
,
, .
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le soutien actif des autorits sud-corennes, qui voient l un moyen de vendre une image positive et dynamique du pays."
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11 (March 2011) : Southeast Asian Studies in Korea
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