제일기획 사내 강연 자료
TRANSCRIPT
✓ 이커머스�플랫폼에서�가장�중요한�것은�무엇인가?-�고객의�경험(CX,�Customer�eXperience)
✓ 고객�경험의�핵심은�무엇인가?�-�쇼핑의�기본�가치를�고객�입장에서�극대화하는�것
✓ 이커머스�마케팅의�2가지-�Brand�Marketing-�Performance�Marketing
✓ 숫자보다�중요한�마케팅의�본질-�What과�How보다�Why가�중요한�이유
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DAREZ�UX�lab�이한나�선임(2013)
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