#awsadtechjp

#AWSAdTechJPEiji Shinohara - @shinodogg

Solutions ArchitectAmazon Web Services Japan

@市ヶ⾕Geek★Night#15

Who am I

w/ @werner - Amazon CTO

Eiji Shinohara (篠原英治)§ Twitter: @shinodogg§ Blog: shinodogg.comAWS Solutions Architect§ Market: AdTech & StartupGraduate Part-Time Student§ University of Tsukuba MBA-IBMy Favorite in 市ヶ⾕§ 四番町定⾷@ペザント四番町

ペザント四番町 – すぐそこ J

ペザント四番町 – 腹イッパイ :D

AdTech CTO ハダイタイトモダチ :D

AWS 導⼊事例：株式会社オプトOPT CTO 平岩さん (@hiraiva aka ⾃称アドテクおじさん)

https://aws.amazon.com/jp/solutions/case-studies/opt/

AdTechエンジニアなら読んでおきたいアドテクおじさんのお悩み相談室

http://tech-magazine.opt.ne.jp/archive/category/アドテクおじさん

#CTONight @ AWS Summit TokyoJP AdTech CTOs!!

AdTech CTOs Round TableJP AdTech CTOs!!

AWS Japan AdTech Team


Account Manager : 唐⽊ (カラキ)• 広告業界を⼀⼈で担当。窓⼝的な存在。何かあれば唐⽊まで！• ⽇本で⼀番アドテク技術者とパワーランチする男(当社調べ)


Solutions Architect : ⼋⽊ (ヤギ) @ygtxxxx• ⼤貧⺠で積極的に8切るわけではない(らしい)• Redshiftと戯れながら⾳楽＆夜遊び全般こなすタイプ


Solutions Architect : 上原 (ウエハラ) @pioho07• 最近AWSトレーニングの先⽣からSAに異動しAdTech担当に• 道⽞坂であんな事やこんな事でブイブイ⾔わせてたタイプ

先⽇韓国で⽇本のガチな”アドテク on AWS” 事例を紹介してきました！

AdTech on AWS @ MARU180Korean AdTech is emerging!

Dynalyst - Go Global with AWS!Shuhei Kimura

v Moving back and forth from Japan to U.S.v Diving deeply into U.S. AdTech eco-systemv Planning to use another AWS region in US West

Japan

US

ap-northeast-1

us-east-1

Up to100 instances

Up to80 shards

KCL on ECSDocker Cluster

S3

Redshift

EMR

Up to100 instances

Up to80 shards

KCL on ECSDocker Cluster

Dynalyst - Log Processing Architecture

fluct – SSP: 30billion impressions in a month

Kenta Suzuki

A. Advertising transparency

v Players are relying on each other

v Preventing unethical actions is an entire industry problem!

v Letʼs make the Internet better place J

Q. What is the trend in AdTechindustry?

Adtag

ALB ECS

Lambda

Lambda

Amazon ES

3rd Partyservice

Kinesis

Running “Golang” applicationon AWS Lambda w/ Apex

fluct - Serverless Architecture

Intimate MergerSmall engineering team delivers Big results!

Masafumi Osogoe & Kazuki Matsuda

Kazuki Masafumi

ECS

RDS

ElastiCache

CSVTSVJSON

SQS

IM-DMP

UI&API Data Processing

S3

3rd Party Partners

ECS & Spot Fleet

Spot Fleet

ECS

IM-DMP - Amazon ECS & EC2 Spot Fleet

Greatly Skilled Engineers from China JvHailin HuvXiaoyi Qu

UNICORN - Full Automated Marketing Platform

Itʼs like a “Gold Mine”ü Day-by-Day EvolutionüAchieving Goals with latest

Big Data Technologiesü Utilize “Amazon Athena”

in a massive way! HailinXiaoyi

Auto Scaling

Up to 200instances

Athena

Redshift

Deep Learningon EC2

S3

UNICORN - Architecture

Please check #AWSAdTechJP

#AWSAdTechJP

アドテク関連コンテンツを作ったり、勉強会を開催したりしています！

https://www.slideshare.net/shinodogg/building-a-realtime-bidding-platform-on-aws-awsadtechjp

http://aws.typepad.com/sajp/2016/07/aws-adtech-jp.html

#AWSAdTechJP

#AWSAdTechJP

⽇本のアドテク + AWS なネタで、Twitterに投稿する⽂字数に余裕がある場合は

是⾮ #AWSAdTechJP お願いします J

年末のAWSと⾔えば→ re:Invent !!

at re:Invent 2016

Bob XiaoAdTech担当

in China

Yagi-sanAdTech Engineer

https://twitter.com/shinodogg/status/803805709431373824

Let's meet up at re:Invent 2017!!

https://reinvent.awsevents.com/

re:Invent 2017 – Stay TunedBunch of announcements!!re:Invent AdTech wrap up session will be delivered by AWS AdTech SAs JPlease let us know if you are interested!

↑SA Yagi(Stormtrooper)

↑SA Uehara(Stormtrooper)

Thank you!!

#AWSAdTechJP

#awsadtechjp

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